Deconstructor of Fun

Elena Grigorian, newly appointed CEO of MyGames, discusses the challenges and strategies of her first 100 days as a CEO. Topics covered include team management, work-life balance, intercompany knowledge sharing, portfolio strategy, expansion into Asian territories, and the importance of mass adoption and user onboarding.

Unity and Twitch experience layoffs, Clash Mini struggles, and Netflix's gaming strategy sparks confusion and concern.

Marketing expert Eric Seufert discusses predictions for mobile marketing, Microsoft's potential future plans for a standalone mobile gaming app network and search ads, regulatory challenges for a Unity-Microsoft partnership, the impact of the DMA Act on game monetization in the EU, analyzing game revenue and trends, and the challenges faced by lockdown mobile gaming studios in fundraising.

Chinese game regulations and their impact on the industry, Insomniac leak insights, Sony's approach to live service games and acquiring Bungie, challenges of monetization and expanding the demo.

Discover the winners and losers in the gaming industry in our unique awards show. We discuss disappointing games, layoffs, and inaccurate takes. Explore the challenges of designing high production value games and the importance of standing out. Hear our thoughts on Zynga's poor performance and Embracer's flawed strategy. Get recommendations for favorite small games and learn about engaging narratives. Dive into the world of progression RPGs and collection mechanics in mobile games. Evaluate popular games and join our community for more gaming insights!

Guest Felix Braberg, ad monetization expert, discusses the impact of privacy changes on ad monetization, practical ways for games to double their ad revenue, and the efficacy of different ad formats. They also talk about the changes brought by Apple, Amazon, and Google to the ad monetization ecosystem.

The podcast covers the rise of real-time payments, alternative payments, web shops, and the upcoming EU DMA. They discuss the importance of real-time payments in various industries, maximizing revenue from web shops, managing forums on web shops, and the potential impact of sideloading in iOS. They also explore the potential impact of sideloading on the Apple ecosystem and legal disputes surrounding the DMA.

They discuss the Epic versus Google lawsuit, Apple's end-of-year awards, and the strategic shift and layoffs at Hasbro. They also explore the potential of mobile racing games and criticize Microsoft's creativity. The podcast covers the winners of top mobile gaming awards and the limitations of a great game for mobile platforms.

Lexi Sydow, an expert in the gaming market, joins the hosts to discuss the current state of the gaming industry. They explore areas of growth, engagement features, and predict a shift towards casual games. The podcast also covers the effects of AI technology on smaller gaming studios, trends in mobile gaming, and strategies for increased retention and monetization design. User-generated content is highlighted as a powerful tool for user acquisition and virality.

Julie Bonnecarrère and Pavel Afanasiev from NLE share their journey of soft launching on a budget. Topics discussed include unconventional marketing tactics like using Tinder, leveraging influencers, and dressing up in costumes, as well as strategies for game development, audience engagement, and monetizing communities.