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How to Make Google Analytics More Actionable | Ep. #445

Oct 19, 2017

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In Episode #445, Eric and Neil discuss how to make Google Analytics more actionable. Tune in to learn how you can use Google Analytics to your advantage and which metrics you can track or test by using its many features.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Make Google Analytics More Actionable
00:33 – Check your conversion rates; you can continually improve your rates
00:52 – Look at your traffic tests from a week-to-week perspective
01:07 – See what causes the drops in traffic; check for what you did or didn’t do
01:15 – Make sure to annotate the big changes you’re making on Google Analytics so you can track over time
- 01:34 – You can set up custom reports in Google Analytics
01:40 – Google Analytics has a studio from where you can draw templates to use for customer importing
- 01:48 – Avinash Kaushik is a Google evangelist who shares his reports
02:07 – Google has experiments that allow you to run A/B tests
02:24 – If you’re running a campaign, you can check how your campaign is doing from the UDM parameters
02:43 – Cross-reference your Google Analytics conversion with your backend conversion
03:03 – Hook-in your Google Analytics to your search console and Google AdWords
03:32 – Marketing School is giving away 90-day FREE trial to Crazy Egg, which is a visual analytics tool
- 03:41 – Go to SingleGrain.com/giveaway to get your FREE copy
03:45 – That’s it for today’s episode!

3 Key Points:

Look at your conversion rates because your rate is what you can continuously improve upon.
Set-up custom reports with Google Analytics that cater to just what you need.
Don’t forget to hook your Google Analytics to your Google AdWords and search console.