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In Episode #206, Eric and Neil discuss the 7 key strategies that you must learn from Apple’s marketing. Apple stresses the importance of keeping things simple—from their written copy to how they display their products. Tune in to find out how Apple’s products reach a vast audience with ease and how you can adopt their marketing principles. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Key Strategies You Can Learn from Apple’s Marketing 00:35 – First is simplicity 00:43 – Great design is invisible 00:57 – Second, rethink how you do product placing 01:16 – Get influencers to have product placements 01:42 – Third, don’t be afraid to stand-out 02:00 – Apple’s Airpods is getting good reviews 02:26 – Fourth, avoid price wars 02:34 – If you have a great product, price it as is 03:06 – Apple emphasizes why their products are amazing 03:09 – Fifth, have a different ecosystem 03:27 – “When iTunes came out, it changed everything” 04:00 – Sixth, know your audience and talk to them in their language 04:08 – Apple’s ads are simplistic 04:46 – Connect with the audience in a language that they can understand 04:55 – Seventh, hire people to explore the best opportunities 05:10 – Have the best people in your team 05:45 – That’s it for today’s episode! 3 Key Points: Simplicity is everything – don’t over-decorate things. Know your product’s worth and don’t get into price wars. Have the crème de la crème in your team – do NOT settle for less. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #205, Eric and Neil discuss how to get 300 real targeted followers in Instagram per day. Tune in to learn how you can grow your following on Instagram from zero to 300K. Also find out how Neil Patel's powerful campaign made his presence known to people outside of his field. Time Stamped Show Notes: 00:27 – Today’s topic: How to Get 300 Real Targeted Followers in Instagram per Day 00:46 – Eric interviewed Nathan Chan of Foundr Magazine 00:57 – Nathan got his Instagram following from 0 to 300K 01:10 – Nathan used the tool, Crowdstrike 01:42 – Crowdstrike looks “spammy”, but it works 02:02 – After establishing legitimacy, do shout for shout 02:40 – Use hashtags 03:10 – Pay powerful influencers to like your photos 03:23 – Your photos will start spreading 03:50 – Neil Patel’s Instagram campaign explained 04:30 – The campaign worked really well 05:08 – It is a lot of work to get to your first 300 followers 05:28 – Follow and unfollow people 05:34 – Every time you upload a photo, use 30 hashtags 05:53 – Post consistently 06:08 – Post Instagram stories and live videos daily 06:50 – Use hashtags in the comment 07:07 – That’s it for today’s episode! 3 Key Points: Growing your following from zero to hundreds of thousands is possible by using the right tools and strategies. Increasing your Instagram presence demands time and consistency. Leveraging hashtags and spending some money for key influencers to “like” your photos is proven to work. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #204, Eric and Neil discuss how you can get actionable data with Google analytics for 10 minutes. Tune in to learn how tracking and assessing your data from Google analytics can help you optimize your website’s performance. Time Stamped Show Notes: 00:27 – Today’s topic: How to Get Actionable Data from Google Analytics in 10 Minutes 00:40 – Look at your reports 00:50 – Avinash Kaushik has different reports on Google Analytics 01:40 – You can optimize things from the results of your reports 02:00 – “If you don’t have goals setup, analytics is useless” 02:20 – Analytics can help you look at the reasons why your data is spiking and if you’re hitting your goal 02:30 – Neil’s goal tracking 03:20 – Hook your Google Analytics to your Google Search Console 03:30 – It can save you time 03:40 – You can cross check the goals that you have 04:00 – It is also good for campaigns 05:00 – There’s a lot of decisions that you can make by just looking at your data 05:10 – “Track your bounce rate religiously” 05:55 – Once you know the reason for your bounce rate, you can search for how to lessen them 06:10 – Do advance segments 06:20 – Segment people that behave differently in your website 06:55 – Segmentation is very important 07:16 – Do advance segments based on your traffic levels 08:01 – Have your e-commerce tracking set up correctly 08:23 – Look at multi-channels attribution 08:58 – “Have the plumbing setup correctly before you move forward” 00:00 – That’s it for today’s episode! 3 Key Points: Make sure you have goals you’d like to hit—analytics is useless without them. It’s not about the number of traffic or fans, it’s about having the right fans at the right source of traffic that will convert. Have the plumbing setup correctly before you move forward. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #203, Eric and Neil discuss how to get your content into Google’s featured snippets. Tune in to learn how your content can land on Google’s 1st page, search results by optimizing your paragraphs, lists and tables. Time Stamped Show Notes: 00:27 – Today’s topic: How to Get Your Content into Google’s Featured Snippets 00:35 – The Snippet is also called ranking zero 01:21 – Optimize the paragraph after headline 1 for search engines to read them 02:11 – Google featured the snippets that answer questions with the proper keywords 02:47 – Think about what people type that is related to your field 02:50 – Use keyword tools like Google Keyword Planner 03:15 – You should be answering questions that can drive more organic traffic 03:56 – There are 3 key points to look at when you’re targeting featured snippets: 04:00 – First is the paragraph 04:15 – Next is a list and last is table 04:50 – For paragraph, the maximum number of words is 97 and average is 45 04:58 – For a list, maximum of 8 items and average of 4.2 05:04 – For a table, 3.6 average and maximum of 9 05:23 – From WordStream, snippets are most likely pulled from the results ranked on the 1st page of Google 05:51 – Look up the ranking of the pages in your niche using Google Search Console and type the keywords in the position box 06:11 – SEMrush and Ahrefs show which snippets are ranking 06:29 – That’s it for today’s episode! 3 Key Points: The Google Snippet is one of the best ways to increase organic traffic. Google features the snippets that answer questions with the proper keywords. Look up the keywords that is commonly used in your niche and utilize them. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #202, Eric and Neil discuss how to grow your business with YouTube in 2017. Tune in to learn what type of videos attract a larger audience and how to get the most out of your videos through collaborating with others and repurposing your content across many different platforms. Time Stamped Show Notes: 00:27 – Today’s topic: How to Grow Your Business with YouTube in 2017 00:35 – YouTube is the number 2 search engine in the world and is owned by Google 00:50 – First, go live on YouTube 01:05 – Use Wirecast or ScreenFlow for Mac to stream simultaneously on other platforms 01:39 – Second, create educational videos 01:51 – Neil shares what he does when goes to the studio and records 02:09 – The video clips pop out in Facebook and encourages a following 02:14 – Educational or tutorial videos work for corporate brands as well 02:50 – You can convert people into customers 03:00 – Repurpose your video 03:11 – Chop up your video and add catchy titles and captions 03:35 – Ryan Moran of Freedom Fast Lane is a good example of this 03:56 – If you’re doing ads, re-target them 04:28 – Make sure you connect your YouTube with AdWords account and Google Analytics account 04:43 – Retargeting has been effective for Neil 05:15 – The videos must answer all the objections the people have 05:37 – Create a pre-roll video that you can put in front of your other YouTube videos 06:04 – TubeBuddy and VidIQ will allow you to peek at your competitors’ statistics 06:29 – There’s also suggested tags that help your videos rank 06:47 – Check Appsumo for the price 06:57 – Collaborating with people in your niche can grow your network 07:09 – You can cross-promote each other 07:20 – Leverage YouTube by promoting it through your other platforms 07:41 – This will give you more subscribers leading to more revenue 07:50 – That’s it for today’s episode! 3 Key Points: Educational videos or tutorials attract more subscribers which can further generate more revenue. Repurposing is a good way to take your content even further. Leverage Youtube by promoting it across your other platforms. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #201, Eric and Neil discuss how to rank for head terms. Tune in to know if the head terms and long-tail terms you are using are ranking well. Also, find out how easy it is for Google to read and rank your head terms. Time Stamped Show Notes: 00:27 – Today’s topic: How to Rank for Head Terms 00:35 – Head terms are 1 or 2 keywords or a phrase like: shoes, basketball shoes, running shoes 01:18 – Long-tail terms are three or more keyword phrases like “gray Nike running shoes” 01:36 – To rank for head terms, first look at your external links; the more that people link to you, the better 01:45 – “The sites with the highest domain authority tend to do well in ranking head terms” 01:53 – Second is brand queries; the more people type in your brand name, the more likely you are to rank 02:04 – If your term is the head term itself, it is easier to rank 02:30 – Read the case study of Glen Allsopp of ViperChill 02:36 – Glen studied a group of companies who linked to each other internally 02:50 – Glen called out Condé Nast 04:17 – Your content page should be in-depth and thorough 04:42 – Use the software, Market Muse 04:58 – That’s it for today’s episode! 3 Key Points: The sites with the highest domain authority tend to do well in ranking head terms. If your term is the head term itself, it is easier to rank. Make sure your content page is thorough and in-depth, making it easier for Google to rank the head terms. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #200, Eric and Neil discuss how you should approach SEO for a 10,000-page website. Internal linking, SEO audits, and long-term brand campaigns are all key strategies that will optimize your ranking on Google. Eric and Neil break down these strategies geared towards your large website so that you can optimize your topical relevancy for Google. Time Stamped Show Notes: 00:27 – Today’s topic: How to Approach SEO for a 10,000-Page Website 00:40 – Use Google Search Console to spot areas on your site such as crawl issues and specific penalties 00:54 – Combine Google Search Console with Screaming Frog SEO Spider 01:07 – Read Neil’s post on Quicksprout on how to perform an SEO audit the right way 01:27 – Make sure your website is set for the right URL hierarchy—this will help your Google relevance 01:59 – Reasons why you’re creating a website 02:20 – When you have tons of pages, your content might overlap 02:44 – Your biggest ROI bank should be on-page SEO 03:10 – Combining posts is good 03:21 – If you have a lot of different pages, create a resource page 03:32 – The “hub and spoke” content strategy explained 03:43 – It is an internal link wheel 03:54 – Check Pat Flynn’s deleting content post that explains how deleting a post can boost your ranking 04:30 – If you have some good performing posts, you can use Ahrefs to check which are ranking 05:08 – Check the top performing keywords that are used 05:18 – Internal linking is really important 05:30 – Have sub signals pointing to the pages 05:41 – Related links also build internal links 05:33 – Most big sites do internal links 06:00 – Most travel links are doing internal linking 06:25 – Using off-page SEO 06:45 – One problem with big sites is getting ranked for random terms 07:14 – Use branding campaigns 07:34 – Short-term brand raising may die down once your campaign ends 07:50 – Make sure you have long-term brand campaigns to build your brand and presence with your audience 08:15 – That’s it for today’s episode! 3 Key Points: Topical relevancy is crucial for a big website, so make sure your website is set for the right URL hierarchy. Push to have long-term campaigns so that people can resonate with your material and increase presence and ranking on Google. Internal linking is a necessity for a big website. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #199, Eric and Neil discuss how to get your first thousand email subscribers. What can be a tedious process is broken down into proven strategies that Eric and Neil have used in the past to grow their own email lists. Tune in to find the best way to improve your blog in order to grow your list and the many online tools you can access that will help you draw people in. Time Stamped Show Notes: 00:27 – Today’s topic: How to Get Your First Thousand Email Subscribers 00:35 – Email still performs really well because you get to control the message and audience 01:15 – Upgrade your content 01:26 – Providing resources that relate to your topic is going to increase your conversion rate 02:06 – Neil’s first blog didn’t do okay at first 02:24 – Quicksprout, which is Neil’s second blog, performed better 02:33 – Neil’s simple tactic is to improve your blog 02:43 – Find similar blog posts in your space that are ranking and check their comments 03:03 – Check the number of comments per blog post 03:18 – “The more comments they get, the more engaged viewers they have” 03:28 – Check the 10 most popular blogs per comment 03:40 – Pay each of them a few dollars and ask them to write and link to your new blog, ask their audience to subscribe 04:25 – Use KingSumo contests 04:28 – This is a plugin from WordPress where you can set a contest 04:50 – The more people who share this contest, the more entries they’re going to get—so they’re incentivized to participate 05:22 – LeadQuizzes can create quizzes and get people to opt-in 05:59 – Facebook ads and Lead ads are good tools too 06:08 – LinkedIn ads where people can do one-click lead form fills 06:16 – Use MeetEdgar to schedule your social media posts at $49 a month 00:51 – That’s it for today’s episode! 3 Key Points: Email is still one of the best platform because you can control the message and choose the audience. It doesn’t hurt to pay a little to improve your email list. Contests, quizzes, and ads are great tools to find leads. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #198, Eric and Neil discuss whether you should syndicate your content. Syndication simply means reposting content that you have onto other sites. Eric and Neil discuss how to best syndicate your content and why it is important to know where you post. They also address people’s hesitations in, essentially, duplicating their posts and discuss the advantages of doing just that. Time Stamped Show Notes: 00:27 – Today’s topic: Should You Be Syndicating Your Content? 00:35 – Syndication is reposting content in another website 00:50 – You don’t need to worry if you’re syndicating only a couple of times 01:23 – If you’re syndicating with a higher authority website and your website is brand new, the high-authority website might take over 02:01 – If you want to reuse and repurpose your content on different medium platforms—do it! 02:38 – There are different audiences who prefer different audio and video formats 02:40 – Try to resyndicate 03:10 – Medium allows you to add a canonical tag to your content 03:25 – Search for sites that allow syndication; LinkedIn is another example 03:41 – If you’re syndicating to another blog, write at the top of the blog post where you originally posted this material so people can get context 03:52 – Syndication is an element of repurposing 04:15 – Syndication and repurposing is a good way to maximize your earning power because your content is getting double the play 04:39 – That’s it for today’s episode! 3 Key Points: Syndication should be done in a timely manner while using your best content. Search and understand the websites that allow you to syndicate. Syndication is an element of repurposing that helps you maximize the earning potential of your best content. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #197, Eric and Neil discuss the 7-point Facebook advertising checklist. Tune in to find out how you can best leverage Facebook advertising for your marketing campaign. Eric and Neil discuss 7 key tips that will get you on track to increasing your sales and click-through rates. Time Stamped Show Notes: 00:27 – Today’s topic: 7-Point Facebook Advertising Checklist 00:35 – First, have a good image 00:48 – Use tools like Canva 00:53 – A good image drive means a good click-through rate 01:06 – Second, have a lot of text 01:18 – The more persuasive the text and the more stories you have, the better the conversion 01:37 – Third, try different objectives and see the results 02:21 – If you need people to register for something, go with the website conversion objective if that’s what you need if you want conversion in your website 02:28 – If that isn’t working or you want to try something new, try clicks and see what works better for you 02:42 – Fourth, make sure that ad frequency is less than 2 02:48 – More than 2 is a waste of money 03:03 – Fifth, be mindful of your “ad scent” 03:08 – Make sure that your images or videos are congruent to your landing page 03:35 – Sixth, have a new ad account and duplicate your campaign 04:06 – Seventh, don’t be afraid to explore new ad ideas 04:10 – AdEspresso has a gallery of ads for inspiration 04:28 – Swiped has different long form landing page copy 04:41 – G-star has a good ad that is catchy video 05:03 – Rev has s caption service for your videos 05:17 – That’s it for today’s episode! 3 Key Points: Facebook is one of the most effective platforms to have an advertisement. Congruent images to your message and a good amount of persuasive text increase click-through rate and conversions. Experiment and learn—you need to try different advertisement ideas to see what will work best for you. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.