Female Founder World
Pia Mance Built a 7-Figure Jewelry Business with $900
Aug 5, 2024
Pia Mance, founder of Heaven Mayhem, built a million-dollar jewelry brand from just $900. She discusses her scrappy entrepreneurial journey, revealing innovative marketing strategies and the role of influencers like Hailey Bieber in her success. Pia shares insights on managing growth, the challenges of hiring, and lessons learned from her latest product launch. With a focus on networking and community support, she emphasizes how relationships have shaped her business trajectory.
31:36
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Quick takeaways
- Pia Mance successfully launched her jewelry brand Heaven Mayhem with just $900 by focusing on resourceful marketing and reinvesting sales.
- Celebrity endorsements significantly boosted Heaven Mayhem's visibility and sales, underscoring the powerful influence of strategic influencer relationships in business growth.
Deep dives
Pia Mance's Entrepreneurial Journey
Pia Mance, the founder of Heaven Mayhem, shares her journey of launching a brand for timeless accessories after moving to Los Angeles from London. Struggling to find her identity after the move, she decided to create something for herself amidst household responsibilities. With only $900 to start her venture, Pia emphasizes the importance of setting aside ego and being resourceful, using her bedroom as a makeshift workspace to develop her first product—a collection of vintage pendant necklaces. Through clever marketing tactics, such as creating a sense of urgency with sold-out signs, she quickly reinvested her initial sales into expanding her offerings.
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