Real Business Owners

The podcast dives into the chaos brought on by the coronavirus, discussing its impact on businesses and personal lives. It humorously critiques panic buying, particularly the obsession with toilet paper. Insights on resilience and proactive health choices are shared, emphasizing the irony of unhealthy behaviors in crises. The speakers urge listeners to reflect on their priorities and develop financial preparedness. Ultimately, it's about navigating fear and cultivating a balanced, intentional approach to health and savings during uncertain times.

Jefferson Rogers, marketing director and co-owner of JKR Windows, has catapulted his company to multimillion-dollar success through door-to-door sales. He candidly shares his journey from overcoming personal struggles, including addiction, to embracing entrepreneurship. Jefferson highlights the power of a supportive community and the necessity of personal accountability for true success. He emphasizes the importance of customer service and actively discusses the transformative impact of mentorship and vulnerability in both personal and professional growth.

An ego can motivate you to a certain level, but it will only get you so far. It’s not sustainable. If you’re just in business to satisfy your ego, you’ll never be truly happy. In this episode, we cover the process of overcoming your ego, share stories from our ego phases, and talk about things we wish we’d known when we first came into decent money. Video of this podcast is available at YouTube.com/RealBusinessOwners. Connect with us on Instagram and Facebook @RealBusinessOwners. Reach out to Easier Accounting at 888-620-0770 or by visiting EasierAccounting.com.

Figuring out how to properly market your business can feel like an impossible task. How much should you spend? Should you hire someone or do it yourself? What kind of ads will convert for your product or service?? It’s easy to get overwhelmed, and it often takes an uncomfortable amount of trial and error. That’s why we’re psyched to have Eddie Maalouf on this episode of the podcast. Eddie is responsible for over $40 million in adspend over the past two years, AND his ads have resulted in more than $1 billion dollars worth of products added to carts. We’ve been working with Eddie on some new marketing campaigns… this guy knows his shit. In this episode, we cover a little marketing 101, keeping up the trends, and some common misconceptions about marketing. This episode is packed with value, and we know you guys are gonna dig it. Connect with Eddie @EddieMaalouf on Instagram and check out his course at BrilliantMarketers.com. Video of this podcast is available at YouTube.com/RealBusinessOwners. Connect with us on Instagram and Facebook @RealBusinessOwners. Reach out to Easier Accounting at 888-620-0770 or by visiting EasierAccounting.com.

Kaden Terry is only 17 years old, but he's already started multiple businesses, and he's over a year into his own podcast, Psychology of Success! Today's episode is a bit of a combination between Real Business Owners and Kaden's show that will be featured on both feeds. Topics include starting your first business, tips for young entrepreneurs, and what we consider the fundamental building blocks of success! Check out Kaden's Podcast "Psychology of Success" and follow him @PsychologyOfSuccess1 on Instagram. Video of this podcast is available at YouTube.com/RealBusinessOwners. Connect with us on Instagram and Facebook @RealBusinessOwners. Reach out to Easier Accounting at 888-620-0770 or by visiting EasierAccounting.com.

Today’s episode covers a simple concept that should be applied at every level of business. Guys, you gotta spend money to make money. There are loads of ways to accelerate your success, but they all involve sacrifice upfront whether it be time, money or effort. In this episode, we talk about this principle, how we’ve applied it throughout the years, and why it’s been critical to the success we’ve had. This episode also explains why we’re such fans of high-powered entrepreneurship groups. Video of this podcast is available at YouTube.com/RealBusinessOwners. Connect with us on Instagram and Facebook @RealBusinessOwners. Reach out to Easier Accounting at 888-620-0770 or by visiting EasierAccounting.com.

In this episode we discuss the books we’ve been reading: Psycho-Cybernetics by Maxwell Maltz and How to Win Friends and Influence People by Dale Carnegie. Guys, we’re not book people, and we’ve only recently started to take the medium seriously. That said, it’s already made a difference in our lives! We hope you guys enjoy the lessons we’ve extracted from these books and feel motivated to start reading if you’re not already! Other topics include the value of open-mindedness and why absorbing motivational content without acting is meaningless. Video of this podcast is available at YouTube.com/RealBusinessOwners. Connect with us on Instagram and Facebook @RealBusinessOwners. Reach out to Easier Accounting at 888-620-0770 or by visiting EasierAccounting.com.

Brent Skinner, a partner at Brand Makers, specializes in unique promotional products, from custom T-shirts to swords. He shares his rollercoaster journey in business, detailing his rise as a successful mortgage lender followed by a devastating market crash. Brent discusses the emotional challenges of career transitions and the importance of community and resilience. He also highlights innovative approaches to corporate awards, showcasing how personalized rewards can enhance team morale and cross-cultural connections.

Change can be tricky for the brain, even when it's for the better. A discussion on upper-limit thresholds reveals how self-sabotage can stall growth. The hosts share personal anecdotes and strategies, emphasizing the importance of self-awareness and community support. They dive into the transformative power of reflection and reading, urging listeners to confront insecurities. Celebrating wins is important, but not at the cost of future goals. Continuous personal development is key to embracing new challenges and achieving lasting success.

In this episode, we cover basic entity structuring and what to look for in a tax consultant. It might not be the sexiest subject, but this is the real, actionable stuff that can make a huge difference for you, the listener! As always, feel free to contact us through direct message on Instagram or by calling Easier Accounting with any tax or entity-related questions! Video of this podcast is at YouTube.com/RealBusinessOwners. Connect with us on Instagram and Facebook @RealBusinessOwners. Reach out to Easier Accounting at 888-620-0770 or by visiting EasierAccounting.com. *One of our accountants has informed us that some continued education is needed to maintain EA status, but the requirements are still significantly less than that of a CPA.