
Female Founder World
Learn how to start and scale-up a business directly from real-world entrepreneurs as host Jasmine Garnsworthy draws out the most actionable and helpful advice and stories. Through solo episodes and interviews, you'll walk away with resources and actionable steps to implement in your own business today.
Latest episodes

Apr 1, 2024 • 22min
She Spent $20k to Start An Underwear Brand. Now She's Sold $8 Million: Sandy Ronalds, Nat'V Basics
Nat'V Basics founder Sandy Ronalds is on the Female Founder World podcast with Jasmine Garnsworthy! After being disappointed at her options to find underwear that was both good for her and for the planet, Sandy Ronalds had the idea to create the brand she wished existed, Nat’V Basics. Now, only a few years later Sandy has grown from a solo-preneur working out of her parents’ spare bedroom to a team of six, sold over $8M worth of product and still owns 100% of her business. Listen to the interview for the full story. Links Join our retail bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Join the group chat for Business Besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887 Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy Check out Sandy's business: https://natvbasics.com

Mar 25, 2024 • 30min
Her Customers Invested $4.5 Million and Co-Own Her Business: CurlMix Founder Kim Lewis
CurlMix founder Kim Lewis is on the Female Founder World podcast with Jasmine Garnsworthy!
Kim Lewis is the CEO and co-founder of CurlMix, the award-winning hair care brand with a really smart tag line: master your curls in 21 days.
Kim's landed SO much press—her brand has been featured everywhere from Forbes and Entrepreneur Mag to Refinery 21 and Vanity Fair, and a lot of this she actually managed to secure without the help of a publicist (she tells us how in the interview!). The business has hit over eight figures in revenue, and raised $4.5M+ in equity crowdfunding from their community.
It wasn’t always this smash-success, though, CurlMix is actually Kim’s third swing at entrepreneurship.
Listen to the interview for the full story.
Links
Join our retail bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
Join the group chat for Business Besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887
Invest in CurlMix here: https://wefunder.com/curlmix
Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Check out Kim's business: curlmix.com

Mar 18, 2024 • 33min
From Her Parents' Garage to Seven Figures Selling Chic Lunch Boxes: Ali Kaminetsky, Modern Picnic
Ali Kaminetsky, the founder of Modern Picnic, is on the Female Founder World podcast with Jasmine Garnsworthy!
Ali created a brand around chic, super useful lunchcases and insulated bags for the busy girlies. Since launching at 22 years old in 2018, Ali has sold over 40,000 units and has done $6M+ in revenue.
In this episode of Female Founder World, Ali covers how she built the biz from shipping out of her parent's basement to where she is today, how they got early traction and press, and how she's been able to raise money from some really incredible investors.
Links
Join our retail bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
Join the group chat for Business Besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887
Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Check out Ali's business: https://modernpicnic.com/products/the-tote-black-canvas
Group Business Coaching: Registrations opening soon! (Check the Female Founder World Instagram).
Ali's Resource Recommendation:
Buzzbassador: https://buzzbassador.com is the ambassador tool Ali reccomends on the show

Mar 11, 2024 • 39min
Overcoming Crippling Imposter Syndrome to Bootstrap the Next Big Beauty Brand: Glosshood's Sienna Brown
Sienna Brown, the founder of Glosshood, is on the Female Founder World podcast with Jasmine Garnsworthy! Sienna's building the beauty brand that will re-ignite your inner child. She launched her company exactly one year after quitting her full time job, and sold out the first drop within four days! They're also now among brands like Range Beauty and Topicals who were accepted into the Sephora Accelerate program. In this episode of Female Founder World, we're covering a lot of really good stuff: lessons on building a bootstrapped beauty biz, how to find your community, making the pivot from self-manufacturing to working with manufacturers, overcoming self doubt, key pieces to doing great in retail, and specific insights from the Sephora Accelerate program. Links Join our retail bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Join the group chat for Business Besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887 Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy Check out Sienna's business: https://www.glosshood.com Group Business Coaching: Registrations open 10 March (Check the Female Founder World Instagram). Sienna's Resource Recommendations: AccuGraphiX: https://bar-code.com—Sienna was able to get the barcode stickers she needed in less than 24 hours. Go Daddy Studio (fka OVER): https://apps.apple.com/app/id535811906 Sienna has used this app for over four years now for easy graphic design. Book: 'Venture Deals'

Mar 4, 2024 • 44min
She Sold Her Car to Start a Pet Business, Then Landed a HUGE Break: Kristyn Rose Berland, Founder of CrateAway
Kristyn Rose Berland, the founder of CrateAway, is on the Female Founder World podcast with Jasmine Garnsworthy! Kristyn has building building and bootstrapping her pet carrier business within the Female Founder World community, and they're getting some really amazing traction. She sold her car to start the business while also working her full time corporate job—and then came her biggest opportunity: Kristyn and her business landed a starring role the new Roku show, Side Hustlers, created by Reese Witherspoon's production Hello Sunshine. Kristyn has been building the biz while working her fulltime job for the last three years, and she actually quit her job the day after we recorded this episode. We talk a lot about what it really takes to go 'all-in' on your business idea: do you need to move to a lower tax state? How much money do you need to have in the bank to quit your job? How do you overcome the mental hurdle and truly trust yourself? Kristyn's going through all of those big questions right now. In this episode Kristyn shares some hard-won learnings from starting her own business and inventing a brand new product, huge challenges she faced on Kickstarter, and how she has been able to get some incredible angel investors to notice her. Links Join our retail bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Join the group chat for Business Besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887 Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy Check out Kristyn's business: https://www.crateawayco.com Group Business Coaching: Registrations open 5 March (Check the Female Founder World Instagram). Kristyn's Questions List: Dropping in the Female Founder World Group Chat 5 March: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887

Feb 26, 2024 • 36min
Everyone Said Her Idea Was Impossible, Then She Built An 80,000-Person Waitlist: Samantha Brett, Naked Sundays
Samantha Brett, the founder of Naked Sundays, is on the Female Founder World podcast with Jasmine Garnsworthy! Samantha was a news reporter in Australia spending all day in the sun when she had the idea for an SPF brand that could be worn with your makeup. A ton of people in her life were getting skin cancer, and she couldn’t get over this one idea she had to make sunscreen something people actually wanted to wear. Her brand, Naked Sundays, has executed so well on that idea–it's grown 1133% since its first year in business. After becoming a viral staple in Australia, they’ve launched all over North America and the UK. In this episode Samantha shares how Naked Sundays created such an amazing launch, what Samantha has prioritized to find such virality, how press has impacted their sales, and so much more. Links Join our retail bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Join the group chat for business besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887 Free Group Business Coaching with Gretta van Riel: https://bestie.femalefounderworld.com/Gretta-van-riel-coaching Free Group Business Coaching with Samantha Brett: https://bestie.femalefounderworld.com/group-business-coaching-samantha-brett Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy Check out Samantha's business: https://us.nakedsundays.com/en-ca

Feb 19, 2024 • 33min
The Story Behind Briogeo’s 9-Figure Founder
Nancy Twine, the founder of Briogeo, is on the Female Founder World podcast with Jasmine Garnsworthy! Nancy started her hair care business back when clean beauty was just getting started, and the movement really hadn't hit the haircare space. She used her savings to start the business and started a sampling strategy to get traction. After six years, she brought in an investor and within 10 years had built a nine-figure company that soon sold to Wella. tbh it's rare to find someone who has experience with a scrappy launch, bootstrapped for years, fundraises hit nine figures and ALSO has sold the business--and is happy to talk about all of it. In this episode Nancy shares Briogeo's early marketing tips, how she's scaled a team and a business, and what life looks like now post-aquisition. Links Join our retail bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Join the group chat for business besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887 Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy Check out Nancy's business: https://www.briogeohair.com

Feb 12, 2024 • 51min
Gretta Van Riel’s Audience First, Product Second Framework For Success
Gretta van Riel was 22 when she started her first business: a detox tea that she was mixing, packaging and selling right from her parent’s dining room table. The business ended up being a massive success and within 6 months was doing $600,000 a month in revenue! Gretta replicated the success of her first business and launched three more consumer companies, and an agency. They’ve gone on to do incredibly well—one even sold $1M worth of product in one day! Listen in to see how Gretta did it. In this episode Gretta shares how her first biz gained that early success, her biggest (and most expensive) mistake and how you can avoid it, how to nail influencer marketing in 2024, what she'd suggest for founders today, and SO much more. Links Join our retail bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Check out the Australia tour: https://www.femalefounderworld.com/australia-tour-2024 Join the group chat for business besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887 Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy Check out Gretta (and her businesses): https://www.instagram.com/gretta?igsh=MWRwdXVsNzRlOGFvdw==

Feb 6, 2024 • 38min
Madi Stefanis Started Selling Film Cameras to Gen Z—Within 18 Months She Made $3.6 Million
Madison Stefanis was 19 when she started selling refurbished vintage film cameras to Gen Z. She realized she was onto a booming market, but had some problems sourcing the vintage cameras—there are only so many available in the world for sale, right? Madi decided to meet the demand by creating her own film camera and market it to a nostalgic millennial and Gen Z customer. And, it's been a hit. They're crushing it on TikTok and Instagram, and in 18 months sold 40,000 units and did AU$3.6M in revenue. In this episode Madi shares the behind the scenes in going from idea to a fully launched product, how they've found traction on social media, and how she's been able to show up as the face of her business as someone who's more introverted. Links Join our retail bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Check out the Australia tour: https://www.femalefounderworld.com/australia-tour-2024 Join the group chat for business besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887 Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy Check out Madi's biz: https://35mmco.com/

Dec 29, 2023 • 32min
She Built a 10,000-Person Waitlist Using This Organic Strategy with Experiment Cofounder Lisa Guerrera
Lisa Guerrera is making science cool with Experiment Beauty. As a chemist, she partnered up with her co-founder Emmy (another chemist) to bring the next gen of science-backed brands. After making a viral first product (iykyk), they’ve grown 10x year-over-year—mostly through their organic waitlist strategy.
In this episode Lisa shares the moments that helped scale Experiment Beauty, how to build a brand that lasts, and their launch strategy we should all be copy-pasting rn.
Links
Join the group chat for business besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887
Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Check out Lisa's biz: https://experimentbeauty.com/
Try the ShopMy Affiliate platform: https://shopmy.us/home