The Social Commerce Collective
The Social Commerce Collective is the go-to show for marketers, founders, and creators shaping the future of commerce through content. Hosted by the team behind Sugar AI and Trndsttrs, we dive deep into the stories, strategies, and insights of those building the social commerce economy—one video, one product, and one partnership at a time.From viral TikTok creators to brand builders innovating on new platforms, each episode brings you candid conversations, actionable lessons, and a front-row seat to the shift from traditional retail to community-driven commerce.Whether you're scaling a brand, creating content, or launching a new product, this is your place to get inspired, stay sharp, and plug into the next wave of commerce.
Latest episodes
Jul 12, 2024 • 21min
TikTok Livestream Revival | Episode #8 | Raven Reed, Account Manager @ Trndsttrs
On today's episode we welcome a fellow Trndsttr in Raven Reed.Raven Reed is a rockstar account manager managing some of the best brands on TikTok Shop with a background as a full-time influencer and tiktok shop affiliate.Raven and Amanda explore how to build community on platform, tap into this community to launch new products, and the impact of livestreams on TikTok Shop!
Jun 13, 2024 • 21min
Rewriting What It Means To Be An Influencer | Episode #7 | Pearl Lamborn, TikTok Influencer & Affiliate
On today's episode of the TikTok Shop Show we welcome Pearl Lamborn!Pearl is a long-time TikTok influencer and active TikTok Shop affiliate that has been at the top of the affiliate charts for months!Amanda and Pearl discuss what its like to be a TikTok Shop affiliate, how she selects her brand partners, and what brands can do better in their outreach!TikTok: https://www.tiktok.com/@pearly.wavesInstagram: https://www.instagram.com/Itspearlywaves/Email: Pearl.elzada@gmail.comLinkedIn: https://www.linkedin.com/in/pearllamborn/
May 31, 2024 • 25min
Leveraging Social For Sales | Episode #6 | Guest: Anna Johnson, Head of Social Media @ Trndsttrs
On this week's episode we welcome Anna Johnson. The head of social media for Trndsttrs, overseeing the TikTok accounts of more than 50+ brands. We dig into exactly how organic content and social media efforts can translate to not only attention; but bottom-line sales in TikTok Shop.Strap in!
May 22, 2024 • 19min
Building Community on TikTok Shop | Episode #5 | Special Guest: Natalie Jurado, Founder @ Rooted In
On today's episode we welcome Natalie Jurado, the long-time content creator and founder of Rooted In!Rooted In is an innovative wellness brand forging the future of daily moisturizers; and making plenty of waves all over TikTok Shop!In addition to Natalie's role running the brand, she's also the main face to its TikTok page and her own dedicated TikTok account!https://berootedin.com/
May 8, 2024 • 24min
TikTok Shipping & 3PL | Episode #4 | Guest: Margaret Glavey, Senior Partnerships Manager @ ShipBob
On today's episode we welcome a partner and ally in the trenches with Trndsttrs shaping the TikTok Shop ecosystem. It's none other than TikTok Shop's go to shipping partner: ShipBob.We welcome ShipBob's Senior Partnerships Manager, Margaret Glavey - a true TikTok Shop OG.Strap in and learn all things TikTok Shipping, 3PL, and the logistics that make it all work!https://www.shipbob.com/
Feb 19, 2024 • 23min
TIKTOK SHOP'S FIRST BRAND | Episode #3 | Special Guest: Emily Harpel, Art of Sucre
On today's episode we welcome Emily Harpel, the founder of one of TikTok Shop's first brands to launch in the United States: Art of Sucre.Within days of launch, Art of Sucre quickly became one of the top selling brands on the platform and that holds true nearly a year later.https://artofsucre.com/
Feb 7, 2024 • 21min
WHY YOU NEED TO BE ON TIKTOK SHOP | Episode #2 | Special Guest: Tiffany English, Happiest Hour
Tiffany English from Happiest Hour discusses their success on TikTok Shop, emphasizing customer service, authenticity, and the transformative impact of TikTok on business. They highlight the importance of community engagement, feedback, and the benefits of anxiety relief products like Wake Nootropic.
Jan 29, 2024 • 21min
How to Win on TikTok Shop | Episode #1 | Amanda Johansen & Jake Bjorseth
Amanda Johansen and Jake Bjorseth discuss TikTok Shop and brand success, covering topics like leveraging TikTok Shop for social commerce, setting up e-commerce businesses, the shift to affiliate marketing, the evolution of influencer industry, and the changing landscape of TikTok and marketing organizations.
