Marketing Vanguard

When I sat down with Jill Gregory, NASCAR’s first female CMO, and asked her what’s it’s like being a woman in a male-dominated industry, she said it “isn’t something that really occurs to me.” And after hearing how NASCAR has the most diverse fanbase today than it’s ever had, it’s no wonder why. Jill is hyper-focused on embracing that diversity to grow the more than 70-year-old brand. In this episode, we dive into behind the scenes of NASCAR sponsorships, how Jill’s team trying nontraditional methods and the best career advice she's ever heard. Hosted on Acast. See acast.com/privacy for more information.

In 90 episodes of CMO Moves, we've covered a number of important issues that are driving the CMO agenda today.  One, in particular, keeps rising to the top as a mystery unsolved: people-powered growth fueled by transformative technology. In all my discussions with exceptional CMOs, we’ve discussed this topic, but Lara Balazs, CMO of Intuit, decided to take it on in with unwavering intention. Together with Lara, we devised a four-part series that would dive deep into different parts of the equation, bringing you key learnings and actionable insights along the way. Today, we’re tackling part one, Personalized Performance, with the incredible Suzy Deering, CMO of eBay. Join us as we tackle this topic from Intuit’s mainstage, which was broadcasted globally to the Intuit marketing and communications team around the world. Stay tuned for parts two, three and four – where we tackle another part of the critical mission with different CMO experts for each topic. For now, grab a pen and paper as we are going deep. Check out the article (www.adweek.com/cmomoves) for a quick cheat sheet on investing in data science, developing your teams, moving beyond your vertical and plenty more – all from this powerful discussion between Lara and Suzy on CMO Moves Duos. Hosted on Acast. See acast.com/privacy for more information.

I’ve been waiting (im)patiently to release this amazing podcast ever since we recorded it a few weeks ago. As you walk around this Halloween evening, you may see something magical. Pirates sailing their ships, Princesses in their carriages – which happen to be special costumes for children in wheelchairs to feel part of the pack. There are even adaptive costumes to help kids needing medical devices feel included as well. And, you may even see children carrying around their favorite doll or action figure that represents the diverse world we live in.These exceptional moments of diversity and inclusion for all are driven by committed leaders like Rick Gomez, Chief Marketing and Digital Officer of Target and Pam Kaufman, President of Viacom/Nickelodeon Global Consumer Products, who have championed inclusion for their teams, with their partners and, most importantly, for the consumers they serve.Tune in to this very entertaining and insightful conversation with Pam and Rick. Be ready for some big laughs and maybe even a few tears. You’ll learn what keeps Pam fueled for her day and what color brings out the best in Rick. And most importantly, find out what it’s like to lead inside-out transformation for the greater good across the massive organizations of Viacom and Target. Hosted on Acast. See acast.com/privacy for more information.

From her early days in finance to fashion, to now adtech, Susan Vobejda defines her professional journey so far as a learning career. And with the desire to be on the cutting edge of tech and data-led growth, Susan made the move from CMO of Tory Burch to CMO of The Trade Desk. But even with a firm grasp on data as what she refers to as one of "the most important asset that you have," Susan stresses the value of creativity for marketers. Since taking the marketing helm at The Trade Desk two years ago, Susan has made it her mission to help find the soul of the brand – and she’s done it by telling people-centric stories. In this episode, find out how Susan markets the ad-tech company with a B2C mindset, how she's thinking about data, and the differences between the open internet and “walled gardens.” Oh, and the burning question of whether or not are our phones are listening to us to target ads? Yes, we touch on that too. Hosted on Acast. See acast.com/privacy for more information.

Elisabeth Charles, CMO of Rodan + Fields is not only a serial big-brand CMO (formerly of Petco, Athleta and Old Navy), she’s already earned her stripes as a GM for Old Navy Outlets before taking on her role leading marketing for the No. 1 skincare brand in North America. Rodan + Fields is a new format for Elisabeth too, with 300,000 consultants representing the skincare brand direct with their own built consumer base. What’s equally interesting is that Elisabeth now reports to CEO, Diane Dietz, who is the former CMO of Safeway. Tune in to hear more from Elisabeth on how she approached her first interview with Diane and why she took the job. Also, find out about the exciting world of Rodan + Fields, and why this brand, once owned by Estee Lauder, decided to go direct. Hosted on Acast. See acast.com/privacy for more information.

Chicken sandwiches, Cheetos, gazebos and movie recommendations. I knew from the second I planned to record with Kurt Kane, President and Chief Commercial Officer of Wendy’s, and Tony Rogers, Chief Member Officer of Sam’s Club, I was in for a wild ride. And they did not disappoint. Join us in this fabulous and fun conversation around social media and how to create healthy tension in your brand while removing distracting friction. Don’t miss the leadership tips from both Kurt and Tony in how to bring together disparate parts of your organizations to turn concepts into reality. And, of course, their career tips on how they evolved from CMO to their new roles as President and Chief Member Officer, respectively. Hosted on Acast. See acast.com/privacy for more information.

Salesforce CMO Stephanie Buscemi first started her career in radio and TV, but as a native "Bay Area gal," she soon came back to her roots and set her sights on tech. Her broadcast journalism background has proven valuable, giving her the perfect footing to humanize seemingly complicated technologies and use storytelling to bring to life the company's core values of trust, customer success, innovation and equality. Listen to this episode to find out how Stephanie got to where she is today, how she's driving equality in Silicon Valley and what this almost $16 billion tech company believes drives true innovation. Hosted on Acast. See acast.com/privacy for more information.

What happens when you bring together two CMOs from live sports and online gaming? A fascinating conversation around the future of sports – both on the ground and online – driven by superfans. As lines continue to blur between professional athletes and expert gamers, the future is all about engaging and empowering fans around the world to be part of the game and even compete with each other. As Daniel Cherry III calls it: “competitive entertainment.” Join Julian Duncan, CMO of NFL Jacksonville Jaguars and Daniel Cherry III, CMO of Activision Blizzard Esports as they dive deep into this exciting world and hear how they are constantly upping their game. From spa cabanas in the stadium to bringing online to life with community competitions like “Overwatch League.” And what’s this about Chris Bruzzo, CMO of EA, Pac-Man and Brandweek? I heard Julian will be delivering some baked goods… You can’t make this stuff up so you’ll have to tune in to hear more! Hosted on Acast. See acast.com/privacy for more information.

Fiona Carter has “the best job in the world,” as Chief Brand Officer of AT&T, a 142-year-old company which is “at the heart of everybody's lives” focused on connecting people from the very beginning. But as the world evolved, so did AT&T, acquiring DIRECTV and WarnerMedia, and moving into content connectivity and convergence. Fiona’s role as CBO is quite unique in that she oversees PR, Employee Communications, Corporate Communications, Media (one of the largest media budgets in the world), Sponsorships and advises her CMO partners on the team. Join Fiona in this deep dive into all things marketing and media and hear how she built her toolbox of expert skills across agency and brand roles. Don’t miss hearing her amazing origin story and how this little British girl that grew up in the countryside became the Chief Brand Officer of one of the largest companies in the world. And definitely stay tuned to hear how her top role model and biggest fan, her mum and her daughter, inspired her to lead massive change industry-wide for women equality and portrayal around the globe. Hosted on Acast. See acast.com/privacy for more information.

What happens when you bring two of the most influential marketing leaders in the world together on one podcast? I just had to find out, which is why I invited Marc Pritchard CBO of Procter & Gamble and Antonio Lucio, CMO of Facebook to come together to interview each other in this very special CMO Moves Duos episode. We’ve all heard from or read about Marc and Antonio individually on the importance of transparency, trust, diversity, inclusion, credibility, reinvention and responsibility. Hearing them discuss the topics together and the rationale behind their shared perspectives only further underscores their impact in our marketing community and provides all of us a blueprint for becoming the best leaders we can be. Hosted on Acast. See acast.com/privacy for more information.