The Front Row Podcast for Entrepreneurs

We are talking about live events. We talk about the benefits of being part of them, and why it’s helpful to host your own. Rich has great tips for anyone who is thinking about doing live events (of any size) as a part of their marketing.

Pinterest expert Alisa Meredith shares exactly why Pinterest is the ultimate marketing tool for online businesses. She also shares some really specific how-to strategies including: What are rich pins, why you want to use them, and how they benefit you (she shares a couple of great examples too)  What kind of paid promotion is best and how to set it up How to target and reach people who pin/repin your posts – it’s powerful Should I use promoted posts on Pinterest for event or time limited things like Summer Camp?  Myth-busting the delete your pins strategy What’s a Tailwind tribe and why you should join one  Find out how much un-tapped potential there is for Pinterest marketing – this strategy is overlooked by many which means tons of potential for you

Tyler McCall is an Instagram wizard and he shares his knowledge so generously in this episode, including: His go-to resources for staying up to date with Instagram Why he’s on Instagram stories every day  How he spent 3 minutes and got 2 new members in his program Insider tip about finding a profile vs a story when you are checking out someone you don’t know What it means to take ownership of your messaging and your marketing  How you can get closer to your desired audience, so they are eager to connect Why he started using captions and how they’ve helped his stories gain traction How to avoid being asked “why is that nun on a bicycle?”  His two cents on third party IG apps Why now is the perfect time to get on IG Stories  Why using hashtags to find followers is more effective than using them for being found by others

Facebook Ads Expert, Laura Ball shares her best Facebook ads secrets including:  Why Facebook ads are so powerful  The best way to get started The definitive answer about boosting posts  Why retargeting (and the pixel) will help you be successful  Look alike audiences and how they can help you expand your reach How to be a targeting Ninja Why a great email list helps with ads/targeting and successful campaigns The best way to test your ads Long ad copy or short ad copy explained Business manager yes or no

LinkedIn is hotter than ever and LinkedIn expert Viveka Von Rosen tells us why including insider tips: The truth about LinkedIn groups How to use ads and sponsored posts effectively The best way to target a sponsored post Powerful backlinking strategy that gets thousands of views on your content (video or post) The real deal about long form posts 3 great examples of video done well Privacy options and features that are available to you LinkedIn hashtags

You've gone to a lot of trouble to attend that conference. You've paid a lot of money, too. Might as well get all you can out of it! PR expert, Niyaz Pirani shares his best tips and strategies for what to do before, during and after a conference. You will definitely want to hear about his "brain room" and his note taking strategies!

Marketing is taking a big turn, small is the new big and authentic is the new black. Going the extra mile to surprise and delight your audience is plant seeds of goodness that you will be harvesting for years to come. In this episode, I share some of the ways I surprise and delight my clients, and I also call up my old college roommates.

Social Media Marketing World is the ultimate conference for digital marketers. In this episode I share with you my takeaways.

Heather Teysko shares with us, step by step how she took a very niche topic and turned it into a blog, a podcast, a virtual summit, an ecommerce site, and now a subscription box service. Heather shares the step by step process of growing her business and introducing physical products into the mix. She also shares a long list of resources. This is an amazing story of how one woman followed her passion and love of something "creative" that most people would not consider a "cash cow" and turned it into just that.  When you hear her journey, I think you'll be as inspired as I was.

You may not be getting much engagement on your Facebook business page, but Facebook groups are on fire! In this episode I share with you my best strategies to create, grow, engage and monetize your Facebook group.