
Real Business Owners
Trevor Cowley is on a mission to help business owners at any level develop personally and professionally by sharing his past experience building several successful business ventures. It's his goal to convey effective techniques and strategies that any business owner can implement TODAY.
Latest episodes

Jan 15, 2020 • 40min
Episode 33: Basic Entity Structuring
In this episode, we cover basic entity structuring and what to look for in a tax consultant. It might not be the sexiest subject, but this is the real, actionable stuff that can make a huge difference for you, the listener! As always, feel free to contact us through direct message on Instagram or by calling Easier Accounting with any tax or entity-related questions!
Video of this podcast is at YouTube.com/RealBusinessOwners.
Connect with us on Instagram and Facebook @RealBusinessOwners.
Reach out to Easier Accounting at 888-620-0770 or by visiting EasierAccounting.com.
*One of our accountants has informed us that some continued education is needed to maintain EA status, but the requirements are still significantly less than that of a CPA.

Jan 8, 2020 • 45min
Episode 32: How We Approach Content Creation
First thing, we’re humbled by all the attention our podcast and social media have received since we started last year. We didn’t expect 60,000+ followers to hop on in such a short time, and it means a lot that y’all seem to really vibe with what we’re doing.
That stated, we think it’s now safe to say we’re on to something, and we’d like to share what’s helped us with anyone interested in becoming a content creator.
In this episode, we discuss our experience trying to make social media work for our businesses and share tips based on what has and hasn’t performed.
Connect with us:
Instagram - @RealBusinessOwners
Facebook - Facebook.com/RealBusinessOwners
Easier Accounting - EasierAccounting.com

Jan 1, 2020 • 51min
Episode 31: Meet the Partners - with JD Leavitt and Jeremy Woodard
We’re excited to introduce you guys to our business partners JD Leavitt and Jeremy Woodard! Obviously we (Trevor and Kale) typically handle the social media side of things, but JD and Jeremy are just as involved behind the scenes with the five businesses that the four of us co-own. In this episode we actually cover how we’ve arrived at this division of responsibilities and further discuss tips and strategies to make a business partnership work long-term. Other topics include the power of reading, our thoughts on business events, and the balance between client acquisition and fulfillment.
This podcast was recorded while we were out of town attending an event. The recording quality is a little rougher than usual, but we’ll be back in the studio next week!
Connect with us:
Instagram - @RealBusinessOwners
Facebook - Facebook.com/RealBusinessOwners
Easier Accounting - EasierAccounting.com

Dec 25, 2019 • 34min
Episode 30: Buy a Bigger Jet
Happy holidays everyone! As we roll into 2020 we’re sure a lot of you are setting new goals and looking to boost your ambition. Today’s episode was a bit spontaneous (recorded guerilla style, we’ll be back in the studio the week after next) but we think it’s the perfect message for the new year! Put simply, reaching the next level, whatever that means for you, will require discomfort. It’s not about waiting for the right time, or for an issue to resolve, or for it to feel right. To level up you literally need to force that action or that thing that your previous self wasn’t willing to do!
In this episode we unpack this philosophy, share a few stories, and also cover how to create an environment where you can optimize yourself for that next big breakthrough.
Connect with us:
Instagram - @RealBusinessOwners
Facebook - Facebook.com/RealBusinessOwners
Easier Accounting - EasierAccounting.com

Dec 18, 2019 • 39min
Episode 29: STOP Sugarcoating
The podcast delves into the dangers of sugarcoating, emphasizing the importance of honest feedback over blind positivity. It discusses redefining validation in parenting, highlighting how internal pride fosters emotional intelligence. Listeners hear personal anecdotes showcasing the power of brutal honesty in promoting growth and resilience. The conversation also emphasizes creating value in the workplace beyond compensation and the necessity of authenticity in relationships. These insights reveal how constructive criticism can strengthen connections and drive personal evolution.

6 snips
Dec 11, 2019 • 1h 8min
Episode 28: Childhood Hustles and Social Media - with Ali Awad (CEO Lawyer)
Ali Awad, AKA the CEO Lawyer, is one of those perfect examples of what we preach regarding social media and providing VALUE before you ask for business! Across a slew of social media platforms, Ali has found incredible success by sharing free legal advice and letting karma do the rest!
Well... that might be simplifying things a bit, but that’s why we’re so excited to finally have him on the podcast! In this episode we get into greater detail regarding Ali’s journey, how he’s utilized social media to build his business (including Tik Tok), and under what circumstances it’s appropriate to walk away from one’s business.
Connect with Ali:
Instagram - @CEOLawyer
Website - AliAwadLaw.com
Connect with us:
Instagram - @RealBusinessOwners
Facebook - Facebook.com/RealBusinessOwners
Easier Accounting - EasierAccounting.com

Dec 4, 2019 • 1h 4min
Episode 27: The Lifetime Value of a Client - with Jasen Workman
On this episode we’re stoked to feature Jasen Workman! Jasen is an award-winning tattoo artist who specializes in creating extraordinary realism tattoos (check out this guy’s instagram, he did Kale’s most recent ink!).
Jasen is an exceptionally talented artist, but here he reveals that his success is equally owed to the relationships he’s built and maintained with clients, some of which have been coming to Jasen for decades! This episode features a valuable look into his process and how Jasen has been able to connect with thousands of customers.
Other topics include challenging your own ego, respecting your physical limitations, and how to appeal to different kinds of customers.
Connect with Jasen:
Instagram
Email - JasenWorkmanArt@gmail.com
Connect with us:
Instagram
Facebook
Easier Accounting

Nov 27, 2019 • 40min
Episode 26: Humans Taking Care of Humans
On this episode we discuss company culture, why it should be a priority, and things we’ve done to improve the culture of our businesses.
Connect with us:
Instagram
Facebook
Easier Accounting

Nov 20, 2019 • 54min
Episode 25: Email Marketing - with Chase Dimond
On today's podcast we're joined, via video call, by email specialist Chase Dimond. Chase is one of the owners of Boundless Labs, a marketing agency that specializes in growth and email marketing. Believe us, this guy knows email. He knows what works, what doesn't, and how to get started.
In this episode, Chase helps us cover the basics of email such as how often you should be emailing, when to stop emailing a lead, and how to keep good mailer hygiene. We also discuss his business and some of the trials Chase has overcome in getting Boundless Labs to where it is now.
Connect with Chase:
Instagram
LinkedIn
Boundless Labs
Connect with us:
Instagram
Facebook
Easier Accounting

Nov 13, 2019 • 53min
Episode 24: The Secret Ingredient is Time - with Ryan Nichols
Ryan Nichols is the owner and operator of Wholesale Universe, a wholesale supplier of name-brand products for top sellers on Amazon. We're excited to have him on the podcast because Ryan knows everything there is to know about selling on Amazon, Shopify and a whole slew of other online outlets. In this episode we talk with Ryan about his story and what to expect when setting up an Amazon store and/or getting into retail.
Connect with Ryan:
Instagram
Facebook
Wholesale Universe
Connect with us:
Instagram
Facebook
Easier Accounting