In this episode of the Future of Work Podcast, Frank Cottle dives deep into the art of empathetic marketing with Andrea Pirrotti-Dranchak, a seasoned expert in understanding and capturing the heart and mind of the buyer. They explore how conversational marketing transcends traditional sales tactics, focusing on solving both the objective and subjective needs of decision-makers. Andrea shares her insights on leveraging data, understanding customer fears, and the delicate balance between human touch and AI in shaping the future of marketing. As AI becomes more prevalent, how will it coexist with the irreplaceable human connection in business.

Do you want to improve employee retention and create a thriving workplace culture? Are you tired of high turnover rates and disengaged employees? Look no further, as I have the solution for you. Join me, Jamie Hodari, as I share how building a strong sense of community within your workplace can lead to happier employees and increased retention rates. By fostering a supportive environment where employees feel connected to one another and the company's mission, you can achieve a workforce that is more motivated, productive, and loyal. Learn how to create a workplace community that benefits both your employees and your bottom line.  In this episode, you will be able to:   Explore the dynamic future prospects and trends of co-working spaces for businesses.    Investigate the crucial impact of fostering community in creating a thriving workplace atmosphere.    Get insights into utilizing AI technology to transform and streamline your workplace operations.    Examine the effectiveness of collaborative partnerships with property owners for a seamless building experience.    Unravel the secrets behind exceptional customer service in co-working environments, and why it matters.

Does this sound familiar? You've been told to invest in WeWork, the king of coworking spaces, only to see its spectacular collapse. You're left wondering what's next for the industry, and how you can protect your investments. The pain of watching your money disappear into what seemed like a sure bet is all too real. But fear not, because there's a bigger story at play here. Join us as we explore the future implications of WeWork's collapse and uncover the hidden potential for growth in the flexible workspace industry. It's time to learn how to invest wisely in the future of coworking.  In this episode, you will be able to:  Delve into the promising future of the flexible workspace industry and its impact on the global business landscape.   Grasp how technology acts as a catalyst for transformation in the flexible workspace industry, enhancing both efficiency and user experience.   Assess WeWork's current struggles and weigh the chances of the company rebounding in the competitive coworking sector.   Investigate the growth of flexible workspaces in developing markets and the value they provide for local communities and businesses.   Understand the staying power of the coworking industry and the fertile ground it offers for ambitious newcomers.

Join Angela R Howard on a journey of understanding the future of work as she uncovers a surprising twist in the shifting power dynamics between employers and employees. What she discovers will leave you questioning everything you thought you knew about the traditional workplace model. In this episode, you will be able to: Discover the critical role autonomy and flexibility play in employee satisfaction within the workplace. Grasp the shift in power dynamics between employers and employees towards a more collaborative partnership model. Understand the far-reaching effects of technology and AI on the workforce and the ethical considerations involved. Examine the ripple effect that technology has on society, encompassing education and essential skills acquisition. Recognize the need for proficient mediators and facilitators to navigate the complexities of intersecting systems in order to comprehend societal impacts.

If you're feeling frustrated and defeated because despite trying different strategies, your business still can't keep up with emerging trends, then you are not alone!  In this episode, you will be able to:  Explore the surge of flexible workspaces as a response to post-pandemic workstyle changes. Implement strategic habit work models to enhance productivity and teamwork within your organization. Understand the necessity of flexibility in the workplace in adapting to AI-induced shifts. Assess the importance of timing in today's dynamic real estate industry landscape. Foster a culture of adaptability in your business to navigate emerging trends and thrive. 

Proximity bias creates an ironic situation for Phil Simon, a hardworking employee working from home, as his office-working colleague gets the credit due to their presence in the office, prompting Phil to research and write his fourth book, The Nine, to explore the powerful potential of hybrid work and challenge existing workplace norms.  In this episode, you will be able to:  Embrace hybrid work models for improved teamwork and adaptability. Navigate the effects of inflation on business policies and resource allocation. Uncover the role of AI, automation, and cutting-edge tech in shaping the future workplace. Respond effectively to an evolving workforce demanding shifts in conventional work practices. Foster employee-centered workspaces focused on striking a healthy work-life equilibrium.

Andrew Filev is the founder and CEO of Wrike, a leading collaborative work management platform. He started the company in 2006 to help people and companies work more productively and be more time and cost-efficient.    Andrew Filev was running a successful micro-multinational company in 2000 and adopted an agile methodology to speed up the projects. Despite this, it was challenging to keep up with the pace of the workload. This inspired him to create a new software category, which is now a multi-billion-dollar industry. The pandemic has caused a drastic shift to remote working and has highlighted the need for better processes and tools to streamline work. Andrew now serves more than 3000 companies and encourages the use of specific, measurable goals to encourage the team to work together towards a common goal rather than using surveillance tools. He believes a hybrid environment where teams come together in person several times a week is the best way to re-energize culture and achieve the best productivity.    In this episode, you will learn the following:  How modern companies are utilizing work management software to become digital and increase productivity The importance of building trust and visibility within hybrid and distributed teams How generative technology is revolutionizing the way knowledge workers do their jobs.

In this episode of The Future of Work® Podcast, we dive into the evolving dynamics of the workplace with Ryan Anderson, VP of Global Research and Planning at MillerKnoll. Ryan is a thought leader on workplace transformation, host of Looking Forward, and a regular contributor to outlets like The Wall Street Journal and Fortune.  From the challenges of hybrid models to designing equitable, inclusive workspaces that balance flexibility and productivity, Ryan shares groundbreaking insights backed by nearly 30 years of experience and global research.   Together, we explore the critical intersection of physical spaces, technology, and human connection, with a focus on fostering both individual success and thriving communities.   As the concept of work continues to shift, what role does the physical office play in building a culture of collaboration and belonging? Could the key to unlocking a sustainable future of work lie in redefining flexibility itself? 

Peter Miscovich is the Global Head of Future of Work at JLL and has been in the business of orchestrating hybrid workplace pilots since 1995. After the pandemic accelerated the need for hybrid work, Peter's expertise has been invaluable in helping organizations redesign workspaces to ensure employee engagement. Through various companies such as Accenture, Google, Amazon, and Microsoft, Peter has observed that immersive technologies and metaverse are rapidly developing and will shape the future of work. Peter believes that taking a learning mindset approach to workplace transformation and collaboration will be essential for global success. Discover how the hybrid workplace evolution is transforming the way we work and the opportunities it brings!

Adam Riggs, CEO at Frameable.com, talks to Frank Cottle about the virtual reality office. It’s a digital space where people who are physically separate can get together, virtually speaking, and work collaboratively. Adam gave up his office lease in favor of the virtual version, and in his words, it’s “an experience that could replace the physical office.” Think he’s right? Listen in and get the full story.