Product Chats Podcast

“We try to be pristine in our application of the definitions, and what it is we’re actually trying to accomplish can sometimes get lost in the shuffle” - Kirsten Butzow   In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Kirsten Butzow, Senior VP, customer operations at Houghton Mifflin Harcourt   They discuss: Sprints and how the market cares about usefulness and impact—not methodology Who is driving the release planning discussions How to collaborate for a launch Why requirements should start with data and market research The helpful role of a retrospective Additional Resources Want to learn more about effective launches?   Launch is a course that helps you create a more strategic approach to exceed your business objectives. Learn to execute successful launches that align your entire organization around the same strategies and goals. Enroll Today

“It's been a really interesting time to see such a high degree of camaraderie and cheerleading in the community because everyone is working on leveling something up; they want to grow their team; they wanna grow their influence; they wanna grow their own skill level.” — Georgina Donahue, Director of Community at Pragmatic Institute   In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Georgina Donahue, the director of community at Pragmatic Institute, about the growth of the Pragmatic Alumni Community.   They Discuss How the community helps connect alumni with jobs, candidates and innovative hiring strategies The types of engaging conversations happening in the community around building cross-functional teams and collaborating with other departments Masterclass opportunities exclusive to community members Enroll in Foundations and get a lifetime free membership to the Pragmatic Alumni Community   Students learn how to Become market-driven by exploring concepts such as how to uncover strategic opportunities Define product team roles and responsibilities Prioritize actual vs. desired business goals Talk to and observe the market in action. Enroll Today

This episode was recorded during our recent Product Chat Webinar.   Hear how should you approach your content endeavors, and where should you look to understand the best areas to focus your efforts and resources from Editorial and Metadata Leader at Netflix, Anjana Gopakumar.

“We look at what conversations have happened, what conversations are happening and then, we validate the article with keyword research and join the conversation with new ideas versus finding keywords and then trying to push a conversation no one is interested in having.”   Content planning is just as much about listening as it is about producing. It’s about joining existing conversations with new ideas, not just publishing interesting thoughts. So, in this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Pragmatic content marketer Kristy Sturgill about Pragmatic’s system for content planning.   They discuss: How to find context, study competitors and review search engine results The metrics for measuring content How to be a steward of content by taking care of the work that already exists Additional Resources   Market. This course helps you gain a thorough understanding of your buyers and how they like to buy so you can build product marketing strategies that deliver results. And, this course was updated in 2022 to reflect the latest strategies. Learn More

“When your message is generic, instead of being for everyone, it turns into a piece of content for no one. So for me, specificity is always been really a key trait. To building that hero and then, also for me, is being real and genuine and authentic as I possibly can be."   There was a time when content marketing was new and fresh and the competition was sparse. That day has come and gone, so how do we compete and engage with a strategy that everyone employs at some level? In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Brett McGrath from The Juice on all things content marketing and content distribution.   They discuss: How to think beyond the inbound methodology Why distribution is the path to having a proactive marketing strategy The ways that content can build valuable relationships Vulnerability as a superpower and experimentation as a strength Additional Resources Market. This course helps you gain a thorough understanding of your buyers and how they like to buy so you can build the product marketing strategies that deliver results. Learn More

“With video, whether you're using it for marketing or sales or just even information sharing, it's a human thing. You're building a human connection with someone. And what that serves to do is show your authenticity” - Ellen Grogan   In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Ellen Grogan, director of product marketing at Brightcove and founding member of the Pragmatic Alumni Community.   Ellen’s background is in broadcast journalism before she moved to a product marketing career. She shares her experience with video and the growing role it plays in content marketing.   They discuss: Why video is so powerful for building empathy and showing authenticity The challenges companies face when they start incorporating a video strategy Strategies for measuring success How to repurpose long-form videos in shorter formats Additional Resources Market. This course helps you gain a thorough understanding of your buyers and how they like to buy so you can build product marketing strategies that deliver results. Learn More

This episode was recorded during our recent Product Chat Webinar.   Join Mamuna Oladipo, MBA, VP of Product at Shopify for her discussion on understanding use cases, creating killer UX approaches and developing innovative strategies that span globally. You will hear insights on things like... Where to generate innovative and bold UX ideas How to delve into your users to understand patterns How to measure user efforts and KPI’s to pay attention to Ways to optimize UX experiences that increase both adoption and retention

Yes, Agile is typically associated with product and engineering teams, but the principles can be powerful when applied to the job search. In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Pragmatic’s newest instructor Dan Corbin about his unique approach to finding jobs in products.   They discuss: The different stages of the job search Why an iterative approach can reduce feelings of failure How having a partner in the job search can help improve the experience Additional Resources Foundations on Demand In this course, you’ll learn to master the Pragmatic Framework and the activities needed to bring a successful product to market. You’ll take *the first step to becoming truly market-driven.* This 7-hour course is self-paced and you’ll have one year to complete the curriculum. After passing the final exam, you’ll receive your first Pragmatic Institute certification and be invited to join the robust Alumni community. Register Today Learn More About Foundations

“The hardest part is looking at ourselves or looking at the way we're doing things and knowing whether or not it is the most effective way things could be done and remaining open to an alternative.” - David Bard   In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews David Bard, product management and user experience leader. In his business, David focuses on coaching product teams from conception through execution and market launch to ensure success.   Rebecca and David explore the role and impact of curiosity on product teams. They also discuss: Recent research on curiosity How you can encourage curiosity at your organization and on your teams Strategies to stimulate and exercise curiosity How humility can overcome the Einstellung Effect Additional Resources Foundations on Demand In this course, you’ll learn to master the Pragmatic Framework and the activities needed to bring a successful product to market. You’ll take the first step to becoming truly market-driven. This 7-hour course is self-paced and you’ll have one year to complete the curriculum. After passing the final exam, you’ll receive your first Pragmatic Institute certification and be invited to join the robust Alumni community. Register Today Learn More About Foundations

This is part four of a four-part series with pricing expert and Pragmatic instructor Mark Stiving. Each new episode will feature a case study on current pricing trends.   In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, and Mark discuss the immersive Star Wars experience that comes at a premium price.   “This story is all about price segmentation. Disney doesn’t need to sell to everyone who comes to the park—just a few people.” - Mark Stiving   They discuss: The reason why people buy the $6,000 hotel room at Disney: Star Wars: Galactic Starcruiser Why Mark thinks the hotel Room is underpriced How comparison helps the buyer justify pricing structures Want to Learn More About Pricing Strategies? Pragmatic Course: Pricing | $1,195 Learn more about pricing segmentation in the Price course. You’ll also learn how to determine market value and how to maximize your profit while minimizing discounting. You’ll be introduced to several pricing tools including: Product Portfolio Worksheet Isoprofit Tables Pricing Ownership Matrix Value Matrix >> Enroll Today Pragmatic Learning Network: Accelerate Your Subscription Business | $500 Pricing expert Mark Stiving brings his expertise on subscription models to our Pragmatic Learning Network to help product teams improve their subscription businesses and drive growth. In this self-paced course, students will learn: The three revenue buckets and how they drive prioritization The three levels to pull to create and capture more value Which growth strategies are best based on the life cycle of a product The four ways to grow revenue from a single customer >>Enroll Today