Marketing Vanguard

For the Disability Inclusion Summit, eight leaders in marketing and advertising brought their hearts and perspectives forward, sharing the virtual stage to open up about their personal experiences and unifying sentiments around areas for advancement. Each of the panelists are part of the Disability community and shared important perspective on awareness, understanding and alliance. For anyone trying to access this podcast who may have a hearing impairment, please note the full video that includes a sign language interpreter is available here: https://www.adweek.com/agencies/leaders-with-disabilities-urge-brands-and-agencies-let-us-tell-own-stories/The Panelists included: Becky Kekula, director, Disability Equality Index KR Liu, head of brand accessibility, Google’s Brand Studio Josh Loebner, director of strategy, Designsensory Christina Mallon, global head of inclusive design and accessibility, Wunderman ThompsonRussell Shaffer, director of global culture, diversity and inclusion, WalmartStorm Smith, producer, BBDO LA Bryan Stromer, product marketing manager, Microsoft Tiffany Yu, CEO and founder, Diversability Hosted on Acast. See acast.com/privacy for more information.

In the early days of Covid-19 here in the U.S., when schools began shutting down, employees were told to work from home, travel ceased, hotels began opening their rooms for overbooked hospitals and sports came to a screeching halt, we had a call. This “Sports Unite” call, which included CMOs, CBOs, Chief Fan Officers and Presidents across various sport and esport leagues spurred all leagues to join forces in service of the real heroes—the frontline medical workers. On this special episode, 72andSunny's Glenn Cole gives us a behind-the-scenes look at how "The Real Heroes Project" came to life and leaders from the NFL, NHL, NBA, WWE, MLB, WTA, Nascar and Activision Blizzard Esports share what it meant for their leagues along with what they're most excited about when it comes to the future of sports. Hosted on Acast. See acast.com/privacy for more information.

In this third installment of a CMO Moves mini-series called “People-powered Growth Fueled by Transformative Technology” that we’ve brought to life alongside Lara Balazs, CMO and GM of Strategic Partner Group at Intuit, we sat down with Condé Nast CMO Deirdre Findlay to hear how the two of them are thinking about agility and speed given Covid impacts, social unrest and future needs. We also discuss what it was like for Deirdre to start her new role as CMO just before the Pandemic hit and how Lara’s role has recently expanded. Tune in to this insightful episode filled with lessons in leadership and practical tips to help us all navigate the here, now and beyond. Also don’t miss Deirdre’s perspective of fashion these days and what Deirdre and Lara would be doing right now to change the world if money and talent were no object. Hosted on Acast. See acast.com/privacy for more information.

On his last day as Global CMO of Facebook and also his last day as a CMO after 40 years in marketing, Antonio Lucio took to the virtual stage during Brandweek to share his thoughts on business, marketing and life. Antonio takes us through his journey in marketing and leadership and shares will all of us the lessons he learned along the way. He also shared the negative consequences when you take on too much at work without being mindful of you and your family. Having survived divorce, depression and a heart attack, Antonio offers his advice as someone who has “made every mistake in the book.” Tune into this breathtaking farewell filled with tips no one really ever tells you and be sure to have a pen, paper and a box of Kleenex handy. Hosted on Acast. See acast.com/privacy for more information.

What’s a refreshing marketing cocktail consist of? “Equal parts brand truth and consumer truth,” shared Billy Paretti, CMO of Belvedere Vodka at Moët Hennessy. Shaken, not stirred.I sat down with Billy on the latest episode of CMO Moves to discuss how the premium vodka brand is “Made With Nature” and how this brand truth was the inspiration behind Belvedere’s new multilayered campaign platform that consists of striking cinematography, impactful CSR pledges, and an innovative new product reinforcing the brand’s new commitment. In between his sharing of brand learnings and consumer insights, Billy also shared his own tips of the trade regarding internal communications and how important it is to give people the benefit of the doubt. Hosted on Acast. See acast.com/privacy for more information.

“Football is a team sport” on and off the field and there is no better team player than Ronalee Zarate-Bayani, CMO of the LA Rams. I sat down with Ronalee to hear more about the years-long journey of opening the “$5 billion” LA Rams Stadium only to be pivoted by Covid-19, what it means to inspire Angelenos to shine bright from a long-term perspective, and how her mentors and immigrant parents gave her the courage to embrace opportunity.Before chatting with Ronalee, I was able to take a sneak peak at what is now deemed “the largest stadium in the world” measuring 3.1 million square feet (!). Kieran Hannon, CMO of Openpath Security and a dear friend of ours, took on a special assignment for us as extended Adweek family and went to meet with Ronalee, and CTO Skarpi Hedinsson, for a special tour of SoFi Stadium before the big opening on September 13th. Check out the stadium for yourself on her podcast page (https://www.adweek.com/inside-the-brand/cmo-moves/the-la-rams-cmo-bringing-the-sofi-stadium-to-the-fans/)and take a look around (thanks again Kieran!). Hosted on Acast. See acast.com/privacy for more information.

Almost three years ago, I published Episode 5 of CMO Moves, called The CMO Roadmap to Success, with Greg Welch, Senior Partner of Spencer Stuart. Having placed over 500 CMOs at the time, all ears tuned in to find out the secrets to landing the big job. Today, I bring back Greg to give us on update on the current CMO landscape, what’s changed this year (everything!) and what’s ahead for CMOs. In addition, Greg introduces us to the Spencer Stuart CMO Summit that just went live and is included in this episode. Three Global CMOs from New York to Brazil to Singapore weigh in on what’s changed in their world and what they look forward to: Janey Whiteside, CCO Walmart, Silvia Lagnado, Sustainable Growth Officer, Natura & Co, and Erica Kerner, Head of Marketing Strategies and Partnerships, ONE Championship. Hosted on Acast. See acast.com/privacy for more information.

Hispanic and Latino/Latina/Latinx business leaders came together for a live discussion on the community's biggest challenges and opportunities in today's environment, how they are leading their teams, and ways we can all drive meaningful and lasting change. Thank you to all our speakers for bringing their heart, knowledge, and power forward. Hosted on Acast. See acast.com/privacy for more information.

A creator at her core, Shelley Haus was excited to join Ulta Beauty in 2014, mainly for the opportunity to help a 30-year-old beauty retailer find out who it was as a brand. The company sought out to not only get to the heart of who they were and what they stood for, but to also co-create a purpose alongside 45,000 associates. Tune in to hear the behind-the-scenes story of Ulta’s journey to find its true brand purpose, how Shelley leans into it as the foundation to help the brand evolve and how she turned around what she once thought was the biggest mistake of her career. Hosted on Acast. See acast.com/privacy for more information.

What do stocks, toilet paper, hoodies and beer all have in common? In this episode…everything! IEX is setting all-new standards in stock trading with its innovative technology built to bring more transparency and fairness to the stock exchange scene. Since taking on the role of CMO two years ago, Kate Gunning has been able to unpack and convey the brand’s story in unique ways. From premium hoodies and socks to a custom-made IPA beer, Kate has embraced the power of experiential to build not only buzz and community but also education. Tune in to hear her impressive career journey that led her to where she is today and her career advice around trusting your gut, being brave and pushing forward. Hosted on Acast. See acast.com/privacy for more information.