The Business of Agriculture Podcast

Maureen Ballatori, CEO of Agency 29, is a marketing expert dedicated to agriculture. In this discussion, she reveals why agricultural promotion often falls short. They delve into the impact of nostalgia on marketing, citing iconic campaigns like 'Got Milk?' and the need for agriculture to modernize its strategies. Challenges like consumer disconnect and the importance of storytelling are highlighted. Ballatori also advocates for omni-channel strategies to engage diverse audiences and adapt to shifting consumer preferences.

Are livestock producers unfairly targeted by climate activists for their environmental impact? Do consumers face unjust guilt trips over their meat, milk, and egg choices? In this episode of The Business of Agriculture, we dive into the debate surrounding livestock and greenhouse gas emissions. Join host Damian Mason and UC-Davis animal scientist Frank Mitloehner as they separate fact from fiction. Discover why the claim that "cow farts" are a major climate issue might be more propaganda than reality. Frank Mitloehner reveals the true impact of livestock on greenhouse gas emissions, highlighting that livestock are responsible for only 11% of global emissions and just 4% in the U.S. Will political actions against livestock production, similar to those seen in Europe, become a trend? Frank's insights suggest otherwise. Plus, learn why livestock will continue to play a crucial role in human nutrition, with 98% of U.S. refrigerators stocked with animal-based products. Tune in for a factual and engaging discussion on the real numbers and future of livestock production. The Business of Agriculture Podcast with Damian Mason is Sponsored by: Pattern Ag pattern.ag Redox Bio-Nutrients redoxgrows.com Truterra truterraag.com This content is protected. ©Damian Mason, all rights reserved. Not available for AI.

Two areas of increasing concern for production Agriculture: Water utilization and labor availability. Farmblox is a farm automation company connecting equipment and in-field sensors to a producer's phone. Imagine a future with less time spent monitoring or guessing, and more time adjusting, based on real time information. Sustainability, labor saving, and improved yields through technology using artificial intelligence on farms….that's the future according to Farmblox CEO, Nathan Rosenberg. The Business of Agriculture Podcast with Damian Mason is Sponsored by: Pattern Ag pattern.ag Redox Bio-Nutrients redoxgrows.com Truterra truterraag.com This content is protected. ©Damian Mason, all rights reserved. Not available for AI.

In this episode, we dive into the world of pulses—edible seeds from the legume family, including lentils, dry beans, and chickpeas (also known as Garbanzo beans). Discover why pulses are becoming a crucial part of the food industry, driven by rising consumer demand for plant-based protein, increasing protein needs in developing economies, longer shelf life, and impressive drought resistance. Join Lionel Kambeitz from Above Foods as he talks with Damian about his Canadian company's expansion into U.S. pulse production and processing. With the growing interest in pulse farming and consumption, this episode highlights a promising trend in the business of agriculture. Tune in to learn how pulses are shaping the future of sustainable agriculture and plant-based diets! The Business of Agriculture Podcast with Damian Mason is Sponsored by: Pattern Ag pattern.ag Redox Bio-Nutrients redoxgrows.com Truterra truterraag.com This content is protected. ©Damian Mason, all rights reserved. Not available for AI.

You've probably heard about Regenerative Agriculture, now there's Regenified Certified. This innovative certification designates products produced using advanced regenerative farming practices. In this episode of The Business of Agriculture, host Damian Mason is joined by Heidi Diestel from Diestel Ranch, a pioneering California-based turkey producer. Heidi Diestel discusses how her family's vertically integrated farming operation is leading the charge with Regenified Certified poultry. Tune in to learn about the benefits of regenerative agriculture for premium-priced poultry, the impact on sustainability, and what the future holds for food production. The Business of Agriculture Podcast with Damian Mason is Sponsored by: Pattern Ag pattern.ag Redox Bio-Nutrients redoxgrows.com Truterra truterraag.com This content is protected. ©Damian Mason, all rights reserved. Not available for AI.

The subject of solar development on farm ground generates a lot of impassioned opinions. But do you know the all the facts? Listen to Damian's discussion with Illinois farmer John Carroll, who has eight on-farm solar developments powering livestock and farm facilities. He is also exploring community solar projects, where a municipality leases farm land for solar power development. John explains the three types of solar — on-farm, community, and commercial — as well as the business side of solar from a farm and landowner perspective. The Business of Agriculture Podcast with Damian Mason is Sponsored by: Pattern Ag pattern.ag Redox Bio-Nutrients redoxgrows.com Truterra truterraag.com This content is protected. ©Damian Mason, all rights reserved. Not available for AI.

Imagine a future with more environmental regulation, a fusion of regenerative and conventional farming practices, tastier food that's still affordable, fewer farmland acres — especially of corn and soy — with more acres of oddball crops like sorghum. These are just a few of Damian Mason's BIG thoughts on the future of farming, food prices, and what'll be growing on America's farms. The Business of Agriculture Podcast with Damian Mason is Sponsored by: Pattern Ag pattern.ag Redox Bio-Nutrients redoxgrows.com Truterra truterraag.com This content is protected. ©Damian Mason, all rights reserved. Not available for AI.

41.9% of Americans are obese. Most of these people are not on obesity drugs. Yet. But that day is coming according to Damian Mason, and when it does Agriculture is going to — for the first time ever — face a marketplace of declining per-person caloric consumption. Todd Thurman joins Damian in this forward - looking discussion. What will the impact of obesity drugs, big Pharma, insurance companies, and possibly even government be on Agriculture? Listen to this! The Business of Agriculture Podcast with Damian Mason is Sponsored by: Pattern Ag pattern.ag Redox Bio-Nutrients redoxgrows.com Truterra truterraag.com This content is protected. ©Damian Mason, all rights reserved. Not available for AI.

The United States' Agricultural projected 2024 trade imbalance isn't due to a lack of sales. In fact, American Ag is on track to sell more corn, soy, pork, and other farm products than ever before. The imbalance — meaning we're buying more dollars worth of Agricultural goods than we're selling — is due to deglobalizaion, a strong dollar, and consumers' appetite for pricey imported food items. Roland Fumasi with Rabobank's RaboResearch Food & Agribusiness joins Damian for numbers and perspective on trade as it affects American farming, and our marketplace. The Business of Agriculture Podcast with Damian Mason is Sponsored by: Pattern Ag pattern.ag Redox Bio-Nutrients redoxgrows.com Truterra truterraag.com This content is protected. ©Damian Mason, all rights reserved. Not available for AI.

Bee populations are declining, as you've likely heard. Is the decline a problem for Agriculture? Yes, says Itai Kanot, co-founder of BeeHero. With 75% of food crops requiring pollination, humanity needs bees. We need both wild honeybees — and perhaps more importantly — the kind kept by professional beekeepers. Professional beekeepers are hired by farmers to pollinate specialty crops. Bee keepers are struggling with Bee Colony Collapse, which is not an actual disease, but a phenomenon due to humans, monoculture, insecticide usage, and global movement of products harmful to bees. Mr. Kanot believes technology, along with addressing those four issues, can address Agriculture's bee problem. The Business of Agriculture Podcast with Damian Mason is Sponsored by: Pattern Ag pattern.ag Redox Bio-Nutrients redoxgrows.com Truterra truterraag.com This content is protected. ©Damian Mason, all rights reserved. Not available for AI.