The Self-Employed Life

There was a time when businesses thought they needed to stay completely neutral and not ever take a side or have any opinion at all. Times have changed, and consumers now like and trust businesses that they can relate to and have opinions they support. It's really about looking for ways to build trust with potential customers and consumers by building them up and giving them information that is empowering. Margot Bloomstein is a content strategist, author, and keynote speaker. She's been a content strategist for more than 20 years, and she's consulted with clients from a wide range of industries and backgrounds. Margot is the author of Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap and Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Project. She's also the principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston. We tackle some of the concepts in her new book and look at unique ways that brands can build trust that just may not fit traditional methods. We also talk when there is a place for novelty and a place for comfort. Margot explains how voice, volume and vulnerability play significant roles in the trust equation. We have a great discussion about how to help your audience and create an environment they can identify with. And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode. Everything you need can all be found at jeffreyshaw.com Margot Bloomstein thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world. Join 17,000 subscribers looking to do "business with a soul" and sign up to receive my Self-Employed Nutshell Newsletter! Sign up here! Highlights – [01:59] Margot is really excited about promoting her new book Trustworthy: How The Smartest Brands Beat Cynicism and Bridge the Trust Gap. She's really excited about the friends and mentors that have been helping to guide the process. [04:58] Sales can fall flat when audiences don't trust their own knowledge. People need courage in their own convictions to do the research and make the correct decisions. [06:21] We need to rebuild our customers' confidence before building their confidence in us. [09:55] Socially responsible businesses do well. [14:22] The people we want closest to us are the ones that build us up and make us feel smarter in the world, not those who tear us down. The same goes for businesses. [18:31] Tapping into our customers aspirations. People purchase things from a point of optimism. [21:44] Creating trust through voice, volume, and vulnerability. [22:33] You empower the consumer by making your brand distinct. They understand who you are and how you are by your voice. [23:09] Voice is the consistent and familiar way that you engage in with your audience. [23:54] Understand your goal and then you can make choices around the words you choose and your color scheme. [26:42] Having balance between consistency and novelty. This may not be the time for brands to reintroduce themselves or launch a new logo. People may be surrounded with enough novelty currently. [29:05] How trust and comfort play nice together. [31:37] Precision in language is not as important as being approachable and familiar. Familiar can be more valuable and useful than precise. [34:12] Use language to meet people where they are, but also introduce other terminology and perspectives to bring them where they need to go. [36:44] Volume. There are different levels of detail visually and verbally and it all goes back to whether you are putting a burden on your audience or helping them. [39:59] You know you've said enough when your customers feel good about the information they have and can make decisions based on that. [41:43] Vulnerability. Different points of view can lose or gain more customers. Sales can go up when you speak up. [45:56] The risk of making your values visible helps your audience find you. [49:48] Margot shares what she does everyday and how to elevate your business by helping others and more in the Rapid Round. Guest Contact – Appropriate, Inc. Margot Bloomstein Twitter Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap Resources – 643: Jason Dorsey - How Gen Z Will Change the Future of Busines‪s‬ America's Test Kitchen Cook's Illustrated MailChimp Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

To truly lead with value to build relationships takes a sense of responsibility. Responsibility to those you serve and responsibility for offering something of true value. A fundamental truth that can help you step into being creative and step up to that responsibility is to understand we are not entitled to anyone's hard-earned money. We have to deliver very high value. Join 18,000 subscribers looking to do "business with a soul" and sign up to receive my Self-Employed Nutshell Newsletter! Sign up here! Contact Jeffrey - Website Coaching Support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Resources - Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Make sure YOUR voice is heard as a self-employed business owner and add your name to the Voices of the Self-Employed advocacy group! A grassroots movement to protect your rights and influence legislation. Add Your Name Here! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life(May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Sometimes people assume their leaders have all the answers, at least, until they become the leader. Then they realize that there is a lot of fear, uncertainty, and doubt that can go along with being the person in charge. Marc Pitman puts a unique twist on that doubt that can often plague leaders, business people, and entrepreneurs. He actually believes that we can use the gift of doubt and uncertainty to step into the role of the leader that we are meant to be. Marc is the author of Ask Without Fear and The Surprising Gift of Doubt. In this conversation, we explore some of the concepts that support Marc's insights behind the gift of doubt. We explore how doubt can be a catalyst that forces us to find and create our own answers. We explore the four quadrants that take us through this process. We also talk about the significance of personality assessments, stories and sources of motivation. He is an executive coach and speaker, and the founder of The Concord Leadership Group where he has been leading organizations and teams for decades. He's been studying leadership for over 30 years. Marc has a Masters in Organizational Leadership and is certified as a Franklin Covey coach. His passion, knowledge, and wit shine through in this lively interview. And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode. Everything you need can all be found at jeffreyshaw.com Marc Pitman thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world. Join 17,000 subscribers looking to do "business with a soul" and sign up to receive my Self-Employed Nutshell Newsletter! Sign up here! Highlights – [02:10] Marc is really excited about having more space, agility and flexibility. He's been responding with more abundance. [03:04] Doubt can invite you to create your own answers. [07:31] Doubt means that we're on the edge of greatness. When we start out with the leader's journey, we may fail trying to copy others and eventually discover our own answers. [10:30] In Marc's book, The Gift of Doubt, he talks about the four quadrants. [11:47] Quadrant one is the confident external quadrant. This is where you model people who you've seen do what you are trying to do. [12:56] Quadrant two is where you start to experiment. A lot of people get stuck in this quadrant, because they don't want to look for internal answers. [15:25] Many people have the answers they need, they just discredit themselves too easily. [17:42] Quadrant three includes some level of vulnerability when realizing where you must go. This is when you step beyond your doubt. Anchoring in. [23:39] Doubt is more self-referential where uncertainty can be externally focused. Leaders know the non-negotiables. [26:39] Quadrant four is where you take internal and external cues and learn to guide people. You have a view of the whole map, and you're able to navigate to where you want to go. [31:38] The influence of personality assessments depends on where you are in your journey. [34:38] Know the strengths of your motivation. [36:41] The stories that you tell yourself and the stories that you feel attracted to can be another angle of motivation for you. [40:20] We learn why writing down our goals, dreams, and desires is a step that we all must take and more in the Rapid Round. Guest Contact – The Concord Leadership Group The Surprising Gift of Doubt: Use Uncertainty to Become the Exceptional Leader You Are Meant to Be Marc Pitman LinkedIn Marc Pitman Twitter Marc Pitman Facebook Marc Pitman Instagram Resources – The Hero's Journey: Joseph Campbell on His Life and Work Getting Things Done Enneagram DISC The Motivation Code: Discover the Hidden Forces That Drive Your Best Work Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

We hear it often- "Business is business, don't take it personal." But we know when you're self-employed, business IS personal. But what does that really mean? Sure, it can mean different things to different people, but here's the way I think it's important to consider that business is personal. Join 18,000 subscribers looking to do "business with a soul" and sign up to receive my Self-Employed Nutshell Newsletter! Sign up here! Contact Jeffrey - Website Coaching Support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Resources - Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Make sure YOUR voice is heard as a self-employed business owner and add your name to the Voices of the Self-Employed advocacy group! A grassroots movement to protect your rights and influence legislation. Add Your Name Here! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life(May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Money is such a huge factor in most of our lives. Some of us have a lot and some not as much, but it's really how we think about that money that affects our abundance. In other words, there is a lot of emotion tied to money and how we think about it. That's why today, I have financial expert Bob Wheeler on the show to talk about the emotions behind our finances. Bob is an accountant and has been on a crusade for personal growth. He noticed that people's attitudes and their emotions around money had a huge effect on their finances. It's now his passion to help others gain insights into how their emotions can trigger financial decisions. Bob is the author of The Money Nerve: Navigating The Emotions Of Money. He is the host of the Money You Should Ask podcast and has a new online course called The Emotions of Money. He also loves satire, stand-up comedy, and mountain climbing. He's a pretty well-rounded guy, and we have a great conversation about his life as an accountant and what he noticed with his clients' money attitudes and emotions. We talk about the subtle things that can make people feel unworthy and the importance of doing the work. If you want to appreciate what you have, have a better mindset, and move closer to your goals this episode is for you. And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode. Everything you need can all be found at jeffreyshaw.com Bob Wheeler thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world. Join 17,000 subscribers looking to do "business with a soul" and sign up to receive my Self-Employed Nutshell Newsletter! Sign up here! Highlights – [02:17] Bob is super excited about finishing his online course called Mastering the Emotions of Money. [03:55] Bob was an accountant for 35 years. He noticed that many of his clients wouldn't take the practical sound advice he had been giving them. He realized that we need to get a handle on the emotional component of money. [07:34] It's never too late to look back at the things we learned when we were young. What did our parents, church, or culture tell us about money? What different choices can we make moving forward? [10:49] If you're not aware the system is against you, you might think it's you. Subtle things can make us feel not worthy. [13:49] The first thing Bob asks his clients is if they're willing to be uncomfortable and do the work. [16:11] Understand intentional spending and what the spending in your business is actually accomplishing. [18:18] It's more about life work integration as opposed to balance. Are your decisions in alignment with what you want to happen? [20:25] Start enjoying your life and be excited about what you do now. It's also good to learn delayed gratification and save some of your money. [24:54] Pay attention to the things you say. Write down three things you've recently said about money. Little adjustments can help us see that we're not victims. [28:05] Look at what you have instead of what you don't have. There is a correlation between not enough time or not enough money and thinking in those terms. [29:33] Get clear about what you want and then start breaking it down into baby steps. Come up with blueprints for each of your goals and then continue to evaluate if you still want those goals. [31:17] Finding intrinsic motivation is about mindset. If you want to save, open a savings account and start with $5. This can help with motivation, because it gets exciting as the account grows. [35:31] Balancing that scarcity mindset. Be aware and stop and get grounded. Look at what you do have and what you can be grateful for. Focus on your abundance and what you're happy with to see all of the abundance. [41:10] You have to ask for it. If we don't invite in and welcome what we want and ask for it, we may not get it. [44:09] Learn what Bob does every morning and more in this Rapid Round! Guest Contact – The Money Nerve Bob Wheeler LinkedIn The Money Nerve Facebook Bob Wheeler Twitter Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Moving forward involves more than just ambition, effort, and a desire to move forward. As strong as you may be in all three of those areas. To make moving forward easier, more effective, and leading to the results you want, you also want a clear path forward. Listen in to find out how to do that.

Are you the CEO of your own well-being? If not, you should be. In the busy hustle and bustle of running a small business and being an entrepreneur, self-care can sometimes get pushed to the side. My guest today is here to talk about why we need to prioritize self-care to do our best work, and she shares a step-by-step approach on how to do so in order to live our best life and do our best work. Naz Beheshti is the author of Pause. Breathe. Choose.: Become the CEO of Your Well-Being. She is super excited about the release of her new book. In it, she presents a framework to fulfill our highest potential in all aspects of our lives. She learned many of the lessons in the book from her first boss right after college. She was the executive assistant for Steve Jobs. These valuable lessons help her create a holistic method for living her best life, and she's been using these methods with her clients for the past 10 years. Naz is the CEO and founder of Prananaz, an executive wellness coach and consultant, and a speaker and writer. She has over a decade of experience in tech startups, Fortune 500 companies, and pharmaceutical companies. Her corporate wellness company Prananaz has helped improve leadership effectiveness and employee wellness at companies like Nike, JPMorgan Chase, and Stanford University. We chat about how to prioritize wellness, types of stress, and many of the principles in her book. And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode. Everything you need can all be found at jeffreyshaw.com Naz Beheshti thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world. Join 17,000 subscribers looking to do "business with a soul" and sign up to receive my Self-Employed Nutshell Newsletter! Sign up here! Highlights – [03:18] Naz is really excited about the launch of her first book, Pause. Breathe. Choose.: Become the CEO of Your Well-Being. [03:37] She gets to share her effective method on how to live your best life on a larger scale. [04:38] Naz worked with Steve Jobs right out of college as his executive assistant. He embodied well-being and running a successful company. She had to work hard to provide the excellence that he demanded. [07:13] The inner work that we need to do is a better mindset. It all starts within. We need intrinsic motivation before we change our behavior. [10:46] Daily consistency is important. Ten minutes is better than zero minutes. [13:01] Advice for leaders includes shifting from a should mindset to a must mindset and prioritizing. Make time and block it off in your calendar. You are just as important as anything else on your calendar. [16:12] Naz's book includes the seven A's. Adopt is for adopting a healthy lifestyle and achieving your highest potential. Allocate, play and recovery time is all about rebooting your mind, body and creativity. [19:41] Avoid is about avoiding unnecessary stress. It's about taking preventive measures to avoid chronic stress. [19:58] Alter the situation is about making a change to attain a better outcome. Adapt to the stressor is understanding the bigger picture to gain perspective. Accepting what you cannot change helps you have greater peace of mind. [20:22] Attend to connection is about cultivating meaningful relationships and limitless possibilities. [21:17] The three types of stress include acute, chronic stress, and which is the productive and positive stress. [24:25] A sign of chronic stress is lasting for more than six months and having a feeling of hopelessness and helplessness. It feels like an unresolved stress. [25:26] The three p's include pain which we all experienced differently. Prana stands for vital life energy. It's the vehicle that gets us from pain to purpose. We are energized when prana is flowing freely. Purpose can be seen as our daily intentions and our life's mission. [27:27] Pranayama is a very effective way to align your chakras and release negativity and toxins. Getting more oxygen to your brain really helps energize you. [32:04] The MAP Method is a holistic framework to navigate your mindful journey. The MAP is an acronym for master mindfulness, apply better choices to manage stress and create resilience, and the P stands for promote yourself to CEO of your well-being. [34:18] It's about work-life engagement and being engaged in all areas of your life. Naz takes a holistic approach. [36:30] COVID has helped elevate the importance of mental health. [39:43] Hindsight allows us to look back and connect the dots and find the meaning in our past experiences. [40:04] We learn more about NAZ in the Rapid Round including how she starts her day and an important action step for well being. Guest Contact – Naz Beheshti Pause. Breathe. Choose.: Become the CEO of Your Well-Being Prananaz Rise 2 Shine Naz Beheshti LinkedIn Naz Beheshti Instagram Naz Beheshti Twitter Naz Beheshti Facebook Naz Beheshti Clubhouse Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Have you ever attempted a joke online and it not only fell flat, but it also offended the person on the other end? Communication in a virtual world is tricky and can be filled with landmines of miscommunication. Dr. Nick Morgan is one of the most respected coaches for speakers. He is an expert communicator and is here to explain the five basic problems of virtual communication and how to overcome them. Dr. Nick Morgan is a passionate speaker, theorist, and coach. He founded the Public Words consulting firm which helps people convey their ideas with passion and the use of storytelling. He's coached people to give Congressional testimony, to appear in the media, and to deliver unforgettable TED talks. He's written for Fortune 50 CEOs and presidents and has spoken and moderated venues around the world. His book Can You Hear Me?: How to Connect with People in a Virtual World was published in 2018, and it's more relevant now than ever. It's really a communication manual for remote and virtual work. We talk about problems like lack of empathy, lack of feedback, lack of control, lack of emotion, and lack of connection and commitment. Nick also shares how to solve these issues and convey emotion virtually. And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode. Everything you need can all be found at jeffreyshaw.com Nick Morgan thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world. Join 17,000 subscribers looking to do "business with a soul" and sign up to receive my Self-Employed Nutshell Newsletter! Sign up here! Highlights – [02:48] A happy surprise for Nick has been increased coaching clients. [05:51] It's challenging to make your intent clear in a virtual world. People are hardwired to get cues about a person's intent from their senses. [08:23] We've been in a virtual world since the beginning of email and texting. It starts with written virtual communication and then moves on to audio and video. [10:45] Can virtual communication be more personal? [13:34] When people really take the time to express what they want to say in written media, it can be more intimate. [16:14] Being a live speaking coach has magnified the aspects of virtual communication for Nick. [18:17] The five basic problems of virtual communication. Number one is the lack of feedback. [18:45] In face to face interaction we get instant feedback from the five senses. Our minds assume the worst without feedback. [22:30] Number two is the lack of empathy. We lose empathy because of the negative assumption. There is a lack of clarity of intent in virtual communication. [25:24] We may need to reflect and actually ask the person how what we said made them feel. This will often clear up a misunderstanding. [26:57] Lack of control. Things are remembered forever in the online world. [30:14] Lack of emotion. The audio of our voice is compressed online. Emotions are carried in the overtones, not the basic pitch. [35:00] Get clear about your intent. Use emojis to put body language back in. Ramp up the emotion and energy in audio. Use your hands during video. [39:55] Lack of connection and commitment. If the online world isn't working, we move on. In person, we take stock of the human being. [44:42] Proprioception awareness of space of the body. This is thrown off online. This is why Zoom calls can be stressful. [49:55] Nick shares his communication skills in the Rapid Round. Guest Contact – Public Words Can You Hear Me?: How to Connect with People in a Virtual World Nick Morgan LinkedIn Nick Morgan Twitter Public Words Facebook Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Join 18,000 subscribers looking to do "business with a soul" and sign up to receive my Self-Employed Nutshell Newsletter! Sign up here! Contact Jeffrey - Website Coaching Support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Resources - Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Make sure YOUR voice is heard as a self-employed business owner and add your name to the Voices of the Self-Employed advocacy group! A grassroots movement to protect your rights and influence legislation. Add Your Name Here! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life(May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Having hope and thinking and talking to ourselves in a way that creates positive thoughts and actions is important for success in life and business. Being hopeful and positive is crucial for the mindset of entrepreneurs. Today's focus is all about retraining our minds to think in a more hopeful way. My guest is Thane Marcus Ringler. He's an athlete, entrepreneur, podcaster, author, and a super impressive guy. Thane is the author of Catalysts for Hope, a book all about unlocking our ability to generate hope when it seems like there is no hope left. We get to learn about the four perspectives that allow us to open up our ability to lead hope-fueled lives. I talk with Thane about how these really do have a profound effect especially for entrepreneurs. We talk about the differences between impossible and improbable, imposter syndrome, and how to avoid limiting ourselves with our own thoughts. Catalysts for Hope is Thanes second book after From Here to There. Thane began his career as a professional golfer. He's competed all over the world with some of the world's best golfers. After three years in the pros, he was bothered by a persistent injury. While healing, he started a podcast and began writing about what golf teaches us in life. His book eventually turned into a book about the pursuit of mastery. Thane is now an entrepreneur, speaker, and life development coach. He focuses on clarity of vision, goals, self-awareness, and self-empowerment. His vision is about having a purpose for the greater good and sharing it with others like he does on this episode today. And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode. Everything you need can all be found at jeffreyshaw.com Thane Ringler thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world. Join 17,000 subscribers looking to do "business with a soul" and sign up to receive my Self-Employed Nutshell Newsletter! Sign up here! Highlights – [02:23] Thane is excited about his two new online courses on self-awareness and developing discipline. They are launched and live, and he is super grateful. [04:10] Thane explains the differences between hope and possibility. The future is full of possibilities that could be either positive or negative. We need to train our minds to imagine a positive outcome. [08:26] We can improve our outcomes by believing in hope and the positive possibilities that could come. [11:11] There are very few things definitely defined in the future. Things we say can unlock a subconscious reality. [13:10] Entrepreneurs are constantly in the process of arriving at their destination. We need to describe the positive, because each moment is different from the rest. [14:35] Pay attention to the way you speak daily. Do you speak in terms that are hopeful? Are your definitions open and descriptive? [16:55] Should is a guilt and shame written word. Saying should is like saying that we're not living up to our expectations and desires. [20:02] If we don't accept our feelings where they are, they will perpetuate. If we don't accept things, we won't be able to improve or remedy the gap. Accept where you're at and work on the person you want to become. [21:45] The four catalysts include process. We are always in the process, because there is always more to come which unlocks so much hope. [22:04] Progress. We can keep making forward progress no matter where we're at. Progress is made one step at a time, and we have a chance to make a step everyday. [25:17] Possibility. Lean into the potential you have. If we only think in probability, we limit ourselves. We have more possibilities than we can easily grasp. Know the distinction between the impossible and the improbable. [31:37] Fear of failure and full commitment is one of our biggest obstacles. Think of imposter syndrome. Don't set yourself up for failure by giving yourself an out. [32:11] Purpose. Having a purpose greater than yourself will give you the most fuel of hope. It's our job to live aligned with our purpose. Full integration sets us up for success. [35:02] Making a difference or a positive impact. We can make a difference every day by showing kindness. We gain more joy from giving than receiving. [39:46] Motivation pushes us forward. Realizing that we are making a difference in another person's life definitely increases motivation. [40:33] Thane tackles the rapid round. We learn his one consistent habit and more. Guest Contact – Thane Marcus The Up & Comers Show From Here to There Catalysts for Hope Thane Marcus Ringler Twitter Thane Marcus Ringler Instagram Thane Marcus Ringler LinkedIn Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Resources – Strangers to Ourselves: Discovering the Adaptive Unconscious How We Got to Now: Six Innovations That Made the Modern World Character Strong Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.