Product Chats Podcast

This episode was recorded during our recent Product Chat Webinar. "Human-centered innovation" is the latest industry buzzword, and knowing how to leverage this approach is essential for driving success across products, services and business models. In this Product Chat, you'll learn... How human-centered innovation can help shape key business plans   Tactics for employing human-centered innovation within your organization Case studies of successful applications that created stellar impact for products and offerings

When you have a creative idea, you’re going to face objections. The best approach is to build the systems that’ll support the innovation even before you ask for additional resources from leadership. In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Kirk Westwood author of The Very Best Bad idea.   They discuss: Why a company must be agile for innovation to succeed The reaction to expect from others when you’re on the verge of innovation How to ask strategic questions to get buy-in for your idea Additional Resources At Pragmatic Institute, we offer two courses that’ll explore innovation in-depth. Focus This course shows you how to find opportunities in your market’s problems, score them objectively and identify where your company’s strengths intersect with market values. Then, you’ll learn how to use that knowledge and market data to successfully and credibly sell your strategies internally. Design This course teaches you how to take a human-centered approach to market problems, so you can partner with designers to create intuitive products the market will embrace. Leverage the power of design throughout the product life cycle to ensure market adoption, improve customer ratings and increase competitive advantage.

While you might be comfortable with the concept: NIHITO (nothing important happens in the office), getting the most out of market visits is challenging. In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Joy McCaffrey, product manager at LeaseQuery about her systematic approach to market research. They discuss:   How to leverage an interview questions library Capturing quantitative data and qualitative data by utilizing both open-ended and close-ended questions How to schedule time with customers, non-customers, users and executives Effective ways to present insights to leadership Additional Resources There is a new course update to Market. This course helps you gain a thorough understanding of your buyers and how they like to buy so you can build the product marketing strategies that deliver results. Learn More And, the newest course, Insight, provides you with a grounded and actionable approach to incorporating data into product practices and decisions. Learn More

This episode was recorded during our recent Product Chat Webinar.   When tackling market problems we all know the importance of identification and validation so we can move strategically and confidently towards building the kinds of products and features customers want to buy. Now more than ever, Agile has paved a new wave of product efficiency by enhancing collaboration using an incremental approach to providing solutions.   But how do you navigate the agile process for a product or feature when you’ve identified a market problem? What types of principles should you be adhering to and what are the biggest benchmarks to measure progress and success?   Join Lisa Boivin, Product Manager at Paramount+ for her discussion on how to use Agile to tackle market problems and help create features and products that over-deliver time after time.In this Product Chat, you’ll learn: How to use agile thinking to identify market problems Ways to solve market problems utilizing an agile workflow Key indicators for tracking progress and success and more!

Product marketing has evolved from a task management role to a strategic role in an organization. In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Pragmatic instructor Steve Gaylor about what it means to be a product marketer in 2022. They discuss: The responsibility of moving into a strategic role. The relationship between execution and strategy. The power behind knowing which activities and tasks to stop, not just what to start. How to think about buyers journey differently for renewals versus new customers. Additional Resources Market This course helps you gain a thorough understanding of your buyers and how they like to buy so you can build the product marketing strategies that deliver results. Learn More

Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Diane Pierson, an instructor at Pragmatic Institute, on the organizational mechanics of innovation.What does innovation mean at your company and to your leadership? That definition and focus give you and your team the ability to move in the most effective direction.   During this episode, Rebecca and Diane discuss: The difference between innovation and invention Thinking beyond existing personas Investing in emerging opportunities Setting realistic expectations around innovation initiatives Additional Resources [Podcast] How Forbes Creates Innovative Leadership Tactics and Product Approaches Without a Model Listen Now   [Course] Market helps you gain a thorough understanding of your buyers and how they like to buy so you can build the product marketing strategies that deliver results. Learn how to align across go-to-market teams by effectively sharing and leveraging your buyer knowledge to prioritize the right product marketing strategies.  Learn More

Product teams build impressive and detailed launched strategies. But, how do you get an entire organization to execute a coordinated effort that results in a successful launch?In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews interviews Pragmatic instructor Todd Middlebrook about the 90-second launch story.They discuss: The complicated process of a launch The value of having clarity on the end goal The components of a 90-second story Additional Resources There is a new course update to Market. This course **helps you gain a thorough understanding of your buyers and how they like to buy so you can build the product marketing strategies that deliver results. Learn More   Want to learn more about effective launches? Launch is a course that helps you create a more strategic approach to exceed your business objectives. Learn to execute successful launches that align your entire organization around the same strategies and goals. Enroll Today

Product professionals are tasked with taking what they learn from the market and making it a reality. But, to do that, you have to communicate effectively with the people building the product. In this episode, Rebecca Kalogeris, VP of marketing for Pragmatic Institute interviews Jonathan Lucky, scrum master at Dazn, and they talk about how to bring information to the engineering team that is digestible and usable. Jonathan discusses: The value of shortening the feedback loop between the engineers and customers Why you should include the engineers in the buyer persona creation process to create an environment where insights are jointly-owned Effectively building teams and optimizing communication   Additional Resources: [Article] Using Data-Driven Personas to Boost Business [Article] 7 Buyer Persona Generators and Templates   Knowing who buys your products is one thing. Becoming an expert on your buyers and using that knowledge to create product marketing plans that impact the bottomline is something else. Market is a course that helps you gain a thorough understanding of your buyers and how they like to buy so you can build the product marketing strategies that deliver results. >> Enroll Today (edited) 

Listening to your market might lead your efforts in a new direction. That's what happened when Richard White, founder and CEO of Fathom, began talking to his audience about the challenges of scheduling customer interviews. While scheduling was a problem, the bigger challenge was the massive time investment required to capture insights from each interview. During this episode, Rebecca Kalogeris, VP of Marketing and Product Strategy interviews Richard about how he and his team discovered and validated a market problem and then designed an innovative solution. Richard's solution, Fathom.Video, is a Zoom app that allows you to record and highlight notes during zoom meetings in real time. Those highlights can be assembled into a video you can share with your team. The initial waitlist for Fathom.Video is over 70K strong, but Pragmatic Institute listeners get to skip the waitlist and go directly to the front of the line: fathom.video/pod. Listen now to learn more.

In this episode, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Rod Griffith, chief client officer at MarketReach on how to help current customers discover new value in a product. Rod discusses how personal benefits can be a strong differentiator, especially when the competition focuses on business benefits. He explains how to uncover and leverage unrecognized benefits, unrecognized beneficiaries and unrecognized uses. They also explore how to remain authentic in the sales process by indirectly highlight personal benefits through conversation and questions.