The Self-Employed Life

Loneliness comes in many shapes and forms. There's also a difference between loneliness and isolation. It's predicted that by 2030, the leading cause of death is going to be mental health problems, and loneliness is a huge factor when it comes to mental health. With the pandemic, lockdowns, and Zoom meetings face-to-face interaction has been reduced even more. Dr. Bill Howatt has over 30 years experience in mental health, addictions, HR, and leadership. He's published over 400 articles and 40 books. His latest book is The Cure For Loneliness, and it's all about feeling connected and escaping isolation. Feeling connected to others is good for our mental health. There is also a wide spectrum of connections from a simple smile from a stranger to a hug from a relative. His book is a step-by-step workbook to help readers move away from isolation and loneliness. We dive into some of the principles in his book and talk about different forms of loneliness. We talk about how you can be lonely even if you're in a relationship. We talk about isolation. We tackle some of the problems that are being exacerbated by the recent pandemic, and Dr Howatt shares some solid advice on how to conquer loneliness and improve our mental health. And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode. Everything you need can all be found at jeffreyshaw.com Bill Howatt thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world. Join 17,000 subscribers looking to do "business with a soul" and sign up to receive my Self-Employed Nutshell Newsletter! Sign up here! Highlights – [02:23] Bill is excited about his new English bulldog puppy, Link. [03:13] Jeffrey shares startling statistics from Bill's new book. Loneliness can reduce longevity by 70%. [03:40] Bill has been seeing patients for over 30 years. Loneliness has been seen as more of a symptom and doesn't meet any of the criteria of mental illness. [04:25] Bill talks about the difference between loneliness and isolation and different types of loneliness. [04:53] By 2030, the leading cause of death is going to be mental health problems. What predicts mental health? [07:11] People in relationships where they don't feel valued become lonely. In a relationship, both people need to opt into it and choose each other. [07:59] Loneliness comes in all different shapes and forms. [09:44] The pandemic has actually eliminated the fragility of human beings in that we actually need social connections. We have lost our micro interactions from eating at restaurants to working in an environment surrounded by other people. [13:57] Bill shares a story about a conversation with his dad which illuminates how mental blocks can stop us. [16:46] Our emotional brains don't use logic. We are often wrong and form false conclusions. Our brains will learn our negative thoughts. [19:12] Lonely people either retrench and push people away or become like a workaholic and hide their emotions. [20:09] Reframing feelings of loneliness. We aren't looking for social connections when we're in work mode, but when we come out of work mode we are. [20:51] People need people. Lonely people don't know how to close the connection gap and meet their needs. [22:55] Zoom and social media are more of a bridge during the pandemic. [23:15] We often look for happiness on the outside. We need to build relationships with ourselves, so people can build relationships with us. [23:44] The key to moving away from loneliness is developing self resiliency and compassion towards ourselves. Happiness means we need to be comfortable in our skin. [24:23] There's nothing humans get more excited about than having a social interaction with someone who they deeply value. [25:09] Introverts still like being around people; they just get a charge from being able to reflect on the day. [25:56] Extroverts need people to charge where introverts need solitude to charge. [27:48] Many people are experiencing a perceived isolation from COVID-19, and they don't know what to do with it. [28:59] There can be a conflict if you only have one person to give you your charge. [29:18] The relationship matrix. [33:00] You have to be intentional about your mental health just like you need to be intentional with your exercise. [34:18] If you give away more than your relationship matrix requires without getting back, you can be lonely. Prioritize yourself. [34:53] If you're experiencing current feelings of loneliness, put it into context. What is loneliness? What is isolation? Where are you today? Where do you fit in on the relationship matrix? What can you do today? What will the result be? [38:00] If you're in the absence of hope or you don't see a future, it's time to reach out for help. [39:14] Bill's book is based on a cognitive behavioral approach to help people. It's a preventative approach. It's meant to help people have a journey to move away from loneliness or just to improve their relationships. [40:44] Find out what super healthy habit that we all should be doing sustains Bill in the rapid round. Guest Contact – Bill Howatt The Cure For Loneliness HowattHR Consulting Bill Howatt LinkedIn Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Join 18,000 subscribers looking to do "business with a soul" and sign up to receive my Self-Employed Nutshell Newsletter! Sign up here! Contact Jeffrey - Website Coaching Support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Resources - Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Make sure YOUR voice is heard as a self-employed business owner and add your name to the Voices of the Self-Employed advocacy group! A grassroots movement to protect your rights and influence legislation. Add Your Name Here! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life(May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Have you ever thought about the type of legacy you want to leave behind? Have you ever thought about living your life with purpose everyday and living your legacy now? Today, I have a conversation about the impact of your legacy, what you leave behind, and how to live your legacy and purpose now. Codi Shewan is the author of Everyday Legacy Lessons for Living With Purpose, Right Now. Codi brings such a unique perspective. For years, he was a funeral director. By facing death, he learned lessons about living and life. He's now a speaker, trainer, and consultant whose passion is helping people create impact now and live their best lives and legacies. I love having conversations with people who look at things in a different way. Codi's experience as a funeral director has taught him about living. He uses some of the things he learned at that time to help people show up powerfully and live their purpose now. We talk about the idea of reframing legacy, the impact you make on the world, and missed moments and regret. Codi says that everyday legacy is how we respond to life's events right now. This information and his unique perspective will help all of us be more present and live our legacy in the current moment. And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode. Everything you need can all be found at jeffreyshaw.com Codi Shewan thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world. Join 17,000 subscribers looking to do "business with a soul" and sign up to receive my Self-Employed Nutshell Newsletter! Sign up here! Highlights – [02:32] Codi is excited about his new book and how well virtual live presentations have been going for him during COVID-19. He can't wait to get back to live presentations. [04:18] Staring death in the face has taught Codi about living not dying. [05:03] Codi's book is about how to show up powerful and with purpose right now. He uses some of the constructs that he had during his career as a funeral director. [07:24] One of the biggest things that Codi was able to reframe was the idea of legacy. Understand how your work impacts those you serve and the impact you make on the world. [11:44] Missed moments are one of the things people regret the most. Sometimes we are so close to things that our perspective is myopic. [13:15] When someone dies, the perspective changes immediately. Don't leave yourself left with a one-way conversation. [15:17] Journeys can have positive outcomes. There's a difference between being present and having presence. [18:39] A funeral director can create a relationship in a very short time and help families navigate the death of their loved one. [20:55] What will you be remembered for? What is required to achieve what you want to be remembered for? [23:26] Share with people what you value about them and their lives. [28:39] Codi shares the importance of having conversations and interactions to get the best from a person. Enable those around you to have more presence. Micro acknowledgement. [31:49] Judgment is often from a place of ego. Ego feeds on experience. We have a choice to be judgmental or choose grace. [33:48] Everyday Legacy is how we choose to respond to life's events at the snap of a finger. [36:09] Always lean into who you are and your true authentic self. As we age, we start to realize who is really important. [38:49] Create space for who you are and how to be in this world. [40:57] We wouldn't be who we are today without the summation or collection of all of our experiences. [43:07] Codi continues living his legacy in the Rapid Round. Find out his best business tip, what you should make time for, and more. Guest Contact – Codi Shewan Codi Shewan Instagram Codi Shewan Twitter Codi Shewan Facebook Everyday Legacy Lessons for Living With Purpose, Right Now Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Join 18,000 subscribers looking to do "business with a soul" and sign up to receive my Self-Employed Nutshell Newsletter! Sign up here! Contact Jeffrey - Website Coaching Support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Resources - Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Make sure YOUR voice is heard as a self-employed business owner and add your name to the Voices of the Self-Employed advocacy group! A grassroots movement to protect your rights and influence legislation. Add Your Name Here! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life(May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

For many, the thought of being self-employed is living the dream. Unfortunately, if you don't take the time to get the numbers and the finances right, your dream could turn into a nightmare. There is so much that goes into setting up a business the right way. You need to understand what income and profit really are. You also need to minimize your taxes and protect your assets. Tatiana Tsoir is a speaker, coach, and accounting expert. She is the CEO and founder of Linza Advisors. She has spent the last 15 years helping small businesses stabilize cash flow, become more profitable, and pay less taxes. She's also the host of the Anything Would Work podcast and Talk to Tiana. She is super excited about her new book Dream Bold, Start Smart: Be Your Own Boss and Make Money Doing What You Love. In this episode, she shares her extensive knowledge on setting up your business right, when you should have an LLC, and when you should have an S corp. We talk about some of the pitfalls that happen if you don't take the time to set things up right. We also talk about the emotional aspects of business, finances, and numbers that relate to money. And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode. Everything you need can all be found at jeffreyshaw.com Tatiana Tsoir thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world. Join 17,000 subscribers looking to do "business with a soul" and sign up to receive my Self-Employed Nutshell Newsletter! Sign up here! Highlights – [02:32] Tatiana's new book is coming out soon. She has high hopes that it will help change the world. Her tax business is also booming. [03:36] The emotional connection between dreaming boldly and understanding financial fundamentals. Many entrepreneurs have bold dreams but have neglected to address the financial side. [04:24] Dream bold is the vision and spark that business owners have. Tatiana wants to help them start smart. [06:19] The back office of the business. It's where the work behind the scene happens. You have to take care of the back office which includes things like pricing and accounting. [08:42] Gross income is the top line or what you get for your product or service. It doesn't include the expenses that allowed you to get there. Not looking at the bottom line is an approach to failure. [09:43] Gross profit is your sales minus direct cost. What's your cost of sales, equipment, and labor? If you're not selling any product, you shouldn't be incurring any cost. [10:47] Income minus expenses is net taxable income. The amount of some deductions will vary. [13:45] Making your first million is really just a number. How much of that did you keep? Profit is separate from your salary. This is your reward. [17:51] The separation between business and personal and using a legal entity for your business. It's critical to separate the two. It's easier for accounting and audit proofing. Commingling funds can make expenses seem personal. Open a second bank account. [23:30] An LLC can provide legal liability protection. Without an entity if you get sued, they can go after your personal assets. With an LLC, they can only go after your business assets. [25:03] You will see the most tax with an LLC, but you can easily convert that into more tax-friendly things. [26:53] An S corp is a corporation. There is entity tax and the tax on the money you take out of the business. There is a way to create a pass-through entity. Doing this will allow you to pay less taxes. New York City doesn't recognize S corps. You need to beware of local regulations. [30:35] Start with an LLC and see how things go. Once you hit $50,000 of net profit, become an S corp. [34:46] Financial stability helps you wake up with confidence. There's a direct connection between being confident in your numbers in the future of your business. This will help you be emotionally calm and live the life that you want. [39:57] Tatiana looks at her numbers daily. Learn more in the Rapid Round! Guest Contact – Tatiana Tsoir Dream Bold, Start Smart: Be Your Own Boss and Make Money Doing What You Love Linza Advisors Talk to Tatiana TV Anything Would Work Podcast Tatiana Tsoir LinkedIn Tatiana Tsoir Facebook Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Join 18,000 subscribers looking to do "business with a soul" and sign up to receive my Self-Employed Nutshell Newsletter! Sign up here! Contact Jeffrey - Website Coaching Support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Resources - Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Make sure YOUR voice is heard as a self-employed business owner and add your name to the Voices of the Self-Employed advocacy group! A grassroots movement to protect your rights and influence legislation. Add Your Name Here! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life(May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Some people look at affiliate marketing as some scammer trying to push any old product in order to get a commission. If you're not an affiliate marketer, you may have preconceived notions that affiliate marketing is in some way less than legitimate. Today, we are going to set the record straight. The Affiliate Guy, Matt McWilliams is here to talk about his affiliate marketing journey and how affiliate marketing can have a positive impact on the world. We are specifically going to talk about partnering with other online entrepreneurs to reach a broader audience and get your product in front of those who actually need it. Matt breaks down how anyone can start an affiliate program for their product for free. We talk about some of the tools needed and how to remain ethical while actually doing good. According to Matt, the best partners are ones that help you create value, provide quality, and have a relevant audience. He's not willing to promote a product that he wouldn't be willing to sell to one of his closest friends. Matt has been doing affiliate marketing for over 16 years. In fact, it's how he saved one of his businesses. He has trained more than 300,000 affiliates. He has worked with Shutterfly and Adidas. He's also worked with entrepreneurs like Michael Hyatt, Stu McLaren, Lewis Howes, Brian Tracy, Ray Edwards, Claire Diaz-Ortiz, Shark Tank's Kevin Harrington, and Zig Ziglar. He's the host of The Affiliate Guy Podcast, and he's passionate about creating positive impact by helping great businesses thrive and build an audience. And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode. Everything you need can all be found at jeffreyshaw.com Matt McWilliams thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world. Join 17,000 subscribers looking to do "business with a soul" and sign up to receive my Self-Employed Nutshell Newsletter! Sign up here! Highlights – [02:24] Matt has been on a 15-year journey to become a better leader. He discovered that fear was holding him back. He had PTSD from a failed business in the past. Now that he's acknowledged that, it's made a huge difference in his leadership ability. [04:43] He also lost 88 pounds and improved his health. [07:35] Matt has been involved with affiliate marketing for the last 16 years. Affiliate marketing saved his business. [10:33] Matt shares how he realized the actual importance of his job helping businesses by teaching affiliate marketing. He realized he is making a difference. [15:13] Matt lost 88 pounds with the help of his coach. He felt his weight was holding him back in his business. [19:46] Values, quality, relevance and being able to offer the product to a friend can help you decide if your values are in line with the affiliate program you're looking at. [22:55] When looking at potential affiliate programs always ask what is the best way to serve your audience. It's good to go through it or have someone on your team do so. [26:29] When you promote a program, don't send it to everyone on your list or your new subscribers. [30:10] If you promote something, always give value. Share how it impacted you and why that is so valuable. Give your subscribers an option to opt out of your further affiliate marketing emails on this one program that you are promoting. [32:02] The best place to start finding affiliates is with your friends and people who have promoted similar products. [34:35] The four sentence rule. Don't overwhelm your list. You can start an affiliate program for free. [36:02] You can use a tool like ConvertKit to set up a landing page URL that will tag affiliates that send traffic to that URL. [38:39] Follow best practices, and then test everything else. A/B split testing will help you improve your conversions. [45:26] Matt has a new book called The Passion to Profit Path. [46:02] The three types of entrepreneurs include the profitable who hate their work, the ones who love what they don't but don't make any money, and the ones who love what they do and make great money. [48:39] The goal of Matt's business and book is to help entrepreneurs make money and love what they do. [52:34] Affiliate marketing bridges the gap between having nothing to sell and being able to sell something. It also helps you learn about your audience. [54:27] We learn about Matt in the Rapid Round including his secret for getting things done. Guest Contact – Matt McWilliams Discover The Secret To Finding Top Affiliates In Your Industry Top Expert Reveals How to Make Money Online Without Spending Hours Creating Your Own Product Matt@MattMcWilliams.com The Affiliate Guy Podcast Matt McWilliams LinkedIn Matt McWilliams Facebook Resources – ConvertKit Ontraport Leadpages To Sell Is Human: The Surprising Truth About Moving Others Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Join 18,000 subscribers looking to do "business with a soul" and sign up to receive my Self-Employed Nutshell Newsletter! Sign up here! Contact Jeffrey - Website Coaching Support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Resources - Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Make sure YOUR voice is heard as a self-employed business owner and add your name to the Voices of the Self-Employed advocacy group! A grassroots movement to protect your rights and influence legislation. Add Your Name Here! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life(May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Business is business. Many of the same principles of marketing apply to brick and mortar and digital marketplaces. If you want people to buy from you, they need to know you're out there. They also need to understand what you are offering and how you can solve their problems. Then, of course, they need to know, like and trust you. Today, we are talking about how to use cutting edge digital tools to get more eyes on your business and how to nurture those eyes into eventual conversions. Ryan O'Connor is the founder of Worth eCommerce a portland based email marketing agency. Where Ryan and his partner Dean Dutro help businesses create a bullet proof email strategy to get the attention of their potential customers. They partner with you to create steady growth and track your ROI every step of the way. Ryan has done research at NASA while getting his master's in psychology and has also founded a multi-million dollar phone accessory store. We kick off the show with methods for capturing attention and eventually getting those prospects to buy. We talk about the importance of first impressions, understanding your audience, and the importance of overcoming objections. We move on to current trends in digital marketing. We talk about how email marketing isn't going away, and we discuss new and fresh ways to use SMS to nurture an audience and build a community. And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode. Everything you need can all be found at jeffreyshaw.com Ryan O'Connor thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world. Join 17,000 subscribers looking to do "business with a soul" and sign up to receive my Self-Employed Nutshell Newsletter! Sign up here! Highlights – [02:08] The thing that Ryan is the most excited about right now is all of the time he has been able to spend visiting his family. [04:01] How do you capture someone's attention with so many competing offers? How do you get them to buy? The same methods used by a store can be used in the digital world. [05:37] Once you've provided value then you can begin to sell or go for the ask. It's up to you to talk about your products and offerings during the right time of your customers Journey. [07:10] Price and psychology of offering a product or service can be different, but it's a similar journey. [09:58] First impressions and the homepage are very important for that first conversion. [13:40] The journey from stranger to customer. Education and trust are important. Once the customer knows it's a perfect fit, they will buy. [16:18] Sales comes down to psychology and understanding your audience. Overcome objections and show the positive things about your offer. [20:01] Current trends in conversions include keeping communication and trust with people who aren't ready to buy yet. The best way to do this is through email marketing and SMS marketing. [21:19] Once you have an email address or phone number, you'll always be able to communicate with your potential customers. [27:23] Sales happen when you talk to people about solving their problems, building trust, and not asking for the direct sale. [28:54] Ask for an email and then make people who give you their phone number VIP customers. [30:18] Focus on email marketing and building trust and then offer something more to get people to sign up for SMS. Provide value and help people with their lives. [35:53] You can provide exclusive things with extra benefits for those people who really love you and your products through SMS. [40:06] Popular SMS platforms include Postscript, Attentive, and Community. [40:56] With your own text platform, no third-party will own your community. [45:36] Email and SMS is a channel that's not going away in the near future. [47:41] Ryan loves his morning routine and more in the Rapid Round. Guest Contact – Worth eCommerce Ryan O'Connor LinkedIn Resources – Zconomy: How Gen Z Will Change the Future of Business―and What to Do About It Harlem Candle Company CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History Postscript Attentive Community Gary Vaynerchuk Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Join 18,000 subscribers looking to do "business with a soul" and sign up to receive my Self-Employed Nutshell Newsletter! Sign up here! Contact Jeffrey - Website Coaching Support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Resources - Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Make sure YOUR voice is heard as a self-employed business owner and add your name to the Voices of the Self-Employed advocacy group! A grassroots movement to protect your rights and influence legislation. Add Your Name Here! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life(May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.