

Profit Answer Man: Scaling with Profit First & Beyond
Rocky Lalvani
Hi, I'm the Profit Answer Man!
The Profit Answer Man podcast is a weekly show hosted by Rocky Lalvani, a business coach and Certified Profit First Professional. In each episode, Rocky shares his expertise on how to scale profit and cash flow for 7-8 figure businesses.
Episode 1 is the why, 2 - is Mike Michalowicz, and 3-13 are Rocky's take on each chapter in the book.
The Profit Answer Man podcast is designed for small business owners, entrepreneurs, and anyone else looking to improve their financial management skills. Rocky covers a wide range of topics, including how to prioritize profit, manage cash flow, and grow your business.
One of the things that sets the Profit Answer Man podcast apart is Rocky's engaging and entertaining style. He uses anecdotes, humor, and relatable examples to make the concepts he's discussing easy to understand and apply.
If you're a small business owner looking for practical advice on how to improve your financial management and increase profitability, the Profit Answer Man podcast is definitely worth a listen. Whether you're just starting out or have been in business for a while, you'll find plenty of valuable insights and tips that can help you take your business to the next level.
Sign up to be notified when the next cohort of the Profit First Experience Course is available! http://bit.do/profitblueprint
More about making profitability simple: http://profitcomesfirst.com/
Profit Answer Man Facebook group: https://www.facebook.com/groups/496018144624882/
My podcast about living a richer more meaningful life: http://richersoul.com/
Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.
The Profit Answer Man podcast is a weekly show hosted by Rocky Lalvani, a business coach and Certified Profit First Professional. In each episode, Rocky shares his expertise on how to scale profit and cash flow for 7-8 figure businesses.
Episode 1 is the why, 2 - is Mike Michalowicz, and 3-13 are Rocky's take on each chapter in the book.
The Profit Answer Man podcast is designed for small business owners, entrepreneurs, and anyone else looking to improve their financial management skills. Rocky covers a wide range of topics, including how to prioritize profit, manage cash flow, and grow your business.
One of the things that sets the Profit Answer Man podcast apart is Rocky's engaging and entertaining style. He uses anecdotes, humor, and relatable examples to make the concepts he's discussing easy to understand and apply.
If you're a small business owner looking for practical advice on how to improve your financial management and increase profitability, the Profit Answer Man podcast is definitely worth a listen. Whether you're just starting out or have been in business for a while, you'll find plenty of valuable insights and tips that can help you take your business to the next level.
Sign up to be notified when the next cohort of the Profit First Experience Course is available! http://bit.do/profitblueprint
More about making profitability simple: http://profitcomesfirst.com/
Profit Answer Man Facebook group: https://www.facebook.com/groups/496018144624882/
My podcast about living a richer more meaningful life: http://richersoul.com/
Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.
Episodes
Mentioned books

Mar 19, 2024 • 36min
Ep 208 Cash Flow Mike and the 7 Minute Conversation
Cash Flow Mike and the 7-Minute Conversation Tune in for an episode that will revolutionize your approach to financial strategy with Mike Milan, AKA Cash Flow Mike. Mike offers expertise in strategic planning, finance, and sales, gained over 20+ years of diverse professional experience. In that time, he has developed 14 startups into well-established businesses and earned his nickname “Cash Flow Mike”. Mike is an army Veteran and an MBA from Baylor University and mostly known for: Being the author of two books: The 7 Minute Conversation, and Don’t Be A DUMB Business Owner – both focused on using the financial statements to find hidden cash in your business. He created a financial management training program called The Clear Path To Cash – Its 8 Lessons to Maximizing Cash in Any Given Business Situation. He has also created several FinTech software products like: CashFlowTool, Finagraph, and Path by Simplex. Mike is also a co-host on the podcast Mike & Blaine – where the focus is on topics and lessons you can only learn by being an entrepreneur. Currently Mike is the business financial specialist behind the brand Cash Flow Mike, where he has a host of ways to help business owners get, grow and keep more cash in their business. In this episode, you will learn the following: How mismatched financing is the silent killer of small businesses and how to avoid it. The Profit First system’s role in improving your business’ financial health. Techniques to transition from transactional to advisory services in accounting. The 7-Minute Conversation technique is introduced as a quick method for financial triage, allowing for rapid identification of critical financial issues that need attention. Financial statements and the perils of misinterpreting them. Strategic planning insights for scaling your business effectively. Banking ratios are simplified for business owners highlighting the necessity of accurate financial data for making informed decisions. Links: www.cashflowmike.com https://www.linkedin.com/in/mikemilan/ https://www.instagram.com/thecashflowmike/ Hi, I'm the Profit Answer Man Rocky Lalvani! I help small business owners simplify their financial reports to make more informed business decisions with fewer hassles. We utilize the Profit First system created by Mike Michalowicz Sign up to be notified when the next cohort of the Profit First Experience Course is available! Schedule your free, no-obligation intro call: https://bookme.name/rockyl/lite/intro-appointment-15-minutes Check out our website: http://profitcomesfirst.com/ Questions: questions@profitanswerman.com Email: rocky@profitcomesfirst.com Relay Bank (affiliate link) - https://relayfi.com/?referralcode=profitcomesfirst Profit Answer Man Facebook group: https://www.facebook.com/groups/profitanswerman/ My podcast about living a richer more meaningful life: http://richersoul.com/ Profit First Toolkit: click here to sign up This episode is part of the SMB Podcast Network. Find other great interviews from around the internet just like this one at https://www.SMBPodcastNetwork.com Music provided by Junan from Junan Podcast Any financial advice is for educational purposes only and you should consult with an expert for your specific needs. #profitfirst

Mar 12, 2024 • 43min
Ep 207 Using AI to Drive Sales with Thomas Ryan
Using AI to Drive Sales with Thomas Ryan Discover the keys to revolutionizing your small enterprise through AI-driven sales automation alongside Thomas Ryan, the driving force behind Bigly Sales - an innovative AI sales automation company. As the CEO and founder, Thomas has been instrumental in developing cutting-edge AI tools that redefine the sales process. Bigly Sales is known for its AI Sales Agents, designed to significantly enhance sales efficiency, demonstrating Thomas's commitment to innovating in the realm of AI-driven sales solutions. Before his venture into Bigly Sales, Thomas Ryan honed his executive skills as the CEO of Workbeast LLC. His strategic vision and leadership were also prominent during his tenure on the board of Barton and Associates, where he contributed to an impressive 1500% revenue growth over a decade. This significant achievement underlines his ability to drive substantial growth and transformation within organizations. His extensive experience and passion for AI, data, and entrepreneurship have solidified Thomas Ryan's reputation as a forward-thinking leader in the tech industry. This journey not only showcases his expertise in leading and growing businesses but also his dedication to leveraging technology, especially AI, to revolutionize the sales process. In this episode, you will learn the following: ● The transformational capabilities of AI in automating sales processes and managing customer interactions efficiently. ● How AI can revolutionize content creation, boosting productivity from 20 articles per month to a staggering 600. ● Effective strategies for creating attention-grabbing Facebook ads and the use of AI in generating conversion-oriented landing pages. ● The role of AI in sales optimization, improving engagement and conversion rates for businesses across various industries. ● Insights into AI’s growing influence on marketing and daily business operations, including the generation of art and photorealistic images. Links: Website: https://biglysales.com/ Instagram: https://www.instagram.com/biglysales/ YouTube: https://www.youtube.com/channel/UCR120Q_VlAzeoa1QSGU8gGA Facebook: https://www.facebook.com/BiglySales01/ Hi, I'm the Profit Answer Man Rocky Lalvani! I help small business owners simplify their financial reports to make more informed business decisions with fewer hassles. We utilize the Profit First system created by Mike Michalowicz Sign up to be notified when the next cohort of the Profit First Experience Course is available! Schedule your free, no-obligation intro call: https://bookme.name/rockyl/lite/intro-appointment-15-minutes Check out our website: http://profitcomesfirst.com/ Questions: questions@profitanswerman.com Email: rocky@profitcomesfirst.com Relay Bank (affiliate link) - https://relayfi.com/?referralcode=profitcomesfirst Profit Answer Man Facebook group: https://www.facebook.com/groups/profitanswerman/ My podcast about living a richer more meaningful life: http://richersoul.com/ Profit First Toolkit: click here to sign up This episode is part of the SMB Podcast Network. Find other great interviews from around the internet just like this one at https://www.SMBPodcastNetwork.com Music provided by Junan from Junan Podcast Any financial advice is for educational purposes only and you should consult with an expert for your specific needs. #profitfirst

Mar 5, 2024 • 34min
Ep 206 Growing from Business Operator to Business Owner with Erin Marcus
Growing from Business Operator to Business Owner with Erin Marcus Join us for a transformative episode that’s set to revolutionize your journey as an entrepreneur, brimming with insights for business owners at every stage, featuring the remarkable Erin Marcus, the founder and CEO of Conquer Your Business, an international company helping driven entrepreneurs and small business owners get the financial and emotional freedom they need to build a business and a life they're proud of. Having made the successful leap from corporate executive to entrepreneur, Erin uses that experience, along with her MBA education and street-smart upbringing, to help her clients reach heights they never dreamed possible. And have fun doing it! Erin is also an international speaker and the host of Ready Yet?! Podcast In this episode, you will learn the following: The strategies for evolving from an operator to a visionary business owner. Scaling your business without becoming overly consumed by it. The importance of blending passion with skill to achieve both financial success and emotional satisfaction. Insights into the misconceptions about revenue and profit and hiring the right team to support growth. The necessity of understanding marketing, sales and target markets for successful business growth. Entrepreneurial mindset challenges, confronting realities, and embracing self-improvement for expansion. Strategic partnerships and the synergy between visionary and operational roles to push a business forward. Links: https://conqueryourbusiness.com/ https://www.facebook.com/ErinMarcusConquerYourBusiness https://www.instagram.com/erinmarcusconqueryourbusiness/ https://www.linkedin.com/in/erinmarcusconqueryourbusiness/ https://www.youtube.com/channel/UCLFD-aM6LmA10FQrFC_QchQ Hi, I'm the Profit Answer Man Rocky Lalvani! I help small business owners simplify their financial reports to make more informed business decisions with fewer hassles. We utilize the Profit First system created by Mike Michalowicz Sign up to be notified when the next cohort of the Profit First Experience Course is available! Schedule your free, no-obligation intro call: https://bookme.name/rockyl/lite/intro-appointment-15-minutes Check out our website: http://profitcomesfirst.com/ Questions: questions@profitanswerman.com Email: rocky@profitcomesfirst.com Relay Bank (affiliate link) - https://relayfi.com/?referralcode=profitcomesfirst Profit Answer Man Facebook group: https://www.facebook.com/groups/profitanswerman/ My podcast about living a richer more meaningful life: http://richersoul.com/ Profit First Toolkit: click here to sign up This episode is part of the SMB Podcast Network. Find other great interviews from around the internet just like this one at https://www.SMBPodcastNetwork.com Music provided by Junan from Junan Podcast Any financial advice is for educational purposes only and you should consult with an expert for your specific needs. #profitfirst

Feb 27, 2024 • 40min
Ep 205 Profitable Client Sales Presentations with Ed Delia
Profitable Client Sales Presentations with Ed Delia Welcome to a comprehensive guide to achieving success in the B2B realm where we dive deep into the strategies that pave the way for marketing excellence, sales mastery and financial stability with Ed Delia, the President of Delia Associates. Ed joined Delia Associates in 1995 and was named President in 2000, taking over from his father and founder, Michael Delia. Ed’s transformed Delia Associates from a traditional advertising and PR agency into a digital-centric growth center for b2b brands, more than tripling in size as it enabled a growing clientele to drive sales through the successful execution of brand-based marketing programs. Foundational to the company’s success is its proprietary b2b growth platform, the Brand Leadership Solution®, which was originally introduced in 2003. Over 150 brands have been developed, transformed, or revitalized using this proven methodology. Today, Ed leads a team of fifteen professionals that support a global clientele with brand development, digital and traditional marketing services. Delia Associates has been a HubSpot B2B Implementation Partner for over 10 years and has won over fifty industry awards in the last 3 years alone. In this episode, you will learn the following: Insights on managing a family business and the importance of people management and profit for long-term success. The significance of peer groups like EO and Vistage for business owners. Creating effective sales presentations by understanding client needs and utilizing case studies. Common sales mistakes and the importance of communication skills in closing deals. Insights into small business agility and the need for financial awareness to prevent excessive spending. Addressing challenges in talent acquisition, rebranding for modern appeal, and the importance of company culture. Advice on preparing for economic downturns with a “recession playbook” and proactive marketing strategies. Links: https://www.delianet.com/delia-brand-assessment/ Hi, I'm the Profit Answer Man Rocky Lalvani! I help small business owners simplify their financial reports to make more informed business decisions with fewer hassles. We utilize the Profit First system created by Mike Michalowicz Sign up to be notified when the next cohort of the Profit First Experience Course is available! Schedule your free, no-obligation intro call: https://bookme.name/rockyl/lite/intro-appointment-15-minutes Check out our website: http://profitcomesfirst.com/ Questions: questions@profitanswerman.com Email: rocky@profitcomesfirst.com Relay Bank (affiliate link) - https://relayfi.com/?referralcode=profitcomesfirst Profit Answer Man Facebook group: https://www.facebook.com/groups/profitanswerman/ My podcast about living a richer more meaningful life: http://richersoul.com/ Profit First Toolkit: click here to sign up This episode is part of the SMB Podcast Network. Find other great interviews from around the internet just like this one at https://www.SMBPodcastNetwork.com Music provided by Junan from Junan Podcast Any financial advice is for educational purposes only and you should consult with an expert for your specific needs. #profitfirst

Feb 20, 2024 • 37min
Ep 204 Your Why Is a Profit Driver with Jacob Baadsgaard
Your Why Is a Profit Driver with Jacob Baadsgaard Navigate the intricacies of entrepreneurship and the delicate balance between professional commitments and personal life with Jacob Baadsgaard – founder and CEO of Disruptive Advertising. An entrepreneur at heart, Jacob is a relationship-first kinda guy that loves learning from other people's life experiences. He actively works to create an environment where people feel seen, heard, and challenged to take that next big step on their life journey. When he's not juggling his many roles within Disruptive, you'll find him putting in a lot of miles on the bike or running and spending time with his wife, Teresa, and their four children. In this episode, you will learn the following: The critical relationship between belief in business and profitability, as well as the dangers of passionless marketing and its effect on business differentiation. Underscoring self-awareness and letting go has transformative effects on both personal and professional life. The strategic framework for attracting the right clients and building a successful business culture aligned with personal values. The power of delegation, focusing on passions and tasks that ignite the entrepreneurial spirit. Links: https://disruptiveadvertising.com/ Hi, I'm the Profit Answer Man Rocky Lalvani! I help small business owners simplify their financial reports to make more informed business decisions with fewer hassles. We utilize the Profit First system created by Mike Michalowicz Sign up to be notified when the next cohort of the Profit First Experience Course is available! Schedule your free, no-obligation intro call: https://bookme.name/rockyl/lite/intro-appointment-15-minutes Check out our website: http://profitcomesfirst.com/ Questions: questions@profitanswerman.com Email: rocky@profitcomesfirst.com Relay Bank (affiliate link) - https://relayfi.com/?referralcode=profitcomesfirst Profit Answer Man Facebook group: https://www.facebook.com/groups/profitanswerman/ My podcast about living a richer more meaningful life: http://richersoul.com/ Profit First Toolkit: click here to sign up This episode is part of the SMB Podcast Network. Find other great interviews from around the internet just like this one at https://www.SMBPodcastNetwork.com Music provided by Junan from Junan Podcast Any financial advice is for educational purposes only and you should consult with an expert for your specific needs. #profitfirst

Feb 13, 2024 • 33min
Ep 203 Profitable Tax Planning with Gary Massey
Profitable Tax Planning with Gary Massey Gary Massey is founder of Massey and Company CPA, based in Atlanta. He has over 30 years of experience in tax preparation, tax planning, and IRS and state tax problem resolution. He holds a CPA, a Master’s degree in Accounting and Master’s degree in Business Administration with a specialization in taxation. Gary is also a Certified Tax Representation Consultant. In this episode, you will learn the following: Importance of proper documentation and compliance for taxes. Differences between tax preparation and proactive tax planning. Making quarterly tax payments to avoid year-end liabilities, and fulfilling 1099 obligations and bank reconciliations. Synergy between bookkeepers, tax planners, and preparers in driving profitability. Encouragement for entrepreneurs to engage in strategic tax and bookkeeping practices. Tips for managing IRS audits and tax liabilities effectively. Links: https://masseyandcompanycpa.com/ gary.massey@masseyandcompanycpa.com Hi, I'm the Profit Answer Man Rocky Lalvani! I help small business owners simplify their financial reports to make more informed business decisions with fewer hassles. We utilize the Profit First system created by Mike Michalowicz Sign up to be notified when the next cohort of the Profit First Experience Course is available! Schedule your free, no-obligation intro call: https://bookme.name/rockyl/lite/intro-appointment-15-minutes Check out our website: http://profitcomesfirst.com/ Questions: questions@profitanswerman.com Email: rocky@profitcomesfirst.com Relay Bank (affiliate link) - https://relayfi.com/?referralcode=profitcomesfirst Profit Answer Man Facebook group: https://www.facebook.com/groups/profitanswerman/ My podcast about living a richer more meaningful life: http://richersoul.com/ Profit First Toolkit: click here to sign up This episode is part of the SMB Podcast Network. Find other great interviews from around the internet just like this one at https://www.SMBPodcastNetwork.com Music provided by Junan from Junan Podcast Any financial advice is for educational purposes only and you should consult with an expert for your specific needs. #profitfirst

Feb 6, 2024 • 40min
Ep 202 Growing Profitably Using Virtual Staff with Justin Nelson
Growing Profitably Using Virtual Staff with Justin Nelson Cut through the business jargon and get down to the meat of what it truly takes to construct a team that propels your company forward with Justin Nelson — a Real Estate Agent who is grateful to have had the opportunity to speak live in over 35 states to tens of thousands of people and coached some of the top agents in his industry. Today he owns Sphere Rocket VA which exemplifies the transformative power of strategic delegation and is dedicated to helping all industries learn and harness the power of virtual assistants, from start to finish. In this episode, you will learn the following: How businesses can scale up by leveraging virtual assistants with minimal hands-on effort. The advantages of hiring virtual assistants include cost savings and strategic value. Effective communication with virtual assistants including matching VA skills to business needs and working in the same time zone. The use of open Zoom rooms and other digital tools to foster real-time collaboration among remote teams. Insights into the hiring process with emphasis on having a large applicant pool and a thorough recruitment strategy to secure the best talent. Links: Website: www.SphereRocketVA.com hireleverage.com Facebook: https://www.facebook.com/justinnelson76/ Instagram: https://www.instagram.com/therealjustinnelson/ YouTube: https://www.youtube.com/channel/UCwkZWN-FOtSRYPFpS4gtdrQ LinkedIn: https://www.linkedin.com/in/justin-nelson-82b98412a Hi, I'm the Profit Answer Man Rocky Lalvani! I help small business owners simplify their financial reports to make more informed business decisions with fewer hassles. We utilize the Profit First system created by Mike Michalowicz Sign up to be notified when the next cohort of the Profit First Experience Course is available! Schedule your free, no-obligation intro call: https://bookme.name/rockyl/lite/intro-appointment-15-minutes Check out our website: http://profitcomesfirst.com/ Questions: questions@profitanswerman.com Email: rocky@profitcomesfirst.com Relay Bank (affiliate link) - https://relayfi.com/?referralcode=profitcomesfirst Profit Answer Man Facebook group: https://www.facebook.com/groups/profitanswerman/ My podcast about living a richer more meaningful life: http://richersoul.com/ Profit First Toolkit: click here to sign up This episode is part of the SMB Podcast Network. Find other great interviews from around the internet just like this one at https://www.SMBPodcastNetwork.com Music provided by Junan from Junan Podcast Any financial advice is for educational purposes only and you should consult with an expert for your specific needs. #profitfirst

Feb 1, 2024 • 35min
Ep 201 Systems, Scaling, and Peer Advisory Boards: The Keys to Explosive Growth with Dominic Rubino
Systems, Scaling, and Peer Advisory Boards: The Keys to Explosive Growth with Dominic Rubino In this second part episode, join us for another transformative discussion where we dive deep into the pivotal leadership and strategic shifts necessary for entrepreneurs to build a thriving and self-sustaining business with our second time guest, Dominic Rubino. We talk about the significance of implementing systems to free business owners from the daily grind, allowing them to focus on growth and enjoy their enterprise. Learn insights from business gurus like Brian Tracy, Verne Harnish and references to influential works such as Gino Wickman’s “Traction.” Discover the essence of Scaling Up, the value of robust networking and the courage required for accountability. In this episode, you will learn the following: ● The importance of transitioning from a technician to a visionary leader to enhance business profitability and sustainability. ● How creating systems and processes can liberate business owners from day to day operations, allowing for a more enjoyable and self sustaining business model. ● The value of peer support and shared learning within networks like the Entrepreneurs’ Organization (EO) for business owners with revenues of over a million dollars. ● The impact of mentorship, training and the importance of having a supportive network and accountability in professional development. ● How the EOS (Entrepreneurial Operating System) and Scaling Up frameworks can aid in business growth and management for different sizes of businesses. ● The mindset shift required for exponential growth and the significance of thinking bigger for business scaling. Links: Text profit leaks to 315-903-7853 Hi, I'm the Profit Answer Man Rocky Lalvani! I help small business owners simplify their financial reports to make more informed business decisions with fewer hassles. We utilize the Profit First system created by Mike Michalowicz Sign up to be notified when the next cohort of the Profit First Experience Course is available! Schedule your free, no-obligation intro call: https://bookme.name/rockyl/lite/intro-appointment-15-minutes Check out our website: http://profitcomesfirst.com/ Questions: questions@profitanswerman.com Email: rocky@profitcomesfirst.com Relay Bank (affiliate link) - https://relayfi.com/?referralcode=profitcomesfirst Profit Answer Man Facebook group: https://www.facebook.com/groups/profitanswerman/ My podcast about living a richer more meaningful life: http://richersoul.com/ Profit First Toolkit: click here to sign up This episode is part of the SMB Podcast Network. Find other great interviews from around the internet just like this one at https://www.SMBPodcastNetwork.com Music provided by Junan from Junan Podcast Any financial advice is for educational purposes only and you should consult with an expert for your specific needs. #profitfirst

Jan 30, 2024 • 44min
Ep 200 8 Profit Leaks in Business with Dominic Rubino
8 Profit Leaks in Business with Dominic Rubino In this two-part episode, we have Dominic Rubino – a mentor revered for transforming ordinary contractors into system-savvy entrepreneurs, imparts wisdom on how to identify and rectify the profit killers that are often overlooked yet steadily drain business resources. He breaks down the life-changing magic of the Profit First system and the unparalleled benefits of coaching to elevate your business prowess, ensuring your management efforts are sustainable and effective. From the impact of gross profit margins on your net income to the significance of company values and team expectations, he covers ground on various aspects that contribute to business efficiency and profitability. Dominic Rubino is a construction business coach who has also built and sold 2 of his own multi-million dollar companies. He is a Businessman, Podcast Host, and terrible fly-fisherman. In this episode, you will learn the following: Debunking the myth that higher revenue equates to greater profit. Business owners are encouraged to shift focus from top-line revenue to bottom-line profitability. Identifying the eight common profit leaks in businesses, such as sales inefficiencies, high operational costs, and servicing the wrong customer. Fixing these leaks can significantly improve a company's profitability. Efficient systems and processes are vital for business growth. Simple strategies, such as end-of-day check-ins and checklists, enhance efficiency and prevent profit erosion. Strategies for managing collections and budgets more effectively, such as using personal touches to foster positive client relationships and ensure timely payments. Implementing financial discipline, such as strategic spending and proactive tax management, helps in transitioning from an operator mindset to that of a strategic entrepreneur. Links: Text profit leaks to 315-903-7853 Hi, I'm the Profit Answer Man Rocky Lalvani! I help small business owners simplify their financial reports to make more informed business decisions with fewer hassles. We utilize the Profit First system created by Mike Michalowicz Sign up to be notified when the next cohort of the Profit First Experience Course is available! Schedule your free, no-obligation intro call: https://bookme.name/rockyl/lite/intro-appointment-15-minutes Check out our website: http://profitcomesfirst.com/ Questions: questions@profitanswerman.com Email: rocky@profitcomesfirst.com Relay Bank (affiliate link) - https://relayfi.com/?referralcode=profitcomesfirst Profit Answer Man Facebook group: https://www.facebook.com/groups/profitanswerman/ My podcast about living a richer more meaningful life: http://richersoul.com/ Profit First Toolkit: click here to sign up This episode is part of the SMB Podcast Network. Find other great interviews from around the internet just like this one at https://www.SMBPodcastNetwork.com Music provided by Junan from Junan Podcast Any financial advice is for educational purposes only and you should consult with an expert for your specific needs. #profitfirst

Jan 23, 2024 • 34min
Ep 199 Profitable Marketing with Ross McDaniel
Profitable Marketing with Ross McDaniel Discover the power of the Profit First system as we discuss with our guest, growth strategist Ross McDaniel. With a decade of experience in helping brands excel, Ross presents his four key principles to help home services businesses thrive: visibility, competency, social proof, and referral. Ross isn’t just a growth strategist; he’s spent a decade helping brands excel and grow. Passionate about community development, he’s the brains behind Fencepost and the Local Growth Formula. These resources are all about connecting first-rate home service businesses with awesome potential customers. According to Ross, all it takes is four simple ingredients for any local business to witness predictable, profitable growth. His mission? Quite simple – to help local businesses flourish and, in the process, develop thriving communities. In this episode, you will learn the following: ●The importance of targeting the correct audience in marketing efforts. ● Approach to aligning marketing strategies with customer needs and desires. ● Smart reinvestment strategies in your business to foster growth and financial health. ●The four principles: visibility, competency, social proof, and referral, and how they contribute to a business's success. ● Operational strategies like efficient call handling and the potential benefits of hiring a receptionist. Links: https://www.fencepost.co/assessment Hi, I'm the Profit Answer Man Rocky Lalvani! I help small business owners simplify their financial reports to make more informed business decisions with fewer hassles. We utilize the Profit First system created by Mike Michalowicz Sign up to be notified when the next cohort of the Profit First Experience Course is available! Schedule your free, no-obligation intro call: https://bookme.name/rockyl/lite/intro-appointment-15-minutes Check out our website: http://profitcomesfirst.com/ Questions: questions@profitanswerman.com Email: rocky@profitcomesfirst.com Relay Bank (affiliate link) - https://relayfi.com/?referralcode=profitcomesfirst Profit Answer Man Facebook group: https://www.facebook.com/groups/profitanswerman/ My podcast about living a richer more meaningful life: http://richersoul.com/ Profit First Toolkit: click here to sign up This episode is part of the SMB Podcast Network. Find other great interviews from around the internet just like this one at https://www.SMBPodcastNetwork.com Music provided by Junan from Junan Podcast Any financial advice is for educational purposes only and you should consult with an expert for your specific needs. #profitfirst