Kelly explains how aligning with the cultural patterns, beliefs, and ideas of your era can boost your offerings' relevance, resulting in higher conversions. Understanding your market's position on the market maturity model is crucial, as it guides your strategy. Kelly underscores the shift in sales strategies to cater to evolving buyer mentalities, focusing on reactivations, upsells, referrals, and more within your existing customer base.  She encourages you to tap into the Zeitgeist of your market by engaging with your ideal clients and customers to grasp their current mindset. Lastly, she emphasizes the importance of self-leadership during these unprecedented times.  Also in this episode:  Importance Of Zeitgeist: Zeitgeist refers to the spirit or mood of a particular period in history, shaped by the ideas and beliefs of the time. Market Maturity Models: Markets go through stages of maturity, from the excitement of something new to a more mature phase.  Shifting Sales Strategy: In a contracting market, sales strategies need to shift from focusing solely on lead generation to nurturing existing customers, reactivations, upsells, and referrals. Relevance In Messaging: Your business messaging should address current concerns and trends in your market, aligning with what's on people's minds at the moment. Self-Leadership: Leaders must trust their instincts, tap into intuition, and have the faith to make decisions that align with their destiny.   Stay Connected With Kelly Roach:  Instagram | LinkedIn | Facebook | Youtube | Kellyroachcoaching.com | Email: kelly@kellyroachcoaching.com Grab One Of Kelly's Roach's Bestselling Books: Unstoppable: 9 Principles for Unlimited Success in Business and Life Conviction Marketing Bigger than You: The Entrepreneur's Guide to Building an Unstoppable Team The Live Launch Method   This Podcast Is Produced, Engineered & Edited By:  Simplified Impact

Kelly discusses her best life hacks for a richer, more intentional life.  Discover the power of intentional family priorities, like reserving weekends for quality time and self-care. From how starting Saturdays with massages sets the perfect weekend tone to theme days for work, or daily meditation, Kelly lays out all of her daily life tricks and emphasizes how outsourcing tasks reclaim time in order to focus on what truly matters. Also in this episode:  Prioritize A Relaxing Family Life: Consider the activities and commitments you sign yourself and your children up for, focusing on the quality of life for your family. Set The Weekend Tone: Start your weekends with a special ritual, like back-to-back massages, to signify a shift from work to relaxation.  Unplug From Technology: Don't let your phone or social media dominate your family time.  Embrace Nature: Whenever possible, live and work barefoot, enjoy daily grounding by being in nature, and soak in the benefits of natural sunlight. Prioritize Sleep: Create a conducive sleep environment with a dark, cool room, and avoid electronics before bedtime to improve sleep quality. Use Theme Days And Delegate: Implement theme days in your work schedule to streamline tasks and create buffer days.      Stay Connected With Kelly Roach:  Instagram | LinkedIn | Facebook | Youtube | Kellyroachcoaching.com | Email: kelly@kellyroachcoaching.com   Grab One Of Kelly's Roach's Bestselling Books: Unstoppable: 9 Principles for Unlimited Success in Business and Life Conviction Marketing Bigger than You: The Entrepreneur's Guide to Building an Unstoppable Team The Live Launch Method   This Podcast Is Produced, Engineered & Edited By:  Simplified Impact

Kelly reveals the essential elements in how to overcome adversity and build a champion's mindset in faith-driven businesses, emphasizing the emotional toll that scaling can take.  Hate, litigation, and betrayal often hinder entrepreneurs on their path to success. She shares insights on handling emotional struggles that can derail business growth. Kelly's stories highlight the need for mental resilience as you navigate the complexities of entrepreneurship in 2023.  Discover how to differentiate constructive feedback from negativity, maintain humility, and seek divine guidance in your journey. Let Kelly inspire you to shatter the glass ceiling and become the visionary leader you're destined to be.  Also in this episode:  Dealing With Hate And Challenges: Playing small does not guarantee avoidance of these struggles. It's Not About You: Hate and negativity directed towards you are often not about you personally. They may reflect the other person's insecurities, jealousy, or misunderstandings. Humility And Confidence: While staying humble is important, it shouldn't deter you from playing a bigger game. Maintain humility while confidently pursuing your goals and dreams. Faith And Belief: Having faith, belief, and trust in a higher power can help you navigate challenges. Invoking God's guidance and support can provide strength during difficult times. Managing Feedback: Learn to differentiate between constructive feedback, emotional feedback, and hateful feedback.  Evaluate Your Circle: Consider the culture you want to create and the level of proximity you're comfortable with when building relationships in your business.     Stay Connected With Kelly Roach:  Instagram | LinkedIn | Facebook | Youtube | Kellyroachcoaching.com | Email: kelly@kellyroachcoaching.com   Grab One Of Kelly's Roach's Bestselling Books: Unstoppable: 9 Principles for Unlimited Success in Business and Life Conviction Marketing Bigger than You: The Entrepreneur's Guide to Building an Unstoppable Team The Live Launch Method   This Podcast Is Produced, Engineered & Edited By:  Simplified Impact

Kelly delves into the mental game behind creating champion business leaders and addresses a common issue: creating organizational chaos in your own company. Avoid sharing every idea in real-time, as it overwhelms your team. Don't give real-time feedback on everything, as it hampers performance. Lastly, cultivate autonomy instead of micromanaging to stop being the bottleneck in your business. Unlock your business's potential, message "Kairos," and mark your calendar for our live experience. Also in this episode:  The Mental Game Of Leadership: Success in business isn't just about knowing the tactics; it's also about the thinking, beliefs, mindset, and habits behind leaders that can run exceptional organizations and scale. The Power Of Ideas: Business leaders often generate many ideas, but sharing all of them with the team in real-time can create chaos. Controlling when and how to present new ideas is essential to maintain focus on essential tasks. Feedback Management: Prioritize the 20% of feedback that truly matters and helps drive meaningful improvement. Cultivating Autonomy: Encourage critical thinking, creativity, and independent decision-making within your team, rather than micromanaging every detail. Becoming The Catalyst, Not the Cap: This involves managing one's emotions, ego, and behavior while fostering a culture of autonomy. Kairos Leadership: Kairos leadership is about leading with faith and family first, inviting spirituality into your business, and understanding that your beliefs, behaviors, actions, and habits are the catalysts for your business's growth.   Stay Connected With Kelly Roach:  Instagram | LinkedIn | Facebook | Youtube | Kellyroachcoaching.com | Email: kelly@kellyroachcoaching.com Grab One Of Kelly's Roach's Bestselling Books: Unstoppable: 9 Principles for Unlimited Success in Business and Life Conviction Marketing Bigger than You: The Entrepreneur's Guide to Building an Unstoppable Team The Live Launch Method   This Podcast Is Produced, Engineered & Edited By:  Simplified Impact

As the world continues to change, it's becoming more and more important to build your business on a foundation of innovation. Today, on the Kelly Roach Show, I am breaking down: The Underestimation of Innovation Despite being at the heart of entrepreneurship, innovation is often overlooked because of abundant tools and resources. The Need for Innovation The importance of utilizing the existing tools, resources, and talents in a business for innovation. All businesses go through cycles; the challenge is to achieve better results without additional effort or money. How Innovation Saves Businesses Businesses that prioritize innovation have a better chance of thriving in challenging seasons. Top 5 Ways to Innovate to Elevate in Business: Links mentioned in today's episode: The Advance Innovation Society: advancesociety.com The Advance Nashville Event: https://advancesociety.org/nashville Stay Connected With Kelly Roach:  Instagram | LinkedIn | Facebook | Youtube | Kellyroachcoaching.com | Email: danielle@kellyroachinternational.com Grab One Of Kelly's Roach's Bestselling Books: Unstoppable: 9 Principles for Unlimited Success in Business and Life Conviction Marketing Bigger than You: The Entrepreneur's Guide to Building an Unstoppable Team The Live Launch Method

Learn how to maintain sales momentum outside of launch periods by continuing the conversation with warm leads. Shorten the sales cycle through increased communication and touchpoints. Provide value to leads and stay engaged consistently to close more sales.

Kelly reveals three powerful strategies to rapidly increase your revenue and explore the untapped potential within your existing audience. Learn how to make consistent offers to current and past customers, upgrading and upselling valuable products or services. Discover the world of VIP experiences, such as VIP days, mastermind dinners, and specialty masterclasses, to attract a diverse range of customers and fulfill unmet needs. Embrace the importance of creating offers with built-in scarcity and urgency to encourage immediate action. Start making daily offers and witness your business thrive without the need for complex campaigns.  Also in this episode:  Tap Into Your Existing Audience: Remember that within your current audience, there are different types of people - VIPs, those who want to try before buying, and those in between. Recognize these unmet needs in your audience. Leverage Upgrades And Add-Ons: Regularly make offers to your existing and past customers to maintain and deepen the relationship. Create VIP Experiences: These can include mastermind dinners, VIP days, or small group VIP experiences. VIP offerings can cater to various segments of your market. Offer Specialty Masterclasses: These can be valuable for both existing customers and prospects. Collect payments upfront and use it as a "try before you buy" opportunity. Build Scarcity And Urgency: Limited slots, specific dates, and unavailability of recordings can create this urgency. Track And Make Daily Offers: Consistent offers are essential to generating sales beyond launch events. Keep it simple, and don't overcomplicate with elaborate sales campaigns.   Stay Connected With Kelly Roach:  Instagram | LinkedIn | Facebook | Youtube | Kellyroachcoaching.com | Email: kelly@kellyroachcoaching.com Grab One Of Kelly's Roach's Bestselling Books: Unstoppable: 9 Principles for Unlimited Success in Business and Life Conviction Marketing Bigger than You: The Entrepreneur's Guide to Building an Unstoppable Team The Live Launch Method   This Podcast Is Produced, Engineered & Edited By:  Simplified Impact  

Kelly shares a revealing story about listening to customers from her venture, the Virtual Business School, which aimed to disrupt traditional business education.  What emerged was a vital lesson in listening. Feedback from webinar attendees showed they craved guidance on social selling and lead generation, not the basics. This insight prompted a swift pivot to offer what the audience truly needed. Learn how to adapt offerings, fine-tune messaging, and transform hesitant leads into warm prospects. Discover the power of listening to supercharge your sales strategy. Also in this episode: Remain A Beginner: Embrace the mindset of staying a beginner even as you build mastery as a business owner and leader.  Don't Forget The Fundamentals: Continuously focus on the basics that made you successful in the first place. Listen To Your Audience: When your audience provides feedback or signals that they want something different, pay attention.  Adapt To Audience Needs: If you discover that your audience has different needs than you initially assumed, be willing to pivot and adapt your products or services to meet those needs. Improve Your Positioning: Sometimes, it's not about changing your offer but rather refining how you position it.  Leverage Feedback Conversations: Engaging in one-on-one conversations with potential customers who didn't buy can turn warm leads into satisfied customers.   Stay Connected With Kelly Roach:  Instagram | LinkedIn | Facebook | Youtube | Kellyroachcoaching.com | Email: kelly@kellyroachcoaching.com Grab One Of Kelly's Roach's Bestselling Books: Unstoppable: 9 Principles for Unlimited Success in Business and Life Conviction Marketing Bigger than You: The Entrepreneur's Guide to Building an Unstoppable Team The Live Launch Method   This Podcast Is Produced, Engineered & Edited By:  Simplified Impact  

Kelly delves into the critical conversation about great teams and creating your dream team as an entrepreneur. Discover how to achieve true freedom by building an autonomous, high-performing team capable of handling sales, marketing, and service, allowing you to be the visionary leader.  Kelly addresses common challenges entrepreneurs face when building teams, such as the "boomerang effect" and unrealistic expectations. She highlights the need for a shift in perspective as businesses grow, and CEOs must ensure their team's focus remains clear and consistent. Learn how to simplify your team's focus, set achievable metrics, and create a supportive environment for growth. If you've ever felt like firing everyone, this episode offers practical strategies to navigate these challenges on your journey to entrepreneurial success. Subscribe and review to access valuable insights for building your dream team. Also in this episode:  The Importance Of A Winning Team: To achieve true freedom as an entrepreneur, you must build a winning autonomous dream team capable of handling sales, marketing, and operations, allowing you to focus on your role as a visionary leader. Challenges In Team Building: Building a team can be frustrating and expensive, often leading to the "boomerang effect" where hiring decisions don't yield the expected results.  Assess Your Team And Environment: In times of hyper-growth, some individuals may not thrive, and you need to identify who can adapt and grow with the business. Take Responsibility For Team Performance: As a leader, you must take responsibility for creating an environment where your team can thrive. Simplify And Clarify Focus: Streamline your expectations for each role in your company.  Invest in Team Growth: Support your team's growth by offering clear career progression paths, providing onboarding processes, and setting them up for success in their roles.   Stay Connected With Kelly Roach:  Instagram | LinkedIn | Facebook | Youtube | Kellyroachcoaching.com | Email: kelly@kellyroachcoaching.com Grab One Of Kelly's Roach's Bestselling Books: Unstoppable: 9 Principles for Unlimited Success in Business and Life Conviction Marketing Bigger than You: The Entrepreneur's Guide to Building an Unstoppable Team The Live Launch Method   This Podcast Is Produced, Engineered & Edited By:  Simplified Impact  

Kelly delves into the fascinating topic of why women sometimes struggle to fully embrace and showcase the hard work behind their success in addition to balancing their feminine energy with their masculine energy.  This episode is a reminder for women to own their ambition, trust their intuition, and find a harmonious balance between the energies that drive them toward both personal and professional success. Kelly passionately discusses the dynamics of feminine and masculine energies within us, how they play out in various aspects of life, and the importance of embracing both in our entrepreneurial journeys. She sheds light on the dangers of misrepresenting one's success and the consequences of buying into trends that undermine the value of structure and strategy in business. Kelly also highlights the significance of building a business that can operate independently, emphasizing that your personal brand is your most valuable asset.    Also in this episode:  Within each person, there are both masculine and feminine energies, and both have their place in different aspects of life and business. Don't shy away from acknowledging the effort and strategy behind your success.  You may need to tap into strategic, masculine energy while also nurturing your feminine energy for personal life and relationships. Systems, processes, and organization are crucial for sustainable success. Your personal brand is more powerful and enduring than any business.  Choose those who have achieved what you aspire to achieve.    Stay Connected With Kelly Roach:  Instagram | LinkedIn | Facebook | Youtube | Kellyroachcoaching.com | Email: kelly@kellyroachcoaching.com Grab One Of Kelly's Roach's Bestselling Books: Unstoppable: 9 Principles for Unlimited Success in Business and Life Conviction Marketing Bigger than You: The Entrepreneur's Guide to Building an Unstoppable Team The Live Launch Method   This Podcast Is Produced, Engineered & Edited By:  Simplified Impact