Talkin' Backpacks w/ Peak Design's Founder Peter Dering

Sep 25, 2024

Peter Dering, Founder and CEO of Peak Design, discusses his innovative journey in the photography accessory market. He shares the company's evolution from Kickstarter to a leader in outdoor gear, highlighting the launch of the new Outdoor series backpacks. The conversation touches on the design principles of comfort and functionality, parallel branding strategies with Red Bull, and the impact of creative camera filters on photography. Dering’s insights reveal how past experiences shape product development and foster community engagement.

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Intro

00:00 • 2min

Childhood Memories and Creative Ventures

02:06 • 3min

Innovations in Photography: Peak Design and OM System

05:12 • 5min

Celebrating the Wide Lux Revival

10:05 • 7min

Camera Market Dynamics and Innovation

16:48 • 16min

Designing Functionality: The Messenger Bag Journey

32:33 • 20min

Design Evolution of Peak Design

52:11 • 16min

Reflections on a Guest Conversation and Personal Harvesting Tales

01:08:24 • 2min

Exploring Compelling TV Series and Stellar Performances

01:10:00 • 2min

From CGI Critiques to Tech Support Queries

01:11:42 • 2min

Photography Insights and Airshow Techniques

01:13:33 • 18min

Celebrating Representation in Television

01:31:21 • 3min

Back in the Fall of 2008—several years before Instagram filters became a trend—Olympus introduced in-camera Art Filters in their DSLR cameras, specifically designed for the creative photographer. These filters helped transform basic images into works of art that deliver emotional impact, long before it became mainstream.

Curious to explore art filters for yourself or looking for the perfect gift? Purchase the E-M10 Mark IV body today and get a complimentary M.Zuiko 14-42mm II R lens—all for just $699.99, now through September 29th! If you're eyeing something weather-sealed, save up to $300 on an OM-5 kit. Visit explore.omsystem.com/petapixel or head to your local authorized retailer!

Peak Design is one of the most recognizable names in the photography industry and probably the most well-known accessory brand in the space. From the Capture Clip, to straps, to bags, tripods, and more, the company recently set its sights on the outdoor and adventure market after years in development.

Peak Design's founder and CEO Peter Dering joins Chris Niccolls, Jordan Drake, and Jaron Schneider for a discussion about the company's history, product strategy, and -- of course -- the new Outdoor series of backpacks.

Check out PetaPixel Merch: store.petapixel.com/

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In This Episode

00:00 - Intro (generational trauma?)
9:25 - Jeff Bridges is bringing back the Widelux
14:95 - Ilford is celebrating 145 years with limited edition retro packaging
17:56 - Canon made nearly half the digital cameras sold in 2023, but... Sony claims it has sold the most full-frame mirrorless cameras
23:54 - Google is adding C2PA content authenticity to Search and Ads
26:17 - Talking outdoor backpacks with Peak Design's Peter Dering
1:08:58 - What have you been up to?
1:12:39 - Tech support
1:30:37 - Feel good story of the week