

The Self-Employed Life
Jeffrey Shaw
The Self-Employed Life Podcast (formerly Creative Warriors) provides business and personal development strategies for self-employed business owners that create sustainable success.
A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul.
We discuss marketing, branding, productivity, mindset, building meaningful relationships with customers and living a fulfilling life. In the self-employed life, it's all personal.
Small business consultant, business coach for entrepreneurs, keynote speaker, TEDx speaker, and author of The Self-Employed Life and LINGO, host Jeffrey Shaw, interviews bestselling authors and experts who will change your way of thinking and provide practical ideas that you can apply directly in your life and business. Two episodes each week- one content-rich interview with an expert and Coaching Break offers a 15-minute break to receive coaching from your host.
A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul.
We discuss marketing, branding, productivity, mindset, building meaningful relationships with customers and living a fulfilling life. In the self-employed life, it's all personal.
Small business consultant, business coach for entrepreneurs, keynote speaker, TEDx speaker, and author of The Self-Employed Life and LINGO, host Jeffrey Shaw, interviews bestselling authors and experts who will change your way of thinking and provide practical ideas that you can apply directly in your life and business. Two episodes each week- one content-rich interview with an expert and Coaching Break offers a 15-minute break to receive coaching from your host.
Episodes
Mentioned books

Mar 2, 2022 • 56min
761: Jason Marc Campbell - Shifting Perspectives and Selling with Love
Sales is one of those necessary things that so many dread, especially those of us who want to be authentic and ethical. This episode is good news for entrepreneurs who feel this way because Jason Marc Campbell talks about selling with love. It's time to stop looking at sales in a negative light. Avoiding sales doesn't serve the world and prevents you from putting yourself out there. Jason wants to teach ethical businesses who genuinely want to make a difference in sharing their product with love. Jason is on a mission to inspire small business owners with reluctance to succeed at sales while doing it with joy and integrity. He is the host of the Selling With Love podcast and the author of his brand new book Selling with Love: Earn with Integrity and Expand Your Impact. This book is designed to shift our thinking about sales to positively impact and make us great at sales and marketing. We talk about so many valuable topics today, starting with why it was so important to have love in the title of Jason's book. He wanted to be bold enough to create a title that might ruffle a couple of feathers and shift the way people perceive selling. Sales is the foundation of everything, so it's time to get excited about it. Jason walks us through the five loves of selling and how loving your impact, loving your client, loving your product, loving your process, and loving yourself can make all the difference in the world. And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode. Everything you need can all be found at jeffreyshaw.com Jason Marc Campbell thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world. Guest Contact – Jason Marc Campbell Selling with Love: Earn with Integrity and Expand Your Impact Selling With Love Podcast Jason Marc Campbell Instagram Jason Marc Campbell LinkedIn Influence: The Psychology of Persuasion, Revised Edition The Greatest Salesman in the World Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Valuable complimentary resources to help you- The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Feb 28, 2022 • 17min
760: Learn a Proven Pitch Format
We're all pitching something. Whether you want to get an idea across, to get chosen to be a guest on a podcast, marketing your business, or getting kids to eat vegetables. In this episode, you'll learn a simple, proven format to compel people and get the results you want. Applicable for written descriptions as well as in conversations. Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Valuable complimentary resources to help you- The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Feb 23, 2022 • 45min
759: Mridu Parikh - Overcoming Overwhelm
Overwhelm can paralyze and keep us from getting even the most simple projects completed. As busy entrepreneurs, we need to have a few tips and tricks up our sleeves to ensure we stay on track and don't let overwhelm stop our progress. Mridu Parikh is known as the stress stopper. She is the founder and owner of Life is Organized. She is a productivity speaker and coach obsessed with focusing on what matters most and keeping stress and overwhelm at bay. Mridu is the author of Accomplish It: 7 Simple Actions To Get the Right Things Done and Achieve Your Goals, a book about uncomplicating life by taking control of our time. It consists of seven simple actions that can help us stop overwhelm, stay motivated, and feel accomplished. She is also the host of the Productivity On Purpose Podcast. We have a conversation about some of the pitfalls of overwhelm and how simple proven strategies can help us in all areas of our lives. We talk about clearing your desk, turning off notifications, calendar blocking, and the Pomodoro technique. Mridu starts her day with power hours, where she schedules that critical task for the first hour of the day. This can be for business or personal, like writing for an hour each day. We talk about knowing your priorities and how small things like taking 5-10 minutes to plan your next day can significantly impact you. It's essential to write things down to free your brain for creativity and learn to say "no, not now" graciously. We go over batching, systems, and more clever time-saving actions. And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode. Everything you need can all be found at jeffreyshaw.com Mridu Parikh thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world. Guest Contact – Life is Organized Free Training Productivity On Purpose Podcast Accomplish It: 7 Simple Actions To Get the Right Things Done and Achieve Your Goals Mridu Parikh LinkedIn Life is Organized Instagram Mridu Parikh YouTube Mridu Parikh Twitter Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Valuable complimentary resources to help you- The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Feb 21, 2022 • 18min
758: Coaching Break - The Instinct of Timing

Feb 16, 2022 • 49min
757: Erika Andersen - Change From The Inside Out
How do you feel about change? Change is something that happens to us every day. Historically, humans haven't adapted to change that well and didn't have to that much. Now, things have sped up drastically. The rate of change we are currently experiencing can be exhausting if we aren't wired to accept and deal with change. Change in technology, business, and consumer preferences continues to evolve at an unprecedented rate. Erika Andersen is here to talk about making our team change capable and rewiring for change. Erika is the author of Change from the Inside Out: Making You, Your Team, and Your Organization Change-Capable, a practical guide for us and our teams to thrive in an era of continual change. Erika is the founder of Proteus, a training and consulting firm that focuses on leader readiness. She is also a consultant and advisor to CEOs and top executives of several major corporations. She also speaks about leadership and business. She has authored several books about leadership and business strategies. As small business owners and entrepreneurs, we all know how important it is to deal with change. We talk about how change is hard and why humans are hardwired to keep things the same. We talk about being change-capable, not filled with dread at the thought of change. Erika explains the change arc, our internal beliefs systems, and the mindset shifts necessary to embrace change as a step toward a more positive future. We also talk about concepts in her book, from change levers to the five stages of change. And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode. Everything you need can all be found at jeffreyshaw.com Erika Andersen thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world. Guest Contact – Erika Andersen Change from the Inside Out: Making You, Your Team, and Your Organization Change-Capable Proteus The Proteus Leader Show Other Books by Erika Andersen Erika Andersen LinkedIn Erika Andersen Facebook Erika AndersenTwitter Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Valuable complimentary resources to help you- The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Feb 14, 2022 • 25min
756: Coaching Break - Common Attributes of Self-Employed
Having a couple hundred self-employed business owners gather for the Self-Employed Summit was like a built in focus group. I paid close attention during the Summit and have read through two days of chats transcripts to understand the biggest insights, challenges, and concerns of self-employed business owners. These are my insights! Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Valuable complimentary resources to help you- The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Feb 9, 2022 • 50min
755: William Branum - Changing Your Life and Mindset: Advice from a Navy SEAL
William Branum is a former US Navy SEAL with 26 years of service. He is also an entrepreneur and the founder of Naked Warrior Recovery, a business focusing on premium products to support physical and mental recovery through CBD. The company focuses on the recovery of veterans, first responders, and athletes. He also is the author of 5 Seal Secrets, a short PDF focusing on success through thinking like a Navy SEAL. We get to learn a lot about William in this conversation. He is excited about having great coaches to achieve excellence, and he knows the importance of working out and sound sleep. He shares his story of how he became a SEAL. It all started with being in the Boy Scouts, a love of elite military team movies, and a comment from a fellow Eagle Scout. He also shares how even though his goal was being a SEAL, it took a chance meeting while in the Navy to get into SEAL training. He shares the challenges and struggles that most career military people face when transitioning from the disciplined teamwork of the military to jobs, careers, businesses, and civilian life. We also talk about the parallels between going into the military and going into business. We talk about mindset, which is the key to talking to yourself during the most challenging times. William walks us through his Get NAKED strategies that will enable all of us to think like a Navy SEAL. Get ready for an inspiring episode featuring an inspiring guest. And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode. Everything you need can all be found at jeffreyshaw.com William Branum thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world. Guest Contact – Naked Warrior Recovery 5 SEAL Secrets William Branum LinkedIn Naked Warrior Recovery YouTube Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Valuable complimentary resources to help you- The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Feb 2, 2022 • 40min
754: Celinne Da Costa - Untangling Brand Storytelling
If you've heard that you need to tell a story to engage your audience and potential clients, you're not alone. Brand storytelling seems to be very top of mind these days. That's why I'm excited to have Celinne Da Costa on the show today. Celinne is a storytelling and personal branding expert. She helps high-profile entrepreneurs become better leaders through irresistible stories and creating influential brands. She was born in Rome, lived in suburban America, and earned a communication degree from the University of Pennsylvania, before working in New York. She now travels the world making human connections, sharing her stories, and helping others with branding and finding and telling their stories. We dive into how storytelling is different for a personal brand. Celinne talks about why it's important to understand the why of your business story. Why is it essential to your business? What can it do for your business? We also talk about how storytelling is in our DNA as one of our most ancient forms of communication. Being able to tell your story well can engage your listeners and evoke emotion. We talk about how many entrepreneurs get tripped up trying to flesh out their stories. You want to create a story that's part of your personal brand that makes people love you. Celinne has a four-step process for creating and sharing an irresistible story. We talk about the process, including unlocking what's holding you back, embodiment, design of the story, and structure. We also talk about branding, micro and macro levels, and the importance of relationship building and human connection. And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode. Everything you need can all be found at jeffreyshaw.com Celinne Da Costa thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world. Guest Contact – Celinne Da Costa Celinne Da Costa Instagram The Art of Being Human: The Nomad's Oasis If Hearts Could Talk: A Guide And Journal To Happiness, Mindfulness, and Self-Compassion Celinne Da Costa Forbes 3 Reasons Why Brand Storytelling Is The Future Of Marketing An Unconventional Approach to Human Connection | Celinne Da Costa | TEDxUPM Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Valuable complimentary resources to help you- The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Jan 31, 2022 • 21min
753: Coaching Break - Do You Ask For The Help You Need?
We self-employed tend to be so independent minded we neglect to ask for help. It's a big problem! We have to learn to ask for and accept the help that is available to us. So, here's some help that I'm sure will be of great to service to you! Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Valuable complimentary resources to help you- The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Jan 26, 2022 • 41min
752: Howie Zales - Livestreaming One of the Hottest Trends to Market Your Business
Livestreaming is currently one of the hottest ways to market your business or launch a new book. I'm super excited to talk to a broadcast expert who has become a Livestream expert and serial entrepreneur. Howie Zales is an Emmy award-winning camera operator who has turned his passion for television broadcasting into several entrepreneurial endeavors. He founded HJZ Productions, a multi-million dollar provider of top broadcasting talent. He also founded Viridity Entertainment Services, which offers best in class, broadcast-quality livestreams of interviews, sports, and even religious services. He is the host of The Unexpected Entrepreneur Podcast, the man behind the HZ Broadcast Sports Course, and a livestream expert. We get to talk about how livestreaming can grow your audience. Howie shares intelligent ways to create audience engagement during a livestream. He also has tips for creating sales in real-time by offering a discount and having a buy button in the chat stream. We learn how livestream can be cost-effective. We learn a bit about the broadcast quality software that Howie uses and why he also directs his streams to the cloud using a CDN for convenient on-demand replays. Howie shares some technical tips like being plugged in and having fast upload speeds. We also talk about camera shots, using graphics, and the importance of keeping the camera moving. We also learn an expert tip on driving traffic to a stream on a website you own from social media instead of hosting on the social platform. This is an informative interview on a beneficial and timely topic. And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode. Everything you need can all be found at jeffreyshaw.com Howie Zales thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world. Guest Contact – Howie Zales Viridity Entertainment Services HJZ Productions HZ Broadcast Sports Course Howard Zales LinkedIn Howie Zales Instagram Howie Zales Facebook vMix Brian Fanzo Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Valuable complimentary resources to help you- The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.


