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In Episode #346, Eric and Neil discuss whether public speaking is worth it. Tune in to find out the benefits of public speaking, such as networking and increasing your brand awareness. Eric and Neil also discuss what they aim for whenever they participate in a speaking engagement. Time Stamped Show Notes: 00:27 – Today’s topic: Is Public Speaking Worth It? 00:50 – Neil was 20 years old when he started public speaking 01:14 – Speaking consistently within your space will eventually drive a business 01:26 – The content should be advanced 01:45 – You can get better offers if you’re a public speaker 02:01 – Eric was in Amsterdam a month ago and he talked with other public speakers 02:12 – Having a network of public speakers is a benefit for Eric 02:27 – The right people can introduce you to other people 02:38 – Public speaking is a great way to connect with people 02:50 – Eric will always aim for 1 good connection in every public speaking event that he does 03:00 – Neil observed that speaking outside of your country can get you better results 03:12 – Neil was in Brazil for VTexDay, and was an opening speaker for Richard Branson 03:25 – Neil and Richard were the only speakers on a specific day 03:44 – Neil has met different government officials, investors and business owners who are on the Forbes list 04:40 – “There’s a much higher ROI speaking in smaller markets that aren’t as competitive” 04:48 – That’s it for today’s episode! 3 Key Points: Speaking consistently can help build your brand. Your content should be invaluable and well-prepared for your audience. Growing your network and increasing your brand awareness are some of the benefits of public speaking. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #345, Eric and Neil discuss how to become a contributor for well-known publications. Tune in to learn the strategies that will land you that GREAT deal—you only need one to make your efforts worth it. You’ll find out the importance of focusing on your content and connecting with editors and guest contributors. Time Stamped Show Notes: 00:27 – Today’s topic: How to Become a Contributor For Well Known Publications 00:47 – If you want to be a contributor for a specific publication, look at their format first 00:53 – Write something that is interesting to the editor while following their format 00:57 – Reach out to editors and try to help them out 01:06 – Check out other websites that are looking for guest bloggers through Google search 01:23 – It is true that you’re not going to generate a positive ROI from a guest post, but it takes ONE deal to make it worth it 01:47 – Neil wrote on a publication before and was spotted by a CEO and Neil made a 7 figure deal 02:35 – Guest writing will eventually pay off 02:44 – You can find editors on LinkedIn and find their emails though Hunter 02:57 – Be brief and try to help them 03:01 – The publications are more interested with content 03:07 – Most contributors are not that big in their space 03:30 – Other than emailing editors, you can reach out to guest contributors of a publication 03:35 – Network with them and try to help them 03:46 – After they get comfortable with you, ask them to introduce you to the editor 03:59 – When you get accepted, don’t backlink to your website because Google will know it 04:15 – Focus on building a brand 04:55 – The high DA links are not worth it 05:18 – That’s it for today’s episode! 3 Key Points: Write something that will pique the editor’s interest and use their format. Try to network with guest contributors and ask them to introduce you to the editor. Focus on building a brand by creating GREAT content. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #344, Eric and Neil discuss how to attract TOP marketing talent. Tune in to learn how you can easily find the top marketing talent, how to leverage LinkedIn updates for making those contacts, and the importance of communicating who you are (as a company) to potential new recruits. Time Stamped Show Notes: 00:27 – Today’s topic: How to Attract Top Marketing Talent 00:36 – Eric just hired a number of new employees 00:55 – Finding great marketing talent is more difficult than finding a designer 01:25 – Eric blasts his lists every once in while with his jobs page from Workable 01:37 – From the applicant tracking system, Eric can monitor everything 01:51 – What Neil learned in recruiting is that possible recruits want to learn more about your company 02:06 – Create a video about your company 02:29 – Neil goes to LinkedIn to find people in the space and approach them 02:49 – Neil creates a great job description to send to people 03:35 – Most people are on LinkedIn and the best ones aren’t looking for a job 03:50 – Eric would sometimes invite a potential candidate to meet them and get to know them better 04:08 – Check out the Forced Hiring blog post on Growth Everywhere 04:12 – Mark Roberge of HubSpot shared how he hires people 04:42 – Eric and Neil are writing more updates on LinkedIn and Eric edited his profile, adding that he’s hiring 05:03 – There was a guy who reached out to Eric through LinkedIn 05:33 – Create a process and reach out to people 05:40 – Recruiters are useful, too 05:55 – They are worth the time and effort 06:04 – That’s it for today’s episode! 3 Key Points: People want to know about your company and having a video that describes your company makes hiring easier. LinkedIn updates have a wider reach so there’s a higher chance of people finding out that you’re hiring. Find out who are the great recruits from others’ recommendations. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #343, Eric and Neil discuss how to use polls to attract new customers. Tune in to learn how you can use polls to engage and interact with your customers and, at the same time, attract new leads! Time Stamped Show Notes: 00:27 – Today’s topic: How to Use Polls to Attract New Customers 00:40 – Neil was looking to acquire advertising companies that do pay per click management 00:47 – Neil had a poll on his website asking if people spend money on Google AdWords or Facebook ads 01:03 – Neil got 401 responses with 51% answering “yes” 01:22 – Neil modified the poll asking how much people spend on paid advertising 01:35 – Most of Eric’s clients leverage paid advertising 01:56 – Neil told Eric how he can leverage his leads using polls 02:29 – You can get people engaged through polls 02:47 – A poll is a way to have a conversation with your customer and not just a form that needs to be filled out 03:21 – Eric is considering removing Intercom and using chatbots, like ManyChat 03:30 – Eric will also try using polls 03:40 – That’s it for today’s episode! 3 Key Points: Polls are a great way to engage with your customers and start a conversation. You can easily generate leads with polls—especially if you refrain from making it look like a form that needs to be filled out. A similar feature akin to polls is using Chatbots. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #342, Eric and Neil discuss how to leverage Quora ads. Tune in to learn why NOW is a good time to invest in Quora ads and the do’s and don’ts when it comes to answering a question to draw new business in. Time Stamped Show Notes: 00:27 – Today’s topic: How to Leverage Quora Ads 00:35 – Quora is a question and answer site that has raised a $100M round in June 2017 00:54 – Eric personally reads Quora 01:12 – Quora currently generates a lot of search traffic at the moment 01:19 – One of Eric’s clients, Lever, tracks the keyword applicant tracking system 01:31 – If you’re a content marketer on Quora, it is targeted and you can create articles that targets specific keywords easily 02:06 – Quora is a text-based content that sends people to a landing page 02:16 – With Quora, you want to answer their question and pitch them your product 02:24 – Quora is a mixture of using content marketing combined with paid advertising 03:13 – You can redirect people to search in Quora if you don’t want to pay for ads 03:18 – Quora ads are currently not that expensive 03:33 – Go to Quora.com/Business to know how to set up ads 03:43 – Answers that are in ad format don’t usually convert 04:52 – Your answers can give advice first, making them want more 05:00 – Do NOT pitch right away 05:05 – Marketing School is giving away a free 1 year subscription of Drip which is an email automation tool 05:22 – Subscribe, rate and review Marketing School 05:27 – Text MARKETINGSCHOOL to 33444 for those in the US 05:33 – For international listeners, just email eric@singlegrain.com with your screenshot 05:40 – That’s it for today’s episode! 3 Key Points: People flock to Quora to hear answers for their questions from a variety of people. Quora ads aren’t as expensive as others, but is effective in converting. Do NOT pitch your product right away when you answer a question – give them advice, first. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #341, Eric and Neil discuss which pages on your site you should consider no-indexing. Tune in to learn what pages on your website are the BEST candidates for no-indexing and how no-indexing pages can affect your crawl budget for the better. Time Stamped Show Notes: 00:27 – Today’s topic: What Pages on Your Site Should You Consider No-Indexing? 00:38 – No-indexing is putting a code within your HTML that tells Google not to index the page 01:23 – Indexing a page can control your crawl budget 01:41 – You want to take your low-quality content to no-index 01:54 – Neil takes the pages that are not getting much traffic 02:00 – Neil takes them from Google Analytics that has less than 100 visitors from a search 02:30 – For e-commerce, you can consider no-indexing search pages 02:40 – Look at your Google Analytics to know which page to cut out 02:55 – Eric thinks that the category page isn’t useful and should be no-index 03:20 – No-index your paginated results 03:30 – Marketing School is giving away a free 1 year subscription of Drip which is an email automation tool 03:52 – Subscribe, rate and review Marketing School 03:55 – Text MARKETINGSCHOOL to 33444 for those in the US 04:00 – For international listeners, just email eric@singlegrain.com 04:12 – That’s it for today’s episode! 3 Key Points: No-index the pages that are not creating traffic for your website. Checking your Google analytics can help you analyze which pages are supposed to be on no-index. Indexing pages can control your crawl budget. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #340, Eric and Neil discuss how to do customer development. Tune in to learn the importance of getting every kind of customer’s feedback so that you can to adjust your sales strategy and boost your revenue, today! Time Stamped Show Notes: 00:27 – Today’s topic: How to Do Customer Development 00:36 – Customer development is reaching out to customers and knowing their preferences and feedback 00:46 – The data and feedback improve what you’re offering so you can increase your revenue and MPS score 00:55 – You can use Qualaroo and SurveyMonkey to help you 01:05 – The two types of data are qualitative and quantitative data 01:06 – Quantitative is what you get from Google Analytics 01:11 – Qualitative is from customer development 01:20 – You can’t easily know the problem just by looking at the data 01:35 – You can get the qualitative data from talking to your customers 01:59 – One of Neil’s friend sells HDMI cables and other electronic devices 02:05 – Customers don’t buy from Neil’s friend’s site because he doesn’t offer free shipping 02:17 – Neil’s friend took the average cost of shipping, added it to the product price and offered free shipping 02:52 – Steve Blank’s 4-step framework 03:27 – Getting your customers on the phone is very important 03:37 – You want to solve your customer's’ problems 03:49 – Make adjustments from the feedback you receive 04:16 – You want to talk to every kind of customer, not just the one paying you 04:39 – Marketing School is giving away a free 1 year subscription of Drip which is an email automation tool 04:56 – Subscribe, rate and review Marketing School 04:59 – Text MARKETINGSCHOOL to 33444 for those in the US 05:05 – For international listeners, just email eric@singlegrain.com 05:10 – That’s it for today’s episode! 3 Key Points: Reach out to your competitors’ customers and those who left you—not just your paying customers. Having both qualitative and quantitative data will better inform the adjustments you can make to your product and services. Address the feedback and make the necessary adjustments. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #339, Eric and Neil discuss how to leverage micro influencers. Micro influencers are those who have anywhere from thousands to 10K followers. When you get into the millions, you’re dealing with macro influencers. Tune in to learn if you should be reaching out to macro or micro influencers for the promotion of your business and why having just one influencer isn’t enough. Time Stamped Show Notes: 00:27 – Today’s topic: How to Leverage Micro Influencers 00:36 – Macro influencers are those who already have millions of followers on social media 00:49 – Micro influencers are those who have thousands or 10K followers and above 00:56 – They have the following on a specific niche 01:02 – Eric and Neil are micro influencers 01:37 – Most small businesses work with micro influencers 01:45 – Neil’s friend, who is in the fitness field, pays influencers to promote supplements and protein products 01:53 – When they employed a macro influencer who had millions of followers, the promotion didn’t convert to sales 02:08 – When a micro influencer, like a bodybuilder, posted about their products, they generated sales and the promotion cost was lower 02:23 – It’s not about the quantity, but the biggest influencer in your niche 02:50 – There are agencies nowadays who build influencer platforms 03:08 – Leveraging DM in Instagram 03:31 – Gary V’s the art of the DM 03:43 – When you want to work with micro influencers, you can’t just work with one 03:57 – When everyone talks about you in your space, it’s much more effective 04:12 – Having micro influencers is the same thing as running ads 04:20 – There are pricing guides in paying micro influencers 04:30 – Marketing School is giving away a free 1 year subscription to Drip, which is an email automation tool 04:42 – Subscribe, rate and review Marketing School 04:50 – Text MARKETINGSCHOOL to 33444 for those in the US 04:56 – For international listeners, just email eric@singlegrain.com 05:50 – That’s it for today’s episode! 3 Key Points: Find influencers who will not just drive people to your website, but will also convert those people into customers. Just like with ads, paying influencers is an investment that gets key people in your space talking about you. Micro influencers are much cheaper than macro influencers and will work in more specific niches. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #338, Eric and Neil discuss if Bing is worth your attention. Tune in to learn why you should hop on Bing if you’re reaching an older demographic and the benefits and tools offered by Bing that will drive your ROI. Time Stamped Show Notes: 00:27 – Today’s topic: Is Bing Worth Your Attention? 00:33 – Google search share is around 60% and Bing’s share growth is increasing faster 01:00 – Yahoo is at 12% which is next to Bing and the rest are just small share sites 01:12 – If you have things working out on Google, bring them to Bing 01:25 – Some of Eric’s clients that are using Google AdWords are on Bing as well 01:32 – Neil did tests with Bing and Bing has an older demographic 01:40 – If you’re targeting an older audience, Bing is a good channel for you 02:05 – Bing has some great SEO tools 02:11 – Search for Bing SEO Tools 02:48 – Bing is old, it works and drives positive ROI 02:55 – The cost of PPC (price per click) is cheaper 03:06 – Bing and Google don’t want to share the same top results 03:38 – Marketing School is giving away a free 1-year annual subscription to Drip which is an email service provider 04:10 – Rate, review and subscribe to Marketing School to win 04:13 – Text MARKETINGSCHOOL to 33444 to prove your subscription 04:30 – That’s it for today’s episode! 3 Key Points: Bing is similar to Google; therefore, what you have on Google will probably work on Bing as well. Bing has SEO tools that make it easier for you to track your ranking on Bing. Bing is cheaper, it works well, and drives positive ROI. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #337, Eric and Neil discuss how to get your blog readers to come back to your site. Tune in to learn how you can keep your readers up to date on all your content, the importance of bringing your readers back to your website, and how being everywhere (on social media) results in your being top of mind! Time Stamped Show Notes: 00:27 – Today’s topic: How to Get Your Blog Readers to Come Back to Your Site 00:35 – Retarget your readers 00:49 – Use OneSignal which is a push notification software 01:03 – You can get a high click through rate and it’s very effective 01:15 – Facebook Messenger bots and ads can turn your reader into a subscriber 01:21 – Chatfuel and ManyChat are bots for Messenger 01:38 – You can also build a sequence 01:45 – Another strategy is to collect emails 02:00 – Every time you publish a blog post, broadcast to them and link them back to your website 02:05 – It is good for engagement and sales in the future 02:14 – Create a great intro email 02:28 – Set up a workflow at Meet Edgar 02:34 – “You want to be everywhere” 02:54 – Once you get someone to subscribe to one of your channels, have an exit pop up that will ask them to subscribe to one of your other channels 03:36 – Doing the cross-motion with your social media channels makes it easier for your readers to come back 03:53 – There’s a higher chance of your readers seeing your updates if they are tuned in to all your social media channels 04:07 – That’s it for today’s episode! 3 Key Points: Retargeting has always been a necessary action to take to make your readers circle back to your blog. Leverage as many social media channels as you can and ensure your readers are aware of all of them—this way, they won’t skip a beat. Be EVERYWHERE to be top of mind. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.