Revenue Builders

Join hosts John McMahon and John Kaplan on the Revenue Builders podcast as they delve into the art of storytelling in sales with Maury Rogow, CEO of Rip Media. Discover how storytelling shapes sales strategies, transforms brands, and influences purchasing decisions. Uncover the crucial role storytelling plays in building relationships, captivating audiences, and driving revenue.KEY TAKEAWAYS[00:01:10] The significance of storytelling in sales for both salespeople and executives.[00:01:27] Understanding the customer journey and tailoring stories for various stages.[00:02:07] Making customers the heroes of your stories to address their needs and solutions.[00:03:42] Simplifying complex information into compelling narratives for emotional connection.[00:08:09] Adapting storytelling techniques based on the buyer's position in the purchasing cycle.HIGHLIGHT QUOTES[00:00:49] "Your brand will thrive or die based on the story you tell."[00:01:47] "The folks that tell great stories, get to the point, and build relationships bring in the 6, 7, even 8-figure deals."[00:06:32] "It's not about you; it's about how you help those on the other side of the table. They need to be the hero."[00:07:13] "If you walk in there to serve, the 'what's in it for me,' they're thinking what's in it for me to be sitting here with you."Listen to the full episode with Maury Rogow through this link:https://revenue-builders.simplecast.com/episodes/make-your-customer-the-hero-with-maury-rogowCheck out John McMahon’s book here:Amazon Link: https://a.co/d/1K7DDC4Check out Force Management’s Ascender platform here: https://my.ascender.co/Ascender/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

John McMahon and John Kaplan as they express gratitude to their dedicated audience while reflecting on the impactful moments of 2023. In this festive episode, the duo discusses the diverse array of esteemed guests, key takeaways, and listener engagement that shaped the Revenue Builders Podcast. From top-tier executives to specific sales strategies, the hosts invite feedback and suggestions for future episodes. They also share exciting plans for 2024 and offer a heartfelt holiday message to their listenersCheck out John McMahon’s book here:Amazon Link: https://a.co/d/1K7DDC4Check out Force Management’s Ascender platform here: https://my.ascender.co/Ascender/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mark Thurmond, COO of Tenable and a seasoned revenue builder, shares his expertise on assembling top-notch sales teams. He emphasizes the 'three H's' of recruitment: intellect, passion, and work ethic, explaining how these traits shape effective teams. The discussion dives into the importance of robust sales enablement strategies that empower teams with essential skills. Additionally, Mark highlights the need to eliminate friction within organizations to enhance productivity, ensuring sales teams can operate efficiently and responsively.

Anne Gary, Managing Director at Force Management, discusses decision criteria and mastering sales champions. Topics include aligning product differentiators, risks of scope creep, preparing champions and quantifying pain, the role of champions in controlling decision criteria, feedback and champion influence, and managing stakeholders with champions.

Cedric Pech, CRO at MongoDB, discusses transitioning to a CRO role, purposeful leadership, building a vision, and creating a culture of patriots in an organization.

JP Bolen, VP of Global Sales at Rubrik, discusses the importance of sales enablement and the three types of training: onboarding, ongoing, and field training. He shares his experience in implementing a comprehensive onboarding program at Rubrik. The conversation also touches on 'winning the stage' in the sales process, having a compelling POV, and the role of continuous learning in sales success.

In this episode of The Revenue Builders Podcast, hosts John McMahon and John Kaplan dive deep into the critical role of the CFO in sales deals, especially in uncertain times. Michael Cremen joined us when he was the CSO of Elastic. The discussion revolves around the importance of understanding and addressing the CFO factor, failing fast, and asking the hard questions. The episode provides valuable insights for sales professionals on navigating financial implications, engaging champions effectively, and using strategic language to secure deals.KEY TAKEAWAYS[00:00:36] Competing Beyond Competitors: Salespeople must recognize they're not just competing against direct competitors but against all the other potential investments the CFO could make.[00:01:44] Stacking Up Against Priorities: The real competition lies in how your cost justification compares to all the other initiatives the CFO is juggling.[00:03:24] The Timing Dilemma: Discussion on whether to go early and seek advice or go late and face critique from CFOs. Emphasis on the importance of early engagement and seeking guidance before formal proposals.[00:05:08] Champion Dynamics: The significance of going with a champion and the potential pitfalls of leaving them out of crucial conversations with CFOs.[00:07:36] Strategic Language: The hosts and Michael Kremen discuss the importance of using precise language that conveys the value proposition and justifies the presence of the sales team at the CFO level.[00:09:28] Embracing Paranoia: Encouragement for sales teams to be paranoid and vigilant, especially when dealing with high-stakes deals and engaging CFOs.HIGHLIGHT QUOTES[00:08:18] "The best sales teams on the planet are paranoid, like viciously paranoid. If you think it's going to sail through and everything's fine, be careful, be paranoid."[00:10:09] "People rarely argue with their own conclusions. When you ask them to walk you through a scenario and they realize that they've just answered the question, it just makes it a lot easier."[00:11:38] "It needs to be in their language, in their parameters. If you're forcing your goals, the way you read things, the way you're measured onto your customers, they don't understand it."Listen to the full episode with Michael Cremen through this link:https://revenue-builders.simplecast.com/episodes/connecting-to-value-with-michael-cremenCheck out John McMahon’s book here:Amazon Link: https://a.co/d/1K7DDC4Check out Force Management’s Ascender platform here:  https://my.ascender.co/Ascender/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Harsha Jalihal, Chief People Officer at MongoDB, discusses balancing business needs with employee needs, understanding human behavior, building trust through authenticity, and managing stress and burnout. Key topics include employee motivations, trust-building, conflict resolution, and handling stress among salespeople.

In this episode of The Revenue Builders Podcast, join hosts John McMahon and John Kaplan as they explore the multifaceted world of sales champions with veteran sales leader and author Richard Rivera. Discover the nuances of champion dynamics, including the often-overlooked aspect of bias for action. Rivera breaks down the four champion tendencies—Complacent, Teaser, Protector, and Transformer—revealing strategies to navigate each and ensure successful deals.KEY TAKEAWAYS[00:01:02] Understanding the Bias for Action: Richard Rivera introduces the concept of bias for action in champions, emphasizing its crucial role in sales success.[00:02:29] The Defining Characteristics of a Champion: The importance of champions not just having power and influence but actively taking action on behalf of the salesperson.[00:03:36] Dimensions of Champion Tendencies: Rivera introduces a framework with two dimensions—appreciation for innovation and bias for action—to categorize champions into four tendencies.[00:05:59] The Protector Tendency: Exploring champions who take action but lean towards risk-averse decisions, and how to navigate objections from such individuals.[00:06:38] The Transformer: Rivera's favorite tendency, champions who prioritize innovation and have a bias for action, but with potential pitfalls. Strategies for dealing with Transformers in the sales process.[00:08:44] Selling in a Collective Yes Environment: Acknowledging the shift towards collective decision-making and the challenge of navigating the intricacies of multiple decision-makers and influencers.[00:11:19] Becoming the Protector: When dealing with Transformers, the importance of assuming a protector role—anticipating risks and ensuring a smooth decision-making process.[00:12:48] Early Challenges with Transformers: Highlighting the risk of Transformers going too early to the economic buyer and losing the deal due to lack of preparation.[00:14:37] What We Heard Concept: Introducing a mature approach to address potential conflicts with Transformers by referring back to shared understandings and perspectives.HIGHLIGHT QUOTES[00:03:16] "If they're not taking action, they are not being a champion for us."[00:06:18] "Recognize who you have and then fill their gaps."[00:09:10] "If you can't be with the one you love, love the one you're with."[00:13:46] "What we heard is a mature way to address potential conflicts."Here are the links to our full episodes with Richard Rivera: Part 1: https://revenue-builders.simplecast.com/episodes/developing-buyer-champions-with-richard-rivera-part-1Part 2: https://revenue-builders.simplecast.com/episodes/developing-elite-sales-habits-with-richard-rivera-part-2Check out Richard Rivera’s book here: https://www.amazon.com/CHAMPION-SELL-L-I-T-Building-Champions/dp/B0BV415V9M/ref=sr_1_1Check out John McMahon’s book here:Amazon Link: https://a.co/d/1K7DDC4Check out Force Management’s Ascender platform here: https://my.ascender.co/Ascender/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Kelly Connery, an experienced leader, discusses transitioning into the CRO role. Topics include shifting from selfish to selfless mindset, embracing coaching, emotional connection to fundamentals, alignment with the board, leveraging technology, and managing conflicting advice as a CRO.