Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Episodes
Mentioned books
6 snips
Feb 15, 2024 • 9min
AI is Nothing But Stolen Clicks, Google's War Against Publishers, Google's Revenue Playbook & more
Digital marketing experts Neil Patel and Eric Siu, along with search engine marketer Kasim Aslam and advertising specialist Ralph Burns, discuss the impact of AI on organic search traffic. They delve into AI-generated content and its potential to hijack clicks, Google's Search Generative Experience (SGE) and its impact on website traffic. The speakers debate the effectiveness of Google's citation system and the rise of stolen clicks. They also explore Google's revenue playbook, long-term strategy, and the importance of content creators for Google's success.
6 snips
Feb 14, 2024 • 15min
Sam Altman’s 7 trillion dollar chip mission, Jack Altman raises 150M for Alt Capital, and You’re wasting your time creating content for social media
Sam Altman, an entrepreneur with an ambitious plan to raise $7 trillion for a chip mission, and Jack Altman, a startup founder who raised 150M for Alt Capital, discuss the challenges of transitioning into venture capital. They also emphasize the importance of diversifying marketing efforts, building alternative channels to mitigate platform risks, and creating high-quality content to stand out in a saturated market.
Feb 13, 2024 • 16min
Tucker Carlson Interviews Vladmir Putin and gets over 179 million views just on X alone, Superbowl ads, and Why media sites are shutting down their subscription products
Tucker Carlson interviewed Vladimir Putin, achieving over 179 million views on a single platform. The rise of new media and the shift in power from traditional news networks to independent companies is discussed. The importance of controlling the narrative in marketing and media is explored. Super Bowl ads, their exorbitant costs, and media sites shutting down subscription products are also mentioned.
Feb 12, 2024 • 11min
The Best Type of Fame to Get the Most Money
The advantages of being niche famous and the challenges of monetizing wide audiences. Examples of niche fame with potential for monetization. Importance of balancing fame, privacy, and profitability. Mention of Brian Dean's new YouTube channel and relevance of his first video. The significance of specializing in a niche and the financial benefits it can bring.
12 snips
Feb 9, 2024 • 17min
My favorite marketing hack to get big customers, Social media is becoming a democracy, How Sam Sulek gets millions of views & more
Explore effective strategies for acquiring major customers, including reaching out to well-known executives through LinkedIn, interviewing them, and asking for introductions. Discover the power of using podcasts to connect with high-profile individuals and build a community around them. Learn about creating authentic and standout content in the age of algorithms that prioritize quality. Understand the significance of consistently posting high-quality content on social media platforms and taking ownership of content direction for success.
4 snips
Feb 8, 2024 • 19min
How Eric got 2.1M YT views from 66k views, Neil and Eric's Content Creation Framework, & more
Eric, a guest known for generating 2.1M YT views, shares strategies like content quality, effective hooks, and consistency. Neil discusses his content creation framework and repurposing popular content. They also discuss podcast research and AI's potential in marketing tasks.
Feb 7, 2024 • 17min
Eightify.app got 70M users in one year using AI, LA Times stages Walkout, SI lays off all of its staff & more
Eightify.app, an AI-driven content success story, discusses how they achieved 70M users in one year. The podcast covers the efficacy of AI content strategies, recent events at LA Times and Sports Illustrated, the impact of Google Web Stories on web traffic, and the strategic potential of mergers and acquisitions in the current economic climate.
Feb 6, 2024 • 16min
Is this the end of salespeople?, Calling 500k people simultaneously, How to Rank Your Website on ChatGPT & more
The podcast discusses the future of salespeople in the face of emerging AI technology, including tools such as Air AI and Bland AI. They also explore rankings on Chat GPT and the evolving landscape of AI-powered tools. The podcast shares insights from an experiment on selling on Amazon versus one's own website.
Feb 5, 2024 • 18min
Why deplatforming trump didn't work, How to invest like Warren Buffett, and What Assets Make Up Wealth Based on Your Net Worth
The podcast discusses the ineffective deplatforming of Donald Trump and the stability of opinions on him. It also touches on crypto safety, investing like Warren Buffett, and the breakdown of wealth based on net worth. Examples of wealth composition and real-life investments are shared.
71 snips
Feb 3, 2024 • 29min
Making A Million Dollar Business in a Weekend | Noah Kagan
Noah Kagan, founder of AppSumo, discusses the importance of having a clear vision, maintaining high standards, and finding joy in the entrepreneurial journey. He shares practical strategies for achieving business success, emphasizing focus, goal setting, and overcoming challenges.
