Real Business Owners

Most people talk about building a business, but few actually do it. Even fewer take it to the next level and turn it into a scalable, profitable machine. Today, we’re sitting down with Devan Gonzalez, the founder of Strive 11 Fitness, who went from being a personal trainer to launching a successful fitness franchise. He shares his no-BS approach to business growth, the painful reality of franchising, and why most people never follow through on their goals. If you’ve ever thought about scaling your business, this episode is your blueprint.If you are ready to level up personally and professionally, go to joinrbo.com

Most people who call themselves entrepreneurs are just glorified employees. They grind, they hustle, and they wear their exhaustion like a badge of honor—but in reality, they’re stuck in a loop, working harder instead of smarter.In this episode, Trevor Cowley and Alastair Macdonald expose the harsh realities of business ownership, wealth-building, and what it actually takes to win. This episode isn’t for the weak. It’s for those ready to level up, remove excuses, and take full control over their business and life.If you are ready to level up personally and professionally, go to joinrbo.com

Most people aren’t failing because they lack potential. They’re failing because they avoid the hard stuff. In this solo episode, Trevor Cowley breaks down what it actually takes to become remarkable—and why so many people choose comfort over greatness.If you feel stuck, uninspired, or like you’re spinning your wheels, this episode is the wake-up call you need. No fluff. No sugarcoating. Just the hard truth about why you’re not where you want to be and how to change it.If you are ready to level up personally and professionally, go to joinrbo.comWant to read Trevor's Book? Buy it here: amazon.com

Most people start a business to make money, not to be leaders. But if you’re not leading, you’re losing. In this episode, Trevor Cowley breaks down the harsh reality of leadership, mentorship, and managing people. Whether you’re running a business, managing a team, or just trying to level up in life, this episode will hit home.If you are ready to level up personally and professionally, go to joinrbo.com

In this milestone episode, Trevor Cowley and Rick Trimmer go deep on what it really takes to transform your life—physically, financially, and mentally. Trevor opens up about his journey from addiction and financial ruin to running 10 miles every single day for over a year, building businesses, and structuring life on his own terms. This is a raw, unfiltered conversation about discipline, breaking through mental barriers, and the uncomfortable truths about success. If you’re stuck, complacent, or just need a fire lit under you—this is the episode for you.If you are ready to level up personally and professionally, go to joinrbo.com

Success doesn’t come wrapped in a pretty bow—it usually shows up looking like a complete disaster. The problem? Most people take that as a sign to quit instead of recognizing it as a necessary step toward growth.In this episode, Trevor Cowley breaks down Neuro Association—the mental framework that separates winners from everyone else. If you can rewire your mindset to see struggle as progress, you’ll outlast the competition and hit levels you never thought possible.If you are ready to level up personally and professionally, go to joinrbo.com

The only way to grow is to get uncomfortable—period. In this episode, Trevor Cowley sits down with Nick Seibold to talk about how pushing past limits, embracing hard conversations, and getting comfortable with discomfort is the key to success in business and life. From a brutal 8-mile run that started as five to taking ownership at work, this episode is packed with lessons on self-discipline, accountability, and leveling up.If you are ready to level up personally and professionally, go to joinrbo.com

Most entrepreneurs say they want success, but their actions tell a different story. They stay trapped in chaos, refusing to delegate, addicted to control, and too scared to make the necessary moves. In this episode, Trevor, Corey, and Scott go deep on what’s really holding most business owners back—and it’s not what you think. If you are ready to level up personally and professionally, go to joinrbo.com

If you're tired of excuses and ready to face hard truths, this episode delivers the straight talk you need. Trevor lays out actionable insights on leadership, building resilience, and taking responsibility for your outcomes, no matter the circumstances. Whether you’re a business owner, aspiring entrepreneur, or someone seeking personal growth, this conversation will challenge you to level up. If you are ready to level up personally and professionally, go to joinrbo.com

In this episode, Trevor Cowley breaks down the importance of discernment, personal accountability, and redefining success. He exposes the manipulative tactics of flashy "gurus," shares personal lessons from both negative and positive industry experiences, and challenges listeners to align their actions with their values. Trevor also delves into his personal journey, including an inspiring pursuit of a Guinness World Record, proving that discomfort and discipline are the keys to real growth. If you are ready to level up personally and professionally, go to joinrbo.com