Marketing School - Digital Marketing and Online Marketing Tips

In Episode #465, Eric and Neil discuss how SEO is going to change in 2018. You’ll find out why that #1 spot in a search result is becoming more and more crucial for the purpose of voice searches. You’ll also hear what will affect your likelihood of appearing first. Time Stamped Show Notes: 00:27 – Today’s topic: How SEO Is Going to Change in 2018 00:40 – Voice searches are becoming more and more popular 00:49 – If you’re going after a voice search, you’re only going to get one result 01:06 – Gaining the first position for search results is crucial 01:27 – Google has been investing so much into voice 02:00 – In Google’s algorithm, one factor is the brand query 02:12 – People are searching for keywords associated with the brand, like “Neil Patel SEO” 02:32 – It’s one of the hardest factors to manipulate 02:40 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 02:52 – Go to SingleGrain.com/giveaway to get your FREE copy 02:56 – That’s it for today’s episode! 3 Key Points: The use of voice search in mobile devices has been growing significantly. The first spot in a search result is becoming more crucial as voice search will only show one result. People are using brand queries that can affect a brand’s standing in a search result. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #464, Eric and Neil discuss how to find new growth opportunities. Tune in to learn the websites you can visit that will help take you to that next level in your copy, landing page, and marketing strategies. You’ll also find out why it’s good to know what your competitors are up to.  Time Stamped Show Notes: 00:27 – Today’s topic: How to Find New Growth Opportunities 00:33 – If you’re following marketing, you’re continuing to learn 00:40 – Quora ads and LinkedIn ads are still considered semi-new in marketing 01:00 – Marketing School makes Eric and Neil stay relevant because they’re accountable to their audience 01:13 – Learn and read around the space 01:25 – Assess your competitors using Ahrefs, SEMrush and BuiltWith 01:42 – Don’t use ad blockers so you can see your competitors’ ads 01:58 – Land-book is great place for landing page inspiration 02:07 – Go to Swiped.co for feedback regarding copy 02:15 – Facebook Groups like Badass Marketers and Founders is an engaging one 02:31 – com and Inbound.com will help you find new opportunities 02:45 – Go to conferences and events as well 02:58 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:09 – Go to SingleGrain.com/giveaway to get your FREE copy 03:15 v – That’s it for today’s episode! 3 Key Points: Learning should be constant—be willing to adapt to the ever changing technology today. Find growth opportunities by attending conferences and events and grow your network. Find out what works for your competitors so you can stay ahead. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #463, Eric and Neil discuss what makes the brand special. Tune in to learn how the big brands become a permanent mark in people’s homes and memories. Eric and Neil discuss how you, too, can make this impression on your customers. Time Stamped Show Notes: 00:27 – Today’s topic: What Makes a Brand Special? 00:35 – Eric shares what makes the iPhone special 00:55 – A brand becomes special when it can make those special connections with their audience 01:10 – Everybody has a different story for Coca-Cola—this shows how the product touches people’s lives 01:51 – The easiest way to find what can make your brand special is by looking at what your competitors are doing 01:58 – Do what your competitors are NOT doing, as long as it won’t hurt your brand 02:13 – Branding is important 02:21 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 02:33 – Go to SingleGrain.com/giveaway to get your FREE copy 02:40 – That’s it for today’s episode! 3 Key Points: Connecting with one’s audience is what makes a brand special. A brand becomes special once people can share their own stories with their experience with it—it could even be a part of their lives growing up. Leverage what your competitors are NOT doing and take advantage of it. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #462, Eric and Neil discuss 7 marketing tools you should be checking weekly. Check your ranking, keep track of HIT keywords, and know what your competition is up to so that you can stay ahead of the game! Time Stamped Show Notes: 00:27 – Today’s topic: 7 Marketing Tools You Should Be Checking Weekly 00:32 – One is Google Analytics 00:43 – Two is SEMrush to track your competitors 00:56 – Three is AuthorityLabs which shows new keyword opportunities and great keywords you should be tracking 01:16 – Four is Ahrefs so you can identify the spammy sites 01:34 – Five is Google Trends which shows how you are trending over time 01:44 – Six is VaultPress which shows security issues 02:00 – Last is Google Search Console 02:26 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 02:36 – Go to SingleGrain.com/giveaway to get your FREE copy 02:40 – That’s it for today’s episode! 3 Key Points: Utilize tools to help you keep up to date on your website’s performance. Check your competitor’s performance so you keep yourself aware of their latest updates. Consistently tracking your metrics will make it easier for you to make the right adjustments for your website. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #461, Eric and Neil discuss what minimum viable SEO is. Tune in to know the basic things you need to know to win the SEO game. Time Stamped Show Notes: 00:27 – Today’s topic: What Is Minimum Viable SEO? 00:37 – The minimum viable product is the basic product of what you need in order to win in the SEO game 00:43 – First is to make sure that your URL is right for your product/service and clear 01:08 – Think about your titles, direct correlation and meta descriptions 01:35 – With SEO, make sure you have clean code 02:04 – Yoast SEO plugin is one tool you can use 02:08 – Have breadcrumbs on your site 02:25 – Have internal links in place 02:38 – Use unique title and description tags 02:56 – When you have your blog on your subdomain, you’re losing tons of traffic 03:33 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:38 – Go to SingleGrain.com/giveaway to get your FREE copy 03:46 – That’s it for today’s episode! 3 Key Points: Your URL is your identity, make sure it is clear to the consumer. Links will help your site generate more organic traffic. Use unique titles and descriptions tags. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #460, Eric and Neil discuss how to increase audience retention on YouTube. Tune in to know how long people usually stay engaged in a video, the retention rate you want to aim for, and why visual hooks and valuable content are KEY for holding people’s attention. Time Stamped Show Notes: 00:27 – Today’s topic: How to Increase Audience Retention on YouTube 00:43 – Your watch time matters GREATLY 00:48 – Check your analytics section for audience retention data 00:54 – Tim Schmoyer, a pro YouTuber, says you want to aim for a 60% plus retention rate 01:10 – From Growth Everywhere and Marketing School’s videos, people tend to drop off at 10-20% 01:16 – “These are audio files, so that explains it” 01:36 – “You need to have visual hooks” 02:22 – Eric shares how he fixed their videos on YouTube to make people stay on longer 03:02 – Get to the point and make your videos valuable 03:24 – Make sure your videos are cut in different ways or angles to keep people’s attention 03:41 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:50 – Go to SingleGrain.com/giveaway to get your FREE copy 03:54 – That’s it for today’s episode! 3 Key Points: Watch time on YouTube is one of the biggest factors that impact retention. People tend to stay on your videos longer if they find them visually appealing. Teach your audience and provide VALUE—that’s how you hold onto them. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #459, Eric and Neil discuss what a healthy link profile looks like. Tune in to learn which sites will help you check your spam score. You’ll also find out why deep links are important. Time Stamped Show Notes: 00:27 – Today’s topic: What Does a Healthy Link Profile Look Like? 00:35 – Check Moz to see your spam score—you’ll see how much spam is on your link profile 00:54 – Go to Ahrefs and put in your competitors’ profiles to see their ranking 01:18 – If there are a bunch of spammy links, your link profile is NOT healthy 01:42 – Deep links are important 02:02 – You want to build links to content 02:30 – Your link profile has to be relevant 02:51 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:00 – Go to SingleGrain.com/giveaway to get your FREE copy 03:05 – That’s it for today’s episode! 3 Key Points: Check your spam score to make sure you don’t come off “spammy”. Know your competitors’ link profile and how they’re ranking—that way you can see where you stand. Your link profile should always be relevant. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #458, Eric and Neil discuss how to network with other marketers. Tune in to learn how organizing a small dinner can help you connect with people and why it is important to engage with people on the same level. Time Stamped Show Notes: 00:27 – Today’s topic: How to Network With Other Marketers 00:32 – Eric and Neil ended up networking with other marketers when they visited their friend in Toronto 00:49 – Throw an event or small dinner 01:06 – You can meet marketers by participating on the web 01:36 – Host a Zoom meeting for mastermind work 01:54 – Make sure you’re connecting with people at your level 02:35 – There are a lot of marketers on Slack groups, such as Buffer and Online Geniuses 03:12 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:22 – Go to SingleGrain.com/giveaway to get your FREE copy 03:26 – That’s it for today’s episode! 3 Key Points: Hosting a small dinner and inviting people into your network can help you forge new relationships. Make sure that you also add value to those you wish to network with. Leverage the internet—you can grow your network online. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #457, Eric and Neil discuss 7 tools to help with mobile conversion rate optimization. Tune in to hear about the tools that Eric and Neil stand behind and will ensure that your mobile game is operating at its finest!  Time Stamped Show Notes: 00:27 – Today’s topic: 7 Tools To Help With Mobile CRO 00:40 – First tool is Crazy Egg which is a heat-mapping tool that helps you dissect your data in a visual format 01:01 – Second is Google Analytics on mobile which will help you increase your conversion rate 01:23 – Third is an email capture tool like Bounce Exchange, Hello Bar, Sumo and OptinMonster 01:45 – Fourth, survey tools like SurveyMonkey and Typeform 02:03 – Fifth is BuiltWith, which is used to track your competitors’ marketing 02:47 – Sixth is Optimizely that enables you to do A/B testing for mobile 03:06 – Seventh is Google Page Speed—this makes sure your website loads fast 03:29 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:41 – Go to SingleGrain.com/giveaway to get your FREE copy 03:46 – That’s it for today’s episode! 3 Key Points: Tracking your data on mobile makes it easier to know where you stand 24/7. Email marketing is still one of the best strategies that you can use today; make sure you have an email capturing tool to help you. Your conversion rate drops when your website is slow—make sure it’s loading at its fastest speed. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #456, Eric and Neil discuss what you should do to combat your declining Facebook reach. Tune in to learn the tactics you can employ today to grow your reach and why boosting posts to gain more traffic may not work to your advantage.  Time Stamped Show Notes: 00:27 – Today’s topic: What Should You Do to Combat Your Declining Facebook Reach? 00:40 – Facebook keeps on screwing everyone over 00:50 – The algorithms are changing and this will push people to boost their ads 01:20 – Boosting posts for traffic does NOT work 01:38 – Boosting pages for engagement can work, but it’s expensive 02:00 – Facebook Watch is going after YouTube 02:18 – Eric and Neil are thinking of using live stream on Facebook and YouTube 02:38 – Diversify—use other platforms to boost your Facebook reach 02:59 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:06 – Go to SingleGrain.com/giveaway to get your FREE copy 03:10 – That’s it for today’s episode! 3 Key Points: Facebook’s algorithm is constantly changing which can disrupt people’s marketing campaigns. Boosting posts is expensive and will not work if your video is not viral. Leverage other platforms to increase your Facebook reach. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.