

Profit by Design
Dr. Sabrina Starling
You work hard in your business.
On the Profit by Design Podcast, we ask the BIG question:
What has your business done FOR YOU lately?
Join Dr. Sabrina Starling, The Business Psychologist™ and founder of Tap the Potential weekly, as she brings you tips, tools and strategies to support YOU in making intentionally profitable AND sustainable business decisions to live the lifestyle you desire. After all, work supports life, not the other way around. Dr. Sabrina is the author of the The 4 Week Vacation® and the How to Hire the Best Series.
Profit by Design is a Tap the Potential Production.
On the Profit by Design Podcast, we ask the BIG question:
What has your business done FOR YOU lately?
Join Dr. Sabrina Starling, The Business Psychologist™ and founder of Tap the Potential weekly, as she brings you tips, tools and strategies to support YOU in making intentionally profitable AND sustainable business decisions to live the lifestyle you desire. After all, work supports life, not the other way around. Dr. Sabrina is the author of the The 4 Week Vacation® and the How to Hire the Best Series.
Profit by Design is a Tap the Potential Production.
Episodes
Mentioned books

Sep 27, 2018 • 35min
03: Hiring the Best to Set Your Business Up to Run Without You with Dr. Sabrina Starling
On today’s Profit By Design, Mike interviews co-host, Dr. Sabrina Starling. Dr. Sabrina is The Business Psychologist™ and author of the How To Hire The Best series. Dr. Sabrina discusses her new book, How To Hire The Best, Construction Edition, which will soon be released. Show Highlights: It is not sustainable to pursue opportunity for the sake of pursuing opportunity if you know all that work is going to be on you and you don’t have a reliable team behind you to do the work Dr. Sabrina shares why she decided to write the Construction Edition of How to Hire the Best. Dr. Sabrina tells a story about the difficulties of running a business and hiring in rural Wyoming, which was the inspiration for her first book, How To Hire The Best. The lack of trades being taught in schools contributes to the lack of workers in the construction industry. Surprising solutions to hiring challenges Growing businesses need the owner focusing on a system for attracting A-Players Mike discusses his experience with changing his mindset about hiring. What worked in the past isn’t working now. “I’m paying someone why shouldn’t they just do what they’re supposed to do?” Hiring PTSD. Do you have it? Always be recruiting. Dr. Sabrina’s shares the story behind the 4 Week Vacation pledge and why we NEED to take vacation. The 4 Week Vacation is about the business running without you. Resources: The 4 Week Vacation™ Program How to Hire the Best Tap the Potential Leadership Bootcamp Program John Bates Executive Speaking Success Tap the Potential website Mentioned in this episode:Jumpstart WorkshopWe know that small business owners need a growth plan that delivers. In this 3-day workshop, you’ll understand how to:
- Design Sustainable Profitability: We’ll help you calculate your profit potential and design a plan for profit in the year ahead and many more to come!
- Simplify Your Business: Discover the profit that’s hiding in plain site. Then you’ll see a clear path to simplify to grow.
- Identify Your Unique Value: What if you could charge more and free up your time? You can once you identify where you can deliver more value than anyone else.
Visit https://tapthepotential.com/jumpstart to get registered today!

Sep 27, 2018 • 25min
02: Using Systems in Your Business to Allow You to Pursue Other Interests with Mike Bruno
Maybe you’re an entrepreneur just starting out or, like Mike Bruno, perhaps you’ve been doing it the past 27 years. Today, Mike and I talk about a few examples of where your business can be once you commit and focus. Mike has been a successful entrepreneur for years, and now he’s here to share how he’s been so successful at juggling so many obligations. Show Highlights Mike’s unexpected career pivot while owning three separate companies What led Mike to join a Construction & Development company What it was like working for someone else after 27 years How entrepreneurs make 99.9% of the “fires” up in their heads Why it’s important to protect your time How Mike got his businesses to self-sufficiency in 3 months How we define ourselves as entrepreneurs and owners of the business Planning your business with the 4 Week Vacation in mind Mike talks juggling 3 businesses, working for another company, and participating in a podcast Resources: The 4 Week Vacation™ How to Hire the Best Mentioned in this episode:Jumpstart WorkshopWe know that small business owners need a growth plan that delivers. In this 3-day workshop, you’ll understand how to:
- Design Sustainable Profitability: We’ll help you calculate your profit potential and design a plan for profit in the year ahead and many more to come!
- Simplify Your Business: Discover the profit that’s hiding in plain site. Then you’ll see a clear path to simplify to grow.
- Identify Your Unique Value: What if you could charge more and free up your time? You can once you identify where you can deliver more value than anyone else.
Visit https://tapthepotential.com/jumpstart to get registered today!

Sep 19, 2018 • 32min
01: What Every Business Owner Needs to Know to Avoid Entrepreneurial Poverty with Mike Michalowicz
It’s exciting to start a business, but most business owners don’t anticipate cashflow problems and the time poverty that can come along with owning a business. Your business doesn’t have to take over your life, and today’s guest is here to share his own roller coaster ride with his business and how he finally fixed his time and profit issues. While many people get into entrepreneurship for different reasons, one reason they all have in common is this: they want to succeed. Success can mean different things to different people, but most often having enough time and money to do what you want in life ranks near the top of the list! Today, we talk to Mike Michalowicz about how to define success and how to positively talk about business profit. Show Highlights: How Mike aims to eradicate entrepreneurial poverty Mike talks about how we define success The controversy around “profit” How to get employees motivated about company profitability Mike compare profitability to Maslow’s Hierarchy of Needs The benefits of journaling for growth and vision The 4-Week vacation and why every entrepreneur should plan one Mike shares some of his Clockwork principles Resources: Mike Michalowicz's Website Profit First Clockwork: Design Your Business to Run Itself Mentioned in this episode:Jumpstart WorkshopWe know that small business owners need a growth plan that delivers. In this 3-day workshop, you’ll understand how to:
- Design Sustainable Profitability: We’ll help you calculate your profit potential and design a plan for profit in the year ahead and many more to come!
- Simplify Your Business: Discover the profit that’s hiding in plain site. Then you’ll see a clear path to simplify to grow.
- Identify Your Unique Value: What if you could charge more and free up your time? You can once you identify where you can deliver more value than anyone else.
Visit https://tapthepotential.com/jumpstart to get registered today!