Real Business Owners

In this raw and unfiltered episode, Trevor Cowley sits down with longtime friend and former employee Shaun McClure for a conversation that hits harder than most. Shaun shares what it really looks like to build a business from scratch with no blueprint, no trust fund, and no Plan B. From working 18-hour days in the oil field to starting a business using personal credit, Shaun’s story is brutally honest and unapologetically real.This is what entrepreneurship actually looks like in year one: messy, stressful, and filled with doubt but also full of growth, clarity, and purpose.If you are ready to level up personally and professionally, go to joinrbo.com

In this solo episode, Trevor Cowley gets brutally honest about what’s really holding most business owners back—and it’s not the economy, leads, or competition. It’s you. Trevor breaks down how comfort, ego, and a lack of self-awareness keep entrepreneurs stuck, even when everything on the outside looks good. He shares the hard truths about drowning in silence, the importance of intentional discomfort, and why success requires more than just showing up.If you’ve been feeling burnt out, unmotivated, or like you’re losing yourself in the hustle—this one will hit home.If you are ready to level up personally and professionally, go to joinrbo.com

In this raw and real conversation, Trevor Cowley and Andrew Ammons dive deep into what separates those who actually grow from those who just talk about it. What starts as a recap of their annual midnight run quickly turns into a brutally honest discussion about intentional suffering, the lies we tell ourselves, and what it really takes to be exceptional in today’s average-obsessed world.This episode hits hard and holds no punches. If you’ve been coasting or coddling yourself lately, it’s time to wake up.If you are ready to level up personally and professionally, go to joinrbo.com

In this solo episode, Trevor Cowley delivers a no-bullshit wake-up call about the way we waste our energy. If you’re constantly complaining, stuck in your own head, or letting things you can’t control wreck your focus—this one’s for you.He breaks down the exact mindset shifts and discipline it takes to create real results in your life, whether it's your body, your bank account, or your business. If you're tired of staying stuck, this is the episode you didn’t know you needed.If you are ready to level up personally and professionally, go to joinrbo.com

Most people think “franchise” and immediately picture burgers and fries. But in this episode, Trevor sits down with franchise expert Cliff Nonnenmacher to break down how the smart money approaches franchising — and it’s got nothing to do with food.If you’ve ever wondered how to own a business without being in the trenches every day, this is your roadmap. Cliff shares how he helps investors skip the trial and error, avoid razor-thin margins, and find the right business based on your life, not just your wallet.If you are ready to level up personally and professionally, go to joinrbo.com

At just 17 years old, Mason Johnston is pulling $20–30K/month selling handmade cutting boards—and he’s still in high school. In this episode, Trevor Cowley sits down with Mason to unpack how he went from craft fairs and nativity sets to dominating Etsy and building a brand with national reach. This isn’t just a “young entrepreneur” story—it’s a masterclass in grit, systems, and thinking bigger than your circumstances.If you are ready to level up personally and professionally, go to joinrbo.com

Most people are stuck not because they lack resources or talent—but because they’re trapped by their own beliefs. In this solo episode, Trevor Cowley dives deep into the mindset traps that keep entrepreneurs playing small. He unpacks how your identity, self-talk, physical health, and selective effort are directly killing your results. If you’re serious about leveling up—this one’s non-negotiable.If you are ready to level up personally and professionally, go to joinrbo.com

Braden is in the trenches — young, married, with a family, and building his second business from scratch. He left a comfortable six-figure income to chase something with no guarantees but full control. In this raw and honest conversation, Trevor sits down with him to talk about the realities of the startup grind, the emotional and financial sacrifices, and how to make strategic moves even when you’re still figuring it out.If you are ready to level up personally and professionally, go to joinrbo.com

In this solo episode, Trevor Cowley breaks down the one thing separating average performers from high-level operators: your ability to face problems head-on and keep going when it gets uncomfortable.He walks through what real commitment looks like, why most people fall short, and how the game of business (and life) is won by those who solve problems faster and more often—not those who avoid them.If you're stuck, plateaued, or keep “trying” things without real results, this one’s going to hit home.If you are ready to level up personally and professionally, go to joinrbo.com

Discover the powerful truth behind the excuse that stifles progress: "I'm not in the right headspace." Gain insights into overcoming emotional barriers in entrepreneurship through personal stories and hard-earned lessons. Learn how to maintain momentum when life gets tough and why consistency is key to avoiding the trap of mediocrity. If you're feeling off or stuck, this discussion offers the motivation you need to elevate your personal and professional game.