Podcast Planning: 5 Questions You Must Answer Before Hitting Record [Ep 96]

Congrats on deciding to start your podcast! But before you dive into the tech - like which mic to buy or what software to use - let’s zoom out and focus on what really matters first: the foundation of your show. In this episode, I’m walking you through five must-ask questions that will shape the direction, purpose, and long-term success of your podcast.

As a podcast strategist, I’ve seen so many business owners skip straight to gear and setup—but without a clear strategy, even the best mic won’t help you get results. Think of your podcast like a house - you wouldn’t build the walls and roof before laying the foundation. The same goes here. When you start with strategy, you’ll know exactly who you’re speaking to, what you’re offering, and how your content supports your bigger business goals.

📌 Ready for more? Here’s how I can help you: 

→ Ready to turn your podcast into your most profitable platform? Apply for a Listeners to Clients Intensive - a high touch 30 day sprint for online coaches and experts ready to go ALL IN on their podcast and stop relying on social media to sign clients.

→ Want a personalised podcast plan to optimise your podcast for more leads and sales? Book a Podcast Profitability Audit and receive your custom action plan in just three business days!

→ Not sure where to start? Book a complimentary consult and let's chat about I can best support you.

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