Podcasting Tips, Podcast Growth, Listeners to Clients | The Podcast to Amplify Show

Rosemarie Callender | Podcast Strategist for Women Coaches and Experts
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Jun 15, 2023 • 23min

3 Reasons Why You Should Start A Podcast For Your Online Business In 2023 [Ep 100]

I'm willing to bet that you've been thinking about starting your business podcast for a year or two now. Maybe more. And maybe you've wondered whether you have the time to start a podcast or if it's even a worthwhile investment for your business. Heck - you probably know it's the right move to make but you're stuck in procrastination mode. It's okay, you're not alone - my clients had the same reservations too.But just like them, you have a bigger calling and you know you can't make the impact you want to make stuck in the social media box. With the rise of audio content and the increasing popularity of podcasts, there's never been a better time to leverage this medium to grow your business and personal brand. In this episode, I'm sharing three compelling reasons that make podcasting a must-have strategy for any business looking to thrive in 2023! Tune in to learn more and take the next step to get your voice out into the world. 📌 Ready for more? Here’s how I can help you: → Ready to turn your podcast into your most profitable platform? Apply for a Listeners to Clients Intensive - a high touch 30 day sprint for online coaches and experts ready to go ALL IN on their podcast and stop relying on social media to sign clients.→ Want a personalised podcast plan to optimise your podcast for more leads and sales? Book a Podcast Profitability Audit and receive your custom action plan in just three business days!→ Not sure where to start? Book a complimentary consult and let's chat about I can best support you.---------Connect with Rosemarie on Instagram | Website | ThreadsIf you enjoyed this episode, please support the show by leaving a review on Apple Podcasts. Scroll down to “Ratings & Reviews,” tap the stars and share your feedback. It would mean the absolute world to me. TY!
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Jun 12, 2023 • 39min

Publish Your Amazon Bestseller Book In Just Three Easy Steps w/ Book Coach, Steph Caswell [Ep 99]

Are you a business owner who dreams of taking all the knowledge and experience you have and turning it into an Amazon bestseller? Writing a book is no small feat—but if this has been playing in your mind for a while now, it’s definitely worth exploring. Just like a podcast, a book is a powerful marketing tool for skyrocketing your visibility and credibility in your niche.In this episode, I’m joined by author and writing coach Steph Caswell to discuss the three essential steps you need to help you write your first Amazon bestseller. She also shares expert tips and tricks for overcoming common mindset blocks that can often hold first-time authors back. We discuss the different publishing routes available to aspiring writers, how you can leverage Amazon's platform to achieve bestseller status and how your podcast can help you write your book faster! MEET STEPHWebsiteInstagramCreating Happy Writers PodcastPurchase a copy of Steph’s book! Dare To Write📌 Ready for more? Here’s how I can help you: → Ready to turn your podcast into your most profitable platform? Apply for a Listeners to Clients Intensive - a high touch 30 day sprint for online coaches and experts ready to go ALL IN on their podcast and stop relying on social media to sign clients.→ Want a personalised podcast plan to optimise your podcast for more leads and sales? Book a Podcast Profitability Audit and receive your custom action plan in just three business days!→ Not sure where to start? Book a complimentary consult and let's chat about I can best support you.---------Connect with Rosemarie on Instagram | Website | ThreadsIf you enjoyed this episode, please support the show by leaving a review on Apple Podcasts. Scroll down to “Ratings & Reviews,” tap the stars and share your feedback. It would mean the absolute world to me. TY!
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Jun 8, 2023 • 25min

How To Align Your Podcast Content Seamlessly With Your Offers [Ep 98]

Are you a business owner frustrated by the low return on investment (ROI) from your podcast? If so, this episode might have the answers you've been looking for! You're not alone. Many business owners face the challenge of converting their podcast listeners into paying clients, including me! By the end of this episode, you'll discover exactly what you need to do to turn things around. Tune in to learn why aligning your offers with your podcast matters, how to align your podcast content with your offers and the role of effective calls to action in driving conversions. EPISODE MENTIONS AND LINKS How to Use Content Pillars So You Never Run Out of Episode Ideas [Episode 43]Three Episode Types To Turn Listeners Into Clients [Episode 95]📌 Ready for more? Here’s how I can help you: → Ready to turn your podcast into your most profitable platform? Apply for a Listeners to Clients Intensive - a high touch 30 day sprint for online coaches and experts ready to go ALL IN on their podcast and stop relying on social media to sign clients.→ Want a personalised podcast plan to optimise your podcast for more leads and sales? Book a Podcast Profitability Audit and receive your custom action plan in just three business days!→ Not sure where to start? Book a complimentary consult and let's chat about I can best support you.---------Connect with Rosemarie on Instagram | Website | ThreadsIf you enjoyed this episode, please support the show by leaving a review on Apple Podcasts. Scroll down to “Ratings & Reviews,” tap the stars and share your feedback. It would mean the absolute world to me. TY!
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Jun 5, 2023 • 29min

You Don’t Need A Huge Podcast Audience To Convert Listeners Into Clients [Ep 97]

Are you a business owner thinking a large podcast listenership is the key to converting listeners into high-ticket clients? Think again. In this episode, I debunk the misconception that size matters when it comes to your podcast audience by sharing a client case study as proof that you can convert with a small podcast audience. Tune in to learn about the five stages of the podcast listener journey, why a small engaged audience is better than a huge one and what you should focus on if you want to build a podcast that converts.  You don’t want to miss this episode! 📌 Ready for more? Here’s how I can help you: → Ready to turn your podcast into your most profitable platform? Apply for a Listeners to Clients Intensive - a high touch 30 day sprint for online coaches and experts ready to go ALL IN on their podcast and stop relying on social media to sign clients.→ Want a personalised podcast plan to optimise your podcast for more leads and sales? Book a Podcast Profitability Audit and receive your custom action plan in just three business days!→ Not sure where to start? Book a complimentary consult and let's chat about I can best support you.---------Connect with Rosemarie on Instagram | Website | ThreadsIf you enjoyed this episode, please support the show by leaving a review on Apple Podcasts. Scroll down to “Ratings & Reviews,” tap the stars and share your feedback. It would mean the absolute world to me. TY!
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Jun 1, 2023 • 24min

Podcast Planning: 5 Questions You Must Answer Before Hitting Record [Ep 96]

Congrats on deciding to start your podcast! But before you dive into the tech - like which mic to buy or what software to use - let’s zoom out and focus on what really matters first: the foundation of your show. In this episode, I’m walking you through five must-ask questions that will shape the direction, purpose, and long-term success of your podcast.As a podcast strategist, I’ve seen so many business owners skip straight to gear and setup—but without a clear strategy, even the best mic won’t help you get results. Think of your podcast like a house - you wouldn’t build the walls and roof before laying the foundation. The same goes here. When you start with strategy, you’ll know exactly who you’re speaking to, what you’re offering, and how your content supports your bigger business goals.📌 Ready for more? Here’s how I can help you: → Ready to turn your podcast into your most profitable platform? Apply for a Listeners to Clients Intensive - a high touch 30 day sprint for online coaches and experts ready to go ALL IN on their podcast and stop relying on social media to sign clients.→ Want a personalised podcast plan to optimise your podcast for more leads and sales? Book a Podcast Profitability Audit and receive your custom action plan in just three business days!→ Not sure where to start? Book a complimentary consult and let's chat about I can best support you.---------Connect with Rosemarie on Instagram | Website | ThreadsIf you enjoyed this episode, please support the show by leaving a review on Apple Podcasts. Scroll down to “Ratings & Reviews,” tap the stars and share your feedback. It would mean the absolute world to me. TY!
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May 29, 2023 • 19min

3 Episode Types To Turn Listeners Into Clients [Ep 95]

Are you creating podcast content week after week but not seeing the conversions you hoped for? In today's episode, I'm revealing three powerful episode types that will not only nurture your existing listeners but also convert them into paying clients who can't wait to tell others about the transformation they achieved by working with you. Whether you've been podcasting for a while or just starting out, grab your notebook and pen because by the end of this episode, you'll walk away with some ideas that you can implement straight away. 🔗 EPISODE MENTIONS AND LINKS Episode 56 Danielle Swimm on her Podcast Launch Experience + Achieving Results In Less Than 30 Days!The Debbie Does Podcast 📌 Ready for more? Here’s how I can help you: → Ready to turn your podcast into your most profitable platform? Apply for a Listeners to Clients Intensive - a high touch 30 day sprint for online coaches and experts ready to go ALL IN on their podcast and stop relying on social media to sign clients.→ Want a personalised podcast plan to optimise your podcast for more leads and sales? Book a Podcast Profitability Audit and receive your custom action plan in just three business days!→ Not sure where to start? Book a complimentary consult and let's chat about I can best support you.---------Connect with Rosemarie on Instagram | Website | ThreadsIf you enjoyed this episode, please support the show by leaving a review on Apple Podcasts. Scroll down to “Ratings & Reviews,” tap the stars and share your feedback. It would mean the absolute world to me. TY!
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May 25, 2023 • 46min

Why Quizzes Are the Ultimate Lead Magnet for Your Online Business w/ Debbie Murphy [Ep 94]

Have you heard the news?  Quizzes are the future of the freebie!  Say goodbye to the pretty PDF and hour-long webinars and instead embrace using quizzes as a lead generation tool for your business.  In today’s episode, I’m chatting with Debbie Murphy, all about using quizzes to grow your online business. Tune in to learn how quizzes can be more efficient and less expensive than traditional lead magnets and how they help increase brand awareness, attract and learn more about your target audience and boost conversions.MEET DEBBIEDebbie is an OBM turned Quiz Funnel Strategist. She creates quiz lead magnets to help coaches increase their connections, clients & Conversions. She's an anti-bro-marketer, meaning she helps you to create funnels that aim to serve your audience instead of just selling to them! Quizzes are the freebies of the future and she's here to tell you all about them.WebsiteInstagram The Debbie Does Podcast📌 Ready for more? Here’s how I can help you: → Ready to turn your podcast into your most profitable platform? Apply for a Listeners to Clients Intensive - a high touch 30 day sprint for online coaches and experts ready to go ALL IN on their podcast and stop relying on social media to sign clients.→ Want a personalised podcast plan to optimise your podcast for more leads and sales? Book a Podcast Profitability Audit and receive your custom action plan in just three business days!→ Not sure where to start? Book a complimentary consult and let's chat about I can best support you.---------Connect with Rosemarie on Instagram | Website | ThreadsIf you enjoyed this episode, please support the show by leaving a review on Apple Podcasts. Scroll down to “Ratings & Reviews,” tap the stars and share your feedback. It would mean the absolute world to me. TY!
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May 22, 2023 • 19min

Overcome First-Time Podcasting Nerves And Boost Your Confidence With This ONE Tip! [Ep 93]

You sit down to record your podcast episodes for the first time. There’s a flutter of butterflies in your stomach. Your mouth goes dry, your palms are sweaty and when you open your mouth to speak, you can’t seem to string a sentence together that makes sense.  Sound familiar?Whether you’re a beginner in the planning stages or have just launched your podcast, I want you to know you’re not alone. Putting your voice out there can be intimidating and the launch process can bring up a range of emotions, especially if you’re new to podcasting.But what if we told you there's ONE thing you could do that will help you squash those nerves and sound like a complete natural on your podcast? I’m telling all in today’s podcast episode, so if you're ready to conquer your nerves and start podcasting with confidence, be sure to tune in to learn more!📌 Ready for more? Here’s how I can help you: → Ready to turn your podcast into your most profitable platform? Apply for a Listeners to Clients Intensive - a high touch 30 day sprint for online coaches and experts ready to go ALL IN on their podcast and stop relying on social media to sign clients.→ Want a personalised podcast plan to optimise your podcast for more leads and sales? Book a Podcast Profitability Audit and receive your custom action plan in just three business days!→ Not sure where to start? Book a complimentary consult and let's chat about I can best support you.---------Connect with Rosemarie on Instagram | Website | ThreadsIf you enjoyed this episode, please support the show by leaving a review on Apple Podcasts. Scroll down to “Ratings & Reviews,” tap the stars and share your feedback. It would mean the absolute world to me. TY!
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May 18, 2023 • 23min

3 Simple Tweaks To Start Generating Leads From Your Podcast (On Autopilot) [Ep 92]

Feeling frustrated by the lack of ROI from your podcast? You’re showing up consistently, releasing episodes every week. Listeners tell you they love the show, and your download numbers are steady—but they’re not translating into paying clients. And the growth? It’s stalled.You want more ears on your show but more importantly, you want to make a bigger impact by guiding listeners into your offers. Right now, it just feels... stuck. You’re not sure what’s missing or how to turn things around. Don’t worry - I see you and I’ve got your back.In this episode, I’m sharing three simple tweaks that can shift your podcast from “just content” to a powerful lead-generating tool. We’ll talk about how to set clear goals for your podcast, strengthen your messaging and create a consistent call to action that actually moves peopleIf you’re podcasting consistently but not seeing results, this is the episode for you. Tune in and let’s get your podcast working for your business - finally.📌 Ready for more? Here’s how I can help you: → Ready to turn your podcast into your most profitable platform? Apply for a Listeners to Clients Intensive - a high touch 30 day sprint for online coaches and experts ready to go ALL IN on their podcast and stop relying on social media to sign clients.→ Want a personalised podcast plan to optimise your podcast for more leads and sales? Book a Podcast Profitability Audit and receive your custom action plan in just three business days!→ Not sure where to start? Book a complimentary consult and let's chat about I can best support you.---------Connect with Rosemarie on Instagram | Website | ThreadsIf you enjoyed this episode, please support the show by leaving a review on Apple Podcasts. Scroll down to “Ratings & Reviews,” tap the stars and share your feedback. It would mean the absolute world to me. TY!
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May 15, 2023 • 23min

Weekly Podcasting Not Right For You? 2 Alternative Ways You Can Leverage Audio To Grow Your Business [Ep 91]

Are you excited about using podcasting to help you grow your business but feeling hesitant about committing to a weekly podcasting schedule?  Traditional podcasting offers a great way to nurture and connect with potential clients, establish your thought leadership and increase your revenue. But if weekly podcasting isn’t your jam, don't worry!In this episode, we explore two alternative ways you can leverage audio that might just be the perfect fit for you and your business goals.  So what are you waiting for – join me to learn more and let’s make your podcasting dreams a reality!📌 Ready for more? Here’s how I can help you: → Ready to turn your podcast into your most profitable platform? Apply for a Listeners to Clients Intensive - a high touch 30 day sprint for online coaches and experts ready to go ALL IN on their podcast and stop relying on social media to sign clients.→ Want a personalised podcast plan to optimise your podcast for more leads and sales? Book a Podcast Profitability Audit and receive your custom action plan in just three business days!→ Not sure where to start? Book a complimentary consult and let's chat about I can best support you.---------Connect with Rosemarie on Instagram | Website | ThreadsIf you enjoyed this episode, please support the show by leaving a review on Apple Podcasts. Scroll down to “Ratings & Reviews,” tap the stars and share your feedback. It would mean the absolute world to me. TY!

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