

Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Episodes
Mentioned books

Mar 27, 2023 • 6min
Batching Content Can Actually Hurt You Sometimes (Here's Why)
In episode #2410, we discuss why batching content can actually hurt you sometimes. As you may already know, Eric and Neil batch content for this podcast, sometimes up to four or five weeks in advance. While this is a great time-saving strategy that can help you post more consistently and repurpose content across platforms, there are also a few downsides, including the ability to stay on top of trends as they happen. Join us as we outline some of the ways that content batching can hurt your brand and how you can adjust your process appropriately!TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Batching Content Can Actually Hurt You Sometimes (Here's Why).
[00:43] Downsides to batching content, including being slow to respond to topical issues.
[01:25] How batching content ahead of time can prevent you from leveraging trends.
[02:11] The psychology behind why reaction videos perform so well.
[02:40] Adjust your batching process to make room for current events in your content.
[03:36] Exploring the relationship between trending topics and audience retention.
[03:50] Tips for batching your content appropriately (flexibility is key!)
[04:15] That’s it for today! Don’t forget to rate, review and subscribe!
Go to https://marketingschool.io/live to learn more!Links Mentioned in Today’s Episode:
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Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Mar 26, 2023 • 8min
How YouTube And Spotify Are Changing The Podcast Game
YouTube and Spotify are changing the podcast game by impacting discoverability and expanding reach. The importance of having a video version of the podcast is discussed. The decreasing growth of podcasts and why Spotify is investing heavily in podcasting is explored. Tools for repurposing podcast content are mentioned.

Mar 25, 2023 • 35min
GPT-4 & Marketing, Balaji's Bet, My First Million collab, video podcasts & more (R1)
The podcast covers the creation of AI-generated images, the importance of pillar content for search engine rankings, the potential ban of TikTok and its impact on social networks. They also seek feedback and announce a live Q&A session.

Mar 24, 2023 • 10min
The Recipe For Success With Any Content
Learn the recipe for success with any content, including the benefits of repurposing content, tools for tracking performance, developing a hook, and creating resonating content. Discover frameworks for repurposing content efficiently, using tools like Google Trends and Ahrefs, and the importance of ratings and subscriptions.

Mar 23, 2023 • 10min
How to Nail Your Public Speaking Performance
Learn how to nail your public speaking performance with valuable tips such as understanding your audience, incorporating trends and frameworks, and practicing your talk. Discover the importance of creating effective slide decks and gain insights from Guy Kawasaki's rule of presentations. Don't forget to rate, review, and subscribe!

Mar 22, 2023 • 7min
When Should You Hire Offshore Marketing Talent?
Hiring offshore marketing talent can help you save money and expand your business globally. It is important to consider the time difference and fields with great offshore talent. Creating more than a job description is crucial when hiring offshore talent.

Mar 21, 2023 • 7min
How to Get Maximum ROI From Conferences
Learn how to maximize your return on investment (ROI) from conferences, including strategies such as hosting dinners, scheduling meetings, and connecting with people. Discover the benefits of in-person meet-ups and get insights on the app that helps manage schedules in Dubai.

Mar 20, 2023 • 10min
What Warren Buffett’s $130B Cash Hoard Is Telling Us as Marketers
"Marketing School" discusses what marketers can learn from Warren Buffett's $130B cash hoard. They explore Buffett's struggle to find good businesses to invest in, which has left him with extra cash. The podcast highlights the opportunities for marketers and business owners in the coming months, and advises on being both aggressive and conservative in growth strategies. They also discuss how economic downturns can affect marketing costs and why now could be a great time to invest in your own business.

Mar 19, 2023 • 9min
How Digital Advertising Will Change in 2023 & Beyond
They discuss the impact of app tracking transparency, rise of ad platforms, increase in dark social posting, need for data and analytics, use of AI for data analysis, employee promotion on social media, and shift towards own channels. They also examine the changing landscape of digital advertising, importance of email, podcasts, blogs, push notifications, and text lists. Revenue potential, SEO content, data collection, mergers and acquisitions, audience partnerships, and employee engagement on social media are highlighted.

Mar 18, 2023 • 9min
How The Best Marketers Manage Their Most Important Resource, Time
Discover top strategies used by marketers to manage their time effectively, including the use of timesheets and iPads. Learn how an iPad can streamline tasks and enhance productivity. Find out about the benefits of time blocking, not overfilling your schedule, and utilizing 15-minute calls.


