Marketing Vanguard Jonathan Bottomley, CMO of Boll And Branch - Dare to See the World the Way You Want it to Be
Feb 3, 2021
31:49
The former Global CMO of Ralph Lauren, Jonathan Bottomley makes a big move to become the CMO of Boll and Branch, an exciting challenger brand grounded in Sustainability. As you all know, Sustainability is the most important topic of 2021, finally, as has been key for many years but this year, brands are stepping up in a big way. And as we heard loud and clear last week in our Sustainability Symposium with the world's top Chief Sustainability, Brand and Marketing Officers, if brands do not step up, consumers will find alternatives.Tune in to hear about Jonathan's amazing journey, what he took away from his time at Ralph Lauren with Ralph himself, (who Jonathan said took a big chance on him as a first time CMO at the time and who, Heide, my co-host, is on a first name basis with now, much to her surprise). Find out how to lead with grace and ambition, how to assemble a world-class team that is "smarter than you" and how to embrace the future of growth.
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