Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Episodes
Mentioned books
Feb 23, 2024 • 11min
How I bought a podcast, The valuation of podcasts, The risk of being overtaken & more
The podcast discusses the purchase and valuation of podcasts, the risk of being surpassed by other content creators, and the shift in content strategy towards technical topics for revenue growth.
4 snips
Feb 22, 2024 • 9min
Yeezy $0 production spend on Super Bowl ad to make $19.7m, Super Bowl Ad or MrBeast Ad?, Microsoft, OpenAI, Google and others agree to combat election-related deepfakes
Exploring the effectiveness of Super Bowl ads with astronomical costs, questioning their ROI compared to digital channels. Highlighting Kanye West's $7 million ad success with low production cost. Discussing tech companies uniting against election-related deepfakes, emphasizing the need for cybersecurity measures in businesses.
15 snips
Feb 21, 2024 • 32min
Syed Balkhi’s Unconventional Wealth Building Strategies
Syed Balkhi, an entrepreneur and wealth building strategist, discusses the power of compounding, the importance of maintaining friendships with high performers, and the philosophy of giving unconditionally. He shares insights on passing generational wealth, learning from historical patterns, and the value of running profitable businesses. The conversation provides valuable lessons for both aspiring and experienced investors.
Feb 21, 2024 • 17min
Sora causes Adobe to lose $18 billion dollars in 1 day, The best way to make money in AI isn’t to create something like ChatGPT…
The podcast discusses the impact of OpenAI's Sora on Adobe stock market cap loss, highlighting AI's short-term hype and long-term potential. It delves into the limitations of generative AI, the role of prompt engineering, and challenges in creating profitable AI projects. The conversation also touches on customer retention in SaaS, YouTube's future as a search engine, and the value of prompt engineers in the AI field.
Feb 20, 2024 • 28min
The future of marketing agencies, How to increase your agency's value, & more
Digital marketing expert Kasim Aslam joins hosts to discuss the challenges agencies face in the age of automation and AI. They highlight the importance of delivering value beyond media buying, transitioning to performance-based models, and adapting to the evolving digital marketing landscape.
4 snips
Feb 19, 2024 • 16min
MrBeast makes $250k on X, Using ViewStats, and How to avoid the fate of legacy media
YouTube sensation MrBeast discusses his $250k revenue per view, leveraging attention for engagement, introduction of View Stats tool, profitability of 'ugly' businesses, importance of focus and luck in business success, impact of Apple's Vision Pro technology on advertising.
29 snips
Feb 16, 2024 • 14min
Revealing Neil Patel's marketing strategy, Eavesdrop Marketing, 30% of Zapier employees now have AI zaps doing stuff automatically for them, and the 25 qualities of a great piece of content
Neil Patel, an experienced marketer, shares his frustration with content overload and discusses his streamlined approach to marketing. He focuses on creating content on Twitter, repurposing it for various platforms, and using data to guide his decisions. Eric introduces the concept of eavesdrop marketing and its effectiveness in creating desire and engagement. They also discuss the benefits of incorporating AI into marketing processes and the importance of employee adoption. Overall, they highlight storytelling, creating engaging content, and staying up to date with trends.
9 snips
Feb 15, 2024 • 28min
He Sends 2.5 BILLION Emails Per Month | Nathan Barry
Nathan Barry, founder of ConvertKit, discusses his journey from software designer to content creator to software founder. He shares the power of building an audience and leveraging it for long-term value. Nathan also talks about his passion for flying and the connection to entrepreneurship. He emphasizes the importance of having goals outside of work and optimizing the journey.
6 snips
Feb 15, 2024 • 9min
AI is Nothing But Stolen Clicks, Google's War Against Publishers, Google's Revenue Playbook & more
Digital marketing experts Neil Patel and Eric Siu, along with search engine marketer Kasim Aslam and advertising specialist Ralph Burns, discuss the impact of AI on organic search traffic. They delve into AI-generated content and its potential to hijack clicks, Google's Search Generative Experience (SGE) and its impact on website traffic. The speakers debate the effectiveness of Google's citation system and the rise of stolen clicks. They also explore Google's revenue playbook, long-term strategy, and the importance of content creators for Google's success.
6 snips
Feb 14, 2024 • 15min
Sam Altman’s 7 trillion dollar chip mission, Jack Altman raises 150M for Alt Capital, and You’re wasting your time creating content for social media
Sam Altman, an entrepreneur with an ambitious plan to raise $7 trillion for a chip mission, and Jack Altman, a startup founder who raised 150M for Alt Capital, discuss the challenges of transitioning into venture capital. They also emphasize the importance of diversifying marketing efforts, building alternative channels to mitigate platform risks, and creating high-quality content to stand out in a saturated market.
