Marketing School - Digital Marketing and Online Marketing Tips

In Episode #475, Eric and Neil talk about backlinks and provide insights which will help you decide how many backlinks you actually need. Eric and Neil provide strategies which will help you zero in on your backlink strategy which will ultimately help build a brand that connects with your target audience.  Time-Stamped Show Notes: 00:28 – Today’s topic: How Many Backlinks Do You Really Need? 00:40 – Look at your competitor’s backlinks profile as a part of your strategy – analyze their domain strength and domain authority 01:03 – The block chain industry is in the nascent stage and therefore, susceptible to someone who wants to go “all in” with their marketing 01:33 – You do not necessarily need more backlinks than your competitor to boost your profile 01:46 – If your brand is really huge, you do not need many backlinks to outsell the competition 02:06 – Build your brand through content marketing, podcasts or videos 02:17 – Content thoroughness will ensure that you outrank people with a greater number of backlinks 02:48 – Use Google Trends and BuzzSumo to monitor brand quality 03:26 – Focus on quality by adding backlinks that are relevant and contextual 03:49 – Marketing School is giving away 90-day FREE trial for Crazy Egg which is a visual analytics tool 03:54 – Go to SingleGrain.com/giveaway to get your FREE copy 04:04 – That’s it for today’s episode! 3 Key Points: If your brand is HUGE, you do not need more backlinks than your competitor to outrank them. Build your brand through content marketing, podcasts or videos. Content THOROUGHNESS will help you outrank people with a greater number of backlinks. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #474, Eric and Neil discuss how high-end infographics still work and manage to pull in traffic. They recommend various sources for finding some great infographic designers and provide tips and tricks which will help you create something that truly resonates with your target audience.  Time-Stamped Show Notes: 00:28 – Today’s topic: Do Infographics Still Work in Today’s Day and Age? 00:40 – A high-end infographic still works 00:53 – The basic ones do not work anymore 01:09 – People want something new which adds value 01:18 – Visual.ly is a great source to find infographic designers; Pinterest, Dribbble and Behance are some other sources worth checking out 01:46 – Offshore designers might need more direction compared to someone who is US based 02:11 – 3D infographics tend to do quite well 02:55 – You can’t just go viral; start off by focusing on creating something great that resonates with your target audience 03:10 – Make sure you have an embed code generator; we recommend the WordPress plugin WB embed code generator 03:18 – Add a paragraph of text above and below the infographic 03:31 – Marketing School is giving away 90-day FREE trial for Crazy Egg which is a visual analytics tool 03:38 – Go to SingleGrain.com/giveaway to get your FREE copy 03:47 – That’s it for today’s episode! 3 Key Points: A high-end infographic still works. Avoid using basic infographics. People want something new that adds value. Offshore designers might need more direction compared to someone who is US based. 3D infographics tend to do quite well and generate the required traffic. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #473, Eric and Neil discuss how to double your sales by spending more per click. In an attempt to save money and reduce one’s cost per click, many businesses lose out on their opportunity for significant growth. Eric and Neil persuade listeners to adjust their mindsets and SPEND on those high ROI keywords which will draw the right traffic and optimize your profitability. Time-Stamped Show Notes: 00:30 – Today’s topic: How to Double Your Sales by Spending More Per Click 00:40 – A lot of people spend on irrelevant keywords which causes them to waste money 00:56 – If you’re spending on those hot keywords, others are spending on them as well 01:10 – Some keywords cost 3x more, but will earn you 6x more—optimize on the profitability 01:39 – Some people focus on the traffic and cost vs. revenue and profitability 01:50 – Look at RLSA (Remarketing List Search Ads) to make sure you’re not spending more than you should 02:12 – You may be spending more, but are gaining more qualified and targeted traffic 02:40 – When doing pay per click campaigns, it’s about ROI—if numbers aren’t panning out, focus on high ROI keywords that are specific to your product or service 03:16 – If you’re in AdWords, you need to spend more per click in order to drive more sales 03:33 – “Scared money don’t make money”—be willing to spend and even lose money when you start out with your marketing 04:00 – Don’t optimize per click or on the cost, optimize for revenue and profitability 04:09 – Marketing School is giving away 90-day FREE trial for Crazy Egg which is a visual analytics tool 04:16 – Go to SingleGrain.com/giveaway to get your FREE copy 04:25 – That’s it for today’s episode! 3 Key Points: Sometimes, you NEED to be willing to spend on the most relevant keywords to increase your profitability. Even though a keyword may cost three times more, evaluate your rate of return to make the best decision for your ad spend. “Scared money don’t make money”—adjust your expectations when it comes to spending on marketing in order to earn BIG. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #472, Eric and Neil discuss what they learned from throwing their first conference. Tune in to hear about the benefits and value of throwing a live event or attending other events, the importance of connecting with your audience, and why making money is not the goal. Time Stamped Show Notes: 00:35 – Today’s topic: What We Learned by Throwing Our First Conference 00:40 – Marketing School has had over 6 million downloads in a little over a year 00:45 – Decided to throw their first live Marketing School event 00:54 – It’s always good to build relationships 01:08 – Got to connect with people who listen to Marketing School – entrepreneurs and marketers – and answer their questions in person 01:20 – Never forget that the audience listening to your podcast, watching your videos, visiting your website – it’s a person in front of that computer screen 01:40 – If you don’t really connect with these people, you’re not going to know what makes them tick, how you can provide a better experience for them and, at the end of the day, how you can increase your sales 01:55 – “People like doing business with people.” 02:05 – When you build relationships, other things happen 02:26 – Eric and Neil see each other maybe once a month, but that in-person conversation before they record the show is really valuable 02:41 – The most value Eric gets from every conference he attends is getting to hang out with the speakers, going to those private dinners, etc. 02:56 – And you don’t have to throw your own event – go to other industry events; the more you go to, the better 03:22 – Neil’s goal is to connect with more people, so he was considering not charging for his public speaking but just attend as many conferences as possible in one year and see what happens 03:25 – The long-term benefit would outweigh the loss of income 03:35 – If you’re going to throw your own live event, don’t expect to make a lot of money 04:04 – It’s not about making money, it’s about connecting great people 04:09 – Eric’s team put this Marketing School event together 04:13 – Make sure you have a checklist so you have everything covered 04:30 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 04:38 – Go to SingleGrain.com/giveaway to get your FREE copy 04:47 – That’s it for today’s episode! 3 Key Points: Connecting with people at live events (yours or others) allows you to really understand what makes your audience tick so you can provide a better experience for them and, at the end of the day, increase your sales. “People like doing business with people.” When you build relationships, other things happen that you couldn’t have predicted. When throwing your own live event, don’t expect to make a lot of money – that’s not the goal. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #471, Eric and Neil discuss five marketing books that’ll change your life. Tune in to find out which books are most influential in the industry and that will help you master the art of marketing! Time Stamped Show Notes: 00:27 – Today’s topic: 5 Marketing Books That’ll Change Your Life 00:38 – Don’t Make Me Think discusses usability and how you can apply these strategies to your website 01:11 – Influence: The Psychology of Persuasion by Robert Cialdini is about how you can persuade people to take action 01:48 – The 22 Immutable Laws of Marketing breaks down laws you need to follow in the marketing space 02:04 – Content Inc has a lot of case studies for different types of content 02:30 – Ogilvy on Advertising should be read by anyone who’s going into marketing 02:50 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 02:57 – Go to SingleGrain.com/giveaway to get your FREE copy 03:06 – That’s it for today’s episode! 3 Key Points: You need to employ marketing strategies for your website—study and learn the tricks to ensure you’re optimizing for conversion. There are actual laws that you should be following in marketing. David Ogilvy, the father of marketing, is a genius when it comes to advertising and marketing. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #470, Eric and Neil discuss five business books that’ll change your life. Tune in to learn what entrepreneurs are reading and how these particular authors will change the way you look at your business. Time Stamped Show Notes: 00:27 – Today’s topic: 5 Business Books That’ll Change Your Life 00:53 – The Hard Thing About Hard Things by Ben Horowitz talks about a company’s difficulties 01:28 – Eric Ries’ The Lean Startup is about how you can get out there and outlines what you need to learn before starting out 02:04 – Delivering Happiness by Tony Hsieh helps you to build a great culture and the core values of a company 02:43 – The Dip by Seth Godin talks about when to quit and when to stick with it 03:20 – The Goal by Eliyahu Goldratt breaks down the problems of every single business 04:08 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 04:13 – Go to SingleGrain.com/giveaway to get your FREE copy 04:28 – That’s it for today’s episode! 3 Key Points: We all make mistakes to learn from them. Entrepreneurship isn’t just about the money, but the people you work with. Books alone won’t make you successful, but provide a guide for your particular field. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #469, Eric and Neil discuss the big mistake you’re going to make with content marketing. Tune in to learn how your content can still be rendered useless, even though you’re gaining a load of traffic. You’ll also find out the true goal of content marketing. Time Stamped Show Notes: 00:27 – Today’s topic: The Big Mistake You’re Going to Make With Content Marketing 00:34 – Most people focus on traffic 00:39 – “Traffic doesn’t equate to sales or leads” 00:48 – Neil’s friend, Mike, of Axe was getting tons of traffic and 5x sales from content marketing which is from paid ads 01:12 – Content marketing doesn’t convert as well as paid ads and other types of marketing strategies 01:31 – Make sure you update your content in a relevant way 02:07 – The goal for content marketing is ROI 02:20 – Neil published content which generated traffic but zero leads 02:44 – “It’s not about producing a lot of content, it’s about producing relevant content” 03:16 – Check your analytics to see what people are reading and looking for and make content from that 03:53 – Traffic isn’t free even if it isn’t paid, since you still invested time 04:02 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 04:10 – Go to SingleGrain.com/giveaway to get your FREE copy and a chance to win an annual subscription of Crazy Egg 04:22 – That’s it for today’s episode! 3 Key Points: High traffic doesn’t necessarily equate to sales or leads. Create content that is relevant for your paying customers. Check your analytics to find out what your people are ready and looking for—build new, relevant content linked to those topics. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #468, Eric and Neil discuss how to make the most of Black Friday traffic surges. Tune in to learn how you can make the most out of this holiday sale season while still keeping your profit margins healthy. Time Stamped Show Notes: 00:27 – Today’s topic: How to Make The Most of Black Friday Traffic Surges 00:48 – Retarget the people who didn’t buy 00:59 – Tailor a message for them by offering something better to get them to come back 01:17 – There’s also Cyber Monday 01:28 – Make sure to have different offers for both holiday sales 01:38 – Create mystery campaigns like contests using Vyper or mystery additional discounts 02:08 – People get too riled up, so be creative 02:30 – Take advantage of upsells and downsells during checkout to increase your average value size and profit 02:45 – Ensure your company’s health in the process 03:35 – Segment your products 03:48 – You want to consistently pitch people on your additional products for the next 12 months 04:19 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 0431 – Go to SingleGrain.com/giveaway to get your FREE copy 04:38 – That’s it for today’s episode! 3 Key Points: Retarget people who haven’t made it to their cart and offer them better options. Something that will make people curious will draw them in further. With your sales and discounts, make sure you’re not sacrificing profit. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #467, Eric and Neil discuss simple SEO preparations that can be made for Black Friday. Tune in to learn how you can boost your ranking prior to Black Friday so that you can maximize your audience’s awareness of your upcoming sales and promotions. Time Stamped Show Notes: 00:27 – Today’s topic: Simple SEO Preparations You Can Make for Black Friday 00:36 – Black Friday is the Friday after Thanksgiving 01:00 – Start optimizing pages for Black Friday offers now or at least a month or two in advance 01:25 – Have the right landing pages and plan your sales, discounts and other offers 01:50 – When optimizing, it’s all about your click-through rates 02:05 – Include Black Friday related keywords on your titles and meta-descriptions 02:30 – Build links to your holiday sale 02:53 – Use social signals that indirectly help search engine optimization 03:19 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:23 – Go to SingleGrain.com/giveaway to get your FREE copy 03:38 – That’s it for today’s episode! 3 Key Points: Optimize your page prior to Black Friday—at least a month or two in advance. Use Black Friday keywords for your titles and tags. Utilize your social links to promote your Black Friday sale. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #466, Eric and Neil discuss what they think about affiliate marketing. Tune in to learn the pros and cons of affiliate marketing and why both Eric and Neil LOVE it. Time Stamped Show Notes: 00:27 – Today’s topic: What Neil & Eric Think About Affiliate Marketing 00:35 – In general, Eric thinks that you are at a disadvantage if you start with affiliate marketing early 00:40 – You’re collecting a percentage of the sales, so you need to perform up to 5x times better than the advertisers 00:53 – Having a service or building a product is better/easier 01:11 – Neil loves affiliate marketing 01:28 – Neil would love affiliate people to work for him 01:38 – They figure out ways to make things happen 01:45 – Affiliate marketing is one of the best ways to learn about the market 02:12 – Eric loves affiliate marketers, but thinks of the long-term 02:25 – Check out affiliate marketer conferences and network 02:36 – There’s the Affiliate Summit and Affiliate World to name a few 02:53 – Going to black hat SEO sites will let you know what people are up to 03:20 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:32 – Go to SingleGrain.com/giveaway to get your FREE copy 03:38 – That’s it for today’s episode! 3 Key Points: Getting into affiliate marketing will push you to perform better than the advertisers. Affiliate marketers figure out ways to make things happen and are always learning. Learning black hat SEO and doing it the white hat way can make you a better affiliate marketer. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.