Marketing School - Digital Marketing and Online Marketing Tips

How to Approach SEO for a 10,000-Page Website | Ep. #200

Feb 16, 2017

Ask episode

Chapters

Transcript

Episode notes

How to Approach SEO for a 10,000+ Page Website

00:00 • 3min

How to Optimize Your Site for High Traffic

03:19 • 6min

In Episode #200, Eric and Neil discuss how you should approach SEO for a 10,000-page website. Internal linking, SEO audits, and long-term brand campaigns are all key strategies that will optimize your ranking on Google. Eric and Neil break down these strategies geared towards your large website so that you can optimize your topical relevancy for Google.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Approach SEO for a 10,000-Page Website
00:40 – Use Google Search Console to spot areas on your site such as crawl issues and specific penalties
- 00:54 – Combine Google Search Console with Screaming Frog SEO Spider
01:07 – Read Neil’s post on Quicksprout on how to perform an SEO audit the right way
01:27 – Make sure your website is set for the right URL hierarchy—this will help your Google relevance
01:59 – Reasons why you’re creating a website
02:20 – When you have tons of pages, your content might overlap
02:44 – Your biggest ROI bank should be on-page SEO
03:10 – Combining posts is good
03:21 – If you have a lot of different pages, create a resource page
- 03:32 – The “hub and spoke” content strategy explained
- 03:43 – It is an internal link wheel
03:54 – Check Pat Flynn’s deleting content post that explains how deleting a post can boost your ranking
04:30 – If you have some good performing posts, you can use Ahrefs to check which are ranking
- 05:08 – Check the top performing keywords that are used
05:18 – Internal linking is really important
- 05:30 – Have sub signals pointing to the pages
- 05:41 – Related links also build internal links
05:33 – Most big sites do internal links
- 06:00 – Most travel links are doing internal linking
06:25 – Using off-page SEO
- 06:45 – One problem with big sites is getting ranked for random terms
07:14 – Use branding campaigns
- 07:34 – Short-term brand raising may die down once your campaign ends
- 07:50 – Make sure you have long-term brand campaigns to build your brand and presence with your audience
08:15 – That’s it for today’s episode!

3 Key Points:

Topical relevancy is crucial for a big website, so make sure your website is set for the right URL hierarchy.
Push to have long-term campaigns so that people can resonate with your material and increase presence and ranking on Google.
Internal linking is a necessity for a big website.