The Fitness Marketing Agency Podcast

This week marks part 3 of our interview with elite fitness business coach Kirk Miller—former physique pro, online coaching mentor, and host of the Built to Last podcast. Kirk’s helped countless fitness coaches master the art of high-ticket sales by focusing not on tactics, but on belief, integrity, and strategy. If you’re struggling with sales calls, price objections, or staying in shape while running a business, this episode is packed with gold. Key highlights of this episode include: ✅ Why your belief system is your best sales script. ✅ The premium mindset that earns premium pricing. ✅ How emotional certainty builds trust and closes deals. ✅ Breaking down objections without pressure or pushiness. ✅ Why skipping sales calls is killing your conversion rate. Part 1: 5k For A Front End Offer - Pricing Psychology to Sell Fitness Part 2: Under The Bonnet Of A 7-Figure Fitness Product Connect with Kirk: https://www.instagram.com/kirkmiller_/   If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/quantum WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!  Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/quantum   Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://fitnessmarketing.agency/quantum Connect with Ben: https://www.instagram.com/mrbenjamindavis/ Connect with Charlie: https://www.instagram.com/charliehorton/ Connect with Luke: https://www.instagram.com/lukebrobinson_/   #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

This week, we’re joined by Kirk Miller—former elite athlete turned high-performance coach—for a brutally honest conversation about what really drives coaching success. Kirk has mentored hundreds of coaches and built a premium fitness brand by mastering mindset, trust, and alignment. In this episode, he reveals the emotional traps most coaches fall into—and the habits that helped him become a leader worth following. Key highlights of this episode include: ✅ The deep cost of coaching from insecurity and fear ✅ Why most coaches never truly build trust with clients ✅ The difference between transactional and transformational service ✅ How clarity and alignment became Kirk’s business superpowers ✅ Why emotional control is key to sustainable growth If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/quantum WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/quantum Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ Linkedin: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://fitnessmarketing.agency/quantum Ben: https://www.instagram.com/mrbenjamindavis/ Charlie: https://www.instagram.com/charliehorton/ Luke: https://www.instagram.com/lukebrobinson_/   #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness  

This week, we’re joined by Kirk Miller, founder of Built to Last, who unpacks the mindset and strategy behind charging £5,000+ for high-impact coaching. Kirk has coached hundreds of clients through real, lasting transformation—and now he's lifting the lid on the money mindset, personal development, and pricing structure that fuels his premium offer. If you’re stuck undercharging or unsure how to sell your value—this is the wake-up call you need. This episode is proudly sponsored by our partners at Stride. If you would like to find out more, check out their website here: https://www.getstride.com/ and their Instagram here: instagram.com/get_stride Key highlights of this episode include: ✅ Why your belief in your worth sets your price ceiling ✅ The journey from £25/hour to £15k coaching offers ✅ How most coaches undersell the true value of transformation ✅ The “cost of doing nothing” that your clients already pay ✅ Why world-class coaching demands world-class investment Connect with Kirk: https://www.instagram.com/kirkmiller_/ If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/quantum WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/quantum Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://fitnessmarketing.agency/quantum Ben: https://www.instagram.com/mrbenjamindavis/ Charlie: https://www.instagram.com/charliehorton/ Luke: https://www.instagram.com/lukebrobinson_/   #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness  

This week, we’re joined by Matt and Hebe, the duo behind a thriving online coaching business and successful gym. Together, they reveal the honest truth about launching a gym with zero local leads, building a personal brand under constant pressure, and managing burnout as business partners. Matt and Hebe have helped hundreds of Gen Pop clients transform their lives—and in this episode, they’re just as real about the transformation it took for them to succeed. This episode is proudly sponsored by our partners at Stride. If you would like to find out more, check out their website here: https://www.getstride.com/ and their Instagram here: instagram.com/get_stride Key highlights of this episode include:  ✅ Why starting a gym after online success nearly broke them. ✅ The link between body image, engagement, and business growth. ✅ How emotional regulation impacts entrepreneurial performance. ✅ Why your clients leave when they "run out of future." ✅ Systems that create real transformation—not just results.  If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/quantum   WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!   Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/quantum   Be sure to subscribe to learn how to successfully scale and grow your fitness business.   Where to follow FMA? Instagram: https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://fitnessmarketing.agency/quantum Ben: https://www.instagram.com/mrbenjamindavis/ Charlie: https://www.instagram.com/charliehorton/ Luke: https://www.instagram.com/lukebrobinson_/   Follow Matt and Hebe on Instagram below Matt: ⁠https://www.instagram.com/mattyloaderpt⁠ Hebe: ⁠https://www.instagram.com/hebehiompt ⁠ #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness  

This week, Ben and Charlie break down the psychology behind buyer behavior—and why so many gym owners and online coaches fail to convert interested leads. They dive into the invisible “chains of belief” keeping people stuck, and the one framework you must use to break through resistance and grow your business. Whether you’re running ads, writing emails, or just trying to stand out, this episode gives you the blueprint to do it better. This episode is proudly sponsored by our partners at Stride. If you would like to find out more, check out their website here: https://www.getstride.com/ and their Instagram here: instagram.com/get_stride Key highlights of this episode include:  ✅ Why your business model might be sabotaging growth. ✅ The 22 emotional reasons people actually buy. ✅ How “chains of belief” are killing your sales. ✅ Why Hook, Story, Offer is the only framework you need. ✅ When it’s really time to scale your marketing. If you enjoyed this video and want to find out more information, click this link to view our website: https://bit.ly/3U2ofN8 WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: https://bit.ly/3U2ofN8 Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram:https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ Linkedin: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://bit.ly/3U2ofN8   #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness  

This week, we’re joined by Endy, founder of a premium fitness and physio business in the Netherlands, who managed to scale a business surrounded by 150 competitors—while working less. After hitting burnout, Endy made big changes to how he operated, hired smarter, and systemized his business. The result? A team that runs the gym without him, clients that stay for nearly a decade, and freedom to travel while growing revenue. This episode is proudly sponsored by our partners at Stride. If you would like to find out more, check out their website here: https://www.getstride.com/ and their Instagram here: instagram.com/get_stride Key highlights of this episode include:  ✅ How he systemized his gym to run without him.  ✅ Why 150+ competitors didn’t stop his growth.  ✅ The hiring moves that gave him peace of mind.  ✅ The onboarding strategy that builds long-term clients.  ✅ From burnout to balance: How Endy reclaimed his life. If you enjoyed this video and want to find out more information, click this link to view our website: https://bit.ly/3U2ofN8 WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: https://bit.ly/3U2ofN8 Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram:https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ Linkedin: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://bit.ly/3U2ofN8   #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness  

This week, we’re bringing together an expert panel to break down what truly separates high-performing gyms from those that struggle to grow. If you’ve been stuck in a cycle of client churn, low profit margins, or ineffective marketing, this episode will change the way you approach your business. This episode is proudly sponsored by our partners at Stride. If you would like to find out more, check out their website here: https://www.getstride.com/ and their Instagram here:   instagram.com/get_stride We cover:  ✅ Why gym owners struggle to break past revenue plateaus.  ✅ The retention strategies that create long-term, loyal members.  ✅ How to position your gym as a premium brand.  ✅ The biggest hiring mistakes holding fitness businesses back.  ✅ The marketing shifts that will drive real business growth.   If you enjoyed this video and want to find out more information, click this link to view our website: https://bit.ly/3U2ofN8   WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!   Visit our website to learn how we can help you grow your gym business: https://bit.ly/3U2ofN8   Be sure to subscribe to learn how to successfully scale and grow your fitness business.   Where to follow FMA?   Instagram:https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ Linkedin: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://bit.ly/3U2ofN8   #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness  

This week, we’re joined by Jack Thomas to uncover game-changing insights from over 250 gyms worldwide. We discuss what separates top-tier fitness businesses from those struggling to grow, and why the smallest details can make the biggest impact. Jack shares invaluable lessons on sales, customer experience, and what it really takes to build a gym that members love and stay loyal to. This episode is proudly sponsored by our partners at Stride. If you would like to find out more, check out their website here: https://www.getstride.com/ and their Instagram here:   instagram.com/get_stride Key highlights of this episode include:  ✅ The sales gap that’s costing gyms thousands.  ✅ How top gyms create an unforgettable client experience.  ✅ The power of personalization in gym success.  ✅ Small but crucial details that separate 5-star gyms.  ✅ Why gym owners must rethink their approach to customer service. If you enjoyed this video and want to find out more information, click this link to view our website: https://bit.ly/3U2ofN8   WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!   Visit our website to learn how we can help you grow your gym business: https://bit.ly/3U2ofN8   Be sure to subscribe to learn how to successfully scale and grow your fitness business.   Where to follow FMA?   Instagram:https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ Linkedin: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://bit.ly/3U2ofN8   #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

In this insightful episode, we sit down with Jack Thomas, a seasoned gym owner and founder of The Fit Guide. Jack shares his remarkable journey from building Bangkok's first boutique gym to establishing a scalable, system-driven business model. He reveals the hard lessons learned from assuming "the product sells itself" and emphasizes the power of clear systems and processes. Whether you're a gym owner or online coach, Jack's strategies will help you build a business that thrives with or without you.   This episode is proudly sponsored by our partners at Stride. If you would like to find out more, check out their website here: https://www.getstride.com/ and their Instagram here: https://www.instagram.com/get_stride/   Key Highlights: ✅ Why great people alone can't sustain your gym. ✅ The critical role of systems in scaling effectively. ✅ How to build SOPs that empower your team. ✅ The surprising impact of front desk staff on sales. ✅ Why creating a sellable gym means making it run without you.   If you enjoyed this video and want to find out more information, click this link to view our website: https://bit.ly/3U2ofN8   WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!   Visit our website to learn how we can help you grow your gym business: https://bit.ly/3U2ofN8   Be sure to subscribe to learn how to successfully scale and grow your fitness business.   Where to follow FMA? Instagram:https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ Linkedin: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://bit.ly/3U2ofN8 #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

Many gym owners start with passion but get bogged down in daily operations, leaving little time for growth. In this episode, we discuss the critical systems, mindset shifts, and strategies that allow fitness business owners to create sustainable, scalable businesses. If you want to build a gym that doesn’t rely on you 24/7 while increasing profitability, don’t miss this episode! Key Highlights: ✅ The key systems every gym owner needs for scalability. ✅ Why hiring the right team is essential for business growth. ✅ How to transition from operator to true business owner. ✅ The financial structures that keep gyms profitable long-term. ✅ Avoiding burnout while scaling your fitness business.