Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Episodes
Mentioned books
Nov 24, 2023 • 8min
The $68B SEO Industry Will Go Extinct?
The podcast discusses the future of the SEO industry with advancements in AI technology. It highlights Google's reliance on revenue from ads, making it unlikely for SEO to go extinct. The debate focuses on the transition to AI-powered search and the challenges of misinformation. AI may change search but not crush it. The role of SEO professionals will evolve to optimize for AI engines.
Nov 23, 2023 • 7min
The Sites That Dominate Affiliate Rankings
The podcast explores the dominance of websites like Reddit, Quora, Forbes, and established sites like New York Times and Wirecutter in affiliate rankings. It discusses the potential monetization opportunities for Reddit through affiliate links. The importance of updating content for higher ROI and the focus on affiliate revenue by Forbes are also highlighted.
Nov 22, 2023 • 7min
Why TikTok Shops Might Be The Next Big Opportunity
In this podcast, they discuss the potential of TikTok shops as the next big opportunity in e-commerce. They talk about the growing number of Americans buying products on TikTok and the importance of having a good product and building relationships with creators. However, TikTok shops may not be suitable for all businesses, especially those selling high-ticket items. Overall, TikTok shops provide a massive opportunity for entrepreneurs to capitalize on the platform's popularity and drive revenue.
Nov 21, 2023 • 7min
Amazon's fastest new growing business segment…
This podcast explores Amazon's fastest-growing business segment, which is its advertising services. They discuss the impressive growth rates compared to other segments and the potential impact on sellers. They also delve into the future of Amazon as an ad platform and the opportunities within their own movies and shows. Overall, the podcast highlights the significance of Amazon's advertising revenue and its potential for further growth.
Nov 20, 2023 • 9min
What you can learn from Sam Altman's Ouster
Sam Altman, co-founder of OpenAI, was recently ousted from the company. We discuss the negative impact of replacing a founder with a hired CEO and the importance of founder DNA. Additionally, the potential growth of OpenAI, achievement of artificial general intelligence, and the relationship between Sam Altman and Ilya are speculated upon.
Nov 19, 2023 • 8min
Struggling To Grow On Social Media? Use This Analogy
Understand the analogy of being an employee of social media platforms and the need for consistent and authentic content. Learn about the importance of leveraging ads and adapting to new features. Focus on one channel before scaling to multiple platforms.
Nov 18, 2023 • 10min
Here's What The Top YouTubers Taught Us About YouTube Marketing
The podcast discusses the lessons learned from top YouTubers about YouTube marketing, including the importance of quality content and consistency, the role of compelling thumbnails and headlines, and the need to diversify marketing channels while staying focused on a specific niche.
Nov 17, 2023 • 7min
Eric's Experiment with LinkedIn Thought Leader Ads
LinkedIn Thought Leader Ads are discussed in this podcast, with the hosts sharing their experiences and the effectiveness of these ads in driving leads. Soft conversions, such as newsletter sign-ups and webinar registrations, are highlighted as important for generating results. The hosts also talk about the challenges of direct conversions into purchases, but emphasize that the ads can be highly effective in building brand awareness and nurturing relationships with potential customers. Overall, LinkedIn is seen as a valuable platform for reaching a professional audience and should be included in marketing strategies.
Nov 16, 2023 • 30min
Sahil Bloom’s #1 Advice to All Content Creators
Sahil Bloom, a successful creator, emphasizes the importance of authenticity and real-life experiences in content creation. He discusses building relationships with influential figures, long-term commitment to content creation, and challenges of the creator economy. Topics also include adapting to algorithm changes, Sahil's growth on Twitter, his morning routine, the future of creator-led agencies, building and launching businesses, and risks of income share agreements.
Nov 14, 2023 • 8min
What We Are Seeing With AI SEO Right Now
The podcast discusses current trends in AI SEO, including the rise of Q&A pages and the increasing use of AI-driven content creation. They emphasize the importance of combining AI with human intervention for successful SEO strategies and the need for effective QA processes. They also highlight the negative impact of AI-based content on fashion and auto sites' traffic. Overall, they stress the importance of accurate and quality content in AI SEO.
