

Hardscape Growth
Hardscaper
The Hardscape Growth podcast is back with a brand new season, and this time we're focusing on the Hardscaper High Five.
Hosted by Alex Cadieux from Techo-Bloc, this season will break down the five core values that every successful hardscaper needs to focus on. With a new framework and theme to help compartmentalize the information and make it easier to digest, listeners will learn from industry veterans who have been through the ups and downs, made mistakes, and achieved success.
Hosted by Alex Cadieux from Techo-Bloc, this season will break down the five core values that every successful hardscaper needs to focus on. With a new framework and theme to help compartmentalize the information and make it easier to digest, listeners will learn from industry veterans who have been through the ups and downs, made mistakes, and achieved success.
Episodes
Mentioned books

Jul 13, 2021 • 56min
Maximizing Retention & Profit Through Slow, Organic Growth w/ Tussey Landscaping
With Tussey Landscaping’s steady, healthy growth, it’s easy to see why they’ve retained such loyal employees and have now exceeded $4 million annually. They describe their success using a metaphorical model of a tree: the roots are the company & organizational structure; the trunk is the direction of the company; the branches are the vision; and the water is the transparency/team environment/leadership.
Steve Martin, Matt Martin, & Wes Zimmerman of Tussey Landscaping, join the show to discuss how steady organic growth has led to their success.
What we talked about:
How Tussey Landscaping got its start Matt, Steve, & Wes’ roles in the company
Delegation of responsibility & creating new roles
The metaphorical tree of success
Company event perspectives from owner & employee
Budget strategies w/ growth
The value of social media in regards to retention
Check out these resources we mentioned during the podcast:
https://hardscaper.com
https://www.tusseylandscaping.com/
Tussey Landscaping on Instagram
To hear more interviews like this one, subscribe to the Hardscape Growth Podcast on Apple Podcasts, Spotify, or your preferred podcast platform.

Jul 6, 2021 • 54min
How 3 People and a Few Machines are Laying 35 Pallets a Day w/ Zak Key
How can a 3-man team pull off subbing for a company with 135 employees? By working smarter, not harder. And you do that by investing in the right equipment. Our latest guest is Zak Key, a hardscape installer for his dad’s company, Key Landscape & Irrigation in Keene, NH. What makes Key Landscape so special is their focus and dedication to mechanically-installed permeable pavements. In 2020, their 3-person crew installed over 65,000 square feet of residential and commercial permeable pavements. Some projects saw them lay over 35 pallets per day!
In this episode, we break down what equipment Zak’s crew uses and how to get the most out of it. The labor challenge is VERY REAL and smart contractors continuously evaluate ways to improve efficiency and productivity. This can be achieved by changing installation methods, using different materials and favoring the use of specialized equipment. Key Landscape does all of the above.
We discuss:
How Zak’s 3-man operation manages to perform the work of a much larger organization (without being tired all the time!)
How to determine when and what equipment to invest in
How courses and certifications have helped Zak along the way.
Check out these resources we mentioned during the podcast:
Zak’s Instagram which has lots of great videos of this equipment in action
Pave Tool Innovator’s Vacu-Mobile Allrounder (the main machine we talk about in the episode)
How geogrid works in pavement to reduce base thickness
Learn about the 3 different base types for paver installation
Find this interview and many more by subscribing to Hardscape Growth on Spotify, on Apple Podcasts, or on our website.
Listening on a desktop & can’t see the links? Just search for Hardscape Growth in your favorite podcast player.

Jun 30, 2021 • 1h 4min
Budgeting, Estimating, & Job Costing: Overhead Recovery Made Simple w/ Wes Zimmerman
You need to stop setting pricing based on your competitors. Instead, you need to set costs based on overhead. Because if you’re not job costing and constantly improving your budgeting and estimates… It’s business suicide. That’s one thing our latest guest, Wes Zimmerman (@synkedup on Instagram) Co-Creator of the SynkedUP app and Marketing Director at Tussey Landscaping, has learned over the years and he wants to help put a stop to it — even going so far as to create an app to tackle the problem. He joins the show to share the secrets of budgeting, estimating and job costing the right way.
What we talked about:
The importance of proper budgeting, estimating and job costing
How to establish a feedback loop of continuous improvement and accuracy in your bids
The new course and free budgeting and pricing template at Hardscaper.com
Check out these resources we mentioned during the podcast:
The new Budgeting, Estimating and Job Costing Course
The SynkedUP app
Tussey Landscaping YouTube Channel.
It’s awesome. Find this interview and many more by subscribing to Hardscape Growth on Spotify, on Apple Podcasts, or on our website. Listening on a desktop & can’t see the links? Just search for Hardscape Growth in your favorite podcast player.

Jun 22, 2021 • 26min
Culture Comes First: Strategies to Take Leadership to the Next Level w/ Alex Cadieux
Strong leadership within a company can never be overstated. Not only does it help shape performance and results, a leader influences one of the most important aspects of a company: culture. Without a thriving culture, the company won’t retain all-star employees and they won’t be able to take the company to the next level.
Alex Cadieux, from Techo-Bloc, discusses leadership and culture while referencing two standout episodes with Jordan Daneker, from Evolve Design Build, and Matt Hiner, from Hiner Outdoors.
What was talked about:
Reflection on Jordan Daneker’s Excerpt and Building the Right Team
Reflection on Matt Hiner’s Excerpt and The 12 Core Values of Company Success
Check out the resources below for more information:
Start with Why: How Great Leaders Inspire Everyone to Take Action By Simon Sinek
The Amazon Management System: The Ultimate Digital Business Engine That Creates Extraordinary Value for Both Customers and Shareholders By Ram Charan and Julia Yang
To hear more interviews like this one, subscribe to Hardscape Growth on Apple Podcasts, Spotify, or your preferred podcast platform.
Have an idea for an episode, or a problem you’d like to see us explore? Hit us up at podcast@hardscaper.com or send us a DM on Instagram @hardscaper_

Jun 15, 2021 • 18min
How Techo-Bloc’s Contractor Support Manual Can Increase Your Profitability w/ Alex Cadieux
The outdoor living world has seen an incredibly fortunate surge in demand that has been great for all hardscape professionals. In fact, the new American status symbol is a backyard that’s basically a fancy living room! This episode of Hardscape Growth is all about helping you take that next step from a design build perspective to bring as much value as possible to your clients using Techo-Bloc’s Contractor Support Manual.
The Contractor Support Manual includes over 130 pages of plans, step-by-step instructions, and materials lists for a wide variety of fire pits, water features, kitchen islands, tables and benches. If you’re looking to build these features into your 3D designs using popular tools, like Sketchup, the Designer’s Toolbox has all the CAD files, hatch patterns, texture files, and even pre-built 3D models at your fingertips.
Resources Mentioned on the Show:
The Contractor Support Manual
“The new American status symbol: A backyard that’s basically a fancy living room”
Warming Trends Crossfire Burner Technology
Techo-Bloc Fire Pits
Example of Grill Island Construction
Learn more about how to access the Contractor Support Manual, what builds our outdoor living guides cover, and how the manual helps you build features as efficiently and profitably as possible by tuning in on Apple Podcasts, Spotify, or wherever you listen to podcasts.

May 25, 2021 • 1h 14min
How Company Reps Help You Help Your Clients and Your Crew w/ Kyle Needham
In the hardscaping world, you have to be a student of the game so you're best positioned to make the right decisions. The businesses that grow and continue to succeed year after year are the ones that are open to change and building relationships with those who can help them succeed.
On this episode of Hardscape Growth, I talk with Kyle Needham, owner of Needham Outdoor Solutions, about lessons he’s learned from being in the industry for 20+ years.
We also talked about:
Hardscaping as a creative outlet.
How designs and plans help the client, the contractor, and the crew.
How to manage hardscaping and maintenance.
How relationships with reps and local dealers make your business better.
Tune in on Apple Podcasts, Spotify, or wherever you listen to podcasts.
Find Kyle on Instagram and Facebook. Looking for Design Files and Hatch Patterns? Check out the Designer’s Toolbox

May 18, 2021 • 1h 7min
How The 5S Lean Management System Can Make Your Processes More Efficient w/ Stephane Poirier
If you’ve been in the hardscaping game for a while, you’re probably familiar with the 5S lean management system: Sort, Set in Order, Shine, Standardize and Sustain. It can get a little tedious, but in many cases it’s critical to running an efficient business.
On this episode of Hardscape Growth, I talk with Stephane Poirier, Owner of Peartree Property Services, about the role the 5S system plays in his development of best practices and standard operating procedures.
We also talked about:
The use of mobile apps to improve communication in the field.
Making sales calls and presentations more impactful and efficient.
The importance of innovation.
Tune in on Apple Podcasts, Spotify, or wherever you listen to podcasts.
Check out our video on tool trailer optimization. Learn more about the Checklist App for Mobile Inspections and Field Reporting.

May 11, 2021 • 46min
Coexist with Competition: Why the Key to Winning is in Knowing Who You Are w/ Adam Santo
Ten years ago, hardscaping was a tough industry to get into. But now anyone who has a knowledge of the trade and a passion for the work can perform in the industry.
On this episode of Hardscape Growth, I talk with Adam Santo, Owner of Lilley LLC, about coexisting with your competition, differentiating through personalized service, and doing what you love.
We also talked about:
What led him to start his business at 23
How design is a differentiator for his business
Tackling fear and knowing your worth
How to determine pricing
His favorite hardscaping tools
Mentioned on the show:
Adam’s Instagram
Lilley LLC Website
Bartell Global
Techo-Bloc Sample Booklet Kit
Tune in on Apple Podcasts, Spotify, or wherever you listen to podcasts.

May 4, 2021 • 19min
How Contractors are Leveraging Financing Programs to Grow their Business (USA) w/ Andrew Clark
In a world where clients finance everything from their homes to their cars, even cell phones, payment options are no longer "nice to have;” they're expected.
On this episode of Hardscape Growth, I talk with Andrew Clark, Relationship Manager at EnerBank USA, about how successful contractors leverage financing programs to improve the efficiency and impact of their marketing and sales efforts.
We also talked about:
The 6 steps to financing
How to use financing to prequalify customers
How easy it is to use Pave Now, Pay Later
How to build fees into your pricing structure
EnerBank USA is Techo-Bloc’s American lending partner for the Pave Now, Pay Later financing program. Learn more about how your company can take advantage of this fantastic program by visiting pavenowpaylater.com
Tune in on Apple Podcasts, Spotify, or wherever you listen to podcasts.

May 4, 2021 • 16min
How Contractors are Leveraging Financing Programs to Grow their Business (Canada) w/ Joey Brandone
In a world where clients finance everything from their homes to their cars, even cell phones, payment options are no longer "nice to have;” they're expected.
On this episode of Hardscape Growth, I talk with Joey Brandone, Sales Manager Eastern Canada at Financeit, about how successful contractors leverage financing programs to improve the efficiency and impact of their marketing and sales efforts.
We also talked about:
The biggest misconception about financing.
How financing is an asset to your business.
The right time to talk financing with your client.
Why clients who have the means to pay upfront still choose financing.
Financeit is Techo-Bloc's Canadian lending partner for the Pave Now, Pay Later financing program. Learn more about how your company can take advantage of this fantastic program by visiting pavenowpaylater.com
Tune in on Apple Podcasts, Spotify, or wherever you listen to podcasts.


