The Front Row Podcast for Entrepreneurs

In this week’s episode, I talk about group coaching from two perspectives, as a participant and as a facilitator. You’re going to walk away from this episode with so many exciting ideas that I have been sharing this with my own students and clients and helping them to set up their own similar type of programs and this is especially great for people who don't really have a large audience yet.

After 911 Miriam jumped ship and left her fancy job on Wall Street to be an artist. But she kicked the "starving artist" persona straight to the curb and has proven that you can absolutely have a successful online business without teaching business stuff.

This is a “Jen on the street” type episode from her mastermind meet up in NYC. She asked 12 of the most successful business owners and online marketers to share the best advice they’ve received. You’re going to love it because they don’t just tell us what the advice was, but why it was so powerful and helpful.

In this podcast Jen outlines the benefits of the membership model. Recurring revenue is key for the life of a successful business. Brendan Burchard told her (and 100’s of others at the Kajabi conference) that if you can’t go away for 3 weeks and still generate income, you don’t really have a business. He’s kinda right. Jen breaks down the membership model as she’s learned it. You’ll want to take notes. She’s also going to share the transcript, and a handy guide as well so you can revisit while planning your membership site.

Tarzan is a launch strategist, copywriter and educator on all things money. Earning it, growing it, and helping others get more of it. She’s worked with Amy Porterfield, Ingrid Arna, Copyhackers and more. You’ve heard the money is in the list right? Well, Tarzan shatters that myth and explains that it’s much more than that. Your list is just the starting line. Get the 5 tips she shares for personalizing to increases engagement. You’ll love how this makes your emails matter! Tarzan breaks down the pieces of an effective launch. It’s not just about a bunch automated email. That’s part of a launch, and she also shares what else has worked. Big AHA: You don’t have to have thousands on your list! Trust me, Tarzan explains it all. Learn the Rule of One and obey it. Always. You’re going to love her easy strategy for writing an interesting email that people will actually want to read! Don’t miss the part about the Battlefield Principle. Metrics matter, but make sure you are measuring the most important one along with the others. She also shares her advice about scrubbing your list (do it and follow her method) why you don’t always have to have a call to action, and how to stay relevant. She also has a brilliant suggestion for repurposing that’s going to make you happy! Lastly, Tarzan explains the one thing we all resist and why we should get over it. She is living proof and shares how her success was tied to this one thing. In addition to her brilliant writing of course.

I met Teresa on the front row (literally) and we hit it off right away. Among the laughs and shared awkward email sign-off’s she drops a ton of great info to grow and cultivate an email list. Think email doesn’t work? When you hear Teresa’s strategies, you’ll see how to serve an audience who will be happy to see you in their in-box. If it’s your best stuff, that’s why you have to give it away. Teresa explains how she did just that and grew her list by 800 subscribers in just a few months. What works in emails? Longform, micro-content, copy written by pros or a pen-pal type message? We cover it all in today’s podcast. Teresa shares 4 key questions to help you target your audience, so they absolutely love seeing you in their in-box. With examples!

Today’s guest is a New York based confidence coach and author. She’s been featured everywhere (really) and figured out how to get all that media attention without a degree or a PR machine behind her. She teaches others how to pitch and “guest post” at outlets that will get you noticed! She’s on a mission to help all of us be more confident in life so we can be more visible. It’s time to be seen and heard more fully and Susie Moore is here to share how she’s done this for herself and how she can help of us do it as well. Hear how Susie’s lack of formal education didn’t stop her. She had an impressive corporate career before she started her side-hustlxe. She’s a self-described former blazer wearing, business card carrying corporate executive. Susie breaks down why she decided to start her side-hustle (now full time) and why getting free media was her only strategy in the beginning. Find out why going after big media outlets is a better option, and the simple strategy Susie used. She also shares her mind-set that enabled her to go for it (front row style) and the 2 key questions to ask yourself.

Seth Godin talks about his new book, "This is Marketing" and a whole lot more: Does marketing really matter? Why we don't need a giant audience. The magic of "good enough" Why "authenticity" is a distraction. How culture beats strategy so much that culture is strategy. Why price is a story. The difference between entrepreneurs and freelancers. Why is asking “how do I get the word out” the wrong question. Seth’s heroes The best advice Seth ever received! How he writes the blog posts. What career Seth would be in if he hadn’t chosen marketing? Morning routines Seth's favorite book The first thing he would do if starting his business today. His favorite podcast Seth's favorite thing to do

In this episode we talk about how Alexa Flash Briefings can grow your audience and your sales fast! We discuss how this amazing new platform allows you to reach a whole new audience that you would have never been able to reach before. We outline all sorts of use case scenarios and ways to market and repurpose your Alexa Flash Briefing.

Today’s guest, Whitney Johnson, is recognized as one of the 50 leading business thinkers in the world. She is an expert on disruptive innovation and personal disruption; specifically, a framework which she codifies in the critically acclaimed book Disrupt Yourself: Putting the Power of Disruptive Innovation to Work and in her new book Build an “A” Team: Play To Their Strengths and Lead Them Up the Learning Curve. She developed her proprietary framework and diagnostics after having cofounded the Disruptive Innovation Fund with Harvard Business School’s Clayton Christensen. This framework is complemented by a deep understanding of how executives create and destroy value, having spent nearly a decade as an Institutional Investor ranked equity analyst on Wall Street. In addition to her work as a speaker and advisor, she is one of Marshall Goldsmith's original cohort of 25 for the #100 Coaches Project, is a coach for Harvard Business School's Executive Education program, frequent contributor to the Harvard Business Review, is a Linkedin influencer, and hosts the weekly Disrupt Yourself Podcast. I was fortunate to be coached by her during the earliest days of my business and she has been a true mentor to me over the years. I’m delighted to bring you this interview with Whitney Johnson. She has the front row spirit and shares her story and incredible insights in our conversation. Highlights: 4:30 Find out why Whitney had to “throw down her pom poms” and how it changed entire career path. 5:20 The beginning of disruptive innovation. What it is and how she figured out how to apply it. 7:45 Whitney’s first book Dare Dream Do was truly inspiring. Find out why Jen found it so helpful to her. 8:58 What’s your dream? The surprising answers that motivated Whitney to build a case for dreaming. Why is it important and how do you do it? How do you figure it out? 11:00 Ships and harbors (and why they matter) 13:50 Disrupt yourself. A how-to book for disrupting your life and how to figure out when it’s time to do something new. Don’t miss this part! 17:20 Year 4, and 4-year cycles and how to know if you are ready to move on or if it’s time to dig in and persevere. 18:50 4 Questions to determine if you are on the right path. 20:10 The vitamin vs. the pain pill. Why people will or won’t buy what you’re offering. 24:30 Why listening to compliments is important to gain perspective. 26:00 Find out how a constraint (lack of money and/or experience or time) can be an advantage. 28:50 Find out how Build an “A” Team: Play To Their Strengths and Lead Them Up the Learning Curve applies to entrepreneurs who are working virtually and learning how to scale. 33:20 How to make safe changes to continue to pursue happiness. 34:30 Four books that Whitney recommends. 37:30 Personal avatars – coming soon? 39:00 LinkedIn tips from Whitney and how using LinkedIn has helped her.