Marketing School - Digital Marketing and Online Marketing Tips

In Episode #445, Eric and Neil discuss how to make Google Analytics more actionable. Tune in to learn how you can use Google Analytics to your advantage and which metrics you can track or test by using its many features. Time Stamped Show Notes: 00:27 – Today’s topic: How to Make Google Analytics More Actionable 00:33 – Check your conversion rates; you can continually improve your rates 00:52 – Look at your traffic tests from a week-to-week perspective 01:07 – See what causes the drops in traffic; check for what you did or didn’t do 01:15 – Make sure to annotate the big changes you’re making on Google Analytics so you can track over time 01:34 – You can set up custom reports in Google Analytics 01:40 – Google Analytics has a studio from where you can draw templates to use for customer importing 01:48 – Avinash Kaushik is a Google evangelist who shares his reports 02:07 – Google has experiments that allow you to run A/B tests 02:24 – If you’re running a campaign, you can check how your campaign is doing from the UDM parameters 02:43 – Cross-reference your Google Analytics conversion with your backend conversion 03:03 – Hook-in your Google Analytics to your search console and Google AdWords 03:32 – Marketing School is giving away 90-day FREE trial to Crazy Egg, which is a visual analytics tool 03:41 – Go to SingleGrain.com/giveaway to get your FREE copy 03:45 – That’s it for today’s episode! 3 Key Points: Look at your conversion rates because your rate is what you can continuously improve upon. Set-up custom reports with Google Analytics that cater to just what you need. Don’t forget to hook your Google Analytics to your Google AdWords and search console. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #444, Eric and Neil discuss how to make a professional podcast. Tune in to learn what Eric and Neil use to create their own podcast. They’ll break down their processes and tell you how they can remain hands-off, yet still maintain the highest quality of podcasts. Time Stamped Show Notes: 00:27 – Today’s topic: How to Make a Professional Podcast 00:37 – Eric and Neil record their podcast at The Network Studio in LA, which is a professional studio 00:52 – The best podcasts around have the best audio quality 01:07 – If you can have professional audio quality, you set yourself above what others are doing 01:13 – Make sure to edit your fillers to make it sound more professional 01:39 – Eric and Neil hires writers to create show notes based on the podcast which are pushed to WordPress and iTunes 01:55 – Good hosting is important for podcasting and Eric and Neil use Libsyn which will publish to different channels automatically 02:20 – Use a player for your website that won’t require you to go to iTunes 02:23 – Smart Podcast Player by Smart Passive Income is a good tool 02:40 – For starters, you can use Skype for interviews and record it with ECamm Recorder 02:52 – Upload your recorded files to Dropbox and you have your people work on them from there 03:11 – You have to hire a great team that will enable you to be hands-off 03:37 – Eric and Neil might try Zencastr which is a web app that can record conversation 04:02 – Make sure you have a good mic 04:30 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 04:43 – Go to SingleGrain.com/giveaway to get your FREE copy 04:48 – That’s it for today’s episode! 3 Key Points: Prioritize the quality of your audio, it will drive listeners to your podcast. Hire a great team who will work on the post-production of your podcast. Not everyone has access to iTunes so have a player on your website that will work on all devices. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #443, Eric and Neil discuss how to use Google Trends to improve your SEO. Tune in to learn how Google Trends can give you an edge with your content. From seeing what’s currently trending online to discovering what pops up when you search your keywords, Google Trends gives you a picture of how you can improve your game. Time Stamped Show Notes: 00:27 – Today’s topic: How to Use Google Trends to Improve Your SEO 00:35 – Search for keywords that you are ranking for and Google Trends will give you additional ideas 00:58 – Google Trends will tell you what’s currently hot and integrate that content onto your website 01:25 – Eric is currently interested with cryptocurrency and he knows which keywords he needs to include in his writing 02:00 – Search for your brand on Google Trends to give you a better idea about whether or not you need to work on your branding 02:20 – Google Trends is free and easy to use 02:35 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 02:44 – Go to SingleGrain.com/giveaway to get your FREE copy 02:48 – That’s it for today’s episode! 3 Key Points: Search your keywords to get additional ideas for your content. Find the trending topics and try to integrate them into your posts. Find out how your brand is performing by utilizing Google Trends. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #442, Eric and Neil discuss how to create a landing page. Tune in to learn the tools that you can use to create a stunning landing page, and, if you need it, where you can find inspiration to make your landing page stand out! Time Stamped Show Notes: 00:27 – Today’s topic: How to Create a Landing Page 00:35 – Leadpages has a drag-and-drop builder, built-in themes and WordPress plugin that makes it easier for you to create your landing page 01:00 – Unbounce is affordable and they have other tools offered for free 01:20 – Creating a landing page doesn’t mean that it will work, you HAVE to test it! 01:40 – You can get landing page inspiration from Land-book, Dribbble and Behance 02:11 – You can also hire someone to create the landing page for you 02:35 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 02:43 – Go to SingleGrain.com/giveaway to get your FREE copy 02:48 – That’s it for today’s episode! 3 Key Points: With the online resources we have today, it is now easier than ever to create your own landing page. Consistently test your landing page to see if it’s converting or not. If you have the budget, you can also hire people to create a landing page for you. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #441, Eric and Neil discuss how to avoid over-servicing clients. Tune in to learn what the Zero Dollar Charge Order is, the value of doing exactly what’s stated in your contract, and how to prevent being taken advantage of by your clients.  Time Stamped Show Notes: 00:27 – Today’s topic: How to Avoid Over-Servicing Clients 00:47 – Eric uses Hubstaff, which is a time tracking tool 01:00 – It’s important to internally track time in a company 01:15 – You don’t have to charge per hour, but audit your time wisely 01:38 – Follow what’s in the contract 01:44 – Learn how to say “no” if it’s not in the contract 02:07 – Eric hired The Smart Agency Podcast’s Jason Swenk 02:20 – He created the tactic called “Zero Dollar Charge Order” 02:27 – You send an invoice for zero dollars that states the services you gave for free 03:35 – If you have to charge for it, charge for it 03:59 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 04:07 – Go to SingleGrain.com/giveaway to get your FREE copy 04:11 – That’s it for today’s episode! 3 Key Points: Track your time internally as a way of accountability. Stick to the contract—learn to say “no” to additional work that’s being offered by your client. Don’t be afraid to charge if you need or have to. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Learn seven ways to keep potential clients engaged during business pitches, including the importance of preparation, storytelling, and honesty. Encourage clients to talk and respond to their reactions. Use visual aids like Zoom presentations. Plus, take advantage of a 90-day free trial giveaway of Crazy Egg.

In Episode #439, Eric and Neil discuss the major differences between PPC ads on mobile and desktop. Tune in to learn what you need to consider when creating a well-executed ad and the value of testing the experience on every single device.  Time Stamped Show Notes: 00:27 – Today’s topic: What Are the Major Differences Between PPC Ads on Mobile and Desktop? 00:37 – You get less text in mobile because of its limitations 00:50 – Mobile costs are cheaper 01:15 – You’ll see less snippets or other information with mobile ads 01:35 – When you’re doing mobile-based ads, you need to fine-tune your landing page depending on the device 02:07 – “You have to tailor for experience” 02:18 – Have a responsive design and test how it looks on different devices 02:40 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 02:52 – Go to SingleGrain.com/giveaway to get your FREE copy 02:28 – That’s it for today’s episode! 3 Key Points: When creating ads, consider the devices that your customers use often. Test the ads on EVERY device to fine-tune the experience. Keep in mind the limitations in place with mobile ads, especially when it comes to your text. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #438, Eric and Neil discuss how to improve brand quality. Tune in to learn how you can effectively boost the quality of your brand, make people talk about you, and what you need to be doing to increase customer loyalty.  Time Stamped Show Notes: 00:27 – Today’s topic: How to Improve Brand Loyalty 00:38 – Amazon Prime’s two-day shipping policy initially scared their investors, but it became successful in the end 01:11 – “Go above and beyond to help customers” 01:28 – When people post on social media and tag your business, make sure to reply 01:40 – When people know that you’re responsive, they tend to be more loyal to you 01:53 – Eric helps their clients get additional exposure which is already above and beyond their services—this creates loyalty 02:05 – Eric connects and builds relationships with people 02:32 – “Just care about people” 02:42 – Think of the big brands who go above and beyond to help you 03:05 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:15 – Go to SingleGrain.com/giveaway to get your FREE copy 03:21 – That’s it for today’s episode! 3 Key Points: In the end, just care for people and help out as much as you can. Respond to your followers, clients, customers—the more responsive, the more they tend to be loyal to you. Learn from the big brands and what they do to cater to their customers. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #437, Eric and Neil discuss how to create an irresistible product or service guarantee. Tune in to learn what some of the big brands are doing to provide top-notch service guarantees and how you can effectively implement your own.  Time Stamped Show Notes: 00:27 – Today’s topic: How to Create an Irresistible Product or Service Guarantee 00:38 – The baseline is to have a 30-day money back guarantee 00:55 – One of the craziest ideas Neil has heard of is having double money back guarantee 01:22 – With Nordstrom and Zappos, you can return an item as long as you have a receipt 02:27 – Amazon is committed to giving the best customer service 02:37 – Eric bought a TV from them that wasn’t in the best condition when it arrived; Amazon sent a new one without asking for the first TV back 03:06 – Your guarantee should reflect the quality of your product or service 03:45 – Marketing School is giving away 90-day FREE trial of Crazy Egg which is a visual analytics tool 03:55 – Go to SingleGrain.com/giveaway to get your FREE copy 04:00 – That’s it for today’s episode! 3 Key Points: A 30-day money back guarantee is the baseline for all guarantees. If you have an awesome guarantee, it should reflect the quality of product/service that you have. Some tend to abuse guarantees, so you must trust in your product or service quality. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #436, Eric and Neil discuss if TV advertising is really worth it. Tune in to learn whether or not TV ads is worth your investment OR if it’s more advantageous for you to utilize digital ads. Time Stamped Show Notes: 00:27 – Today’s topic: Is TV Advertising Really Worth It? 00:37 – Neil was in Canada with a friend who was working with TV ads 00:57 – Neil’s friend told him that the ROI increases from 20-50% every time they run a TV ad 01:30 – Eric shares about the Trivago ad all over the TV 02:12 – The effectiveness of your ad will still depend on your target demographic 02:25 – Do your market research and planning before implementing a TV ad 02:52 – If you have the money, you can consider a TV ad 03:07 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:22 – Go to SingleGrain.com/giveaway to get your FREE copy 03:25 – That’s it for today’s episode! 3 Key Points: TV advertising still works and IS worth it—if it fits your budget, of course. Understand your demographics before getting deep into a specific ad platform. For startups, YouTube and LinkedIn ads are some of the alternatives to TV ads. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.