Peter Dering

Peter Dering, CEO of Peak Design, shares insights on conscious capitalism, climate neutrality, PFAS, and the future of Peak Design. He discusses innovative employee compensation plans and the power of branding in building a successful and ethical brand.

Peter Dering, Founder and CEO of Peak Design, discusses his innovative journey in the photography accessory market. He shares the company's evolution from Kickstarter to a leader in outdoor gear, highlighting the launch of the new Outdoor series backpacks. The conversation touches on the design principles of comfort and functionality, parallel branding strategies with Red Bull, and the impact of creative camera filters on photography. Dering’s insights reveal how past experiences shape product development and foster community engagement.

Peter Dering, Founder and CEO of Peak Design, shares his inspiring journey from construction worker to innovator in camera equipment. He reveals how a simple idea led to a $70 million revenue business, all bootstrapped with just $25K. Dering discusses the power of Kickstarter, unique product designs like his travel tripod, and how he intertwined sustainability into his business model. He also explains the importance of collaboration, customer feedback, and maintaining a vision of social responsibility while growing a successful brand.