Marketing School - Digital Marketing and Online Marketing Tips
Sam Altman’s 7 trillion dollar chip mission, Jack Altman raises 150M for Alt Capital, and You’re wasting your time creating content for social media
Feb 14, 2024
Sam Altman, an entrepreneur with an ambitious plan to raise $7 trillion for a chip mission, and Jack Altman, a startup founder who raised 150M for Alt Capital, discuss the challenges of transitioning into venture capital. They also emphasize the importance of diversifying marketing efforts, building alternative channels to mitigate platform risks, and creating high-quality content to stand out in a saturated market.
18:08
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Quick takeaways
- Relying heavily on social media platforms can be risky due to changes in rules and API pricing, businesses should focus on building their own assets to have more control over communication channels.
- Creating high-quality and engaging content is crucial to stand out in a saturated market, investing time and effort in valuable content is more effective than creating mediocre or duplicated content.
Deep dives
Use LinkedIn ads for B2B marketing
B2B marketers should utilize LinkedIn ads, which allow them to target over 70 million decision makers in one place. The platform provides an effective way to reach the B2B audience and does not require the use of a deep voice. LinkedIn offers precise targeting capabilities to deliver the message to the right people.
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