Following Leighton & Eddie's catch up, we talk to Amelia Lewis from Players 1st to deep-dive into member and guest surveys including the results, benefits, how best to frame your surveys and how to use the information to assist member retention.

Players 1st is the world’s leading supplier of Customer Experience solutions specifically designed to help golf operators retain and recruit members by helping clubs gain a better understanding of members' wants, needs and opinions on what's on offer.

Players 1st has forged strategic partnerships with leading national golf associations across Europe and North America, combining their expertise in customer experience management with industry best practices to deliver a powerful, easy to deploy solution for public and private course operators to help them take care of their most important asset – their members and guests. Learn more at www.players1st.golf

Thanks to our sponsors BRS - www.brsgolf.com

Amelia Lewis on Surveys - GCTUK 58