Marketing Vanguard

While it wasn’t an easy decision for Ukonwa Ojo to make the move from CMO of MAC Cosmetics to CMO of Amazon Prime Video and Amazon Studios, it was a decision that quickly proved to be the right one for this culture-focused leader. In this episode, we dive into Ukonwa’s background, growing up in Nigeria as the daughter of two entrepreneurs who gifted her with both analytical and creative DNA. She shares unrivaled advice for navigating a non-linear career and how taking pride in the work you put into the world is paramount to your reputation and success. Tune in to hear more about Ukonwa’s journey to CMO, how she blends what she calls “the math and the magic” to drive business success and how to never let die the childlike, human side of marketing. Hosted on Acast. See acast.com/privacy for more information.

Today we have what I think may be our first censored episode of #CMOMoves, for good reason! Kory Marchisotto, CMO of E.L.F. BEAUTY, gave Heide Palermo and I tons to think about, too many competing headlines, great advice and loads of laughter. Not to mention a masterclass on strategic elf and F-bombing along the way! Warning. Do not listen to this if you are averse to bold talk, big ideas, bad words. But do listen if you’re into awesome role models, impossible (now conquered) missions, truthful advice, dance parties, curiosity, courage, conviction, and everything in between. It's elf'ing amazing! Hosted on Acast. See acast.com/privacy for more information.

We're bringing you the second episode of The Business of Marketing, where we sat down with Mastercard’s Michael Fraccaro, Chief People Officer and Raja Rajamannar, President, Healthcare Business and Chief Marketing and Communications Officer. The two discussed how the role of the CMO has been elevated as a direct result of 2020, the critical need to collaborate in and out of crisis mode, and how they drive growth for Mastercard, together.Tune in to hear how they work together to create cross-functional teams, establish clear communications, uphold purpose, build employer brand, develop talent for the future, and present their results to the board. Also don’t miss Raja’s recap on his new book that launched today, Quantum Marketing, and how marketing as we know it will forever change moving into the fifth paradigm.Subscribe to The Business of Marketing here: anchor.fm/business-of-marketingFor the latest episodes and upcoming guests, visit: www.adweek.com/the-business-of-marketing Hosted on Acast. See acast.com/privacy for more information.

Today marks the launch of a new show, 'The Business of Marketing', that we’re excited to share with our CMO Moves listeners! Created in partnership with our friends at SAP, It’s a show dedicated to hearing the perspectives from everyone across the C-Suite on how they view marketing and the role of the CMO in driving growth for the company. Join us as we explore different perspectives and mine the intersectionality of marketing, technology, operations, finance, human resources and more! In today’s episode, we welcome Janey Whiteside, Chief Customer Officer of Walmart and Debora Koyama, Global Growth Operations Officer of Unilever. Together they share how they are navigating challenging times with optimism, innovation and growth, how the C-Suite unifies to deliver on company, customer, and employee objectives, and how the CMO and Marketing can best power advancement for all. Subscribe to The Business of Marketing here: https://anchor.fm/business-of-marketingFor the latest episodes and upcoming guests, visit: www.adweek.com/the-business-of-marketing Hosted on Acast. See acast.com/privacy for more information.

It’s not every day you get to interview the CMO of PepsiCo Beverages… and his daughter! When Greg Lyons invited me into his home, via zoom of course, I not only got to spend quality time with Greg talking through career and life defining moments, but I got to meet his lovely daughter, Molly, his two Bernese Mountain Dogs, and a cameo appearance (wave from the window) from his son. Join us as we explore Greg’s career journey, the moves that he made, the mistakes that he learned from, how he’s planning to spend the Super Bowl for the first time in 10 years, what his daughter has to say about all her new found dad time, and how he balances home, heart and happiness. Hosted on Acast. See acast.com/privacy for more information.

The former Global CMO of Ralph Lauren, Jonathan Bottomley makes a big move to become the CMO of Boll and Branch, an exciting challenger brand grounded in Sustainability. As you all know, Sustainability is the most important topic of 2021, finally, as has been key for many years but this year, brands are stepping up in a big way. And as we heard loud and clear last week in our Sustainability Symposium with the world's top Chief Sustainability, Brand and Marketing Officers, if brands do not step up, consumers will find alternatives.Tune in to hear about Jonathan's amazing journey, what he took away from his time at Ralph Lauren with Ralph himself, (who Jonathan said took a big chance on him as a first time CMO at the time and who, Heide, my co-host, is on a first name basis with now, much to her surprise). Find out how to lead with grace and ambition, how to assemble a world-class team that is "smarter than you" and how to embrace the future of growth. Hosted on Acast. See acast.com/privacy for more information.

Tim Mapes, CMCO of Delta Air Lines has evolved his role many times over his 29 years with the company. Most recently, bringing Marketing and Communications together onto one team. As Tim said, it is just as important to think about branding from the inside as it is on the outside. Tune in to hear how Tim and the 75,000 Delta employees in 60 countries look to their own flight plan, using their core values as beacons to pull forward D&I, sustainability and a values-first mindset. Tim also shares how he ascended to the role of CMO and why he (like Lin-Maunel Miranda) thinks he “didn’t dream big enough.” Hosted on Acast. See acast.com/privacy for more information.

When I first met Melissa Proctor, CMO of the Atlanta Hawks, I was blown away from the first minute. An inspirational leader who went from Ball Girl to CMO, per the title of her recent book, she has had such an interesting journey driven by her determination and perseverance. Today, on Martin Luther King Day, we share her story of success as well as her big news. For three years she’s been working on an important moment that will take place later today. The Atlanta Hawks will be wearing their new uniforms that proudly say “MLK” on the front of their jersey, not Atlanta, not Hawks,but simply “MLK” in honor of Dr. King.And it isn’t just a uniform. The three-year journey included tremendous research to fully connect and empower the city of Atlanta, working with the community, local organizations and the Russell Center for Innovation and Entrepreneurship. And a commitment to the future to ensure equity and equality are better embraced and understood by all. Melissa and her teams’ work will not only be recognized locally, but already has earned global recognition from none other than the Pope. When the Pope learned of today, he asked that a MLK uniform be shipped to him so he could bless it and send it back in time for today's game. Tune in to hear all of Melissa's amazing moves that got her fully in the game and able to drive such meaningful action. Hosted on Acast. See acast.com/privacy for more information.

In a special edition of CMO Moves from the CES C-Suite track, Adweek Chief Community Officer Nadine Dietz sat down with Vineet Mehra, Global Chief Marketing Officer and Chief Customer Officer-Walgreens Boots Alliance, and Lisa McKnight, SVP and Global Head of Barbie & Dolls Portfolio-Mattel, Inc. who not only pivoted their communication strategies during the pandemic, but also shifted the focus of their product offerings to meet the new needs of their consumers. Hosted on Acast. See acast.com/privacy for more information.

Exciting news! Heide Palermo has officially joined me as a co-host of CMO Moves! For her first official episode, I sent Heide off to Miami to meet up with RBI Global CMO Fernando Machado at a local Burger King to see the brand’s bold new rebrand in person. During the conversation, Fernando dives into the what and why behind BK’s recent rebrand and how he ensures his team and partners are being creative—but not just for creative's sake. Tune in to hear more from Fernando on how to sell ideas on the inside and why expanding your influence across your organization is so critical to your success and happiness. Hosted on Acast. See acast.com/privacy for more information.