Marketing Vanguard

In looking at Alex Chang’s path to becoming CMO of the San Francisco 49ers, you could say he took a bit of a slant route (I’m slowly upping my football vocab!). His journey began when he decided to ditch his pre-med studies to explore healthcare consulting and then went on to American Express where he spent more than 13 years across various marketing functions. So what brought him to take the marketing helm at the 49ers? The opportunity to transform brand strategy, engage new audiences and rebuild the marketing organization from the ground up. And that’s exactly what Alex and his team are focused on today as they look to move away from a legacy campaign to a new, more future-focused brand positioning launching in April. Listen in to hear more about how Alex is thinking about captive engagement in today’s competitive experience economy. Hosted on Acast. See acast.com/privacy for more information.

I had the most fantastical experience recently, getting to ring the closing bell at Nasdaq for the 100th episode of CMO Moves. It was an honor and a privilege, I never in a million years would have thought could happen. And I couldn’t thank Jeremy Skule, CMO of Nasdaq, and his entire team more for their support of what CMO Moves is all about, which is directly in line with their mission. It’s about celebrating great leaders, great moments, great businesses, and it goes way beyond a bell. Join us in this exciting behind the scenes look at Nasdaq, and how Jeremy is shape-shifting perceptions away from just solely an exchange to a technology and analytics company. Hosted on Acast. See acast.com/privacy for more information.

Today, we are celebrating. It’s the 100th episode of CMO Moves and I couldn’t be more excited to share this moment with you. I recently put out a call on social and through our newsletter to find out which episodes most resonated with our listeners and why–and in this special episode, we recap the 99 episodes to-date through listeners’ favorite moments. This was no easy feat, as almost every episode has touched so many people in different ways, but I did my best to bring you some of the most special moments and a few behind-the-scenes stories of my own.For more from this episode and the latest from the series, visit adweek.com/cmomoves Hosted on Acast. See acast.com/privacy for more information.

Fresh off her GRAMMY week hosting musical artists in the Citi Sound Vault at the Hollywood Palladium, Jennifer Breithaupt, Global Consumer CMO of Citi, and I got a chance to talk about her role and the exciting things she’s working on across the industry. As a global leader, Jennifer has the opportunity and responsibility to have a global impact. Last March, Jennifer teamed up with the ANA to launch #SeeHerHearHer that brings together other global brands and leading artists to provide opportunities for women across the music industry. Join us in this fascinating deep dive behind the scenes of the music industry and how Jennifer leads her team at Citi. Hear her tips on how to hire and her recipe for leadership. Plus, find out what Jennifer doesn’t do because she’s “seen the end of that movie.”For more from this episode and the latest from the series, visit adweek.com/cmomoves Hosted on Acast. See acast.com/privacy for more information.

When I sat down with Vineet Mehra at Brandweek last year, we dove into the changing role of the CMO. In particular, Vineet shared with us “The 5 Mantras for the Modern CMO” that he’s been working on since he took on his new role as Global CMO of Walgreens Boots Alliance one year ago, having previously served as CMO of Ancestry.com. Join us in this deeper dive into Vineet’s current world, leading global marketing for a $130 billion business with more than 440,000 employees, nearly 19,000 stores across 11 countries and a wholesale business that distributes to more than 240,000 pharmacies. Find out what these five mantras are and how Vineet and his team of four CMOs are redesigning the future of marketing and what it means to be a modern CMO.For highlights from this episode and the latest from the series, visit adweek.com/cmomoves Hosted on Acast. See acast.com/privacy for more information.

To kick off my new year, I took a little trip south of San Francisco to visit with Taj Alavi, Global Head of Brand at Uber and former Head of Brand for Instagram and Intuit. What was supposed to be an hour breakfast turned into a three-hour fascinating journey with Taj. We talked about everything from how she got to lead Global Brand for one of the biggest companies in the world to how she juggled her full family life to her tips for balancing being direct and being nice. We also touched on the impact of her Iranian culture in how she approached her role as a business leader, and what she had to change to finally “own her informed voice” unapologetically. Tune in to hear Taj’s incredible journey and how her life motto of “build, not break” reminds us all that we are part of a bigger story. Hosted on Acast. See acast.com/privacy for more information.

Have you ever wondered how a certain someone gets on the cover of a major publication? Or how speakers are selected for events? Or what a hot newsroom decides to focus in on? Well, today we dive deep with Adweek's editorial co-leaders, Lisa Granatstein and Stephanie Paterik, to hear what they found truly unique this year and what they are looking forward to in 2020. Tune in to hear about some of the most notable moments of 2019, including Chrissy Teigen’s Brand Genius Award, a private home tour with Swizz Beatz, what’s happening with Privacy Laws and Customer Experience. And don’t miss what’s on everyone’s mind for 2020 with the shifting trends and possible death of Direct-to-Consumer (DTC). Wait, what? Hosted on Acast. See acast.com/privacy for more information.

Bozoma (Boz) Saint John, CMO of Endeavor (aka @badassboz) has had an exciting career leading brands like Uber, Apple Music, Pepsi and now Endeavor. In this episode, we dive deep into her unique superpowers– which sit squarely amidst the magic of pop culture– and how she added skills along the way to help her do “the full job.” Despite creativity being her leading strength, Boz has leaned into “the math” to underscore her achievements. A skill, she says, she was criticized for not mastering early on in her career. Find out what Boz is up to now at Endeavor from movie stars to athletes to brands to Miss Universe and Professional Bull Riders. This episode is filled with heart, excitement and great life advice. As Boz shares her experience of losing her husband at such a young age, she reminds us all to live life urgently. She describes her own life as a campfire, where you need lots of different kinds of logs to really make the fire blaze. There is no denying, she’s on fire in the best way. Hosted on Acast. See acast.com/privacy for more information.

Deborah Wahl, Global CMO of General Motors, has always been paving new roads in every role she has ever taken on - Ford, Mazda, Toyota, Chrysler, McDonald's. In her latest role as Global CMO of GM, Deborah shares how she and CEO, Mary Barra, are pursuing a vision of “a world of zero crashes, zero emissions, and zero congestion.” As an expert CMO who has led so many exciting companies, Deborah and I dive deep into the role of the CMO and the confusion in the industry around the role. Unequivocally, Deborah notes, the role of the CMO is to drive growth. Despite the rapidly changing landscape, Deborah goes on to discuss how the objectives of marketing haven’t changed, but how you get there has. And in her mind, it is time to bust some myths around the aptitude of marketers everywhere. Tune in to hear more from Deborah on these essential topics. Hosted on Acast. See acast.com/privacy for more information.

Musa Tariq. What can I say about him that most of you don’t already know? He’s wicked smart, super creative and incredibly thoughtful in his role and as a mentor to many. Oh, yes - and he wears awesome shoes as evidenced by the countless tweets and posts on his fire kicks from the Brandweek mainstage. In his last episode of CMO Moves in June 2018, Musa was on a mission to find his personal North Star, leaving Ford as the youngest Chief Brand Officer ever. In this episode, we dive into his inspiring career journey, what he learned from his prior roles that refined his thinking and the advice he has to marketers everywhere. See more, including Musa's cant-miss playbook from this episode at www.adweek.com/cmomoves Hosted on Acast. See acast.com/privacy for more information.