During OM SYSTEM’s Trade-in, Trade-up event throughout May and June, you’ll enjoy significant savings! You’ll receive the value of your trade-in, plus additional rebates and offers on select products, increasing your savings even more. Plus, you’ll receive a trade-up bonus towards the purchase of select OM SYSTEM products, making this an ideal opportunity to upgrade. Visit your nearest authorized OM SYSTEM retailer or check out explore.omsystem.com/petapixel for more information on how to upgrade your gear today! Professional quality prints are the perfect way to elevate your photography and, if you have your own photo business, a great way to boost sales. With Bay Photo as your partner lab, you can easily order and quickly deliver stunning photo products to your clients. PetaPixel viewers can save 25% Off Any One Wall Display Order with promo code PETAPIXEL25. This includes MetalPrints, Acrylic Prints, Framed Prints, Epic Prints, Canvas Wraps and so much more. Go to bayphoto.com/petapixel to create your next high-impact display today! Fujifilm held another Fujikina event, this time in Australia, to announce four new products: the X-T50, the GFX100S II, XF 16-50mm f/2.8-4.8 R LM WR lens, and the GF 500mm f/5.6 R LM OIS WR. Two of these announcements, the lenses, were expected: Fujifilm is one of the few companies that publishes lens roadmaps well ahead of official product announcements. But the two cameras were less so, especially considering the GFX 100 II was announced so recently, seeing the GFX100S II may have come as somewhat of a surprise. The X-T50 is also a bit unexpected and it brings a new dial to the party that is just for film simulations. There is a lot to discuss, and that's not even touching on the new Sigma 24-70mm f/2.8 Art II, which was also announced this week. It's a packed episode that you won't want to miss! In This Episode: 00:00 - Intro (first food you'll grab in Japan) 06:27 - Nikon bought RED for just $85M 09:23 - Contextualizing that value 11:12 - Fujifilm's profits are soaring 15:06 - Sigma's new 24-70mm f/2.8 is REALLY good 19:33 - Fujifilm's MASSIVE week! Everything Fuji announced and what excites us! 21:44 - X-T50 25:05 - GFX 100S II 28:58 - XF 16-50mm f/2.8-4.8 R LM WR 35:05 - GF 500mm f/5.6 R LM OIS WR 40:43 - Fujifilm makes a lot of cameras now 47:06 - What have you been up to? 51:03 - Tech support, and a disclaimer 52:46 - How close would a full frame with a 1.4x teleconverter be to an APS-C camera at the same shutter speed and f-stop? 55:14 - What is a good Sony lens to get started with videography? 57:24 - What is your favorite camera menu system? 1:02:04 - What is your favorite obscure camera feature? 1:05:46 - Is the photo and video industry toxic? 1:11:38 - Never read the comments

Thanks to OM System for sponsoring the PetaPixel Podcast! Right now, OM SYSTEM is offering one of their best spring deals yet. You can get the sleek and versatile E-M10 Mark IV camera body, and guess what? They’re throwing in a free M.Zuiko 14-42mm II R lens. That’s right, free! Visit OM SYSTEM’s website at explore.omsystem.com/petapixel and check out the E-M10 Mark IV bundle! -- Before yesterday, the QuickTake 100 was the last time Apple built the hardware and complete, full-fledged software for an image capture device. Even though the iPhone has been equipped with a camera from the beginning, Apple has relied on third-party developers to make its camera hardware actually useable for anything other than quick snaps. The company dabbled in camera development but shied away from jumping all the way into the pool. But with Final Cut Camera, Apple signaled very loudly that it is shifting its perspective: it's now making the software required to take full advantage of its capture hardware. There really is no other definition of a camera company than that. We use Riverside to record The PetaPixel Podcast in our online recording studio. We hope you enjoy the podcast and we look forward to hearing what you think. If you like what you hear, please support us by subscribing, liking, commenting, and reviewing! Every week, the trio go over comments on YouTube and here on PetaPixel, but if you’d like to send a message for them to hear, you can do so through SpeakPipe. In This Episode: 00:00 - Intro (what was your first photo and video editing software?) 09:13 - What is going on with the Canon EOS R1? 19:31 - Insta360 is in the midst of a crisis. 27:21 - It gets worse: GoPro says Insta360 infringed on its patents 30:21 - Apple's new iPad Air 30:56 - iPad Pro 44:43 - Apple is finally a camera company now (again) 56:40 - What have you been up to? 1:01:03 - Tech Supportapalooza 1:30:16 - Ben Horne

If you love photography and are looking for your next opportunity to upgrade your gear, or if you’ve been waiting to purchase the new OM SYSTEM OM-1 Mark II, you won’t want to miss this special offer from OM SYSTEM! Bring any qualified interchangeable lens camera to a dealer location for evaluation. You’ll receive the value of your traded gear, plus additional offers, and rebates on select products, boosting your savings even further. PLUS, you’ll earn a Trade-up bonus towards the purchase of select OM SYSTEM products, making it the perfect time to upgrade. But don’t wait, these offers are only available until the end of June! Visit your nearest authorized OM SYSTEM retailer or visit explore.omsystem.com/petapixel for more details on how to upgrade your gear today! News doesn't take a break, so this week, Chris Niccolls and Jordan Drake join me from the comfort of their hotel room on the coast of Vancouver Island. The biggest story? Canon's RF mount is finally open to third-party developers, but there is a catch. That said, there might be a good reason for Canon to make this choice, as its sales aren't doing great. The trio also discusses Sigma and Nikon and Canon's response to the situation at RED Cinema. Finally, it can be hard for solo creators to work with larger teams when they're given the opportunity, so the three present their tips for making the most of those types of opportunities. We use Riverside to record The PetaPixel Podcast in our online recording studio. We hope you enjoy the podcast and we look forward to hearing what you think. If you like what you hear, please support us by subscribing, liking, commenting, and reviewing! Every week, the trio go over comments on YouTube and here on PetaPixel, but if you’d like to send a message for them to hear, you can do so through SpeakPipe. In This Episode: 00:00 - Intro 08:16 - Canon finally opens the RF mount... but just a crack 12:47 - So why isn't Sigma on Nikon Z mount? 16:19 - Camera sales boomed last year, but not for Canon 18:50 - Canon is surprisingly upbeat about Nikon's RED acquisition 22:04 - Should we ditch the term "mirrorless" and just use DSLR? 28:15 - Our tips for solo creators when they have to work with bigger teams 43:15 - Insta360 is asking creators to not disclose sponsorships? 46:24 - What have you been up to? 48:21 - Tech support 1:11:49 - Never read the comments Image credits: Featured photo licensed via Depositphotos.

We would like to thank our podcast sponsor, OM SYSTEM. Recently, PetaPixel followed OM SYSTEM Ambassadors Tiffany Taxis and Arthur Lefo as they photographed the incredible winter wildlife of Yellowstone National Park. The photographers had brought the recently released OM SYSTEM OM-1 Mark II, the company’s latest telephoto zoom lens, the M.Zuiko Digital ED 150-600mm F5.0-6.3 IS, as well as the M.Zuiko Digital ED 150-400mm F4.5 TC1.25X IS PRO Watch the film on PetaPixel's YouTube Channel, make sure to read Lefo’s 9 Tips for Photographing Wildlife in Winter, and don't forget to also visit explore.omsystem.com/petapixel to learn more about the OM-1 Mark II and the M.Zuiko Digital ED 150-600mm F5.0-6.3 IS lens. -- Thank you to Storyblocks for sponsoring this week's main story segment! Download unlimited stock media at one set price with Storyblocks at storyblocks.com/petapixel. -- This week, Jordan and I discuss some new developments surrounding Nikon's acquisition of RED as well as some of the top news that came out of the National Association of Broadcasters (NAB) tradeshow in Las Vegas. That includes some hands-on impressions and testing of Insta360's new camera. We use Riverside to record The PetaPixel Podcast in our online recording studio. We hope you enjoy the podcast and we look forward to hearing what you think. If you like what you hear, please support us by subscribing, liking, commenting, and reviewing! Every week, the trio go over comments on YouTube and here on PetaPixel, but if you’d like to send a message for them to hear, you can do so through SpeakPipe. In This Episode 00:00 - Intro... and where's Chris? 08:32 - Nikon's purchase of RED gets clearer 08:48 - Nikon is 'considering' cine glass while RED will continue to use RF 11:31 - When else has a lens/camera maker supported competitors' lenses or mounts? 14:29 - Expect a new camera using tech from both Nikon and RED 'in a few years' 16:02 - Nikon started the process to buy RED two years ago 17:40 - It looks like two-thirds of the X100VI Limited Edition camera orders in the U.S. were suspect 20:41 - Ok, SmallRig's new tripod collab with Potato Jet actually looks sick 23:12 - Blackmagic's big week (lightning round) 28:44 - So, is the Insta360 X4 8K any good? 44:42 - The sounds of Shure's new MV7+ podcasting mic 47:06 - What have/will you been/be up to? 52:35 - Tech support 1:06:12 - Never read the comments

We want to once again thank our podcast sponsor, OM SYSTEM, who are bringing you an unbeatable deal today! For outdoor enthusiasts and photographers, size and weight of camera gear often plays a big role. The OM SYSTEM OM-5 not only offers cutting-edge technology and unrivaled performance, but also ensures you have room in your bag for other essentials needed for your adventure. Adventure enthusiasts and photography fans alike can now pair the OM-5 with the M.Zuiko Digital ED 14-150mm F4.0-5.6 II lens for just $1,299.99 after a rebate. That’s a steal considering the quality and performance you’ll experience with this fully weather-sealed camera and lens combination. Don’t miss out on capturing your adventures with OM SYSTEM. Head to your nearest authorized retailer or visit explore.omsystem.com/petapixel to take advantage of this amazing offer before it ends on April 28, 2024. Almost every camera manufacturer makes its own photo editing software, but we aren't super enthused to use any of them -- especially if camera features are locked behind them. As long as there is no real reason to ever download it and fire it up, it's actually not a big deal if a camera company's software doesn't work great. Photographers are using third-party software like Adobe Lightroom and Capture One a majority of the time and it probably isn't unusual for them to never feel the need to download first-party software. That was until companies started locking features behind these programs. For example, Canon Dual Pixel RAW requires the use of Digital Photo Professional and Sony requires photographers fire up Imaging Edge if they want to use Pixel Shift Multi-Shot. Neither of these programs are intuitive to use and, perhaps worse, they are frustratingly slow and prone to crashing. So, looking at the state of photography in 2024, Chris, Jordan, and Jaron asked themselves this: how is it acceptable that all these programs are just varying degrees of bad? The three dig into it while driving from San Jose to San Francisco in the first-ever PetaPixel Carcast! We use Riverside to record The PetaPixel Podcast in our online recording studio. We hope you enjoy the podcast and we look forward to hearing what you think. If you like what you hear, please support us by subscribing, liking, commenting, and reviewing! Every week, the trio go over comments on YouTube and here on PetaPixel, but if you’d like to send a message for them to hear, you can do so through SpeakPipe.

Today’s episode is brought to you by OM SYSTEM, delivering cutting-edge technology for photographers everywhere.   Now for all you birding enthusiasts out there, OM SYSTEM has something special in store just for you: discounts on multiple pro-level zoom lenses that will allow you to push the boundaries of your photography adventure. You'll want to check out the M.Zuiko Digital ED 40-150mm F2.8 PRO, M.Zuiko Digital ED 75-300mm F4.8-6.7 II, and M.Zuiko Digital ED 100-400mm F5.0-6.3 IS, all of which can be had for a discount and are perfect for bird and wildlife photography.   Head over to OM SYSTEM's website or visit your nearest authorized retailer to take advantage of these incredible deals before they take flight. Don't miss out on the opportunity to take your bird photography to new heights with amazing glass from OM SYSTEM.   This week, Chris, Jordan, and Jaron are joined by filmmaker Levi Holwell to discuss documentary filmmaking and all of the details that go into a successful production. But before that, the four talk about the biggest camera ever made, Nikon's huge new camera robot, and how despite getting a new firmware update last week, Sony didn't give filmmakers everything they were looking for.   We use Riverside to record The PetaPixel Podcast in our online recording studio.   We hope you enjoy the podcast and we look forward to hearing what you think. If you like what you hear, please support us by subscribing, liking, commenting, and reviewing! Every week, the trio go over comments on YouTube and here on PetaPixel, but if you’d like to send a message for them to hear, you can do so through SpeakPipe: https://www.speakpipe.com/petapixel   Watch Levi’s film (just create a free account). Also, make sure to check out the story Jordan references regarding the Photojournalist in North Korea.   In This Episode: 00:00 - Intro 10:02 - The biggest digital camera ever made is complete 16:16 - A photographer flew his drone into North Korea 18:57 - Filmmakers want Sony to let them use custom LUTs on the a7S III 23:16 - Nikon's new cinema robot is bigger and better 27:27 - Talking documentary filmmaking with Levi Holwell 54:55 - What have you been up to? 1:00:18 - Tech support 1:17:58 - Never read the comments

This week's podcast is once again brought to you by OM SYSTEM! In the world of photography, versatility and quality are paramount. OM SYSTEM stands at the forefront of this revolution offering a series of high-performance pro-grade lenses, all featuring a constant F4.0 aperture and weather-sealing, designed to meet the needs of the discerning photographer. Whether you’re just starting out or you’re a seasoned pro, OM SYSTEM lenses are about pushing boundaries, exploring further, and capturing life as you see it. They’re built for those who demand excellence and versatility from their gear. Spring savings are now in bloom. Now through April 28th, OM SYSTEM is offering an instant rebate of up to $200 off these lenses. A big thank you to OM SYSTEM for sponsoring this episode. For more information, visit your local authorized retailer or explore.omsystem.com/petapixel. This week, Chris, Jordan, and Jaron break down which four Sony Alpha cameras received new features via firmware update and, among those, which didn't get through that process without a few bumps in the road. Ricoh also announced a new GR III and it appears as though it will do anything to not release a GR IV. Tamron also brought its 28-75mm f/2.8 G2 Lens to Nikon Z this week, which has its own interesting ramifications, and the team then talks about photo printing and why you should do it. We use Riverside to record The PetaPixel Podcast in our online recording studio. We hope you enjoy the podcast and we look forward to hearing what you think. If you like what you hear, please support us by subscribing, liking, commenting, and reviewing! Every week, the trio go over comments on YouTube and here on PetaPixel, but if you’d like to send a message for them to hear, you can do so through SpeakPipe. In This Episode 00:00 - Intro 08:55 - Photography You Can Touch? 11:49 - Four Sony Alpha Cameras Get Huge Firmware Updates and C2PA Tools 19:14 - Tamron Brings Its Affordable, Excellent 28-75mm f/2.8 G2 Lens to Nikon Z 22:55 - Chris is jealous of Jaron's hair 24:55 - Ricoh’s New GR III HDF and GR IIIx HDF Cameras Feature a Dreamy Filter 29:49 - Sony's Mark Weir has retired 33:29 - Print your photos. If not for you, then for those who love you 48:59 - What have you been up to? 53:55 - Tech support 1:13:00 - The Rode Mic 1:14:59 - Never read the comments

This week's podcast is proudly sponsored by OM SYSTEM. Right now, they’ve got deals that’ll have you upgrading your camera gear. For example, the shockproof, waterproof, freezeproof, and crushproof Tough TG-7 is a camera that’s as rugged as your adventures that is available now for $50 off: $499.99.   That is not all though! Nearly all M.Zuiko Pro lenses are an incredible $200 off. And for those looking for versatility without compromising on quality, most non-pro M.Zuiko lenses are now up to $400 off. And as if that wasn’t enough, here’s something to get excited about: Order the brand new OM-1 Mark II and receive a free BLX-1 battery (with the purchase of an OM-1 Mark II body or kit. The OM-1 Mark II body only is  $2,399.99 while the kit, which includes the OM-1 Mark II with 12-40mm PRO II lens, is $2,999.99 U.S.The savings don’t stop there! Bundle your OM-1 Mark II with qualifying lenses and save an additional $300, plus receive that free battery! Time is ticking. Don’t miss out on these incredible deals—remember, they’re only available until March 31st. Head over to explore.omsystem.com/petapixel or visit your local authorized OM SYSTEM retailer to take advantage of these unbeatable savings today! The team dissects the week's biggest news including the reveal of Sony's 247-megapixel medium format sensor. Leica also admitted that selling L-mount cameras is harder than selling its M- or Q-series bodies. Also, Canva acquired Serif Affinity to become a player in the professional editing space. Finally, Fujifilm made its Limited Edition X100VI available to purchase in the United States last week and that was a whole ordeal with twists, turns, and an uncertain ending. The team is also joined by Matt Lloyd, ASC, CSC, who is a director of photography and a cinematographer, and you may know his work from Ava Duvernay's Origin, Marvel's Spider Man: Far From Home, Power Rangers, Fargo, and Insecure. He's also from Calgary, Alberta, where Chris and Jordan call home. Lloyd shares his experiences shooting a wide variety of subjects (music videos, television, and feature-length films) with both film and digital and explains what it's like working in Hollywood and the types of equipment he chooses for the different projects. We use Riverside to record The PetaPixel Podcast in our online recording studio. We hope you enjoy the podcast and we look forward to hearing what you think. If you like what you hear, please support us by subscribing, liking, commenting, and reviewing! Every week, the trio go over comments on YouTube and here on PetaPixel, but if you’d like to send a message for them to hear, you can do so through SpeakPipe. In This Episode: 00:00 - Intro, where we talk about first dates 07:25 - Sony has a new 247-megapixel medium format sensor 09:33 - Leica admits selling L-mount cameras is harder than M or Q series: https://petapixel.com/2024/03/22/leica-selling-l-mount-cameras-is-tougher-than-selling-a-q-or-an-m/ 13:36 - Canva acquires Affinity 17:23 - Fujifilm X100VI limited edition sale nearly crashes Fuji's site and sells out in minutes. Fuji will cancel "suspicious" purchases and raffle them. 22:16 - Matt Lloyd talks abou making feature-length movies, TV, and music videos 1:06:51 - What have you been up to? 1:08:05 - Logitech Mevo Core initial impressions 1:11:21 - Tech support 1:24:00 - Never read the comments

When a listener asked Chris, Jordan, and Jaron to share how their careers (all the highs and lows) have gone over the years, the team decided it was worthy of a main story segment to itself. Speaking of creative journeys, OM SYSTEM has announced their last call for entries in their contest and community-based project Tell Your Story which is aimed at promoting and showcasing the capabilities of the OM SYSTEM OM-5 camera. Renowned for its class-leading performance and weather-sealed design capable of handling any environment, the OM-5 offers remarkable computational features such as Live ND and Starry Sky AF. Building upon the success of last year's initiative, Tell Your Story II strives to identify and empower emerging talents to advocate for OM SYSTEM products within their social communities. Through March 25th, 2024, photography enthusiasts of every skill level are invited to participate in Tell Your Story II. The project will be showcased on Instagram, on the @omsystem.generation channel. Candidates selected for Tell Your Story II will receive support from OM SYSTEM, including the OM-5 camera, lenses, and mentorship  by esteemed OM SYSTEM Ambassadors, including Brooke Bartleson and Peter Baumgarten, to bring their projects to life. Details about the program and how to participate can be found at explore.omsystem.com/petapixel. Did you know that Chris Niccolls was very disinterested in photography for most of his young life? Did you know that Jordan Drake used the money from a canceled trip to Europe to buy a video camera, forever changing the course of his career? Did you know Jaron got his start working at a photographic lighting company? Humble beginnings all, and the three share what sparked them to continue in the photography and video space, how teaching is important to them, and how that despite the lows (of which there are many), the highs still get them excited about every day. Burnout is real, but the trio explain how they either avoided it or worked through it to be where they are today. We use Riverside to record The PetaPixel Podcast in our online recording studio. We hope you enjoy the podcast and we look forward to hearing what you think. If you like what you hear, please support us by subscribing, liking, commenting, and reviewing! Every week, the trio go over comments on YouTube and here on PetaPixel, but if you’d like to send a message for them to hear, you can do so through SpeakPipe. For those curious about our Audacity compressor settings: Threshold: -16 dB Noise floor: -40 dB Ratio: 3:1 Attack time: 0.10 secs Release Time: 1.0 secs Check both "make-up gain for 0 dB after compressing" and "compress based on peaks." In This Episode 00:00 - Intro, where Jordan asks what our first jobs were 10:24 - Leica Will Deliver a Mirrorless Medium Format Hybrid Camera ‘Within 2 Years’ 16:23 - The Hydrus Underwater Drone Wants to Be the DJI of the Sea 21:39 - Logitech joins Micro Four Thirds with the Mevo Core 26:27 - The $230 Full-Frame 50mm f/1.8 is 7Artisans’ First Autofocus Lens 30:09 - Chris, Jordan, and Jaron talk about their professional photo and video journeys 1:06:18 - What have you been up to? 1:10:23 - Tech support 1:23:23 - Never read the comments

Join OM SYSTEM for Lens Fest! Now through March 31st, you’ll find incredible discounts on nearly all M.Zuiko Pro lenses, now $200 off. Plus, unlock savings of up to $400 on most non-pro M.Zuiko lenses, along with exclusive camera and lens bundle deals. OM SYSTEM's renowned legacy in cutting-edge optics shines through with the line of compact, lightweight lenses delivering impeccable image quality. Designed for adventure and many built to withstand any environment, the M.Zuiko Pro series of lenses are not only durable but also weather-sealed for peace of mind in every shooting scenario. Don't miss out on Lens Fest – upgrade your gear during one of the biggest lens sales of the year! For more information, visit explore.omsystem.com/petapixel. Last week, Nikon made the surprise announcement that it had acquired RED Cinema, one of the most well-known American cinema camera companies. In an instant, Nikon went from an often-ignored player in the video space to a top-tier competitor in the space up against the likes of Arri and Sony. What does this mean for the camera space going forward? Well, a heck of a lot, and Chris, Jordan, and Jaron break it down as well as speculate on how they think Nikon will handle its new crown jewel over the next few years. We use Riverside to record The PetaPixel Podcast in our online recording studio: https://creators.riverside.fm/Petapixel We hope you enjoy the podcast and we look forward to hearing what you think. If you like what you hear, please support us by subscribing, liking, commenting, and reviewing! Every week, the trio go over comments on YouTube and here on PetaPixel, but if you’d like to send a message for them to hear, you can do so through SpeakPipe. In This Episode: 08:54 - Why Kate Middleton's Photoshop fail is important 16:50 - Canon is 50% of the way through negotiations to bring third-party optics to RF mount 21:35 - Canon wants to achieve "overwhelming number one share" of mirrorless market by 2026 27:10 - Fujifilm doubled manufacturing capacity for the X100VI, but it still wasn't enough 29:14 - Is it possible for any camera brand to replicate this level of popularity? 36:06 - Nikon Acquires RED in Massive Shakeup of Cinema Camera Market 50:52 - What have you been up to? 53:13 - Tech Support 1:17:46 - Never read the comments