
The Social Commerce Collective
The Social Commerce Collective is the go-to show for marketers, founders, and creators shaping the future of commerce through content. Hosted by the team behind Sugar AI and Trndsttrs, we dive deep into the stories, strategies, and insights of those building the social commerce economy—one video, one product, and one partnership at a time.From viral TikTok creators to brand builders innovating on new platforms, each episode brings you candid conversations, actionable lessons, and a front-row seat to the shift from traditional retail to community-driven commerce.Whether you're scaling a brand, creating content, or launching a new product, this is your place to get inspired, stay sharp, and plug into the next wave of commerce.
Latest episodes

Jun 24, 2025 • 26min
TikTok Shop Merchandising Strategy | 1:1 w Jake Bjorseth
Today's episode is a solo breakdown from Jake Bjorseth on the exact TikTok Shop Merchandising Strategy we are rolling out for two key accounts at the moment.Why does SKU consolidation matter?How does the integration and listing optimization work?How should I think about cataloging? That and more covered on today's pod!

Jun 10, 2025 • 21min
Agency Insider: TikTok Shop CRM Unlocks, Paid Creator Feature, GMV Pay/Credit Line
On today's episode Jake is joined by James Bennett and Adeen Khan. The managing director and head of shop ops for our agency, respectively.Together, the trio pull the curtain back on the real candid conversations we're having internally across our client partners as we strive to deliver for them on TikTok Shop.From rising AOVs to CRM Protocols to new platform features, we share all and our exact attack plan.

May 7, 2025 • 29min
Teen Mom Turned Full-Time TikTok Creator | Creator Life with Kylah Williams
On today's episode we welcome Kylah Williams! A notable content creator and TikTok affiliate navigating her creator career as a young mother.Kylah's story is one that every creator needs to hear. From the journey of finding your voice and message to monetization, Kylah shares it all!Check out Kylah on TikTok at @Lifewkylahmei

Apr 30, 2025 • 53min
Creators Rule the World | Special Guest: Bora Mutluoglu, Partner @ Reacher
In this episode of The Social Commerce Collective, Jake hosts a LinkedIn Live alongside Bora Mutluoglu, a friend, partner, and co-founder of Reacher.Reacher is the go-to affiliate automation platform for brands winning in social commerce and a long-time partner of Trndsttrs.Jake & Bora discuss:Why Creators Drive So Much of the Success on TikTok ShopHow to Master Every Step in the Creator Outreach to Sign-On ProcessHow to Get the Most out of Creator PartnershipsAlong with a live Q&A for our live LinkedIn audience.Interested in giving Reacher a try? Free Trial HereInterested in working with our agency? Apply HereGot a question? Email me jake@gosugar.ai any time!

Apr 23, 2025 • 34min
Designing Your Creator Engine | Special Guest: Sohun Sanka of Euka AI
In this episode of The Social Commerce Collective, Jake sits down with Sohun Sanka, the Director of Growth at Euka AI. Euka AI is one of the leading tools driving automation and scale for brands in TikTok Shop and soon, beyond. Jake & Sohun detail the latest trends guiding the evolution of creator marketing on platform, what the best of the best brands are doing, and how you should approach building your own creator engine.Interested in giving Euka a try? Use code: JAKEEUKASI for a discount!Interesting in working with our agency? Apply here.

Apr 9, 2025 • 27min
Winning In Affiliate Marketing | Episode #12 | Shey Cruz & Amanda Johansen
Today we welcome Shey Cruz, our very own head of affiliate marketing, who breaks down how we've transformed our influencer marketing systems to the world of affiliate marketing.

Oct 7, 2024 • 41min
Mapping the Full Customer Journey: TikTok Shop <> Amazon | Featuring Amazon Agency, Straight Up Growth
On today's episode of the TikTok Shop Show, we welcome the co-founders of an award-winning and long-time partner agency, Straight Up Growth.Straight Up Growth is an Amazon focused agency helping brands dominate Amazon.We discuss the connection between platforms, how TikTok drives sales on Amazon, and how brands can leverage both TikTok Shop and Amazon together as their go-to customer acquisition strategy.

Aug 30, 2024 • 31min
Affiliate Marketing Mastery | Episode #11 | Euka AI Co-Founders Jeremy Ding & Kevin Wang
On today's episode of the TikTok Shop Show we welcome the co-founders of the largest TikTok Shop affiliate automation ai platform: Euka AI.Euka AI helps top e-commerce brands automate and scale outreach, targeting, messaging, and communication with the top platforms affiliates to take their tiktok shop to the next level.As a long-time partner of Trndsttrs, Jeremy and Kevin have been an amazing resource for macro affiliate data, insights, and ideas that are far ahead of the curve. If you're ready to crush affiliate marketing on TikTok Shop, be sure to join Euka:https://www.euka.ai/

Aug 21, 2024 • 31min
Building a TikTok Shop Empire | Episode #10 | MilaMiAmor Founder Wael Hilbawi
On today's episode of the TikTok Shop podcast we welcome the founder of MilaMiAmor, Wael Hilbawi. MilaMiAmor is hands down one of, if not the most, successful brands in all of TikTok Shop. With $30M+ in revenue generated in platform in the last six months, there is no greater authority to speak on TikTok Shop than Wael. A brand that started in his garage as a side project has evolved beyond his wildest dreams - an entrepreneurial story for the ages. https://milamiamor.com/

Jul 22, 2024 • 20min
Reaching Gen X Moms on TikTok | Episode #9 | Special Guest: Amanda's Mom
On today's episode we welcome a Musical.ly icon and TikTok Original Gangster:Amanda's MomApart of Gen X, she represents an unseen but highly active demographic on the platform: The Moms of TikTok.This demographic has become increasingly popular and are the biggest shoppers of TikTok Shop by and large. Interested in working with us? Reach us at: www.trndsttrs.com