What Works

The Nitty Gritty * How Kristen Runvik is scheduling her life, job, and business to make sure she’s spending her time the way she wants to * How she divides her time to find  balance between her side hustle with her day job * What she does to get the most out of Instagram marketing without letting it consume her * How Kristen takes what she has learned at in-person events online More than 44 million Americans have a side hustle to earn extra money for living expenses, savings, and investments. But having a side hustle doesn’t necessarily mean you have a plan for quitting your job and going full-time with your business. In this week’s episode of What Works, Lagom Body Co founder Kristen Runvik shares with us how she divides her time between life, job, and business, how she finds new customers without spending all of her time marketing, why she has a love/hate relationship with Instagram, and more. We release new episodes of What Works every week. Subscribe on iTunes so you never miss an episode. Marketing your business without marketing your life away “I have this notion of being anti-hustle. I don’t want to be working 50 to 60 hours a week. I want to be really intentional about the way I am approaching my business and my work.” — Kristen Runvik Kristen Runvik is a holistic clinical herbalist and the founder of Lagom Body Co. And… she’s also our Member Experience Specialist at CoCommercial. She teaches workshops on holistic seasonal health and creates nature-based skincare products that nourish the skin and spirit. She does all this while going to herbalism school. Some people might think that this is insane. But Kristen approaches things differently. She intentionally creates space for the grounding self-care that makes working full time and growing business on the side possible. She does all this by avoiding the bad habits that are prevalent in the content marketing world and maintaining healthy boundaries. Whether she is working from home, from the coffee shop, or the top of a mountain, she is balancing strategic thinking with the creative process. She sets up operations aspects so that she can keep the product in front of the right people, in a way that is consistent, comfortable, and meaningful. In this way, Kristen can maintain her passion for helping women optimize their health and live their purpose. Using Instagram to drive sales “I have a love/hate relationship with Instagram but I realized when people don’t see my content and they don’t see my stories they’re not clicking over to my profile and then over to my website.” — Kristen Runvik Kristen, like many of us, hates feeling like she has to be on social media 24/7. She experimented with going off of social media to see what would happen.  When retail sales completely dropped off, she realized how much Instagram was sending customers back  to her website. Kristen came back to Instagram in a healthier way, with more intention behind her process. Instagram is now where some of her most engaged customers are coming from. Translating in-person event success to online events “An interesting thing about in person events is that you never know what’s going to happen. Sometimes events are really busy and you make no money and sometimes they’re dead and you still make money. You just never really know is going to happen.” — Kristen Runvik Kristen does a couple of different types of in-person events. She sets up a table and gets face to face with a potential customer at vending events. She also  gets direct engagement with a target audience at curated events that that often include an educational element. While she has love for both, for her, ★ Support this podcast ★

The Nitty Gritty * Who is succeeding with email marketing today–and how they think about their email lists differently * How ConvertKit makes it easy to test ideas and create a new product * Why simplicity is winning when it comes to email–and how that means you can spend less time marketing * How ConvertKit bridges the gap between the business just setting out and the more mature business with more sophisticated needs * Plus, a special trial offer–first month free! Despite the annual warnings that email marketing is losing its effectiveness, email continues to be a top sales driver across industries and business models. Of course, that doesn’t mean everyone uses email to drive sales the same way they did 5 years ago or that they’re using the same strategy as the business next door. How are the leading businesses using email marketing in the current environment? Isa Adney, ConvertKit’s resident educator & webinar host, has her finger on the pulse of email marketing today and shares a variety of examples of how business owners are using email marketing to their advantage—without letting consume your every waking hour. We release new episodes of What Works every week. Subscribe on iTunes so you never miss an episode. Breaking through the email noise “The real magic to me is the person behind the email and how much they care. Those are the people who cut through the noise.” –Isa Adney Isa shared that the small business owners she sees having the most success with email marketing are those who prioritize serving or teaching over selling or marketing. They’re creators, action-takers, educators, and professionals who really care and make an effort to show that with every email they send. That means the most successful emails are often the simplest. They share a personal thought, helpful idea, or other valuable tidbits. Despite being a fast-growing company, ConvertKit is no exception in prioritizing serving and teaching. In addition to their blog and weekly workshops, ConvertKit offers courses on everything from setting up your first landing page, to building up a consistent process of communicating with your list, to advanced execution of your email marketing strategy. Your email list as more than just a number “Our most successful customers are the people who don’t see their list as a number.” — Isa Adney Isa subscribes to hundreds of newsletters from ConvertKit customers to keep up with trends in email marketing. She’s noticed that the most successful email marketers are those who don’t see each email on their list as a conquest to celebrate but, instead, as people. Because they value the people on their lists as people, these email marketers aren’t just broadcasting. They’re curious about the stories behind the people and they start conversations to find out more. Email marketing strategy can evolve Isa had plenty of examples of small business owners who have leveled up their email marketing execution little by little. Instead of trying to do #allthethings, business owners like Abbey Ashley at The Virtual Savvy, Megan Martin at Megan Martin Creative, and artist Amira Rahim have each evolved their approaches to email marketing as their businesses have matured. Some make use of automation, some use Convertkit’s purchases integration, some grow through opt-in incentives (lead magnets). What they all have in common is finding an email marketing strategy that works for them–whether it’s currently trending or not. Give ConvertKit a try ★ Support this podcast ★

The Nitty Gritty * Why Jason Van Orden ultimately left the business he ran for ten years and how taking a sabbatical helped him get to the heart of why he felt so discontent and uninspired * The identity crisis Jason experienced as he shifted from being known as the founder of Internet Business Mastery to being a consultant * How Jason realized that his unique genius comes out when he’s in a room full of people — not teaching online courses without a real-time feedback loop * Plus, a look at Jason’s quick reference guide, a document that reminds him of who he is when he’s at his best Jason Van Orden founded Internet Business Mastery ten years ago — and over the last decade, he successfully grew it into a well-known resource for starting an online business. Yet, as the business boomed, Jason started to feel more and more discontent with his work, especially during the last couple years. Through scaling the business and automating it, Jason lost connection with his creativity and passion. That’s when he decided to take a break and to ultimately start a brand new business from a different angle and doing something completely different. In this week’s episode of What Works, Jason shares what starting a new business looks like after being known for another one — and how he reignited his passion for his work and business. We release new episodes of What Works every week. Subscribe on iTunes so you never miss an episode. Curiosity as the antidote to discontent in business “I could see that I hadn’t been following my curiosity anymore, hadn’t been experimenting, hadn’t been trying new things, hadn’t been as interactive and connecting with my audience because I’d been making things more and more hands-off. These were all the little things that were adding up to not providing me the energy that it used to.” — Jason Van Orden After a decade in business, Jason started to feel the inklings of discontent. Where had his creativity gone? Where was the passion? It started to wane so he decided to do something to open himself up to new possibilities. With prompting from his wife, he took a sabbatical from his business. “At first, I thought all I needed was just a sabbatical from my business to figure out how to reinvent the business I already had to be fulfilling for me once again.” But it wasn’t an overnight aha moment or quick change. “I started following my curiosity and it took a good couple years of following that to get to the heart of what needed to change and what the next evolution looked like for me.” After some time, Jason realized that what he needed was much more than a shift within his current business. It was time for something bigger — something different — than that. Ultimately, Jason realized that he was ready to collaborate with other people and with a completely different audience so he decided to shift into business strategy, coaching, workshop facilitating, and mentorship. Uncovering your unique genius “I haven’t made a digital course in a few years now. Everything’s been geared more towards facilitation and the group workshop framework over formula teaching and how-to. That’s where I create my greatest value and find that people enjoy — and benefit from — what I do.” — Jason Van Orden Your unique genius is usually something you find incredibly easy that your clients don’t want to do or can’t do. For example, Jason’s unique genius is solving problems in a creative way that provided results for his clients. As Jason says, it seemed to natural to look at problems in a certain way — a way that would provide the client with a level of confiden... ★ Support this podcast ★

The Nitty Gritty * Why Elena and Catherine approached their second pregnancies different from their first — and how that impacts their work at StoryMine * How the cofounders approached their dual pregnancies as an opportunity to implement systems and create a more efficient business model that worked for their ideal way of partnering with clients * How they use content marketing to educate and inform potential clients about their work — and why that’s so helpful for When Elena Rue was pregnant with her first child, she didn’t meet with leads in person once she started showing. “I didn’t want them to assume that’s going to change StoryMine,” she says. Which, of course, it didn’t. Instead, it altered her perspective on running a creative business as a parent — for the better. Now, as Elena and StoryMine’s cofounder Catherine Orr navigate their second pregnancies — this time, together — they’re approaching it as a “positive disruption” to their business and using it as a catalyst for improvements from hiring to operations. Hear all about it in this week’s episode of What Works. We release new episodes of What Works every week. Subscribe on iTunes so you never miss an episode. Creating a pregnancy announcement strategy that aligned with their brand (and personal) values “Us feeling like we’re not being authentic goes completely against the work that we do: sharing true stories and the power of how having people talk about what’s actually real and actually true can move people much more than having scripted talking heads talking about why your organization does this great work.” — Catherine Orr Both Catherine and Elena frame their dual pregnancies as a positive disruption to their business. They wanted to share the news with their clients in an authentic way while also ensuring they knew the work would still get done. Knowing there was a limited window before Catherine and Elena went on parental leave also provided an opportunity to plant seeds about their upcoming availability. In terms of their announcement strategy, Catherine and Elena wanted to approach it in a transparent way so that it aligned with how they roll in their business. This time, they started by telling their past and present clients first, then announcing it through their email newsletter. They even made an announcement video, obviously filmed and edited by them, in their StoryMine way. Using their pregnancies as an opportunity to implement necessary systems and hire team members “This time around we aren’t just closing our eyes and crossing our fingers. We’re taking way more control over it and we have the confidence to say that yes we can do this and knowing there’s another side. .” — Elena Rue During the first pregnancy, Elena says they were just “crossing fingers and hoping it works.” In the second pregnancy, especially because Elena and Catherine were pregnant at the same time, they decided to use it as an opportunity to increase operational efficiency. For example, they wanted to work with clients earlier in the process — six to eight months in advance — so that they aren’t in a rush to get the work done. “We really started systematizing the work that we do,” says Catherine. “We have a process and we’ve developed a unique method of the type of story that we do.” In addition to operational improvements, the pair used the experience to hire consistent support rather than project-based contracts. While they still bring on people per project, depending on when and where it’s happening, they really needed someone to thread together everything and strengthen the business backbone. “We’re seizing on this opportunity and this real sense o... ★ Support this podcast ★

The Nitty Gritty * Why Sarah decided to offer her online course Bank Boost in a live setting using weekly emails and live Q and A sessions * The values and psychology behind her product pricing and how she markets the live courses in a low-key way without webinars * Why she goes offline for a couple days at a time to work on content — and how that frees up the rest of her time to work with clients and so much more * How she plans to market her live courses in the future * What Sarah’s different streams of income look like Sarah Von Bargen writes and teaches about “the space where money and happiness meet.” In this episode of What Works, Sarah walks us through her decision-making process to transform one of her popular eBooks into an online course and everything else that goes into promoting and running it. We release new episodes of What Works every week. Subscribe on iTunes so you never miss an episode. Why take things live? “It’s a values-based thing. It doesn’t feel good to me to take hundreds of dollars from someone and then they don’t use the thing that I sold them. I believe in the work that I do, I believe in my course, and I know that if they did the course, it would be life-changing. But if I can make some tweaks on my end, and help them get to the place that they want to go, why wouldn’t I?” — Sarah Von Bargen Why did Bank Boost go from an eBook to an online class? Well, Sarah wanted to create an opportunity for her audience to not only benefit from the information — but to work through it along with a community of like-minded people going through the same thing. While small business owners might shy away from turning a DIY experience, like working through an eBook, into a live curated one for their customers or clients, Sarah says that it’s not that much extra work. When the course is running live, Sarah spends about 20 minutes engaging and liking posts while her assistant answers questions. When she and her assistant aren’t chiming in, the community members step up to the plate every time. “The community that I’ve worked really hard to create is incredibly supportive,” says Sarah. “If somebody posts something in the Facebook group asking a question, 9 times out of 10, I don’t even need to be the one to weigh in and answer it because everybody is so excited to share their insights and advice.” Marketing live online courses “Because of the price point and because it’s such an easy yes, I do not do any webinars. I know when I’m going launch and the 2-3 weeks leading up to it I write blog posts that touch on the topic of finances. Then I make sure to include at the top that Bank Boost is opening again and to get on the wait list.” — Sarah Von Bargen The Bank Boost online course costs $35. Yep, that’s it. As Sarah declares on the sales page: “That’s less than most impulse purchases at Target. I didn’t want you to go into debt in order to learn how to save money!” Awesome. Because the price is a no-brainer, Sarah skips the webinars. Instead, she focuses on sharing in Instagram Stories, in her free Facebook group, and in her weekly Sunday link round-up.  She also sends emails to her list — and particularly any subscriber who joined by way of a finance opt-in. To promote the course, she also updates her website banners and popups to promote it and her Facebook header. Then, once the course is open, she sents out an email to the waitlist. Listen to this episode to hear more from Sarah Von Bargen on how to promote an online course, pricing your products, and how to make time for content writing. ★ Support this podcast ★

Underneath their ambitious and confident facades, small business owners experience quite a bit of fear. Since our goal is to bring you honest conversations about what it really takes to run a small business, we thought it was high time to talk about the fears we all face on a daily basis. We spoke to 11 small business owners and several themes emerged. These themes were echoed in the conversations we’ve been having about fear all month long with our CoCommercial community. Prefer to read? No problem. Find the entire episode in article form by clicking here. In this episode, we explore the fear of judgment, the fear of visibility, the fear of not being good enough, the fear of not being worthy, and the fear of giving up control. Each entrepreneur we talked to spotted these fears in different scenarios, things like public speaking, pricing their work, or pivoting a business model. But one thing remained constant: Their fears never really subsided.  Instead, they decided to focus on taking action—and enjoying the results—instead of dwelling on the fear itself. Maybe you too share the fears that these small business owners face. Maybe your fear or anxiety is fueled by other concerns. As this episode unfolds, I challenge you to find some awareness of the fear you’re dealing with right now. Where does it come from? How is it impacting your day-to-day actions? How does it affect the way you set goals or make decisions? And… What are you going to do about it? This episode features: Jessica Abel, Lou Blaser, Dr. Michelle Mazur, Stephanie Stiavetti, Mark Maya, Vanessa Ragains, Nat Couropmitree, Tzaddi Gordon, Jeff Tyack, Jennyann Carthern, and Sarah Li Cain. For more honest conversations about growing, running, and managing a small business, become a part of the CoCommercial small business network. ★ Support this podcast ★

The Nitty Gritty * The strategies that led to Simple Green Smoothies’ explosive success: from adopting Instagram early to focusing on the community from day one to zeroing in on a single topic to grow the brand * The pivotal moment when Jadah Sellner knew she wanted to leave Simple Green Smoothies to start something new — her own personal brand — to free her voice * What the process of exiting the company looked like for Jadah, how long it took to officially make the decision, and what life’s looked like since then When you find what works in your business, you want more of that. But what happens when you reach success and realize that you want something else? Today’s guest, Jadah Sellner, can tell you more about that. She’s the former cofounder of Simple Green Smoothies, the wildly successful online resource for recipes and cleanses. Everything about the company worked: Instagram followers climbed, the email list multiplied, and launches sold out. As Jadah says, they had a system that worked: rinse and repeat. And while things were working, Jadah wanted more: more creativity, collaboration, and communication that was authentic to her. She wanted to show up in the world fully expressed. That’s when she decided to leave Simple Green Smoothies and start her personal brand. In this episode, Jadah shares her experience on launching — and exiting — a company and pivoting to create a personal brand… plus, all the magic, wonder, and intention in between. We release new episodes of What Works every week. Subscribe on iTunes so you never miss an episode. Establishing your voice in a crowded market “We really took a stand for how we were different. We shared beginner-friendly green smoothies. We used a higher fruit ratio and some people were like: these are too sweet! And we were like, we are not for the hardcore raw foodist yogis. We are for the everyday mom who’s core vegetables are corn and potatoes: because that was me.” — Jadah Sellner There is no unique message, only unique messengers, Jadah says. And that’s certainly the case when it came to Simple Green Smoothies. So how did they amass 400,000 Instagram followers during Jadah’s time there by sharing green smoothie recipes, despite no formal wellness or nutrition training? For one, they used their experience as busy moms wanting to eat and feel amazing to their advantage. They shared fun content around the recipes — and their lives as moms — rather than deep nutritional information. For them, green smoothies gave them more energy — and made them feel like the best moms in the world because their kids were drinking spinach smoothies. Leaving a successful company to pursue your own “I wanted full expression and using my full voice. We really built Simple Green Smoothies in a way where we had a consistent strategy: the challenge, email sales funnel, sell the cleanse. Rinse and repeat. But what was missing was actually me using my voice and I think my voice is one of my best gifts. I wasn’t using it in that business and I saw the vision for building my personal brand, speaking on stages, being a guest on other people’s podcasts, and launching my own.” — Jadah Sellner It took a couple years for Jadah to officially leave Simple Green Smoothies. The company was successful… and she wondered if it was the right decision to actually leave to start something new. Would she be as successful in a new venture? Was leaving the smartest move, especially when things were working? She didn’t know the answer but she needed to find out. Jadah longed for full expression to use her authentic v... ★ Support this podcast ★

The Nitty Gritty * Why making decisions as a collective aligns with Kate Strathmann’s business vision instead of the “this way or the highway” mentality * How Kate pushed past her introvert tendencies to show up for team members and clients and the importance of meeting face-to-face as a remote company every week, even if there isn’t an agenda * How Kate sets healthy and strong boundaries with her team and clients — and how she supports her employees in bringing their full self to work * Why Kate values flexibility and autonomy as company-wide values so her team does what’s best for them Kate Strathmann’s company Wanderwell Consulting pays homage to Aloha Wanderwell, the first woman to travel around the world by car during the 1920s — and a woman who continued traversing the planet for the rest of her life. That same adventurous, quirky, and unconventional spirit threads through everything at Wanderwell, from how Kate hires and leads to how she works with clients in a “pretty off-beat, feelings-oriented, and very non-traditional kind of way,” she says. In this episode, Kate shares how she leads a remote team in a democratic way, how she faced her own limitations to become a better leader, how she approaches work and life, and, of course, more about rebranding under the name Wanderwell. We release new episodes of What Works every week. Subscribe on iTunes so you never miss an episode. There is no “Right Way” “It’s really important to me that we don’t have any kind of “Right Way” or top-down old school way of saying: this is how you do business. The word wander in a literal sense speaks to the spaciousness and openness to what we’re trying to do and the space we’re trying to give the folks that we work with to find their own way and to say that: you’re not going to figure it out right away. This is a nonlinear process. There’s going to be lots of ups and downs and twists and turns… it’s kind of an adventure. But at the end of the day, we want to well, do well, and feel well.” — Kate Strathmann My way or the highway doesn’t work. “That kind of mindset isn’t as resilient over time,” says Kate. “It tends to be overly dependent on one person and their personality. Some of those businesses rely on charismatic personalities and we’re seeing a lot — especially politically — how that doesn’t work.” What does work? Realizing that your business is less about you and much more about your customers and clients. “This business is about a larger mission in helping people do business in a different kind of way,” Kate says. “It would be really out of alignment for me to say: this is exactly how you’re supposed to do this thing — and you’re doing your business wrong.” Where do you notice this rigidity in your business or mindset? Flexibility matters — in life and in business “One value that’s really important to me — and to my team especially — is that of autonomy and having a lot of flexibility for our whole lives to be supported by our work and our business.” — Kate Strathmann Full-time workers spend the majority of their time… at work. When that’s the case, says Kate, it’s incredibly important to support the full expression of who they are at work. “I think a lot about how we can support folks to show up as full humans in the space where they spend the majority of their time,” she says. At Wanderwell, for example, Kate’s created a strong vision of flexibility that plays out in the team culture. In a practical way, this looks like: * Encouraging team members to take a vacation and go completely offline for a real, true break. ★ Support this podcast ★

The Nitty Gritty * How Mike transitioned from growing his design and marketing firm to creating FreshBooks, an invoicing software tool for small business owners * How a strong value of honesty seeps through the company and results in an open and transparent team that makes the product better * Why Mike created a pretend competitor to test new product features, how they tracked that project’s milestones, and when they knew that their new version would be a success If you’re a small business owner, no doubt that you’ve heard of FreshBooks. In fact, you might even use the software to bill your clients. But what you might not have heard is how FreshBooks came to be and how it’s improved over time. Mike McDerment, FreshBook’s cofounder and CEO, joins the podcast today to talk about how he structured his design agency to create more time to work on FreshBooks, why they used a secret company to test new features before launching them to the FreshBooks customers, and how important strong values are to create a strong company culture. We release new episodes of What Works every week. Subscribe on iTunes so you never miss an episode. Creating time to develop your business’ side project “I built my firm in such a way that I got a lot of time back. I helped curate the work of my team members and push them to do as much of the client engagement work as I can. That’s the one thing that I felt that I was still involved with and should be — but I wanted to just show up to meetings and grooming work.” — Mike McDerment For the first two years, FreshBooks made only $100 a month in revenue. That meant Mike and his team needed to get creative. Mike started by pivoting about 80% of his time from the firm to FreshBooks, which at the time was an unnamed side project. The rest of it was financed by agency staff who, when they had extra time, put that into FreshBooks. “That’s how we financed it without being explicit about it,” Mike explains. “We would have that company running and we were paying those employees, but more and more of their downtime was working towards the side project.” Soon enough, FreshBooks started to take off — a founder bought in and so did his mom: she wrote him a $10,000 check to invest in FreshBooks. At that point, Mike knew it was time to start firing clients from the design firm to work on FreshBooks full-time. Testing and changing your product by pretending to be a competitor “How are we going to figure out if this is a better experience for people and know that conclusively from a business results standpoint? We had a variety of other considerations but it basically led us to: how do we test it before it’s live? But, I was also thinking: we’re doing this to build something that’s a step change for us in a our business that helps us move faster and get ahead of the competition. If they’re able to watch us work along at this, that’s not very helpful or very stealthy — and we don’t get the benefit of being ahead.” — Mike McDerment Creating a secret competitor — a company they called Bill Spring — isn’t the average way to test new features or products. But that’s exactly what Mike and the team at FreshBooks did. “We used that as a petri dish,” Mike says. “That was a very important thing and I’ve learned a lot about innovation.” Particularly, he adds, how larger companies sometimes lack the ability to innovate because it’s too big of a risk. But they wanted to take huge risks. To get around that, they created a logo, website, and articles of incorporation for Bill Spring — but there were no legal ties to FreshBooks.... ★ Support this podcast ★

The Nitty Gritty * Why Natasha sold her digital offerings business arm to focus solely on 1:1 work — and how she gained two clients through sending out an email * How she found ways to bring more of herself into her business * Why Natasha uses affirmations to become the best business owner she can be and what her daily routine looks like * Where she noticed limitations in her personal life and how they impacted her business Natasha Vorompiova wants to help you amplify your impact through systems. That might look like organizing and optimizing your inbox or clarifying how your business operates. But Natasha isn’t just passionate about systems: she’s always looking for ways to optimize her own life and limitations to show up with more clarity in business. In this episode, she shares just how she does that through affirmations, paring down to just one-on-one clients, and much more. We release new episodes of What Works every week. Subscribe on iTunes so you never miss an episode. Bringing your whole self into business “I’ve stopped separating who I am in life and who I am in business. I realize more and more, I’m just this one single person and my weaknesses, or things that don’t go well for me as a person in my day-to-day life, those same things show up in my business.” — Natasha Vorompiova Separating yourself from your business is nearly impossible as an entrepreneur. Any shortcomings in your personal life show up in business just as much as your strengths. That’s something Natasha recently learned and started to tend to more. “I started looking for patterns,” she says, “where things don’t work overall in business or in my personal life. I started noticing what doesn’t work and tried to concentrate just working on that element.” For example, Natasha wouldn’t voice her opinion with some individuals in her personal life. That bled into her business and she’d struggle with having an upfront conversation with a client. True to her nature, Natasha decided to focus in on that personal shortcoming to see if she could improve it. And she did, making it that much easier to have tough conversations and ask her clients deep questions. “When I started to allow myself to ask questions that were a bit more confronting and not just systems focused, we are able to discover so much more,” she adds. Who do you need to be to achieve your goals? “I started paying very, very close attention to who I need to be in order to achieve something. That’s how I can then make sure that the action I take leads to the goals that I want to achieve.” — Natasha Vorompiova Have you ever felt like your goals were unattainable because of your (real or perceived) personal limitations? Without paying close attention to what you’re aiming for, it’s easy to slide off the path. That diversion comes by way of procrastination and avoidance, says Natasha. “When I begin procrastinating or avoiding something, I know I need to confront that versus just pushing through it,” she says. At the end of the day, “the goal itself or the money is not what we’re after,” says Natasha. “We’re after what that goal represents or what it will allow us.” How about you? Is there somewhere in your life that bleeds into the way you operate your business that might negatively impact it? Is there a way that you can focus on it so that you’re able to realign with your path forward? Using affirmations to reach your goals “The process of it made such a big difference and impression on me the very first time because I was able to feel and connect to that statement on a totally different level.” — Natasha Vorompiova Have you ever used affirmations as a mindset tool to reach your goals? ★ Support this podcast ★