Marketing School - Digital Marketing and Online Marketing Tips

How to Get Your Blog Readers to Come Back to Your Site | Ep. #337

Jul 3, 2017

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In Episode #337, Eric and Neil discuss how to get your blog readers to come back to your site. Tune in to learn how you can keep your readers up to date on all your content, the importance of bringing your readers back to your website, and how being everywhere (on social media) results in your being top of mind!

Time Stamped Show Notes:

00:27 – Today’s topic: How to Get Your Blog Readers to Come Back to Your Site
00:35 – Retarget your readers
00:49 – Use OneSignal which is a push notification software
- 01:03 – You can get a high click through rate and it’s very effective
01:15 – Facebook Messenger bots and ads can turn your reader into a subscriber
- 01:21 – Chatfuel and ManyChat are bots for Messenger
- 01:38 – You can also build a sequence
01:45 – Another strategy is to collect emails
- 02:00 – Every time you publish a blog post, broadcast to them and link them back to your website
- 02:05 – It is good for engagement and sales in the future
02:14 – Create a great intro email
02:28 – Set up a workflow at Meet Edgar
- 02:34 – “You want to be everywhere”
02:54 – Once you get someone to subscribe to one of your channels, have an exit pop up that will ask them to subscribe to one of your other channels
03:36 – Doing the cross-motion with your social media channels makes it easier for your readers to come back
03:53 – There’s a higher chance of your readers seeing your updates if they are tuned in to all your social media channels
04:07 – That’s it for today’s episode!

3 Key Points:

Retargeting has always been a necessary action to take to make your readers circle back to your blog.
Leverage as many social media channels as you can and ensure your readers are aware of all of them—this way, they won’t skip a beat.
Be EVERYWHERE to be top of mind.