Marketing Vanguard

To continue our guest-hosted series of CMO Moves, Kate Gunning, CMO of IEX sits down with Nathaniel Ru, Co-Founder and Chief Brand Officer of Sweetgreen to discuss healthy fast food at scale and their love for summer salads.It all started in college for Nathaniel Ru where he met his business partner Jonathan Neman in their first day of accounting class freshman year of college. Nathaniel and John bonded over their passion for food and shared experience of growing up with parents who are immigrant entrepreneurs. From there, the idea of Sweetgreen was born. “We had this vision: how do we re-imagine fast food so that it can be synonymous with healthy food?”To find out more about Nathaniel’s unpredictable path to Co-Founder and Chief Brand Officer or simply to find out what is in the Naomi Osaka Bowl, tune in to this latest episode of CMO Moves now. Hosted on Acast. See acast.com/privacy for more information.

Kelly Cook has a reputation for three things: a straight-shooting, big-hearted leadership style, a laser focus on what the customer needs, and the ability to turn around marketing departments that are ready for digital transformation. After leadership roles at DSW, Waste Management and others she took on the CMO gig at David's Bridal in 2019, just as the company was recovering from bankruptcy and right before the global Covid pandemic all but shut down the wedding business.In this podcast episode of CMO Moves, Cook pulls back the curtain to show us how David's Bridal has masterfully weathered the pandemic and taken the opportunity to speed up its digital transformation Hosted on Acast. See acast.com/privacy for more information.

Kicking off the guest-hosted CMO Moves episodes is an incredible duo: Eric Toda, global head of social marketing at Facebook, sits down for a chat with eos Products' first-ever CMO, Soyoung Kang.Tune in to this very special episode of CMO Moves on how you can learn just as much from your failures as you can from success, how having an appetite for risk to keep up with fast-paced consumers can reshuffle your campaigns, how having trust from your organization is essential for marketers, and lastly a full-on masterclass on community building and how speaking the language of the community-led eos Products to rename their shaving cream to "Bless Your F#@%ing Cooch" based on a viral TikTok influencer. Hosted on Acast. See acast.com/privacy for more information.

While most would find changing roles and marketing strategies during a pandemic challenging, Away’s CMO Selena Kalvaria saw it as a perfect opportunity. “We brought everything in together. We redeveloped our processes, how we work together, and we just moved in lock step. It's been a fantastic journey. The company has had explosive growth even as a pandemic has set us back. I feel like in many ways it's driven us forward.” Before joining Away as their VP of Brand and now CMO, Selena graduated from Princeton University with a Bachelor's Degree in archaeology and finance and started her career on Wall Street before leaving to work in marketing for brands like Diageo and Anheuser-Busch. Hosted on Acast. See acast.com/privacy for more information.

Her current position at fintech start-up Happy Money may be Sadira Furlow’s first-ever CMO role (and this her first-ever podcast!) but don’t let the rookie façade fool you. The 2020 Brand Genius honoree has a string of noteworthy career achievements under her belt, including viral Superbowl campaigns like Mountain Dew’s “PuppyMonkeyBaby” and one of her proudest career wins in building from the ground up, PepsiCo’s first premium water brand LifeWTR.She’s also an incredibly humble leader whose path to CMO was far from expected. Today, she’s building the Happy Money brand house as well as the brand voice through digital content that speaks to consumers in the way that they like to talk about money (debt-hacks, anyone?). Tune in to hear Sadira’s faith-fueled career journey, her must-have marketing skills, advice to those starting a new role remotely and what she would be if she wasn’t a CMO, which she could (and should) totally still do even as a CMO! Hosted on Acast. See acast.com/privacy for more information.

Hyundai’s CMO Angela Zepeda never anticipated becoming a brand CMO, having spent the majority of her career on the agency side. And while she always saw herself going down the path of a COO role, it was that operational expertise and ability to solve real business problems through creativity that caught the eye of the Hyundai leadership team which led to the offer (on a Wednesday morning she recalls so well). In this episode, the chief marketer dishes on the non-marketing skillsets required of CMOs today and how it's never too late to invest in yourself and your career. She also shares an inside look at the Hyundai’s latest “full-funnel attack” campaign for the new Tuscon release and how she’s working to innovate on the inside to support digital retailing and on the outside with true brand storytelling. Hosted on Acast. See acast.com/privacy for more information.

When William White took on the role of chief marketing officer at Walmart, he considered it not only an honor to be working for the No. 1 Fortune 500 company, but also a dream job at a brand that comes with much responsibility. Not to mention, he just so happened to start his first-ever CMO role right at the start of a global pandemic.In this episode, William discusses the power and potential of the brand’s membership program Walmart+, the brand’s partnership with TikTok and how they brought the first shoppable live stream to the U.S. Tune in to hear about his road to becoming the CMO of Walmart, the evolving role of the CMO, how he’s tackling DEI as a leader and of course, what he would be if he wasn’t a CMO. Hosted on Acast. See acast.com/privacy for more information.

Minjae Ormes took on the role as CMO of a start-up within a Fortune 15 company for one main reason—and that reason was based on her own criteria. “I was ready for more meaning—ready to take a bigger chance on myself, ready to take on a bigger risk and just go for something where I could really drive impact for the business,” Minjae said. Tune in to hear how her team is leveraging consumer behavior insights to activate campaigns—like the new spot featuring the 12 degrees of Kevin Bacon—and evolving carrier's product offering to better fit what its consumer needs. She also shares the must-have skills she looks for in talent, how she’s feeding her own curiosity and priming for what’s next and critical advice on how to follow your own set of criteria to guide your career. She also takes on my lighting round like a champ! Hosted on Acast. See acast.com/privacy for more information.

This episode marks a first for CMO Moves. We turned the tables on host Nadine Dietz as she joins as a guest for the very first time. CMOs Vineet Mehra and Musa Tariq take the hosting reigns to put Nadine in the hot seat to dish on the new adventure she’s taking on, as well as her new roles with Adweek. Nadine takes us back to her upbringing, her early career and some of the most personal and pivotal times in her life that have shaped who she is today. And of course, we wouldn’t let her off the hook without having her answer the famous last question she's asked every CMO... Hosted on Acast. See acast.com/privacy for more information.

I first was introduced to Sophie Bambuck last year when a few folks in our community kept mentioning her name as someone we just had to know. As promised, Sophie turned out to be a delightfully humble leader and mentor who views marketing in such a refreshingly simple way.The French-born (listen at :55 seconds in to hear how to say her last name right!), Portland-based leader spent most of her career in brand marketing at Nike, before taking on her first role as CMO for DTC fashion brand Everlane last month. And while Sophie’s path to CMO was not one she anticipated early on, she always knew that she wanted to set a good example for her two daughters and do something to have a positive impact on culture. “I knew that I wanted to tell stories. I wanted to make people feel something.”Tune in to hear how Sophie is thinking about storytelling and approaching sustainability from a marketing lens at Everlane. She also shares how she’s taking on her first 90 days as CMO and what’s it been like to onboard during the pandemic and critical advice she offers for aspiring CMOs centered around picking people over titles and jobs. Hosted on Acast. See acast.com/privacy for more information.