What Works

I wanted to include an episode on bodies in the Self-Help, LLC series because so much of our modern discourse around productivity, empowerment, entrepreneurship, and personal growth includes messages about our bodies. These messages might not be explicit, but the messages are there—and our brains pick them up loud and clear.Similarly, we might not realize that we’re sharing messages that insert themselves into how others perceive their own bodies—but many of us are. It’s impossible to talk about self-discipline, accountability, or efficiency without those concepts leaving their marks on our flesh.This episode covers a tiny sliver of all the ways that the medium of self-help acts on our bodies. But my hope is that it will encourage you to think critically about the messages you receive about your body and the messages you share that might impact others’ bodies.You’ll hear from independent beauty culture journalist Jessica DeFino, body confidence influencer Tiffany Ima, and Flaunt Your Fire founder India Jackson.This episode contains frank talk about bodies, weight, beauty, dieting, and related topics. I know that these subjects can trigger harmful thoughts and behaviors for me if I’m not careful. So please, take care while listening to this episode.Footnotes:Subscribe to Jessica DeFino’s newsletter about beauty culture and the beauty industry.Follow Tiffany Ima on Instagram.Listen to the Flaunt Your Fire podcast and learn more about India Jackson.Erica Courdae on reconsidering your normal, as well as “Normal is a Life with Michelle Kuei” on the Pause on the Play podcast.“Body acceptance stops at the skin. Why?” by Jessica DeFino“The Skin as an Antidote to Consumerism” by Jessica DeFino“How White Supremacy and Capitalism Influence Beauty Culture” by Jessica DeFino in TeenVogueWhat We Don’t Talk About When We Talk About Fat by Aubrey Gordon“Postscript on Societies of Control” by Gilles DeleuzeSelf-Help, INC by Micki McGee“Rachel Hollis Part 1: Hashtag Relatable” on Maintenance Phase“The Trouble with Calories” on Maintenance Phase“Bodybuilding vs Powerlifting vs Weightlifting” on ShapeConfidence Culture by Shani Orgad and Rosalind GillLet’s Get Physical: How Women Discovered Exercise and Reshaped the World by Danielle Friedman3 Books for Remembering “You Have a Body”: On disability, on chronic illness, and on our bodies in society ★ Support this podcast ★

We form an impression of our voices early in life. While it might shift some as we age, those impressions tend to stick with us. For many of us, what we learn about our voices is how their don’t quite measure up to the ideal: too high, too low, too soft, too loud, too this, too that. This is especially true for women, queer people, transgender people, non-native English speakers, Black people, people of color, indigenous people, and really anyone whose voice doesn’t fit into the white, male baritone mold.So what do we do? We try to sound more like everyone else. And that can not only mess with our ability to use our physical voices, but it messes with our ability to use our metaphorical voices and confuses our sense of self.Samara Bay, a Hollywood dialect coach who’s worked on blockbusters like Wonder Woman and Guardians of the Galaxy, is on a mission to help everyone find “permission to speak.” In this episode, we dig into how the self-help imperative to “own your voice” might be more complicated than it sounds.Footnotes:Find out more about Samara BayPre-order Samara’s book Permission to Speak“I still have a voice” by Alice WongSamara Bay on Anna Sorokin and Elizabeth Holmes’s voicesWomen and Power by Mary BeardMore about African American Vernacular English on Pause on the PlayCollege students talk about their relationships to their Southern accents on Dolly Parton’s America“The Magic of Voice Transitioning with Nicole Gress” on Camp Wild Heart with Mackenzie Dunham“Me minus me” on This American Life (Sandy Allen’s vocal transition)“If you don’t have anything nice to say” on This American Life (complaints about female voices)More on the mid-atlantic accent ★ Support this podcast ★

There’s an influencer for every thing these days. Camping equipment? Sure. Nutritional supplements? You bet. Miniatures? You know it. College admissions? But of course. In this episode, though, we’re going to focus on one of the original influencer niches: MOMS.The rise of the influencer ushered in a new outlet for self-help. Now, not only are there motivational books and talks, there’s a product endorsement to help you live your best life. Influencers give us, perhaps, the direct line between personal growth and consumer capitalism. I talk with the author of the forthcoming Momfluenced, Sara Petersen, about all of that and more.Footnotes:Subscribe to Sara Petersen’s newsletterPre-order Momfluenced“Life After Lifestyle” by Toby Shorin“The Rhetoric of the Image” by Roland BarthesThe Society of the Spectacle by Guy DebordEpisode 393 with Kelly DielsEpisode 395 with Steph Barron Hall“The Influencer Industry: Constructing and Commodifying Authenticity on Social Media” by Emily Dean Hund ★ Support this podcast ★

If your Instagram feed or Explore page looks anything like mine, then you likely see a preponderance of posts about personality types, conditions, or other self-knowledge. We’re hooked on learning about ourselves! And perhaps even more hooked on sharing what we’ve learned—which means that the Instagram algorithm (as well as TikTok’s and Pinterest’s algorithms) has learned to love this kind of content, too.In this episode, I explore discovering ourselves versus making ourselves, why self-knowledge is big business on Instagram, and how creating viral personality content can wreak havoc on the creator’s psyche. To dig into this with me, I invited @ninetypesco creator, Steph Barron Hall, onto the show.Footnotes:Find Steph Barron Hall on Instagram (@ninetypesco)Learn more about working with StephHow to be Authentic by Skye ClearyLearn more about the Enneagram and find your typeThe Nine Types of RestSelf-Help, INC by Micki McGee“Double consciousness”“Looking glass self”Essay versions of each episode are posted at explorewhatworks.com every Thursday. Or, sign up FREE at explorewhatworks.com/weekly to get them delivered straight to your inbox. ★ Support this podcast ★

Our quest for self-improvement requires us to decide who (or what) to trust with our time, energy, and money. What book do you decide to read next? Which coach do you hire? What accounts do you follow? Our consumer choices seem endless—so finding someone or something to put your trust in might feel like an Olympic feat. On the flip side, as business owners or independent workers whether explicitly or implicitly in the business of self-help, our goal is to cultivate trust. Why would someone trust us with their business, their marriage, or their hopes and dreams for the future?In this episode, I sit down with sociologist Patrick Sheehan to talk about his study of career coaches and the role they play with job seekers. We examine the roles that both credentialed and experience-based experts play in society and why uncertainty and instability might inspire us—for better or worse—to put our trust in prophets rather than priests.Footnotes:Edelman Trust Barometer 2022“Confidence in US Institutions Down; Average at New Low” Gallup“Fatigue, traditionalism, and engagement: the news habits and attitudes of the Gen Z and Millennial generations” American Press Institute“We’ve stopped trusting institutions and started trusting strangers” by Rachel Botsman (TED Talk)“The Change Rules of Trust in the Digital Age” by Rachel Botsman (HBR)“Where did all the coaches come from?” by Patrick Sheehan (Work In Progress Sociology)“The new economy as multi-level marketing scheme: career coaches and unemployment in the age of uncertainty” by Patrick Sheehan (Work in Progress Sociology)“Gun Culture and Wellness Culture Come From the Same Place” by Alan Levinovitz (Huffington Post) ★ Support this podcast ★

It’s not only self-help or entrepreneurship products that are sold as tools for “empowerment” today. It’s just about everything: makeup, clothing, workout equipment, vitamins, office supplies… Whole brands are built around the promise that a purchase won’t just solve your problem, it’ll make you a better, more fulfilled person. But empowerment isn’t for sale—only the status quo.In this episode, I talk with writer and coach Kelly Diels about empowerment marketing and what she calls the “female lifestyle empowerment brand.” You’ll also hear from independent beauty writer Jessica DeFino about how empowerment is leveraged by the beauty industry.Footnotes:Learn more about Kelly DielsLearn more about Jessica DeFinoTrick Mirror by Jia TolentinoThick by Tressie McMillan CottomHow to be Authentic: Simone de Beauvoir and the Quest for Fulfillment by Skye ClearyHelen Gurley Brown as quoted in Self-Help, INC by Micki McGee“The Rhetoric of the Image” by Roland Barthes ★ Support this podcast ★

It’s hard to escape the language and politics of self-help today. Whether you’re browsing your LinkedIn, Instagram, or even TikTok feed, there’s a very good chance that the first post you see offers up some idea for living a better life or growing a more successful business. Shoulds and supposed-tos are cultural currency. We gain social capital sharing advice or “giving value.” And that’s left me wondering: are we all in the self-help business now?Today’s episode kicks off an 8-part series called Self-Help, LLC which will explore that question from a number of different angles. In this episode, I’m taking a close look at a particular construction of personal growth and entrepreneurship culture: winners and losers.Footnotes:Dr. Rick for ProgressiveWhy does the insurance industry have so many mastcots? on Planet MoneySelf-Help, INC by Micki McGeeMore about Marshall McLuhan (”The medium is the message”)Nixon’s universal health care plan proposalReaganism & ThatcherismThe Old is Dying & the New Cannot be Born by Nancy Fraser ★ Support this podcast ★

Self-help is everywhere. But for a long time, I tried to avoid it. "I just focus on business," I'd say. What I didn't realize back then was how much the structure, grammar, and discourse of personal growth permeate every layer of a business—and the entrepreneur behind it.Self-help sells. It's an $11 billion industry that's predicted to go to $14 billion in the next 3 years.And that's only counting products and services that are sold under the banner of "self-help." Even bigger than the explicit "live your best life" market is the valence of messaging, media, and cultural ventures that orbit it. In fact, there is a very good chance that, in one way or another, you and your work are part of the greater self-help ecosystem. You don't have to be a life coach, motivational speaker, momfluencer, or day planner designer to produce products and services that tap into the desire for a better, easier, or more fulfilling life. You might be a copywriter that leverages personal growth messaging in the copy you write. You might be a non-profit director that leverages donors' desire to "make a difference" to raise funds. You might be a management consultant that helps companies build better workplace cultures so employees feel a greater sense of purpose.Or, like your humble podcast host, you might one day make the startling discovery that: yes, you wrote a self-help book after more than a decade of declaring that you help people build better businesses, not better lives.I've gotten really curious about the business and politics of self-help. What makes self-help-inspired messaging so effective? Why are we constantly on the lookout for better ways to live and work? What compels us to follow aspirational Instagram accounts? Are we all in the self-help business? Next up on What Works, I have an 8-part series called Self-Help, LLC. It's a look at how the gospel of self-improvement shapes our lives, our work, and the businesses we're building I talk with writer Sara Petersen about Momfluencing, sociologist Patrick Sheehan about the coaching industry and backlash to credentialed experts, and brand strategist India Jackson about how our bodies are shaped by self-help. I also talk with Nine Types Co founder Steph Barron Hall about the draw of self-knowledge on Instagram, coach and writer Kelly Diels about the female lifestyle empowerment brand, and coach and author Jadah Sellner about the politics of hustle culture. My intention is that this series gives you a fresh perspective on what you create, what you consume, and how the underlying values of self-help culture influence them both. We'll dig into the business models behind explicitly self-help ventures and examine how less explicit personal growth businesses build on self-help's logic.The first episode in this series—Winners and Losers—drops September 6. Make sure you hit "follow" in your favorite podcast player and share the show with a friend who loves to think critically about the world we live in. ★ Support this podcast ★

The economy seems like a monolithic entity we measure, manage, and adapt to. But really, economics (as a field) and the economy (as a system) is really just an agglomeration of human decisions. What’s in? What’s out? What’s up? What’s down? And most importantly: Why? In this episode, I talk with Stacey Vanek Smith, a co-host of NPR’s The Indicator from Planet Money and this summer’s guide for Planet Money Summer School. We talk about how someone with no economics background can get so obsessed, how the economy is a profoundly human system, and, of course, inflation.Footnotes:Planet Money Summer School“GDP & What Counts” (Summer School 2)“Why is the Fed so boring?”The Indicator from Planet MoneyMore about Stacey Vanek SmithEpisodes of What Works are published as articles every Thursday. Get them delivered straight to your inbox at explorewhatworks.com/weekly Leave a review, browse old episodes, or leave a voicemail at whatworkspodcast.com Pre-order What Works: A Comprehensive Framework to Change the Way We Approach Goal-Setting at explorewhatworks.com/book  ★ Support this podcast ★

What’s a Big-G Goal? Well, those are the kind of milestone targets we set. At that time, my Big G Goals were about how many new members I could enroll or what kind of stages I could speak on. At another time in my life, writing a book was a Big G Goal of mine. And before that, completing a Ph.D. was my Big G Goal. They’re the kind of goals that make you feel validated for about 24 hours after you achieve them—or make you feel like a failure if you don’t.Well, "a failure" was exactly what I felt like. So I went back to the drawing board. I wiped the slate so clean that I started to question whether Big-G Goals were helping me make my life better or whether they were simply squeezing me into stories someone else was telling.My new book, What Works: A Comprehensive Framework to Change the Way We Approach Goal-Setting, arrives on November 1. But you can pre-order wherever you buy books: explorewhatworks.com/bookMy guess is that, as a listener of this podcast, you’re interested in approaching life and work in new ways. You think critically about the shoulds and supposed-tos you grew up with. You notice how it always seems to be “up to you” to fix yourself, rather than questioning whether you’re broken at all.You question conventional ideas of success and achievement. You notice when conventional wisdom starts to infringe on your values.This book is for you.I can guarantee you that it’s different than any other book on goal-setting—because it’s not really about goal-setting at all. It’s not a thinly veiled pep talk. It’s not about turning structural problems into your personal to-do list.What Works will change the way you think about goal-setting—but it will also change the story you live in. Life and work don’t have to be structured around the next achievement or milestone.What Works will help you take on the big questions that bubble under the surface of most advice on success and productivity—the philosophical, cultural, and political discourses that unconsciously shape how we think.But in the end, What Works will also offer you a practical framework you can use to discover what works for you.Pre-Order What Works today! ★ Support this podcast ★