Golf Club Talk UK

For those that attended the GCMA conference back in November they will be familiar with Chris Cook's closing session on his "2 Lengths". This was an inspiring talk that focused on keeping things simple and for Chris, the simple bit was swimming two lengths of the pool as fast as he could! In this episode of GCMA Insights, Olympian Chris Cook expands more on this fascinating mindset and how simplifying things can transform the way you and your team can perform. Richard Palmer-Jones, Owner of PJH Brand Management and a very engaging character, gives a perspective from someone who has worked closely with Chris and has even put the thinking into action. This is a really informative episode with some great tips on how to provide more focus in your life and your Golf Club. Chris Cook - https://www.chriscookgb.com/ Under Armour - https://www.underarmour.co.uk/en-gb/ GCMA - https://www.gcma.org.uk/

In episode 64 - Leighton is joined by Sam Williams from Cookie Jar Golf, which has risen very quickly in prominence in the Golf space. On top of their Podcast which delves into architecture, history and tour Golf - Sam, Tom & Bruce also host great events, create video content and are now also helping clubs with their marketing. Sam and Leighton chat many things Golf, including architecture, modern marketing, events and Sam's favourite tracks! Check them out if you haven't already at: https://cookiejargolf.com/ Also, please donate to Afriyea Golf Academy's campaign - https://afriyeagolfacademy.com/ Thanks as always to our loyal sponsors - BRS Golf! https://www.brsgolf.com/web/

Golf Club Talk UK share time with Peter Hickling, former Club Manager who developed a successful club business at High Post GC and more recently transferring his knowledge and passion into Ground2Control a cloud based Resource and Safety management system that has been effectively designed for golf club businesses. Peter also shares his entrepreneurial adventure around the development of his glamping business with lambs and alpacas https://www.ground2control.com/

Along with Gavin Robinson of GCMA we welcome Karen and Kevin from BRS to talk Q1 data for member play. Many in the industry will be keen to see how 2022 performs against 2021 but perhaps just as importantly, against pre-COVID 2019. Initially the trends still look very positive but will it continue? This is a must listen for anyone who wants to keep their finger on the utilisation pulse and be able to react for the rest of 2022. Thanks to Kevin, Karen and Gavin for joining. https://www.gcma.org.uk/ https://www.brsgolf.com/web/

In this episode and after a catch up between Leighton & Eddie, Golf Club Talk UK share some time with Richard Leeves [GM Chestfield Golf Club] Richard shares his journey and his first two years in the role as GM at Chestfield GC, including the initial challenges of starting the role through Covid. How he is influencing the change of culture within his team. The challenges of managing a 15th century clubhouse property as well as things he has learned on his career pathway in taking his first role in Club Management . Leighton is then joined by Mark Pearson, Golf Coach and owner of PMG Academies. PMG operate 5 Academies at various Golf venues in the North of the country and it's growing quite rapidly. Working in harmony with the Golf Club or Driving Range they will provide a coaching solution which gives its customers a great experience but can also have a very positive effect on membership retention and recruitment. Mark talks about how and why he started PMG and how he has built the brand. Chestfield Golf Club PMG Academies Thanks to our sponsor - BRS Golf

What a great episode we have for you as we're joined by Isaiah Mwesige from the Afriyea Golf Academy in Uganda. This Golf Academy is changing young lives in Uganda through providing an entry into the game of Golf but much, much more than that.... education, employment prospects and also learning about the environment. Isaiah talks us through his journey into the game as well as the inspiration behind starting the Academy. He also mentions some of the success stories that have arisen and the great people that are helping to contribute the Academy's ongoing success. There's even a partnership that's been struck between Afriyea and the 3 Hammers Golf Complex in the Midlands. This is truly inspirational. Enjoy and please feel free to assist Afriyea by visiting their website to learn more. Isaiah also explains how people how get in touch towards the end of then interview. https://afriyeagolfacademy.com/ Follow on Twitter - @AfriyeaGolf Thanks as always to our sponsor BRS Golf www.brsgolf.com

Two interviews on episode 60 - Eddie chats with Steve Vinnicombe, General Manager/Head Golf Professional at Bedford & County Golf Club. Steve shares his exciting journey, how he combines the diverse role responsisbilities as General Manager, Head Professional, Golf Coach. Steve is energetic and illustrates his passion in adding to the community spirit at the club while driving the strategic objectives. Leighton is then joined by GCTUK sponsors - BRS in conjunction with Golf Genius. One year into this great partnership, Conor and Alex explain some of the innovations in the system and how the partnership is going from strength to strength. There's plenty more to come too! Bedford & County Golf Club - https://www.bandcgc.co.uk/ BRS Golf - https://www.brsgolf.com/web/ Golf Genius - https://www.golfgenius.com/

Leighton makes a trip to Liverpool and the "Golf Coast" to visit the Managing Secretary of Royal Birkdale, Michael Sawicki. Michael has had a very steady progression through teh Golf Management ranks to find himself at this great club. We discuss his journey to Royal Birkdale but then also go into more depth about the club itself but also some of the things that go with hosting the Open Championship. While the next one may be some years away at Royal Birkdale, the planning is constant and Michael works closely with the R&A on all matters course, ecology and logistics. The Open aside, Michael manages a busy club with a strong membership and he provides more detail on what it takes to keep standards high. https://royalbirkdale.com/ Thanks to our sponsor BRS Golf www.brsgolf.com

On the first episode of GCMA Insights for 2022, we feature the GCMA Mentor programe released in late 2021 and due to commence in May 2022. The scheme is designed to draw on the best in our industry to nurture the next generation of industry professionals. Leighton is joined by Tom Brooke, CEO of GCMA along with four of the new mentors (listed below) and Biddy Lloyd Jones and Keith Maynard who have been training the mentors. Future mentees will be able to benefit from this training but also the many years of experience to be received through these industry professionals. Mentors include: Richard Penley-Martin - Denham GC Andrew Whitelaw - Portmarnock GC Gary Beves - Golf at Goodwood Ben Driver - Chigwell GC www.gcma.org.uk

Following Leighton & Eddie's catch up, we talk to Amelia Lewis from Players 1st to deep-dive into member and guest surveys including the results, benefits, how best to frame your surveys and how to use the information to assist member retention. Players 1st is the world's leading supplier of Customer Experience solutions specifically designed to help golf operators retain and recruit members by helping clubs gain a better understanding of members' wants, needs and opinions on what's on offer. Players 1st has forged strategic partnerships with leading national golf associations across Europe and North America, combining their expertise in customer experience management with industry best practices to deliver a powerful, easy to deploy solution for public and private course operators to help them take care of their most important asset – their members and guests. Learn more at www.players1st.golf Thanks to our sponsors BRS - www.brsgolf.com