Embracing Digital Transformation

In this episode, Darren continues his interview with Michael Greenberg about the impact of Generative AI in various industries, including education, information workers, healthcare, and more. In the ever-evolving digital world, with emerging technologies such as artificial intelligence (AI), a significant shift is reshaping our perspectives on education, employment, and the future of digital practices. This transition has triggered an emphasis on strategic thinking, creativity, and effective communication skills, leading to a profound shift from passive rote learning to active engagement with technology. Education in The Age of AI The rapid advancements in AI technology have significantly influenced how we approach education. Today's focus isn't solely on coding and learning technical skills but also on cultivating thinking and communication skills. With AI systems handling tasks previously performed by humans, our education system must respond by nurturing strategic thinkers who can engage actively and effectively with technology. This highlights the urgent need for an education renaissance that encourages the development of these indispensable human skills. AI and The Future of Employment The growing influence of AI in the job market is already evident. Automating mundane and repetitive tasks traditionally performed by human employees is paving the way for roles requiring a higher degree of creativity and strategic thinking. Often, our perception is that AI threatens job security. However, we must view AI as a partner rather than a replacement. Think of it this way - while AI takes care of the repetitive tasks, it allows software engineers, for example, to focus on design principles, effectively shifting the employment landscape to roles demanding creativity, critical thinking, and innovative approaches. Creativity in The Age of AI A primary aspect where humans still rule supreme is creativity. The introduction of AI offers an environment that fuels and amplifies human creativity. Businesses are integrating AI in content generation using scorecards- a detailed checklist of specific criteria to rate the content produced. This process often called "injecting human knowledge back into the loop," ensures the consistency and applicability of AI-generated content, thus maintaining authenticity and relevance in digital communication. Embracing the AI Revolution Harnessing the power of AI involves not only the successful implementation of the technology but also understanding its principles and closely following its evolution to adapt quickly. In the era of AI and machine learning, success is determined by effectively integrating advanced technologies with human skills and expertise. Consequently, it becomes immensely crucial to cultivate skills such as strategy, communication, creativity, and critical thinking to leverage the computational capabilities of AI fully and to its maximum potential. The future is already here, and the seamless amalgamation of human intellect and AI's computational ability might be the key to unprecedented success in this digital age.

Embark on a journey through the transformative synergy of Artificial Intelligence (AI) and Robotic Process Automation (RPA), as discussed in an enlightening interview between Darren Pulsipher and Michael Greenberg. From expediting government contracting to envisioning AI's role in proposal management, this video illuminates the evolving landscape of corporate efficiency and human-machine collaboration, offering a glimpse into the future of work dynamics and productivity enhancement.The intricacies of the modern-day business world demand non-trivial solutions. Tailored to address these nuances with unmatched precision, Artificial Intelligence (AI) and Robotic Process Automation (RPA) have become indispensable tools in the corporate sphere. Proving to be more than mere replacements for repetitive tasks, these digital initiatives meld efficiency with decision-making capabilities - handling complex tasks previously thought to be exclusive to human intelligence.  The Confluence of AI and RPARetaining the importance of decision-making context, AI and RPA come together to streamline complex business procedures. A classic example is government contracting - a long-winded proposal process involving checking multiple sites for updates over extended periods. By leveraging RPA, this exercise can seamlessly transition from a multi-hour endeavor to a task accomplished within a few minutes. Once engaged, RPA assimilates necessary data and transfers it for automation. The comprehensive language model, towards the lines of GPT-4, then appraises this data and specifies its relevance concerning ongoing company projects. This system enhances time efficiency and manifests valuable benefits such as process consistency, error minimization, and revenue augmentation.  AI's Market DynamicsAs advancements in AI continue, future discourse involves the potential ability of AI models to revamp project proposals and Request For Proposals (RFPs) based on incoming updates. This transition could significantly reduce the proposal process's complexity, making a notoriously cumbersome task more manageable. Incorporating AI allows for creating, summarizing, and evaluating these documents while fast-tracking the reviewing and approval procedures.  The Evergreen Need for Human SkillsDespite the efficiency and ingenuity annotated to the application of AI and RPA, the need for human skills remains a constant. Specific preliminary measures, such as creating datasets for training AI, are tasks currently only performable by humans. Mastery of this mundane exercise offers a well-rounded understanding of the model, enhancing the capabilities of creating effective prompts and workflows with AI.  Conclusive ThoughtsThe strides in AI and RPA technologies have significantly polished workplace productivity and performance. While promising, these technologies have yet to displace the human workforce completely. The future of work may entail a shift towards administrative roles and away from rote tasks. Human intervention remains essential to fine-tuning AI models, ensuring operational efficiency, and fostering returns on investment. The fusion of AI and RPA sketches an optimistic outlook for the future fluidity of work. 

In this podcast episode of Embracing Digital Transformation, Darren Pulsipher, Greg Clifton, and Jason Dunn-Potter highlight Intel's massive investments in digital transformation. They discuss Intel's journey towards digital transformation, focusing on the company's investments in supply chain diversification, workforce development, and cutting-edge technology such as artificial intelligence. The podcast provides an in-depth analysis of Intel's innovations. It highlights the company's pioneering technological role, from mainframes to the cloud. A $150 Billion Investment into Digital TransformationThe recent technological era has been characterized by significant digital transformation strides, with Intel Corporation playing an important role. Intel is directing vast investments amounting to $100 billion in the United States and an additional $50 billion in Europe to reshape the advanced manufacturing arena. A significant part of this plan involves shifting the focus to domestic production, demonstrating Intel's commitment to fostering a skilled workforce.Intel's investment strategy aims to bridge the skill gap that characterizes the current technological world. By providing scholarships and creating partnerships with colleges and universities, Intel seeks to nurture a generation of tech-savvy individuals who can drive further innovations in the future. Advancing Technology Integration and InnovationIntel is also making massive strides in advancing technology integration, pushing the boundaries of the possible and the impossible. The giant tech company's groundbreaking innovation, the 18 Angstrom technology, signifies this commitment. This technology shrinks size while simultaneously boosting performance and efficiency, highlighting Intel's revolutionary approach to digital transformation. Marrying Flexibility and Innovation: Intel's Business ModelIntel Corporation has ingeniously tailored its business model, marrying flexibility with innovation. The company offers various services, from building computing capabilities from scratch to developing existing designs. Even with these diverse services, Intel keeps security and efficiency at the forefront of every transaction. A perfect illustration of this is the recent landmark agreement with ARM that solidifies Intel's commitment to collaborate with other industry leaders to drive progress. Custom-Built Artificial Intelligence (AI) for Specific Client NeedsRealizing that its silicon technologies might not address its customers' direct needs or interests, Intel has built its custom-designed software for custom-built AI solutions, Articulate. This comprehensive AI uptake strategy provides exploration options for beginners, advanced tools for experienced users, and an AI teammate for automating tasks. ConclusionWith its extensive investments, innovative workforce strategies, advanced manufacturing, and groundbreaking technology, Intel is not only embracing digital transformation - it's championing it. The company collaborates with other industry leaders while continuously innovating and tailoring solutions to propel digital transformation. This approach underscores that digital transformation is not just about technology but the people and processes that make it a reality.

In this episode, Darren continues his interview with Dave Burrill, and the conversation turns to the lost art and skills of business analysts and product owners. The Art of Detailed Planning and Requirements GatheringDave compares extensive project management to "building a house," a process that starts with detailed planning and requirements gathering before construction. Detailed-orientated planning is reflected in intangible projects like software development, followed by swift execution.Interestingly, this approach demands a paradigm shift from popular methodologies such as Agile development, which tend to neglect deep-analysis skills. While essential for quick problem solving, Agile may sideline the slow, meticulous analysis necessary for comprehensive project planning. Balancing Agile and Traditional MethodologiesWhile Agile development revolutionized project management with its skill and iterative approach, it also contributed to underappreciating the deep-analysis skills necessary for comprehensive project understanding. Hence, for optimal project results, organizations should adopt a principle-based approach that combines the benefits of Agile with the thoroughness of traditional methodologies.Blending these methodologies necessitates a system that balances speed and meticulous planning. Achieving this balance ensures that the detailed analysis necessary for project complexity and comprehension is not compromised, even in the fast-paced digital age. The Age-old Utility of Comprehensive Checklists Beyond methodologies, our expert extols the age-old tool of the checklist. Although checklists may seem too simplistic for complex modern projects, they have proven instrumental in systematically tracking requirements. For example, the checklist played a crucial role in one of the most complicated projects in human history: the Apollo Moon Landing.Like traditional project methodologies, a well-structured checklist aids in systematically planning project details. This tool serves as a safety net, ensuring that no critical aspect slips through the cracks of the complex project web. The Guiding Principles of Successful Digital Transformation Wading through the digital revolution necessitates a return to foundational project management principles. It's critical to balance the swift benefits promised by recent methodologies like Agile Development with the thoroughness often praised in traditional project methodologies. A principle-based approach that upholds time-tested principles while adopting elements of Agile can steer the project to success. More information Website: https://bridgingbusinessit.com/Email: dave@bridingbusinessit.com

The world of technology is ever-evolving and continually changing. In this digital landscape, it's important to understand not only the technology being used but also the underlying business process and purpose that it drives. Tech veterans Darren Pulsipher and Dave Burrill impart wisdom on this critical combination on their podcast Embracing Digital Transformation.In the ever-evolving landscape of technology-driven projects, one of the fundamental challenges is the tendency to prioritize technological solutions over core business needs. Referred to as 'leading with technology,' this approach often results in deploying tech solutions needing to clearly align with the overarching business objectives they aim to serve. A striking example of this disconnect is illustrated by an organization investing 18 months and 2 million dollars in a project that ultimately faltered due to the absence of clearly defined business goals. Instead of viewing projects solely through the lens of IT, it is imperative to recognize them as business initiatives facilitated by technology. By adopting this perspective shift, organizations can gain greater clarity on their objectives and desired outcomes. Rather than technology being the driving force, it becomes an invaluable enabler in achieving the organization's strategic goals. This recalibration of focus ensures that technology serves as a supportive tool rather than the central emphasis, thereby mitigating the risk of project failure and fostering a more successful integration of technology into the business framework. Prioritizing Business Over TechnologyThe standard issue identified by Pulsipher and Burrill within technologically driven projects is the tendency to prioritize tech over core business needs. This is referred to as 'leading with technology.' Organizations often deploy tech solutions without clearly defining the business goals that the technology will help achieve. One example mentioned was an organization that spent 18 months on a project costing 2 million dollars. It ultimately failed because they needed to determine the business questions they aimed to solve. Projects should instead be viewed as business projects aided by technology, not merely as IT projects. By shifting focus in this way, businesses can become more aware of their goals and desired outcomes. Instead of being a driver, technology becomes an enabler, facilitating accomplishing the organization's goals.  The Essence of Software Burrill states that software should primarily be used for two primary purposes: either to automate a process that would have been done manually or to report on its performance. By understanding software's core functions, organizations can better assess how it fits into their business processes and provides value. When software is used effectively, it can make manual processes more efficient and provide valuable insight into their performance. This can be particularly impactful for organizations looking to optimize their operations and maximize productivity. Essential Organizational RolesWithin every successful organization, there are several key roles that must be performed. Employees do the actual work, while managers supervise, coordinate, and train these workers. Data from these individuals' work is then analyzed, providing critical insight into how things are going and where improvements can be made. Executives then use these reports to refine processes and implement changes for future improvement. This cycle, when done effectively, can drastically improve an organization's efficiency and success.  Embracing Digital TransformationAt its core, successful digital transformation requires a clear understanding of the business problem that needs to be solved, a well-defined business process, and the efficient use of technology as an enabler. Understanding these critical elements and keeping technology as a tool rather than the focal point is vital to preventing failure and ensuring a successful digital transformation. As we navigate the digital landscape, remember to treat your technology projects as business projects, use software for automation and analysis, and rely on your organizational roles to provide valuable insight and direction.

In this episode, Darren interviews Jeff Reich, executive director of the Identity Defined Security Alliance, about the role Identity plays in Zero-Trust Architectures and in our digital world.In today's digital age, identity is evolving far beyond personal recognition or physical items. Digital identity extends to non-human and inanimate entities like our smartphones, cars, and even the software we use daily. In this post, we'll delve into the complexities of identity in technology, drawing insights from identity specialist Jeff Reich. The Intersection of Identity and Technology: A New Perspective Surprisingly, gadgets like smartphones and modern vehicles have identities independent of us, tied to them rather than their user. This becomes apparent when you consider replacing your aging smartphone; the stored identities do not shift to your new device—they remain embedded in the old one. Consider your car, which houses a slew of sensors and performance-monitoring applications. It essentially has an 'identity' that prompts specific actions, such as diagnostic tests, regardless of the vehicle's owner. It becomes evident how identity extends beyond the bounds of living beings, embedding itself into the cores of our daily devices. Identity in the Software RealmIn the world of software development, establishing identity is critical for many reasons. Software identity often manifests as a digital rights management system or signature, which provides context and individuality to the product. This identity is essential for ensuring that the software is genuine, authentic, and has not been tampered with. It contains vital information such as the time of creation, compilation, and packaging, which are crucial to trace the origin and authenticate the software. Moreover, software identity plays a pivotal role in digital security. It is used to protect software from piracy and unauthorized use, ensuring that only authorized users have access to it. It also helps in identifying and tracking malicious software, such as viruses, malware, and spyware, which can harm the system and steal sensitive information. By establishing software identity, companies can ensure the software's integrity, safeguard their intellectual property, and protect their customers from cyber threats. The Role of Digital Identity in Emerging Trends The trend of non-fungible tokens (NFTs) is rapidly gaining popularity, as it offers an innovative solution that recognizes the significance of digital identity. NFTs are unique digital tokens that confirm the identity of a particular digital transaction. Each NFT is distinct from other tokens, and it is not interchangeable with any other token. This uniqueness of NFTs is the reason they are called non-fungible tokens. The value proposition of NFTs is the unique digital identity associated with each token. This digital identity is recorded on a blockchain, which is a decentralized and distributed public ledger that records transactions between parties. The blockchain technology reinforces the digital identity of NFTs, making them tamper-proof and secure. In addition, the unique digital identity associated with NFTs is what makes them valuable. The value of a particular NFT depends on its scarcity and the demand for it. In conclusion, the digital identity of NFTs is key to their value proposition and underpins their blockchain technology. Beyond Human: Expansion of Identity RecognitionAs we move further into the digital age, our understanding of identity is becoming more complex and multi-faceted. Our personal identities are no longer limited to just physical attributes like our name, date of birth, and address. They now include digital footprints, social media profiles, and other online activity that we engage in. Moreover, the concept of identity is no longer restricted to individuals alone. It also extends to the vast domain of digital and non-human entities that we interact with daily, such as websites, apps, and even chatbots like me. This expansion of identity allows for secure recognition of elements in our rapidly virtual economy and ensures that we can conduct transactions and communicate online with greater ease and safety.Although this burgeoning complexity might be overwhelming, it lays the groundwork for a safer, more authentic digital world and a reimagined perception of what ‘identity’ means. By expanding our definition of identity to include digital and non-human entities, we can better understand and manage the risks that come with online interactions. This includes taking measures to protect our personal data, such as using secure passwords and two-factor authentication. It also means recognizing the value of digital identity and the potential it holds for creating new opportunities and experiences. Ultimately, this evolution of identity will lead to a more diverse, inclusive, and secure digital world where we can confidently engage in online activities and transactions. Learning MoreUnderstanding identity in the digital age becomes pivotal as we face an ever-evolving technology landscape. Our perception needs to adapt, identifying people and an array of digital and non-human entities. Ultimately, recognizing the broad spectrum of identity is the step towards a more secure digital world. Follow Jeff and the Identity Defined Security Alliance at https://www.idsalliance.org.

Welcome to our latest podcast episode where we discuss the importance of embracing digital transformation. Our guest expert, Leilani Bloomquist, shares her insights on how organizations can better manage the process. Join us as we explore the different facets of digital transformation and provide a comprehensive overview of the journey. The Integral Role of LeadershipAdapting to digital transformation requires strong leadership and complete buy-in from the C-suite. Leilani draws from her experience transitioning from a traditional marketing project manager to a digital-focused role. Essentially, it's about applying traditional management skills—tracking timelines, assigning roles, overseeing deliverables—but with an added focus on how technology impacts the organization's workings, which she terms as a crucial facet of digital project management.The early buy-in of leaders is invaluable because they shape the technology's role and potential future uses within the organization. By actively participating in the adoption process, they provide a reassuring presence to the team members and help cultivate a culture of technological adaptability within the organization. Just Going Beyond ToolsDigital transformation extends beyond integrating advanced tools into the workplace. Indeed, for Leilani, it also involves meeting customers where they are and providing them with a personalized experience. Successfully marrying people skills with technology goes a long way in helping companies adapt to change and grow seamlessly.The most significant hurdle to this change is the company's success, which makes them question the need to alter established procedures and systems. However, companies that proactively invest in transformation during their successful phases tend to stay ahead in the increasingly competitive market. Anticipating Change – A Constant in BusinessThe critical takeaway from Leilani's discourse is that digital transformation is not merely about adopting innovative technologies. Instead, it is about successfully integrating people, processes, and technology. To keep up with the rapidly evolving digital landscape, businesses need to foster a culture that embraces change and prioritizes clear communication.Leilani's experience-rich insight sheds light on how companies can anticipate change as a constant in business. For businesses to thrive amidst constant transformation, they must value flexibility, strong leadership, and strategic planning. These factors, coupled with a focus on operational efficiency and customer engagement, would help them navigate the digital journey successfully.

In this episode Darren interviews Jerry Bryan Sr. Director of Product Assurance at Intel and fellow podcaster of Chips and Salsa. They discover the Zero Trust aspects of Product assurance for a silicon manufacturer. Product assurance is integral to digital security, especially within the silicon industry. Internationally renowned technology giant Intel is setting the bar high in this domain. Intel has taken a comprehensive approach to product assurance, striking an effective balance between proactive security measures and reactive mitigation strategies. Laying the Foundation of Security in TechnologyProduct assurance at Intel starts with embedding a security-first mindset across the organization. The objective is to equip Intel's engineers to understand a hacker's outlook and approach. This is achieved through extensive training and events. Simultaneously, the organization applies a diligent security development lifecycle. This proactive measure ensures potential security weaknesses are identified and resolved.Equally important is Intel's widespread commitment to product assurance, which goes beyond the product development phase. The firm has established a product security incident response team (PSIRT). The team is tasked with managing vulnerability reports, developing quick mitigations, and facilitating the prompt delivery of security updates to customers when vulnerabilities surface post-product launch. Investing in Offensive Security ResearchSupporting its commitment to product assurance, Intel has established an 'offensive security research team' that boasts more than 80 hardware security researchers worldwide. The team proactively identifies potential vulnerabilities in existing and under-development products, thereby setting a robust and forward-facing outlook toward product security at Intel. The Power of Crowd-Sourced Security: Intel's Bug Bounty ProgramIntel has also acknowledged the power of crowd-sourced cybersecurity efforts through its Bugs Bounty program. Incentivizing external security researchers to report potential vulnerabilities has been a strategic decision. In 2023 alone, more than 246 researchers have participated in the initiative.  Initiative towards Hardware Hacking: Project Circuit Breaker Intel has launched the Project Circuit Breaker initiative to secure its product line further. This project focuses on training researchers on hacking hardware. Taking more scrutiny of their products through these eyes aligns with Intel’s long-term strategic goals in product assurance. The Assurance to End UserIntel aims to provide more than just products to its consumers; it offers assurance of security. This assurance is significantly valuable in today's global environment, which is increasingly dependent on digital solutions. With Intel’s comprehensive approach to product security assurance, users can feel confident that their Intel-powered devices are diligently designed to defend against security threats.An independent study by ABI Research substantiates Intel’s claim to leadership in the product security assurance field within the silicon industry. Intel CEO Pat Gelsinger expressed confidence in Intel's product security assurance approach, implying it is valuable for other silicon vendors.Intel's exhaustive efforts to protect its digital products offer significant assurance in today's uncertain digital landscape. It provides a robust assertion that Intel's hardware and firmware are designed with meticulous care to repel any security threats, making Intel a trustworthy choice in an environment that grows more reliant on digital solutions every day.

In a data-driven world where technology is king, a lively discussion unfolding between Darren Pulsipher, host of Embracing Digital Transformation, and Matthew Shaxted, president of Parallel Works, navigated their way through the captivating sphere of High-Performance Computing (HPC) and its monumental role in machine learning and AI. This episode delicately examines this rapidly advancing field, shedding light on its profound influence on our lives. Amid their discourse, two main areas were markedly central - the evolution of HPC, presenting its potential efficiencies and challenges, and the company Parallel Works, born out of a profound need to democratize industry-specific workloads using high-performance computing models. The Evolution of High-Performance ComputingIn the last ten years, high-performance computing (HPC) has undergone a significant transformation. Shaxted highlights that current technology allows us to fit almost five times more cores on a single chip than we could a decade ago. Each core represents a distinct processing unit capable of functioning independently of the other cores. This results in a significant surge in performance power, providing an affordable and efficient execution methodology that was previously only possible through high-cost supercomputing.Although there have been significant advancements in the field of high-performance computing (HPC), setting up and configuring advanced HPC clusters is still an extremely difficult task. The challenge is not only limited to the hardware aspect, but it also includes the complex process of task setup. This requires a detailed knowledge of parallel computing, which adds to the steep learning curve. Democratizing HPC with Parallel WorksShaxted and his co-founder, Mike Wild, had a vision to revolutionize the High-Performance Computing (HPC) industry, and they set out to achieve it by creating Parallel Works. The idea behind Parallel Works was to democratize industry-specific workloads and make them accessible on a commercial scale. The primary objective of Parallel Works was to simplify the HPC process and make it more user-friendly. This initiative aims to simplify the computational complexities of High-Performance Computing (HPC) for professionals in different industries. Its goal is to make this technology and its numerous advantages accessible to as many people as possible, regardless of their computing background. By doing so, it will significantly reduce the learning curve and make it easier for more people to benefit from HPC. The Future of HPCAfter the conversation between Shaxted and Pulsipher concluded, it was clear that HPC (High-Performance Computing) has a bright future ahead. HPC can significantly improve computational speed, provide access to advanced technologies and support the development of innovative solutions in machine learning and AI.Echoing this thought, Shaxted acknowledges the ever-evolving role of HPC and its potential to drive innovation. It remains a crucial component for pioneering solutions, paving the way towards a more efficient and intelligent future.Businesses and industries can benefit greatly from the integration of high-performance computing, as they ride the wave of digital transformation. This approach is considered the way forward by Pulsipher and Shaxted, as it provides the necessary computational boost to data-intensive industries, and also democratizes access for all.

Darren interviews Dan Berges about his journey through the COVID-19 pandemic to transform the Berges Institute, a Spanish language school in New York City. Despite initial challenges, the shift reshaped work dynamics, broadened their global reach, and highlighted the importance of understanding business processes and coding for successful digital transformation.In an era of rapid technological advancements, digital transformation no longer remains a luxury; it's now a necessity to ensure business continuity. A testament to this reality is the story of the Berges Institute, a Spanish language school for adults located in the heart of New York City. Swift Pivot to Online LearningWith the onset of the COVID-19 pandemic, the need for a rapid transition from traditional to online classes became imminent. Leveraging their digital infrastructure, Berges Institute managed to make this shift seamlessly within a time span of two days.Influenced by the precautionary measures and social distancing rules, nearly 70% of students had already begun taking online courses. However, the decision to completely close in-person classes in cities like New York and Chicago was both a challenging and game-changing turning point for the establishment. Despite fears of losing students due to the lack of in-person interaction, the majority remained steadfast and loyal to the online program. Reshaping Work Dynamics and Broadening Reach One of the positive aspects of this dramatic transition is the reshaping of work dynamics. Berges Institute's education providers were given the flexibility to teach from their homes or even from across the world. This new operational mode was positively embraced by the teaching staff, resulting in an improvement in performance and overall work satisfaction.Simultaneously, the shift to online classes introduced Berges Institute to a broader demographic. No longer limited by the geographic bounds of the United States, they now had the opportunity to tap into various English speaking markets globally. They have reached out to students in Europe, Australia, Canada, India, and the Emirates, thereby expanding their influence as a renowned Language institute. Understanding Business Processes and CodingDespite the successful transition, the road to digital transformation was not devoid of challenges. Operating a code base as a small business was seen as a significant hurdle. The founder and managing director of Berges Institute, Dan Berges, emphasized the need for business owners to possess at least a basic understanding of coding and programming. By investing time to understand the business's processes prior to jumping into the coding phase, businesses can ensure that the code base created is maintainable. Building a strong relationship with developers who profoundly understand your business logic is indispensable during this process. Adapting Business Workflows for Digital StructureThe key takeaway from the Berges Institute's digital transformation story is the importance of adapting existing business workflows to complement your impending digital structure. It's vital to understand that a traditional business model can't always be translated accurately into a digital platform.In conclusion, the navigation journey from brick and mortar to online business may initially seem daunting. But with the right tools, mindset, and understanding of your business's core processes, a successful digital transition is certainly achievable. As Berges Institute has demonstrated, embracing digital transformation is more than just a survival strategy — it's a path to growth and expansion in today's digital era.